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THE ADVERTISING COUNCIL, INC.
25 years of
for the public good. NEW YORK *" WASHINGTON . CHICAGO ® HOLLYWOOD
No. 91
CRISIS IN OUR CITIES
(The material contained in this Fact Sheet has been obtained from
Urban America, Inc. Volunteer Advertising Agency" Ketchum,
MacLeod and Grove, Inc. Volunteer Coordinator: Mr. Gail Smith,
General Motors Corporation)
ATTENTION TO WHAT IS HAPPENING...
With repeated explosions of violence and destruction spotlighting
the deteriorating condition of our cities, each of us needs to be
vividly aware of the depth of the crisis now facing America's Urban
communities.
Regardless of where we and our families live, the problem
of the cities is our problem. John W. Gardner, Chairman
of the Urban Coalition, has pointed out that although many
‘believe that "their special worlds can flourish while the
society decays...our Society is wholly interdependent today,
and decay in part endangers all."
--+AND TO THOSE APFECTED
America's spreading slums affect most drastically the non-white
populations that each year come crowding into our cities. The
rate of non-whites to whites in American cities has been growing
since the War -- and the trend is continuing.
The over crowding has been accompanied by poor housing, inadequate
education, high rates of unemployment among people segregated along
racial lines.
THE CHOICE -- DISASTER OR CONSTRUCTIVE CHANGE
Statistical projections point to the danger that in the future
America will become divided into non-white city ghettos and white
suburbs.
Conditions of deprivation for one segment of a divided population
can bring disaster to the nation as a whole. Or they can lead to
constructive change.
EVERYONE HAS A PART
A major aspect of life in the slums is its failure of communication
with the rest of America. The slums become ghettos which breed
misunderstanding and frustration. If disaster is to be averted and
conditions changed for the better this communications gap must be
overcome. Whites and blacks must develop the means for acting
together against poverty, discrimination, bad housing, poor
education, powerlessness and estrangement.
"THE TURNING POINT"
Every citizen can participate in voluntary activities to eliminate
slums and improve relations among Americans of all races and
economic groups. A booklet entitled, The Turning Point lists
things that individuals can do now to help alleviate the crisis
in our cities. The Turning Point is available free of charge by
writing Urban America, Inc., Box 6087, Washington, D.C. 20005
SUMMARY...WHAT TO TELL YOUR AUDIENCE
1) Point to the crisis in our cities -- overcrowded neighborhoods,
poor housing, inadequate education, unemployment -- and empha-
size that what happens to our cities happens to our suburbs.
Society today is a interdependent whole, and decay
in one part endangers all.
Emphasize that unless we act to remake our cities, ghetto con-
ditions -- and the frustration and unrest they breed, will
spread, dividing America and threatening its future.
Explain that lack of communication between the slums and the
rest of the nation must be overcome, so that all can work together
against poverty, discrimination, poor physical conditions,
unemployment, powerlessness and estrangement.
Drive home that every American has a part to play as a volunteer
in improving existing conditions and human relations -- and
urge everyone to write for the free booklet, The Turning Point
which lists many things that individuals can do to alleviate
the crisis in our cities. Address Urban America, Inc., Box 6087,
Washington, D.C. 20005
NOTH: If you would like further information or additional service in
connection with this campaign, please get in touch with any of
the following Advertising Council offices:
NEW YORK Mr. Henry C. Wehde, Mr. Gordon Kinney or Mrs. Mildred
Vega, 25 West 45th Street, New York, N. Y. 10036...
JUdson 2-1520.
Mrs. L. S. Schwartz, Room 2000, 203 North Wabash Avenue,
Chicago, Illinois 60601...RAndolph 6-1753.
-3-
HOLLYWOOD Mrs. Celeste Meakin, 1717 North Highland Avenue,
Los Angeles, California 90028...HOllywood 2-0988.
WASHINGTON Miss Eleanor Sullivan, 1200 18th Street, N.W.,
Washington, D.C. 20036...FEderal 8-9153.
7.8
25 years of
for the public good. NEW YORK *" WASHINGTON . CHICAGO ® HOLLYWOOD
No. 91
CRISIS IN OUR CITIES
(The material contained in this Fact Sheet has been obtained from
Urban America, Inc. Volunteer Advertising Agency" Ketchum,
MacLeod and Grove, Inc. Volunteer Coordinator: Mr. Gail Smith,
General Motors Corporation)
ATTENTION TO WHAT IS HAPPENING...
With repeated explosions of violence and destruction spotlighting
the deteriorating condition of our cities, each of us needs to be
vividly aware of the depth of the crisis now facing America's Urban
communities.
Regardless of where we and our families live, the problem
of the cities is our problem. John W. Gardner, Chairman
of the Urban Coalition, has pointed out that although many
‘believe that "their special worlds can flourish while the
society decays...our Society is wholly interdependent today,
and decay in part endangers all."
--+AND TO THOSE APFECTED
America's spreading slums affect most drastically the non-white
populations that each year come crowding into our cities. The
rate of non-whites to whites in American cities has been growing
since the War -- and the trend is continuing.
The over crowding has been accompanied by poor housing, inadequate
education, high rates of unemployment among people segregated along
racial lines.
THE CHOICE -- DISASTER OR CONSTRUCTIVE CHANGE
Statistical projections point to the danger that in the future
America will become divided into non-white city ghettos and white
suburbs.
Conditions of deprivation for one segment of a divided population
can bring disaster to the nation as a whole. Or they can lead to
constructive change.
EVERYONE HAS A PART
A major aspect of life in the slums is its failure of communication
with the rest of America. The slums become ghettos which breed
misunderstanding and frustration. If disaster is to be averted and
conditions changed for the better this communications gap must be
overcome. Whites and blacks must develop the means for acting
together against poverty, discrimination, bad housing, poor
education, powerlessness and estrangement.
"THE TURNING POINT"
Every citizen can participate in voluntary activities to eliminate
slums and improve relations among Americans of all races and
economic groups. A booklet entitled, The Turning Point lists
things that individuals can do now to help alleviate the crisis
in our cities. The Turning Point is available free of charge by
writing Urban America, Inc., Box 6087, Washington, D.C. 20005
SUMMARY...WHAT TO TELL YOUR AUDIENCE
1) Point to the crisis in our cities -- overcrowded neighborhoods,
poor housing, inadequate education, unemployment -- and empha-
size that what happens to our cities happens to our suburbs.
Society today is a interdependent whole, and decay
in one part endangers all.
Emphasize that unless we act to remake our cities, ghetto con-
ditions -- and the frustration and unrest they breed, will
spread, dividing America and threatening its future.
Explain that lack of communication between the slums and the
rest of the nation must be overcome, so that all can work together
against poverty, discrimination, poor physical conditions,
unemployment, powerlessness and estrangement.
Drive home that every American has a part to play as a volunteer
in improving existing conditions and human relations -- and
urge everyone to write for the free booklet, The Turning Point
which lists many things that individuals can do to alleviate
the crisis in our cities. Address Urban America, Inc., Box 6087,
Washington, D.C. 20005
NOTH: If you would like further information or additional service in
connection with this campaign, please get in touch with any of
the following Advertising Council offices:
NEW YORK Mr. Henry C. Wehde, Mr. Gordon Kinney or Mrs. Mildred
Vega, 25 West 45th Street, New York, N. Y. 10036...
JUdson 2-1520.
Mrs. L. S. Schwartz, Room 2000, 203 North Wabash Avenue,
Chicago, Illinois 60601...RAndolph 6-1753.
-3-
HOLLYWOOD Mrs. Celeste Meakin, 1717 North Highland Avenue,
Los Angeles, California 90028...HOllywood 2-0988.
WASHINGTON Miss Eleanor Sullivan, 1200 18th Street, N.W.,
Washington, D.C. 20036...FEderal 8-9153.
7.8