Box 13, Folder 3, Document 97

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‘ ATLANTA

CONVENTION
SUREAU

HONORARY CHAIRMAN
MAYOR IVAN ALLEN, JR.

PRESIDENT
T. M. MILLER

VICE PRESIDENT
CARLING DINKLER, JR.
VICE PRESIDENT
CHARLES J. TUCKER

VICE PRESIDENT
CECIL S. SEMPLE

VICE PRESIDENT
WwW. J. YOHANNAN

TREASURER
GARNETT A, CARTER

EXECUTIVE VICE PRESIDENT
JAMES W, HURST

DIRECTORS

JAMES H. ALDREDGE
WILLIAM BARTHOLOMAY
RALPH A, BECK

D. ©, BEUSSE

OBY T. BREWER
GEORGE BRODNAX, JR.
WILLIAM F, BUTTREY
GEORGE J, COTSAKIS
JOSEPH CROCY

OVID DAVIS

DANNY DEMETRY
FRANK A, EIDSON
MILTON G, FARRIS
JACK F, GLENN

DON ELLIOT HEALD
WILLIAM T. KNIGHT
CHARLES H, LEFTWICH
DAVID N. MEYER

FRED 8B. MOORE
EDWARD J. NEGRI
CLAUDE A. PETTY, JR.
CHARLES A. RAWSON, SR.
M. ©. RYAN, JR.
EDWARD D, SMITH
RANKIN M, SMITH
ROBERT L, SOMMERVILLE
RICHARD E, STERNE
LUTHER SWENSSON
JACK TARVER

W. H. THOMAS, JR.
KILIAEN TOWNSEND
CHARLES J. TUCKER, JR.
MOSE C. TURMAN

ADVISORY COMMITTEE
H. L. EBERSOLE
EDGAR J. FORIO
YIRGIL MILTON

M. M. O'SULLIVAN
FREEMAN STRICKLAND
A, L. ZACHRY

230 PEACHTREE STREET, N.E., ATLANTA, GEORGIA 30303 ° PHONE 404-577-2870

September 27, 1966

Mr. Paul Muldawer
900 Peachtree Street, N. E.
Atlanta, Georgia

Dear Mr. Muldawer:

With great interest I read Mr. Reese Cleghorn's recent article
in the Atlanta Journal entitled "Our Underground City."

The Atlanta Convention Bureau is engaged in the purpose of
bringing convention-holding groups to Atlanta and servicing them
after the selection of our city. We compete in this activity with
seventy-five other cities, and the revenue to Atlanta is about
$45 million as an annual result of conventions meeting here.

We are presently selling Atlanta as the new, dynamic, enthusi-
astic city in America with new facilities--both hotels and exhibit
halls. Most national convention groups have not met in Atlanta,
and they are interested in convening in our city. The results of
bringing a convention delegate to Atlanta are, of course, most
visible and tangible in the immediate downtown area. The dele-
gate spends most of his money in the downtown area; however,
the persons hired in the stores, restaurants, hotels, motels, and
nightclubs to serve convention delegates spend most of their
money in the neighborhoods.

All cities sell their facilities, location, and community activities
and interests to convention groups; and they are successful for
various reasons. We feel Atlanta is successful because we are
new, and we expect to reach $100 million spent here each year

by convention delegates by the year 1970.

In a few years the newness of Atlanta will no longer exist due to
the fact that many national and regional convention groups will
have met here in our city. We will be looking for something








Mr. Paul Muldawer
September 27, 1966
Page 2

new and different to talk about so that people will want to come to Atlanta.
New York has Greenwich Village; St. Louis has Gas Light Square; and
Chicago has Old Town. None of these areas are within walking distance of
downtown. If the old store fronts were restored and a unique transportation
system like horse and buggy or street cars were utilized, a new dimension
would be added to Atlanta, creating a great new interest in our city and
certainly drawing not only local people, but visitors to the downtown area.

Because of the new dimension the development of the underground city would
give to Atlanta and because we would thus have a new sales tool, the Atlanta
Convention Bureau would certainly be wholeheartedly in favor of further
exploration of this idea by the Civic Design Commission,

Sincerely,

James W. Hurst
Executive Vice President

JWH:vg
ce: Mr. Reese Cleghorn
Mr. T. M. Miller




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