Box 13, Folder 21, Document 52

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Box 13, Folder 21, Document 52

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D NEWSPAPER
D RADIO
p·oR IMMEDIATE RELEASE
0TV
PASCHALS
I
CHECK THE CITY I S SKYLINE ATLANTA! A LUXURIOUS, ULTRA -MODERN, MILLION DOLLAR MOTOR
HOTEL HAS RISEN TO TAKE ITS PLACE AMONG THE FINEST MOST BEAUTIFUL STRUCTURES IN THE
CITY. NOW STANDING MAJESTICALLY BESIDE PASCHALS RESTAURANT AND PASCHALS' LA CAROUSEL
NIGHT CLUB, IS THE ALL NEW PASCHALS' MOTOR HOTEL A 120 ROOM SEVEN STORY BUILDING THAT
REPRE SENTS AN INVESTMENT OF MORE THAN TWO MILLION DOLLARS AND !HE RE.I\LIZATION OF A
DREAM TI!AT BEGAN MORE THAN A QUARTER OF A CENTURY AGO.
THE PASCHAL BRCITHERS DREAME D OF ONE DAY BUILDING A 'HOME "AWAY FROM HOME 1 , AN ALL


S: "CQ:li 2ASSING FACILITY WHERE ONE COULD FIND FOOD, DRINK, MERRIMENT, ENTERTAINMENT, AND


· - ..?L CE TO REST UP FOR MORE ALL WITHIN THE CO!--!T iNES OF ONE COMPLEX. JAMES AND ROBERT
·:1-.:, SARlrt: D EARLY IN LIFE THAT HARD WORK WAS TtlE ONLY WAY TO M.<\KE REALITIES OUT OF





...::. --~3, n:,:.: , SO THEY :~, t GA.'< 1·ivRKING .t.'.:I l:iOURS A DAY SEVEN DAYS A WEEK .








Tl{ZY BEGAN WITH A SMAJL STORE AND A SPECIALTY . THEY TURNED THE SM.<\LL STORE INTO A
_..,.,. ~TAJRANT AND TiiE SPECIALTY , ROBERT'S VERY SPECIAL RECIPE FOR FRIED CHICKEN, INTO A
··GO:;:. D MINE". FROM FIVE TABLES AND FORTY CHAIRS THE RESTAURANT EXPANDED TO TEN TABLES
Ai'I~ EIGHTY CHAIRS. WHEN BUSINESS CONTINUED TO IMPROVE THE PASCHALS BOUGHT THE
PROPERTY ACROSS THE STREET AND BUILT A MUCH LARGER RESTAUR."'- NT, THEN A COCKTA IL LOUNGE.
' 1Lr. G,\ROUSEL", THEY CALLED IT, AND SOON ITS WARM INTIMATE ATMOSPHERE WAS THE SETTING
FOR _,;:i:GHTS OF GREAT JAZZ MUSIC FEATURING A CAROUSEL OF AMERICA 'S MOST RENOWNED JAZZ
.. i>.TI3T S. J IMMY SMITH, CANNONBALL ADDERLY, RAMSEY LEWI S , HORACE SILVER AND '.!:HE OTHERS
.:JUN:U A SPECIAL RAPPORT, A WARMTH, A FEELING OF COMPLE7E CJI1FORT WHICH t-'.IA.DE THEM LOOK
7 (1:S/A..·r n TO PERFORMING FOR LA CAROUSEL AUD IE NCE S AS MUCH AS J AZZ CONNOISSEURS LOOKED
r' :.P..\.1ARD TO HEARING THEM PLAY. TODAY "LA CAROUSEL" ENJOYS THE REPUTATION OF BE ING ONE
C:7 'l:TI LEADING NIGHT CLUBS FOR "LE JAZZ EXTRAORDINAIRE" IN THE SOL'TH.
_,:o w CAME THE MOST AMBITIOUS PART OF THE PASCHAL BROTHERS DREAM AND THEY SOON Fc.:m ... THAT


-r:.:Ii. .,ING A XCIT OR LODGE WAS MORE THAN JUST MIXING MORT ·~ i~OR BRICKS . FIRST LAND -··. -;:i TO


~
f' CHA SE D AND rHE AREA HAD TO BE REZONED. THEY NEE D£:) _. fOUGH LAND FOR A HOT.t:.:... 8IG
a .OuGH TO ACC OMMODATE ALL THE PEOPLE THAT MIGHT VISIT FRIENDS A1"\ID RELATIVES IN THAT
'A.RT F TOWN; ALL THE PEOPLE WHO CAME INTO ATLANTA TO DO BUSINESS WITH THE SIX COLLEGE S
~ ~ T_IB SURROUNDING AREA; ALL THE PEOPLE ••• so HOUSE BY HOUSE, LOT BY LCIT THE PA SCHALS
30UGh '£ UP THE PROPERTY AROUND THEM. THEY OFTEN FOUND THEMSELVES TALKING WITH PEOPLE 1-JHO
<>. D :... I VED THERE ALL THEIR LIVES AND wANTED IT TO BE MADE WORTH THEIR WHILE TO GO ELSEwiiER2 . MORE OFTEN THAN NCIT THEY'D PAY TWICE AS MUCH AS THE PROPERTY WAS WORTH IN ORDER
TO "B'JY IT. ORIGINALLY THE PLAN CALLED FOR THE BUILDING OF 7 2 UNITS, BUT BY THE TIME
CONSTRUCTION HAD BEGUN, COMMUNITY ENTHUSIASM WAS SO HIGH AND MONTHS-IN-ADVANCE
.di:SERVATIONS SO NUMEROUS THAT THE PASCHALS DECIDED TO ADD TWO ADDITIONAL FLOORS, 48
ADDIT IONAL UNITS.
TODAY AS THE PASCHALS LOOK AT THE Fl<.UI TS OF THE IR LABORS ·_·SEY SEE IN PASCHALS' MOT OR
HOTEL EVERYTHING THEY EVER DREAME D OF AND MORE. THE RE ARE :.. 20 GUEST ROOMS AND SUITES ••
ROOMS EXQUISITELY FURNISHED IN AN ULTRA MODERN DECOR •• BAmUET FACILITIES FOR 350
PEOPLE •• AN ADDITIONAL DINING ROOM TO ACCOMMODATE 160 PEOPLE •• AN INTERIOR THAT IS
BEAUTIFULLY CARPETED AND LUXURIOUSLY DRAPED._.SPACIOUS ROOMS EACH WITH ALL THE
CONVENIENCES: RADIO, TELEVISION, TELEPHONE, YEAR ROUND COMFORT CONDIT IONING, PRI VATE
?..:'. .TH .\ ND SHOWER, AND ROOM SERVICE. THE SM.t\LLE ST ROOM MEASURES 14 x 19 o EACH ROOM HAS
~\ •UT DOOR BALCONY AND TWO DOUBLE BEDS. AUTOMATIC ELEVATORS ARE CONVENIENTLY LOCATEJ



c .'.10 VE GUESTS SWIFTLY AND SAFELY TO THEIR FLOOR DESTINATION. THERE ARE THIRTY

oNdECTING SUITES




EXECUTIVE SUITES AND THE BAmUET ROOM OVERLOOK A 20 x 40 FOOT
,, _v..J.'f ING POOL. TI:IE POOL AND AMPLE SUNDECK FACILITIES SHOULD PROVE A DELIGHT TO
Sw L"iMERS AND NON SWIMMERS ALIKE. THERE IS A CONVENIENT SiJBTERRANEAN PARKING AREA THA:'


AN EASILY ACCOMMODATE 165 CARS.


0
Sam Eckstein Advertising-2046 Peachtree Rd., N.E.-Room 308 -Atlanta, Ga.-351-4234
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�F.O R IMMEDIATE RELE A SE
D NEWSPAPER
D RADIO
0TV
PASCHALS 1
(Cont.)
F
PASCHALS MOTOR HOTEL IS STRATEGICALLY LOCATED AT 830 HUNTER STREET, S.W. NEAR
ATLANTA'S BUSINESS, CULTURAL, RELIGIOUS, AND RECREATIONAL CENTERS. IT IS A SHORT
BUS RIDE FROM DOWNTOWN ATLANTA YET FA1 ENOUGH AWAY TO ESCAPE THE HUBBUB OF A
THRIVING METROPOLIS. BUT ONE NEEDN'T GO DOWNTOWN TO FIND :·:OST ANY KIND OF GOODS
.:,R Sc. RVICE . NEARBY ARE GASOLINE STAT IO S, A B K, A POST ..,:S-FICE , DRUG STORE,
·_,_-,. ..;.IETY ~'. TORE, 'B ARBER Sh OP , BEAUTY PP-P.LOR , ME DICAL A_F) LAV O'F ·~·TC • c: , T!:ff. A'T'EP S AND
·;·::.;. _,., ESTATE AND INSURANCE CONCERNS. ..:· :.~TORI . ::;LURCHES AND SCi.':'.:lOLS ARE NOT FAR .
~~0 5E OUT-OF TOWNERS VISITING OR ATTENDING F•JNCTIONS AT ONE OF THE: SIX COLLEGES
ThAT COMPRISE THE ATLANTA UNIVERSITY CENTER wILL FIND THE DISTANCE FROM PASCHALS
f'~J 'i'OR HOTEL IDEAL. PARKS AND STAD i iJ£'.i0 RE ; _;__, 2"' WITHIN WALKING DISTANCE .
AND SO IT IS THAT THE PASCHAL BROTHERS ,.AN L -, .)K WITH PRIDE AT WHAT THEY SEE :
• FINE RESTAURANT WHERE FRIED CHICKEN I STILL .t'RE PARED AND WATCHED OVER BY
BRO'.::'.:ER ROBERT; A NIGHT CLUB WHICH CATERS TO THE F INEST JAZZ MUSICIANS IN THE
LAND; AND THEIR M.l\.GNIFICENT NEW MOTOR HOTEL, ULTRA-MODERN IN ~v.7ERY RESPECT , A
FAC.LL ITY THAT CA..'N READILY BOAST OF THE MOST r.XCELL ENT OF ACCOM.""'ODATIONS, BAm UET
FAC IL ITIES, AND COMFORT; AND A LOCATION THAT IS IDEAL . B ~ MORE THAN THAT THE
PASCHAL BROTHERS HAVE ACHIEVED THE FEELING OF IT BEING A HOME AVJAY FROM HOME"
BY THE WARM AND CORDIAL ATMOSPHERE - THE PEOPLE WHO SERVE YOU. CREATE.·
..,,:: " HECK THE CITY'S SKYLINE ATLANTA! THEN CHECK IN TO THE BIG BEAUTIFUL NEW
.ASCiiALS' MOTOR HOTEL,830 HUNTER STREET, s. W.
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Sam E c kst e in Advertising - 2045 Pea chtree Rd., N . E. - Room 308 -Atl anta., Oa.-351-4234
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  1. http://allenarchive.iac.gatech.edu/originals/ahc_CAR_015_013_021_052.pdf

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