Box 21, Folder 35, Document 14

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Box 21, Folder 35, Document 14

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For the third straight year and at the suggestion of the President, the City of
Atlanta has formed a Youth Opportunity Campaign Task Force, this year
spearheaded by the new Atlanta Youth Council.
Rather than confine itself to summer job opportunities, as important as these
are, Atlanta's Youth Opportunity Campaign for summer 1967 is intensely concerned with a number of areas that we conside·r of tremendous importance to
our youth. Our overall program concerns itself with employment, education,
recreation and health.
The summer opportunity campaign is already underway and will consist of:
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Intensive recruitment through high school counselors for · summer job
Recruitment for volunteers to work in Head Start Programs;
Dissemination of information on summer recreation opportunities of all
types; and
Emphasis on the importance of summer school in a youngster's summer
Of the foregoing four points of our local program, the two most important are
summer job opportunities and summer recreation opportunities. We are
planning a real thrust into the private sector to achieve a 10% - 20% increase
in the number of summer job opportunities available and we are already
receiving considerable local support for this effort.
The second important phase of our campaign is summer recr_eation opportunities
and here we are acutely aware of difficiencies which exist in hard-core slum
areas of our community.
During the summer of 1966', through funds made available through OEO, we
were able to mount three major recreatioh programs:
The Neighborhood Playlot Program in which we cleared and put into
operation seven neighborhood playlots, which served an average of 89
children per lot p e r day through the summer months at a total cost of
$41, 422.
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An intensive summer recreation program - "Operation Champ" providing excursion and enrichment type recreation opportunities to
89, 000 participants throughout the summer months at a total cost of
$89, 340. Probably the most dramatic phase of Operation Champ was
an intensive swimming program which was continued on into the
schools for two weeks after the new school year began and which
was made possible partially through an additional grant of $25, 000 ·
which was made available to us. Under this program 3, 329 children
received swimming instructio,n from qualified teachers and some
600 were certified at various levels of proficiency.
Equally important was
which we conducted in
the elderly throughout
of 36, 000 citizens at a
the recreation program for senior dtizens
three high rise public housing comple x es for
the summer and which had a total attendance
total cost of $14, 509.
In recent months under the auspices of the City of Atlanta Community Improvement Program a survey has bee:ri made on recreation resources available to
the blighted areas of Atlanta. The first draft of this survey has been made
available to us and it pinpoints where our needs are. The foremost conclusion
that we draw from these findings is the urgency of repeating and expanding
those programs we had last summer and adding to them some new recreational
programs which are badly needed.
Since last summer our Neighborhood Playlot"Program has expanded from
seven playlots to a potential twenty-one which we hope to have in operation
for summer 1967. The estimated cost of operating our Neighborhood Playlot
______Pr_ogragi so that it offers a real "day camp" opportunity for 1, 869 children
· each day throughout the summer will be $106, 680.
To repeat the Operation Champ Program with its wide range of enrichment
opportunities for children from slum areas, we anticipate a cost of $89,340 .
In addition we feel that we cannot fail to n;ieet the very real recreation and
a vocational needs of our senior citizens . · It must be pointed out that these
n eeds do not end w ith the close of summer' as senior citizens are not
r eturning to school and other activities. Therefore, w e feel that the senio r
citizen p r ogram must be on a year - :roun:d bas i s or it ends in disappointments
at the end of the summer. We w ould like to operate this program on a year round bas i s at an estimated cost of $67 , 758.
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Page Three
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For some time we have hoped to develop a conservation-recreation summer
camp for the youth of Atlanta. The main object of this project would be to
provide constructive athletic camping and vocational opportunity £qr young
men ages 16 through 21. We feel that a golden opportunity is at hand for _this
project and that the project could be expanded to accomplish two other
important purposes:
To provide a part-time employment opportunity in conjunction with
the valuable outdoor experience as a part of our summer j_ob
opportunity program; and
To begin preliminary clearing and development of a 450 acre wooded
site which the City of Atlanta leases 45 miles northwest of Atlanta
and which we hope by summer 1968 to put into operation as a regular
camping facility. We envision this project would be along similar
lines to successful CCC programs of the past in both administration
and philosophy, and that it would be under the direction of a trained
professional in forestry or some similar field. We anticipate that
we can accommodate 100 boys per week for a total of 800 boys for
an eight week summer period. The estimated cost of operating this
camp would be $96,000 for 1967. We would like to point out that this
figure does not include all of the equipment and material necessary,
but we would hope to get wide-spread support from the private
sector in the procurement of necessary e·quipment and consultant
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Another very important phase of our overall recreation hopes for this summer

- hinges on continuation of our community schools as recreation r esources . Our
community school program has requested $59,000 under Title I of the Elementary
and Secondary Education Act for the operation· of nineteen community schools
this summer. While in no way duplicati_ng programs offered through our
regular City P ·a rks and Recreation Department, but rather working closely
in conjunction in order to achieve the maximum potential of both, the community
schools would offer a wide range of athletic and enrichment type programs for
both boys and girls of elementary and high school ages .
Total cost of r ecreation needs for 1967 - $418, 778.

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