Box 14, Folder 4, Complete Folder

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Box 14, Folder 4, Complete Folder

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1ir -. - WESTERN
$SC56
A SHA 158 PO 1 E)m':;t>: CLlt'.(TON GA , '1 , ,~o A EST
-i
!VAN AU.EN .JR:i tMYOR __ CITY OF' ATL~NTA
ATLA
DUE TO !LlNESS REGRET TO ADVISE THlff .I ':.'!U NOT 5E. ABU: TO
ITfEND o:n,:w::.R f-K)NOIUNG THE ATLANTA BRAVES 'THIS EVENIN-3 THAN!<.S
fOR INVITft.TJ.ON,. BE~-T -n'.S HES TO ClTY OF IITf..Af\(f.A AUD THE ATLANTA
E{iAVES, FOF! A ~l'NN!l'iG SEASON
2.~- ·- I
FRANK M SMITH MAY~ C-ITY Of CLAXTON GA
{ 'i1 }!l<
I
1270
(1-51)
I
�Aptil 14 , 1 9 6 6
Ve.
IL
Mago.It. and
M..t4.
Ba.1r.1r.:
Ju4t a. noLe to thank both o, goa
g.i.vi.ng u.p you.It u e J:.o Ape.•id a. 6ew da.q1.;
.in :the gJte.at: CLt.y
A.tlan.ta. I t wa4 c.e.ll:tai. ly a plea.6ufte and an honoJt. to have. you
a,
601t.
at ouJt.·Boo4tVL Club luncheon. 1 hope by
now you have played the 1r.eco.1t.d and a.Jt.e
we.'1Jt..ing ou.tr. booA te.Jt. capA.
ThiA i.~ a git.eat d«y 6otr. Atlanta., and
only you.tr. Pl~ate.~ poi.Led ouJt. open1ng. but
l be.l..le..ve. a4 .th.e. i.e.aho n p.1t.og.1t.u.&e.A w iui.i.l
be a. eon.te.nde.tr. aoJt. the champi.ouh..lp .
ou.Jt
A9a.i.n, any
ce.le.b1r.aUon ..


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601t. be..i 9 paJt.t 06
Si.nc.e.1ttl1j IJOU.IU ,
Jo e. ff • Ge.ti on
Mayo Jr. and
Ci.:tg HU
Mu . J 0.1 e.ph Ba.Jt.Jt
P..L.t.ubu.Jt.gh., Pe. 11.6ylva.nl..a
�JOE R
GERSON
789 WEST PEACHTREE ST., N. E.
ATLANTA, GA. 80808
The EQUITABLE Life Assurance Society of the United States
TELEPHONE:
875-7396
AplLil 14, 7966
Veafl. Mayofl. Allen:
The la~t new day~ have been gfl.eat,
and even though we lo~t the 6iJL~t two
I ~ti££ believe i6 oufl. pitQhing QOme~
thJLough the B'1.ave~ will be a Qontendefl..
You afl.e to be Qongfl.atulated not only
60'1. youfl. e66oJLt~ in building the ~tadium,
but al~o 60'1. a££ the aQtivitie~ leading
up to opening night. I Qefl.tainfy want to
thanR you 60'1. QOunting me in on ~o many
06 the~e aQtivitie~. It wa~ a thJLiff and
joy to me.
A~ I have ~aid many time~ benofl.e, you
afl.e the gfl.eate~t Mayofl. any town Qould have
and we in Atlanta afl.e 6oJLtunate in having
you.
efl.ely youfl.~,
H. Gefl.~ on
JHG:hh
P.S.
maRe~
LIFE AND QUALIFYING MEMBER MILLION DOLLAR ROUND TABLE
�Sears.Roebuck and Co.
ATLANTA , GEORGIA
L. E . SWENSSON
GROUP MANAGER
April 12, 1966
Dear Ivan:
I didn't get to see you after the
dinner last night. It was a resounding
success and a great salute to a tremendous
story. Thanks to you.
~
~
Honorable Ivan Allen, Jr.
Mayor
City of Atlanta
Atlanta, Georgia
ly,
wensson
�Memo From
DAVID N. MEYER
II
Mayor Ivan Allen, Jr.
To· ___________------. -----------------------------·. ________________ . ------------------------------------------------------------
Re.· __________________________ __---------_________. ______________________________________________________ ________________________
Dear Mayor:
As advised, you will receive check
similar to mine attached, from eight
of the nine wholesalers in Atlanta.
The other twelve tickets are
attached.
We sincerely hope that the event
is going to be a banner one.
�ATLANTA,GE ORGI A
PHONE JA. 2 •446 3
George A. Royal
7:),)</e


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F O R M 25-10
�CLASS OF SERVICE
This is a fast message
unless its deferred char#




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proper symbol.
WESTERN UNION
W . P. MARSH A LL
CHAIRMAN OF THE BO A RD
TELEGRAM
R. W . McFAL L
PRESIDENT
The filing time shown in rhc d,ce line on domestic telegrams is LOCAL TIME at point of origin. Time of receipt is LOCAL TIME ar point o
456p EST. APR 6 66 AA605 CTE413
WD357 WW BTB094 GOVT PD BT WASHINGTON DC 6 348P EST
HONORABLE IVAN 'ALLEN, JR. MAYOR OF ATLANTA
ATLA
,::BJSINESS _ENGAGEME'.'~TS IN THE DISTRICT MAKE IT NECESSARY FOR
US TO FOREGO THE PLEASURE OF ATTENDING THE DINNER MONDAY EVENING
-<
N HONOR -OF THE ATL~NTA BRAVES AND WE REGRET THIS VERY MUCH.
PHIL M LANDRUM M£MBER OF CONGRESS (03)•
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SYMBOLS
DL = Dny Letter
NL=Ni~ht Lener
R . W . Mc FALL
P.RESIOCNT
LT-lntcrn~tiona l
- Letter T dcgram
703P EST APR 12 66 AA708
A LLY480 LLZ30 LLZ30 -RX DL PD ATLANTA GA 12 NFT
THE HON IVAN ELLEN, MAYOR OF ATLANTA
CITY HALL MITGHELL ST ATLA
BRAVES - ~ELCOME TO ·ATLANTA. THIS IS TO ADVISE 11-tAT WE ARE
PICKETING THE STADIUM TO SHOW OUTRAGE THAT MONEY ORIGINALLY
APPROPRIATED FOR NEEDED PARKS IN .NEGRO SLUM AREAS WERE REAPPORTIONED
TO PAY - INTEREST B01\0S ON NEW STADIUM. THE POOR WHO CANNOT AFFORD
STADIUM ADMISSION ARE AGAIN CHEATED.
URGENTLY CONCERNED CITIZENS.
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THE ATLANTA BRAVES'
1966 HOME SCHEDULE
APRIL
Tues.,
Wed.,
Fri.,
Sat.,
Sun.,
Fri.,
Sat,
12
13
22
23
24
29
30
Pittsburgh (N)
Pittsburgh (N)
New York (N)
New York
New York (DH)
Flouston (N)
Houston (N)
MAY
Houston
Sun.,
Men.,
Tues.,
Wed.,
Minnesota (N) (Exhbn.)
Philadelphia (N)
Philadelphia (N)
Thurs.
Philadelphia (N)
Men.,
Tues.,
Wed.,
Fri.,
Sat,
Sun.,
Men.,
Tues.,
10
11
20
21
22
Cincinnati (N)
Cincinnati (2-TN)
Cincinnati (N)
Chicago 'N)
Chicago
Chicago (DH)
30
31
Los Angeles (N)
Los Angeles (N)
1
2
3
4
5
AUG.
Mon.,
Tues.,
15
16
17
18
New York (N)
New York (N)
Pittsburgh (N)
Pittsburgh (N)
Sun.,
19
Pittsburgh
Mon.,
Tues.,
Wed.,
Fri.,
Sat,
20
21
22
24
25
Philadelphia (N)
Philadelphia (N)
Philadelphia (N)
Los Angeles (N)
Los Angeles (D & N)
Sun., 26
Mon., 27
Los Angeles
Chicago (N)
San Francisco (N)
San Francisco (N)
St. Louis (N)
St. Louis (0 & N)
St. Louis
8
9
Wed., 10
Fri.,
12
Sat, 13
Sun., 14
Fri.,
26
Sat, 27
Sun., 28
Mon., 29
Tues., 30
Tues., 28
Chicago (N)
SEPT.
Wed., 29
Chicago
Fri.,
Sat,
Sun.,
Fri.,
Sat,
JULY
JUNE
Wed.,
Thurs.,
Fri.,
Sat.,
Sun.,
JUNE—(Cont'd)
Wed.,
Thurs.,
Fri.,
Sat,
Thurs.,
Fri.,
Sat,
Sun.,
Mon.,
Tues.,
14
15
16
17
18
26
Wed.,
27
Thurs.,
Fri,,
Sat.,
Sun.,
28
29
30
31
Houston (N)
Houston (N)
Houston
Cincinnati
Cincinnati (N)
St. Louis (N)
St. Louis (N)
St. Louis (N)
San Francisco (N)
San Francisco (D & N)
San Francisco
2
3
4
16
17
Sun., 18
Tues., 20
Wed., 21
Thurs., 22
23
Fri.,
Sat.,
Sun.,
Mon.,
Tues.,
Wed.,
24
25
26
27
28
N — Night Game
TN — TwI-night Doubleheader
D&N — Split Doubleheader, day and night
DH — Doubleheader
SOON! A NEW SOUTHERN ACCENT on Speed-DC 9 fanJETS
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Southern Airways, inc.
Atlanta Airport — Atlanta, Georgia
Los Angeles (N)
Los Angeles (N)
Los Angeles (N)
Philadelphia (N)
Philadelphia
Philadelphia
New York (N)
New York ,(N)
New York
Chicago (N)
Chicago (N)
Houston (N)
Houston (N)
Houston
Cincinnati (N)
Cincinnati
Cincinnati
St. Louis (N)
St. Louis (N)
Pittsburgh (N)
Pittsburgh (N)
Pittsburgh
Pittsburgh
San Francisco (N)
San Francisco (N)
San Francisco (N)
�\ ;1
TO:
FORM 25-4
SLIP

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tp...---"'d'""-""'£""",_,_i__4_-<...__,____________
FROM :
D
_ROUTE
Ivan Allen,
Jr.
For your information
�Mayor Ivan Allen, Jr.
Mayor's Committee
1300 Commerce Building
Atlanta, Georgia 30303
Dear Mayor Allen:
You can count on me. I am inviting:
(Name)
(Title)
(Firm)
(City)
(Signed)_ _ _ _ _ _ _ _ _ _ _ __
�BUSINESS REPLY CARD
FIRST CLASS PERMIT No. 229
ATLANTA. GA.
MAYOR'S COMMITTEE_
1300 Commerce Building
Atlanta, Georgia 30303
�IVAN ALLEN, JR.
MAYOR
ATLANTA . GEORGIA
q
Co mpany
N. W.
TO
WRITER
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ATLANTA, GEORGIA
From Betty Robinson
F O RM 2 5 -7
�THE WHITE HOUSE
Honorable Ivan Allen, Jr.
Mayor
Atlanta, Georgia
�.JI__· ~'
• •.r , .. -
�THE WHITE HOUSE
WASHI N GTO N
March 8, 1965
Dear Mayor Allen:
Thank you for your letter of the 2nd to the
President inviting him to participate in two impor tant events coming up in Atlanta - the dedication of
the new municipal stadium on July 29th, this year,
and the opening day of major league baseball there
in April of 1966. '-.......
The President is appreciative of your interest in writing him about these events and while it
is too early to know about the possibilities for the
spring of 1966, it is apparent from the schedule
that is developing for the summer that he will be
unable to accept the July invitation.
Although I do not want to be unduly encouraging about the possibilities for next year, you are
welcome to renew the invitation, if you wish, about
three months in advance of the date.
With the President's thanks and best wishes,
Special Ass·
Hono rable Ivan Alle n, J r.
Mayo r
Atlanta , Geo r gia
P r esident
�.
THE WHITE HOUSE
WASHINGTON
March 8, 1965
· Dear Mayor Allen:
Thank you for your letter of the 2nd to the
President inviting him to participate in two important events corning up in Atlanta - the dedication of
the new municipal stadium on July 29th, this year,
. and the opening day of major league baseball there
in April of l 96 ~ .
/
The President is appreciative of your interest in writing him about these events and while it
is too early to know about the possibilities for the
spring of 1966, it is apparent from the schedule
that is developing for the summer that he will be
unable to accept the July invitation.
Although I do not want to be unduly encouraging about the possibilities for next year, you are
welcome to renew the invitation, if you wish, about
tb,ree months in advance of the date.
· With the President's thanks and best wishes ,
S pecial As s ·
Honor.able Ivan Allen, Jr.
Mayor
Atlanta, Georgia
President
��d1nneR honoR1nq
th€
atlanta BRaves
MONDAY, APRIL 11, 1966
GRAND BALLROOM
MARRIOTT MOTOR HOTEL
ATLANTA, GEORGIA
�dinnen menu
pROQRam
Presiding
Tropical Fruit Compote
THE HONORABLE IVAN ALLEN, JR.
MAYOR OF ATLANTA





Invocation













Prime Ribs of Beef au Jus
Welcome
Duchesse Potatoes
Introduction of Special Guests
Broiled Tomato Half
Guest Speaker: Dizzy Dean
Fresh Asparagus au Beurre
Presentation of


»





The Atlanta Braves
Chef's Salad
The Atlanta Braves
Dressings
William C. Bartholomay, Chairman of the Board

John J. McHale, President, General Manager
Thomas A. Reynolds, Executive Vice President and Secretary













Coconut Ice Cream Bali
Bobby Bragan, Manager





■.I
Henry Aaron
Billy Cowan
Eddie Ma thews
Sandy Alomar
Mike de la Hoz
Dennis Menke
Felipe Alou
Hank Fischer
Phil Niekro
Jim Beauchamp
Gary Geiger
Billy O'Dell
Wade Blasingame
Herb Hippauf
Gene Oliver
Frank Boiling
Ken Johnson
Chi Chi Olivo
Clay Carroll
Rico Carty
Tony Cloninger
Mack Jones
Lee Thomas
Marty Keough
Joe Torre
Denny Lemaster
Arnold Umbach

Billy Hitchcock
Ken Silvestri
Grover Resinger
Jo Jo White

Coffee
Woody Woodward
Coaches:





Whitlow Wyatt
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committee
Mr. Jack Adair
Mr. T. M. Alexander, Jr.
Mr. J. Paul Austin
Mr. Joseph E. Birnie
Mr. Furman Bisher
Mrs. Charles E. Bowen
Mr. W. Lee Burge
Mr. Alvin B. Cates, Jr.
Mr. James H. Finch
Mr. William Frankel
Mrs. T. Richard Garlington, Jr.
Mr. Joe H. Gerson
Dr. Chenault W. Hailey
Mr. George T. Heery
Mr. Scott Hudgens
Mr. Gordon Jones
Mrs. Patricia LaHatte
Mr. Mills B. Lane, Jr.
Mr. Archie Lindsey
Dr. F. Earl Mclendon
Mr. L. D. Milton
Mr. James D. Murphy, Jr.
Mr. Jesse Outlar
Mr. Ewell Pope
Mr. William G. Pritchard, Jr.
Governor Carl E. Sanders
Mr. Cecil S. Semple
Mr. 0. K. Sheffield, Jr.
Mr. Edward D. Smith
Mr. Augustus H. Sterne
Miss Marjorie C. Thurman
Mrs. James E. Williams
��Qitty nf <tiartrrautllr
Site of Giant fi llatoona Vam
CARTERSVILLE, GEORGIA
MAYOR • J. M. TUTTON
CITY MANAGER - R. E. GIBBONS
CITY CLERK • C. L. ELLIS
April 16, 1966
MUNICIPALLY OWNED
WATER,
ELECTRIC,
AND GAS SYSTEM
Honorable Ivan Alle~, Jr.
Mayor of Atlanta
I
Atlanta, Georgia
Dear Mayor Allen:
Please accept my congratulations on the wonderful dinner honoring
the Atlanta Braves. The entire evening was a huge success and
Mrs. Tutton and I thank you for permitting us to be a part of it.
We in Cartersville feel that the Braves and the Falcons partly
belong to us too, and I congratulate you and the City of Atlanta
on securing major league sports for this area.
I am sure that
Cartersville and Bartow County will be well represented at all
the games.
Yo rs truly,
~~
Tutt on
Mayor
JMT/f h a
�DEDICATION PROGRAM
Atlanta Stadium
A pril 12, 1966
PARTICIPANTS :
Governor Carl Sanders
Mayor Ivan Allen, Jr .
Atlanta Board of ldermen
Fulton County Commissioners
Stadium Autho r ity Membel:s
Dr. Bevel Jones
Mayor Joseph M. Barr
Rankin Smith
Warren Giles
Bill Bartholomay
John McHale
Milo Hamilton, Master of Ceremonies
1.
All those participating in the dedication ceremonies have been invited
to a reception t the Braves Office in the Stadium at 5 :45 p. m .
2.
Each person has received a letter from Arthur Montgomery notifying
them to a semble at the top of the down ramp at Gate K at 6 :45 p. m.
to be
co
d do
to the fi ld. Sid Scarbrough, Jim H ay
Ann Moses
will direct them.
3.
Ceremonie will begin at 7 :30 p. m . - The plaque will be on th grass
between pitcher's mound and second ba e. P rticipant will go on field
and line up on either side of it.
4.
Milo Hamilton introduced Dr. B vel Jon s, Pastor of St. Mark M thodi t
Church, nd Vice Pre ident of the Gr ater Atl nta Council of Churches.
5.
Dr. Jones
6.
Milo introduc
e body Atlanta Stadium Authority, County Commiseio
M yor nd Bo rd of Aldermen.
7.
Milo introdue
8.
Milo introduc
the following who will
w ve to the crowd:
iv
invoc tion.
Arthur
ontgomery who unv il
tep for
Governor C rl Sand re
yor Ivan All n. Jr.
(mor )
pl que.
rd ncl
i ve
recognition
r
�CITY OF ATLANTA -
COUNTY OF FULTON
ADMINISTRATION BUILDI NG
BOARD MEMBERS
165 CENTRAL AVENUE , S . W .
CHAS. A . HENSON, JR.
CHAIRMAN
ATI'IL.,.\\~TA 1 (GrIB.:CIDIIR.CGILA.
C. F. BOYNTON
30303
MEMBERS
VICE CHAIRMAN
SAM CALLAWAY
April 14, 1966
SECRETAR Y
INTERNATIONAL ASSOC I A TI ON
OF ASSESSING OFF ICERS
GEORGIA ASSOC I AT ION
OF ASS ESSI NG OFFI CI ALS
PHONE 572-2291
Mayor Ivan Allen
City Hall
Atlanta, Georgia
30303
Dear Mayor:
Please per,it me again to say thank you not only
for the banquet for the Braves, but for your gracious
kindness at all times.
You just seem to have a knack of being a wonderful
guy.
�CHARLES LONGSTREET WELTNER
COMMl"M'EES:
FIFTH DISTRICT, GEORGIA
BANKING AND CURRENCY
UNA MER I CAN ACTIVITIES
SMALL BUSINESS
WASHINGTON OFFICE :
1724 L0NGWORTH BUI LDING
TELEPHONE, 225-3801
<teongrc~~ of tbc ~nitcb ~tatc~
1!,ouse of l\epresentatibts
•a~bington, :1.ll).QC. 20515
April 12, 1966
The Honorable Ivan Allen, Jr., Mayor
City of Atlanta
City Hall
Atlanta, Georgia
Dear Ivan:
It was a pleasure to join you last night in the festivities
welcoming the Braves to Atlanta.
It marks a grel t day for our city, and one for which you are
in no small part responsible.
With best wishes ,
Charles Longstreet Weltner
Member of Congress
CLW: k
DISTRICT OFFlCE:
327 OLD POST OFFICE
ATLANTA 30303
TELEPHONE, 523-5041
�Al'LANTA DOGWOOD - BASEBALL PARADE
APRIL 12, 1966
Par.lode Time
Assembl y Time
1 :30 o'clock PM
1:00 o'clock PM
FRANK R. FLING, GRAND MARSHAL
DEPUTY GRAND MARSHALS
J. L . MOSEI..EY
CHAS . H. LINDSEY
L. W. McPHERSON
CHAS. C. MARSHALL
J . ODUS FULLER
J. RIOIARD KARRAKER
Chairman of Parade
ARTHUR L. MONTGOMERY, Chrm.
Atlant~-Fulton C~unt y
Recreation Authority
STEVE J. VAN ciEAVE
Parade Director
EDGAR FORIO, Chairmn.n
Stadium Dedication
Committee
MOZELLE CHRISTIAN
Co - Director
�PARADE ORDER
BY THE AUTHORITY OF THE DOGWOOD FESTIVAL COMMITTEE AND THE ATLANTA
STADIUM AUTHORITY COMMITTEE, A DOGWOOD-BASEBALL PARADE WILL BE HELD
IN THE .CITY OF ATLANTA ON APRIL 12, 1966
J. RICHARD KARRAKER
Chairman
EDGAR J. FORIO
Chairman Stadium Dedication Connnittee
Steve J. Van Cleave
Moselle Christian
Director
Co-Director
Frank Fling
Grand Marshal
L. W. McPherson
Charles C. Marshall
J. L. Moseley
Charles H. Lindsey
J. Odus Fuller
Deputy Grand Marshals
A.
FORMATION:
_,,.._...,____._,.,,._,_____.
B.
__.___,,__..-,.,-.-___..._
_____
STARTING
TIME:
C.
BQfilh From Peachtree and Baker Street, South on Peachtree Street
D.
DISPERSAL: All Units will disperse as directed by the Atlanta Police.
E.
~R.Qij.!.N~-143.215.248.55: 120 steps to the minute.
F.
I.fil§B1~b§:
G.
All equipment too heavy to safely cross the Peachtree-Whitehall
Street Viaduct will turn off on Decatur Street. Clear through the
Atlanta Police Department.
H.
Deputy Grand Marshal J. L. Moseley will assist the Parade Marshals
in Controlling the Parade in route,
I.
The throwing or passing out of candy, gum or other objects from the
parade route .is prohibited.
J.
Participation in the Parade in no way releases anyone from observ ing a ll the laws and regulations of the City of Atlanta.
K.
The Firing of Firecrackers and arms is prohibited without the
specific approval of the Police Department.
L.
Failure to obey Police or Parade Officials may be cause for ejection from the Parade.
·
M.
MAXIMUM HEIGHT OF EQUIPMENT NOT TO EXCEED
TRAFFIC LIGHTS.
All units to be in position for parade no later than
1 o'clock P. M.
The Parade will start at Peachtree Street and Baker
Street at 1:30 P.M.
to Whitehall Street to Trinity Avenue to Dispersal Area.
25 yards between Floats, Units and Divisions.
1.J...:.IT.
.
TO CLEAR OVERHEAD
�LINE OF MARCH
FIRST DIVISION:
Assembly Area: West side of Peachtree Street. Head
of Division at Baker Street.· All Units enter West
Peachtree Street from West Peachtree Place and proceed South to the assembly point as directed by
Parade Marshals. Marshals to be assigned at luncheon.
Atlanta Police Motorcycle Escort
Herbert Jenkins, Chief .of Police, City of Atlanta
Grand Marshal, Frank R. Fling
Honorable Carl Sanders, Governor of Georgia
His Excellency the Governor of Pennsylvania
Honorable Ivan Allen, Jr., Mayor, City of Atlanta
Honorable Mayor of Pittsburgh, Pennsylvania
Honorable Mayor of Decatur, Georgia
Honorable Richard B. Russell, United States Senator
Honorable Herman Talmadge, United States Senator
Congr essman Charles Weltner
Congr essman James Mackay
Ot her Georgia Congre ssmen who may want to participate in the
parade
Honorable Arc hie Lindsey , Chairman, Board of Connnissioners of
Fulton County
Chairman of Board of County Commi ssioners of Al legheny County ,
Pennsylvani~
Honorable Harold Mccart, Vice Chairman, Board of Commissioners of
Fulton County
Honorable James H. Aldredge, Fulton County Commissicner
Second Marine Division Color Guard
Second Marine Division Band
�U. ,
s.
Naval Air Station
Float - 50 foot flat bed truck, Sky Anchors Aweigh
Color Guard, miniature model-T, convertible
Na~ional Guard Units
Georgia National Guard Units
The Continental Air Command Band
DeKalb County Connnissioners - Honorable Brince Manning, Chairman,
along with the other Commissioners
County Commissioners of the Metropolitan Area, including Cobb
County, Clayton County and Gwinnett County
President, Board of Aldermen, Sam Massell
Members , Board of Aldermen
SECOND DIVISION: Assembly Area: West side of West Peachtree. Head
of Division at West Peachtree Place. Marshals will
be assigned at luncheon.
Arthur Montgomery , Chairman, Atlanta-Fulton County Recreation
Authority
Edgar Forio, Chairman, Stadium Dedication Committee
Warren Giles, President, National League
Ford Frick, Former Commissioner o·f baseball
Lee McPhail, Executive Secretary
Willi am Bartholom-a y, Cha irman of the Board, Braves
Rankin Smith, Pres i dent, Falcons
Tommy Reynolds, Executive Vice Pres ident, Braves
John J. McHale, General Manager, Br aves
Dizzy Dean, Movie Actor
Russell High School Band and
R.O oT.C. Drill Team
Old Guard Battalion
=2-
�Braves Officials
William C. Bartholomay, Chairman of the Board, Treasurer
John J. McHale, President & General Manager
Thomas A. Reynolds, Exec. Vice Pres. & Secretary
James Fanning, Assistant General Manager
Dick Cecil, Business Manager
Jerry Sachs, Public Relations Director
Don Davidson, Traveling Secretary Bobby Bragan, Manager
Coaches
Billy Hitchcock
Grover Resinger
Ken Silvestri
Jo Jo White
Whitlow Wyatt
Players
Wade Blasingame
Clay Carroll
Tony Cloninger
Arnold Ear ley
Hank Fischer
Ken Johnson
Dick Kelley
Denny Lemaster
Phil Niekro
Billy O'Dell
Gene Oliver
Joe Torre
Sandy Alomar
Felipe Alou
Frank Bolling
Mike De la Hoz
Eddie Mathews
Denis Menke
Lee Thomas
Woody Woodward
Hank Aaron
Rico Carty
Gary Geiger
Mack Jones
Frank Thomas
Harvey Stone - Trainer
Dave Pursley - Equipment Manager
(Officials and Players will be assigned in their proper position
throughout the parade).
-3-
�Pittsburgh Officials
John Galbreath, President
Joe L. ~rown, Gene r a l Manager
Bob Rice, Traveling Sec r etary
Thomas P. Johnson, Vi ce President & Secretary
Harry Walker, Manager
Coaches
Hal Smith
John Pesky
Alex Grannnas
Clyde King
Danny Whelan, Trainer
Players
Don Cardwel l
Roy Fac e
Vern on Law
Al McBean
Pete Mi kkelsen
Don Schwa l l
Tommie Sisk
Bob Veale
Wilbur Wood
Jesse Gonder
Je r ry May
Jim Pagliaroni
Gene Alley
Bob Bailey
Donn Clendenon
Bil l Mazeroski
J oe Pagan
Andre Rodgers
Matty Alou
Roberto Clemen te
Jerry Lynch
Manny Mota
Dave Roberts
Willie Stargell
(Officials and Players will be as s igned in their prope r position
throughout the parade}.
�Pure Oil Company - float
Atlanta Gas Light Company
American Legion Post No. 1 - Color Guard & Drum Corps
The Coca-Cola Company - float
TIIIRD DIVISION:
Assembl y area on the west side of West Peachtree
Street. Head 0£ column - Mills Street
Parade Marshals:
Kent Cigarettes
400 Club Train - Mr. Tovm send
Georgia Chiropractic Association - Posture Queen
Miss Cherilyn Paris
Lakeshore Lancers Mar ching Band
4 Matche d Mules & Dray - Playboy Bl.mnies
Atlanta Transit System ,Inc.
Southwest High School
Band
"Charl ie the Chimp"
Acto rs & Writers Works hop Float - "Uncle Remus Tale"
Booker T. Washington High School Band
Bool<e:r T. Washington High School R.O.T.C. Unit
FOURnI DIVISION:
Assembly area on the west- side o-.f West Peachtree
Street. Head .ox column - Pine Street.
Parade Marshals:
-5-
�R. L. MATI-IIS DAIRY
High School Band
--ruskegee Institute Air Force R.O.T.C. & Flight Angels
Falstaf.f Brewing Company
Duggan Enterprises
Atlanta Fire Department - Chief Hildebrand
Northside High School Band & R.O.T.C. Drill Team
Fulton County Forestry Unit - Dogwood Float
"Smoky the Bear"
Miss Keep Georgia Clean"
Stone Mountain Association - :float
Decatur High School Band
Dogwood Festival Queen
FIFn-I DIVISION:
Assembly area on the west side o:f West Peachtree
Street. Head o:f column - Baltimore Place
Parade Marshals:
YAARAB TEMPLE -
SHRINE
-6-
�r·
SIXTH DIVISION:
Assembly area on the west side or West Peachtree
Street. Head or column - Linden Avenue
Parade _M arshals:
Fulton County Sherirr's Posse
Anheuser-Busch, Inc. - Clydesdale Horses
Georgia Arabian Horses, Inc.
y
,
,,/
---·---. ,

.
,,.,,,------/------
'----- -- -
_,.-/
/
GRAND
Copies of Parade Order to be
mailed to all units participating
in the parade
-7-
MARSHAL
�\
Joe Brm,m
W. C. Sharpton
J 2.c k Sur;-uner s
Wm. S . Edge
L . C . De11nis ·
Osc a r SuIT1J.7 er
B . B . Hollmvay
- ohn Haney
Tom
Cr mve
Lou i s E . Dupin
S . M. Riggs
Rober t Perrin
E . T . Hudgins
Grover Carnes
Carson Dyer
J . Fleck
W. L. Kinne y
r •
P . Se ckinger
J.
s.
i:,
Smith
�.
All marshal s are c orc i a . ly invited to attend a luncheon at ·
Stouf .f er's at the t o p o:f ·::ne Merchandise Mart Building at
11:30 ci ' ~lock A . M. o~ April 12~ 1966.
All convertibl es -'c o be u sed in the parade wi ll be p arked at
/the Shrine parking lot not l at er than 10:30 o'cl ock A. M.


for the purpose o:f having signs placed on these converti bles.


They will a l so be decorated by Shepard Decorating Co~any.
All c0nver t i bles will be parked on
Peachtree Street beginning a t West
Bak.er Street .
The parad e marsh~.ls
cars in the proper p os it iom o:f the
star'cing time.
the east side o:f West
Peachtree Street and
will endeavor to get the
parade prior to parade
Some o:f t he un it s o f' Yaar a.b Templ e ·w ill particiPe1.te in the
p a rade~ t here:r-or e all parade marshals are reauested to We;\r
their :fez in the parade. It will not be necessary :for yo
t o wear your unit. uni :for_m.
All marshals will be assigned at the l uncheon meeting by
Deputy Gra. d Mar shal, L. W. McPher son.
All m~.rsha l s wi l l receive a copy of the parade order and
an arm band r1.t our J.nncheon meeting.
�SCHEDULE - Monday and Tuesday - Braves Events :
Monday
6 :30 p. m.
Reception - H icko ry Hill R oom - Marriott - in
honor of Furman Bisher and his new book
"Mirical in A tlanta" featuring Ivan Allen , Jr.
p:-m.
Reception given by Lockhe e d and Ga . Industry
and Trade honoring out of town press - Twelve
Oaks Room - Marriott
6 : 30
7 :1 5 p. m .
Reception for Braves - Tara Room - Head Table
Guests assemble to go to Ball Room.
8 :00 p. m.
Braves Dinner - Ball Roo m .
Tuesday
12:30 p . m.
You and Mayor Barr to attend Kiwanas Club
honoring Braves at Dinkler P laza.
1 :00 p. m .
Parade assembles - George has Order of March
You and Mayor Barr ride together. You can be
there as late atJ 1 :20
1 :30 p. m.
Parade Begins at Baker St. di penses TrinityAven.
there is no official revi wing stand.
5 :30 p. m.
Braves Reception in their offices at Stadium
7:15p.m.
Participant in Dedication a semble at down ramp
of G te K .
7:30 p. m.
C remonies begin .. S
skript. attach4d
�Atlanta Marriott / Courtland & Cain Streets / Atlanta, Ga . 30303 / (404) 688-6500
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BR OO K ,
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�April 13
(
Following list to receive "thank yous" :
~
30 @ $15
Georgia Pa ckage Stores Institute
28 Third St . , NE, Atl. 30308
J . C . Garner
30 @ 15
(above two had 100 t ickets, retd. 40)
( Garner : fJ O Central Ave., SW, At l. 30303 )
/
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Georgia Disti ll ed Spirits I ns titute ( Marvin Braz ea 1):
9 , distributors ea c h took 11 for total of 99 tic kets
/state
11 @ $15
i\µ.);_,. ~ R Wholesalers
v :.C -7 David Meyer, 436 Armour Cir. , NE
165 @}F~ed fJ, 0:fris
v-- Nationa~ Dis tr ibuting Co . , Inc .
11 @ 15
• 1455 Ellsworth I nd . Blvd . , NW
165 Mt{ x ~l,r1
/ Empi re Distributor s, Inc.
11 @ 15
1 O arietta Blvd. NW
United Di s tribubor s, Inc.
11 @ 15
---..:.---.,....,,..---.-.-~H~.~L=-..___,J"-'o=h?'n§.Q1)...,-1.84_walker st_._, s w_ __ - - - .
v McKesson & Robbins, Inc.
11 @ 15
165
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,,,.- ITaines: A. DStanJ:eg , P.O. Box 13107 _ Stat. K, Atlanta 30324 _
~
v Genera l Who l esa l er& Co.
-11 @ 15.
165
6,, \L
William D. Young, 710 Ashby St., NW
/
(checks not yet recd. from o theF 3)
Thank following dept. heads :
Grady Ri dgeway, sold 109 tickets
Ch ief Herbert Kenkins, sold 20
Forrest Gee, sold 20
Ray Nixon, sold 6
Paul Weir, sold 10
~oy Elrod, sold 10
100
20
30 _
10
10
10
�MAYOR IVAN ALLEN, JR
.HONORING
THE ATLANTA BRAVES
Monday, April 11, 1966, Marriott Motor Hotel Ballroom
0
No. of
Tickets
25
Dobbs Houses, Inc.
Airport News Corp.
Southern Airways, Inc.
Airport Toys , Inc.
Avis Rent-A-Car
Atlanta Airport Transportation
Hertz Rent-A-Car
National Car Rental
Trans World Airlines
Southern Airways Co.-Beechcraft
Airways Service, Inc.
Airport Barber Shop
20 ,/
lO v
15 /
2v
15 ·
2 ..,....-
1 --3,
10
4 ,..,-2 . . .-
NOTE :
Manner of
Payment
Name
will mail check
pd. by check in advance
will mail ch eek
will mail check
will mail check
will mail check
will mail check
pd cash in advance
will mail check
pd. by check in advance
cash enclosed
pd. cash in advance
0
Received 125 tickets - sold 109.
Balance of 16 tickets enclosed .
Respectfully ,
9~~
G. H. Ridgeway , Jr.
GHRJr:bjw
Enclosures (16)
�State License No. 33
Federal Basic Permit 6-P-1111
City License No . 11
(}eneraf W/io/e,sa/e
Compan1J------1-10-As_H_s_y_sr_R_E_Er-,-N-o_R_r_H_w_E-sT
ATLANTA, GEORGIA 30318
April 11, 1966
Phone TRinity 2-3547
Area Code 404
The Honorable Ivan Allen, Jr.
The Mayor Of The City Of Atlanta
City Hall
Atlanta, Georgia
Dear Sir:
With pleasure I am delighted to enclose our check payable
to The Atlanta Chamber of Commerce on behalf of support
for the honoring of the Atlanta Braves. This represents
the purchase of eleven dinner tickets.
It is a real pleasure to be a part of an aggressive city
and I compliment you on your programs and if I may be of
any help it would certainly be~ pleasure to do so.
With best wishes and kind regards, I am
Sincerely,
WDY/as
�LIQUOR DIVISION, P. O. BOX 13107, STATION K, ATLANTA 24, GEORGIA
April 11., 1966
Mayor Ivan Allen, Jr.
City Hall
68 Mitchell St. S. W.
Atlanta, Georgia
Dear Mayor Allen,
Attached is check for $165.00 for eleven tickets
for the Mayor's Dinner honoring The Atlanta Braves.
Sincerely,
(~urr~
Jam__'e s A. Stanley~ Mgr : ~
~-
,
�From the desk of:
DAN M. P ARADIES
Dear Anne :
This check is for 10 tickets I
purchased from Grady Ridgeway.
Marvin Shoob purchased five and
these were sent to me also. I,
in turn, forwarded them to Marvin
and he will send you a check for them .
Hope all is goin?;well and I look
forward to seeing you soon.
Best regards,
�LAW OFFICES
SH O OB, Mc; LAIN & JESSEE
FULTON NATIONAL BANK BU I LD I NG
ATLANTA, GEORGIA 30303
MARV IN
JAM E S
C. J
H. S
HOOB
P. MSLAIN . JR .
A MES JES SEE . JR.
WILLI S 8 . HUNT. JR.
G E OR GE M . S C HEER.JR.
April 11, 1966
TELEP H ONE
4 04·524 -77 6 4
Mrs. Ann Moses
Office of The Mayor
Second Floor - City Hall
Atlanta, Georgia
Dear Ann:
Enclosed is our check for $75.00 for five tickets
to the baseball dinner tonight. I bought these from
Grady Ridgeway, and he sent them over to Dan Paradies .
Now all I have got to do is get them from Dan.
I hope that you and Judson can get with us some day
soon .
Love,
MRS: s a
Enclosure
�Apr i l 8, 1966
~6
Dinner ti c kets a t $ 15.00 ea.
Ann :
If your real l y wa nt these billed, OK,
, b u t I think they should be absorbed in
the already out of thi s wor l d c omp . list .
PB
G
�THE DAILY ILLINI
Member of the
Associated
Press
Serving Illini Sin ce 1871
620 East John Street
PHO NE (Area Code 217) 333- 3730
Champaign, Ill inois
April 6, 1966
Mayor Ivan All en Jr.
Atlant a City Hall
Atlant a , Ga .
Dear May or AllenJ
~ "'.0
Perhap s you r ememb er a year ago a t this
--143.215.248.55-t-'w~ oys from the Uni ve rsity of Illi nois, t e ve
Kau
- a:nd Mike Irnr em, c{iDJ}e to Atlan t a to do a
ry on the Bra ve s' propos ed move the r e .
We ll , Mi ke and I are pl anning a r e turn t r i p t his
year to do a follo w-up story on the move , now tha t it
is a ( we ho pe ) reality; we also pl an to do a st ory on
t he Na t i onal Football League movi ng i to At l a. n t a too .
You peopl e ha ve really moved fas t t hi s past year.
We w.1. 11 be arri ving in At lanta on Sunday, April
1 0 and w1 11 s t a y un t i 1 Wednesday, Apr1 1 13. Of c ourse ,
we woul d l ike t o make arrangements t o see you again
for another int erview ; I jus t say, the interview with
you last year was the highli ght of our story. We would
also like to arrange, if at a ll possible, to take i
the Braves-Pittsburgh Pirates - gam e tha t Tuesday night
as p,. rt of our research. I believe 1 t is -the home opener
for Atliinta and should be a real wing-ding . Do you suppas e it possible to arrange for tickets for us if the re
a r e any a t a ll available in the city?
Mike and I wi 11 cal 1 your of flee Monday morning to
see about gett1 g a time to talk to you. We ' re looking
forw rd to see1~g you again .
~y~
Steve Kaufman
�April 11. 1966
M r . John Gilbreath
c/o Atlanta Marriott Motor Hotel
Atlanta.. Georgia
Dear M r. Gilbreath;
Ou:r good friend , R . W. Woodruff, advises me h
will not be able to be in Atlanta Tue day night.
and a ked that 1 extend his personal regrets to you.
I look forward to being ith you on Monday night
at the dinner and the baseball game on Tuesday.
It will be a reat ple ure for me if you will let
me know if th r i anytbin.g I m y do to be of
asi tance to you while you ar in Atlanta.
With be t wi hes. l am
Sine r ly.
Ivan Allen, Jr.
IA Jr:am
cc: Mr• .R. W. Woodruff
�G88- .2.c/6 J
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�April 11, 19 66
Honorable Richard Ru sell
Room 802
Atlanta Marriott
Atlanta, Georgia
Dear Senator:
ln case I don't see you in person before the dinner
this ev; ning, I am delighted that you are here and
would like for you to plan to cODle to the reception
in the Tara Suite at 7:30 p. m. where the head table
guests will a semble.
lva?l AUen, J~.
Mayor
lAJr:lp
�STATEMENT BY IVAN ALLEN, JR.
Tomorrow is At lanta's big day ... Our Braves come
home officially and the whole city will want to turn out to
welcome them, I'm sure.
It means a lot to a team to k now they 're par t of the
communi ty and Atlant a n s wi l l ce r tainly want to make the Br a v es
feel the warmth of their welcome.
S chool Superintenden t John Le t s on h a s said that a ll
school childr en who want to attend the parade at 1:30 p.m. on
Tue s d ay , may do so, wi t h permission fr om the ir parents .
I u rge
parent s a nd the ir c hi l dren to come o n down Peachtree and s ee
the b ig show.
I u rge a ll b u sinesses to l et the i r employees take a
late and long lunch hour .. . so they too can come say HI ' to
ou r Brave s .
Let 's kick o ff ou r f i rst big l eagu e seaso n in
great style and send our team into Atlanta stadium more eager
than ever to start with a win for a pennant year.
Remember the parade starts at Peachtree and Baker at
1:30 ... to City Hall.
Let ' s make it a parade they'll talk
about for the nex t hundred years.
�WM.
B. THOMPSON
POST OFFICE Box 19795, STATION
N
ATLANTA 25, GEORGIA
April 11, 1966
Mayor Ivan Allen, Jr.
Atlanta, Georgia
Dear Ivan:
On account of unforeseen circumstances
I will be unable to attend the dinner this
evening honoring the Atlanta Braves. I
appreciate very much the invitation.
For your information, Our Company is
purchasing two Season tickets for the home
games of the Braves on a Club level, so some
of the personnel of our Company, including
myself, will be able to attend all the Home
Games.
With kindest regards and best wishes,
Sincerely yours,
�~be Allnnfa Jonrmtl
Covers Di.tie Li/1e the Dew





•AND





THE ATLANTA CONSTITUTION
The South's Standard Newspaper
AREA 404 • JA 2-5050 • BOX 4689 •ATLANTA, GA. 30302
April 7, 1966
Mrs. Ann Moses
Office of the Mayor
City Hall
Atlanta, Georgia
Dear Ann:
Thought you might be interested in an advance copy
of the special ATLANTA BRAVES ISSUE, which will
appear April 10, 1966 with our newspapers.
I certainly do appreciate all the help you rendered
in acquiring the City of Atlanta advertisement and
if I can ever reciprocate please let me know.
If you would like extra copies of this issue, please
do not hesitate to contact me.
Very truly yours,
~~
Henry Lee
Magazine Advertising Manager
RHL:reb
Enclosure
�CITY OF ATLAN T A
DEPARTMENT OF
S A NITARY ENGINEERING
Atlanta , Georgia 30303
Apr il 1 2, 1 9 66
S. W. GRAY DO N
San itar y E ng in ee r
R . D . SPEER
Assistant
W ILLE L A O S BORNE
O ffice Man a g e r
Mayor I van 1 ll en , Jr.
City of At la nt a
City Hal l
Dear Mayor Allen:
I want you to k now h ow much my wi fe and I
enjoyed t he d i nner for the At l ant a Bra ves
last e v eni ng . You we r e most g enerou s to
furnish u s with t icket s for t his o c casion • .
It wa s a b r i l lia nt occ asion , and I wa s
extr emel y p r o u d of our Mayor.
I t hink t he stadium shoul d be na med "IVAN
ALLEN STADIUM .
II
Cord ially yours,
SwG:mea
ATLANTA
THE
DOGWOOD
CI TY

�~ ~~ ~WJ2s

�WILLIAM FRANKEL
ATLANTA, GEORGIA

April 12, 19 66

Mayor Ivan Allen, Jr.
City Hall
Atlanta, Georgia
Dear Mayor Allen:
Just a note to thank you for the honor of
being one of the committee for the Mayor's
Braves Dinner, and for the pleasure of a wonderful evening. Fayne and I thoroughl y enjoyed
the affair, and are quite sure all the many
other Braves and Allen fans did also.
Warmest personal regards.

�April 7, 1966

Hon . Joseph Barr , Mayor
City of Pittsburgh
City Hall
Pitt sburgh , Pa .

Dear Mayor Brr :
,\

Mayor Allen asked me to provide the tollow1ng
inform t 1on relat ing to yo ur visit to At lant next
week . Compliment ry acc ommocla.t ions have been rranged
for you and Mrs . Barr at the Marriott.
10:00 a .m. :

Mayor Allen will meet your flight nd escort
you and Mr • Brr to the Marriott .

12 noon:

You and Mrs . Barr will accompany yor Allen
to Br -ves "400" Club luncheon, Dinkler Pl z •

7: 30 p .m . :

Conv ne 1
+- tion Room, M rriott, prior
to 8 pm . Dinner onor1ng the Braves. You and
Mrs! Barr will be seated t head t bl. Bl ck
ti for men, long gowns tor lad1e •

April 12:
Morning is free, . nd
you might enjoy.
12:30 noon:

e will be glad to

anything

rr ng

"Drop in" ·a t luncheon honoring th Br v s,
g1v n by th Kiw n1 Club of Atl nt, D1nkl r
Ple



for Pr d

t 1,30.

wh1oh b gin

pt1on,
yor ll n will
rr, Atlant S diu •
7:15 p.m. i
8:00 n.m. r

Cr mon1
d.
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�Page 2 --

I hope the above ,111 give you the information
you need . If we can make .a ny further rrangements
for you and lYirs . Barr, please phone this office .

Atlanta is certainly looking forward to having
both of you here for this grand occasion.

Sincerely.

Peggy B ker

�JOSEPH M.BARR
MAYOR

OITY OF PITTSBU RGH

March 31, 1966

Hon. Ivan Allen, Jr.
Mayor
Atlanta, Georgia.
Dear Ivan:
In line with our 'phone conversation of this morning, Mrs. Barr
and I will be taking United Flight Number 473 on Monday morning, April 11th, at
eight-thirty and will arrive in Atlanta at ten o'clock.

I understand that you have arranged for accommodations for us
at the Marriott Hotel. We are both self-sufficient, so please do not put yourself out. I know how busy you are with the affairs of the City and the extra
curricular duties connected with the opening of the baseball season in Atlanta.
We have accepted the formal invitation for the dinner on Monday evening and Alice and I are looking forward to the oppor tunity of visiting
with you and Mrs . Allen at that time.
Our reason f or arriving so early is t hat my wife is not a
good f lier and the only jet flight we can take, in order to get there in time
for t h e dinner on Monday evening , is at 8:30 in the morning .
I have made arrangements to leave there on Wednesday, Apri l 13th
at twelve noon on Unit ed Flight Number 384.
I think t he a dvent of Major League Ba-s eba ll t o Atlant a and t h e
whole southeast will be a great boon to our national pastime . I only hope that
you are as strong a baseball f an a s I am, a s t he owner ship and management of the
Pirates are per sona l f r iends of mine.
As you are perhaps aware, we are in the midst of building a new
stadium in Pittsburgh for the Pirates and the Pittsburgh Steelers Football team.
With k i nd regards t o you and Mrs . Allen, and looking forward to
seeing both of you on t h e 11th, I am

JMB:RME:y

�Tueadax, April lZth

12: 30 p . m .

You nd May or Barr to attend Ki
honoring Braves - Dinkler -Plaza

1: 00 p . m .

r de assembles - George bas Order of M a r c h
You and Mayor Barr r i de togeth r. You can be
there
lat e at 1:20

1: 30 p . m .

P rac1e Begins at Baker Stl." et .. dispenses
Trinity Avenue - th re is no offic 1 reviewing
tand

5:30 p. m .

Br ves Rec eption in their offices at Stadium

7:15 p.m.

Partici nt in Dedication as
ramp of Gate K

7:30 p. m.

C r monle begin -

i s Club

m le t down

ee cript ttached

�CALLS FROM ANSWERING SERVICE

Mr. Warr,

761 - 6753

Mr. Sam McDaniel, Jr.

Mr. James Wright

Mr. Mealor

APRIL 12, 1966

355 - 8474

799 - 7260

963 - 4026

M r s . R . P . G r un

M rs. L ee S chrier

755 - 5607

4 51 - 4 606

Mr. L e o Walkouski from Ken o sha, Wisconsin
O perator 61
654 - 3 611

�Cu'! o/ A tlanta

FULTON COU NTY RECREATION AUTHORITY
521 CAPITAL AVENUE, S. W.
BOX 6645, LAKEWOOD STATION
ATLANTA, GEORGIA 30315

ARTHUR L. MONTGOMERY
CHAIRMAN

MILLS B. LANE, JR.
VICE-CHAIRMAN

AREA CODE 404 TELEPHONE 522-7630

March 31, 1966

Honorable Ivan Allen, Jr.
Mayor City of Atlanta
City Hall
6 8 Mitchell Street
Atlanta, Georgia 30303
Dear Ivan:
I would like to take this opportunity to invite you to participate in
the unveiling of the Stadium Dedication Plaque on April 12, 1966.
The exercises will be held at home plate be gi n nin g at 7: 15 p . m.
just prior to the Braves-Pittsbur gh initial National League g ame
in Atlanta Stadium.
If you will meet at the head of the down ra'mp at Gate Kat 6:4 5 p. m.,
there w ill be an escort there to direct you to your proper p osition.

I w ould also, at this tim e, like to express my sin ce r e app r eciation
fo r you r a ssis tance i n m akin g Atlanta Stadium a r e ali ty.

Sin cer e ly ,

A LM:mw

~

A r th u r L . Montg omery
C hai rman

�MINUTES
SPECIAL co~wlITTEE ON
DEDICATION OF STADIUM
March 7, 1966 - Office of Mrs. Meses
The meeting was called to order at 4:00 P, M. with the following
present:
Mr. Edgar J. Forio, Chairman
Mrs. Ann Moses
Mrs. Peggy Baker
Mrs. Mason Lowance, Jr.

Mr.
Mr,
Mr,
Mr.

Jerry Sachs
Lynn Westergaard
George Goodwin
Sidney Scarborough

A general discussion was held concerning the field program for the
April 12, 1966 Dedication Game. Each point was discussed thoroughly
and the following was accepted as the program, but subject to further revision.
(1)

Milo Hamilton will be Master of Ceremonies.

(2)

Dr. Bevel Jones will be invited by the chairman to deliver the
Invocation, 7:15 . P. M.

( 3)

Mr. Hamilton will
unveil t h e plaque
Boar d of Alderman
these groups will

(4)

Mr. Hami lton will the n introduce in order the follo wing fo r
brief speechs.

introduce !1ir. :t-'10ntgbmery who in turn will
and introduce, as a body, the Authority,
and County Commissioners.
Following this
leave the field.

a.

Gove r nor of Geo rgia
Gov rn~ o Eenns~"'""'1-.r- -

b.

Mayo r of At lant a
Mayo r of Pi t tsburgh

c.

Chairman, County Commissi oners

d

Cennnissioner of Baseball

e.

President, National League

f.

Mr. Montgomery who in turn will introduce Mr. Bartholomay
and present something symbolic of the occasion of the
Braves' occupancy of Atlanta Stadium.

�Page 2
March 7, 1966 - Minutes
Special Committee on
Dedication of ,Stadium

-r

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Mr. Hamilton will introduce the players of both teams
, , ,.,I

(6)

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National Anthem
t -~
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Warm-up
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.r ~ ...<> l ( 8) Mayor throws out first ball, 8 :.0-5 P. M. --h:;

../

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Mayor Allen will recognize the mayora present.
Governor Sanders will recognize any other governors present.
There being no further business the meeting adjourned.
Respectfully submitted,
,··

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,,. · Sidne "sc~rborough
Edgar J. Forio, Chairman

�DEDICA now ROCRAM
Atl ta Stadium
Ap il 12, 196!>

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o - miltou, Dr. Bev 1 Jon
John Mc le iid Mayor Joaep

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Fulton Co. Comm.i _ eion Chairman Archie L ind.49 y
1L

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rthur Mont omeey
1i. Montgomery m
rtholom y

13.

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G TY O, PITTSBURG

MAYOR

Mar ch 3- , 1966

Hon. Ivan Al _e~, Jr.
Mayor
Atl nta, Georgia .
Dear Ivan:
In line ·w ith our 'phone conversation of this orning, Mr s. Barr
and I will be taking United Flight rumber 4 73 on Monday morning, Apri l 11th, at
eight - thirty and will arrive in Atlanta at ten o'clock.
I understand t haL. you have arranged for a ccowmodations for us
at the Marriott Hotel. We are both self-sufficien-'-, so please do not put _yourself out . - know how busy you are wi h the affairs of the City and the extra
curri cula:. duties connec'-ed with the opening of the baseball season in Atlanta .
We have accepted the formal invitation for the dinner on Monday evening and Alice and I are looking forward to the opportunity of visiting
with you and Mrs. Allen at that time.
Our reason for arriving so early is that my wife is not a
good flier and the only jet flight we can take, in order to get there in time
for the dinner on Monday evening, is at 8:30 in the morning_
I have made arrangements to leave there on Wednesday, April 13th
at t welve noon on United Fligh Number 386,.
~

I think the advent of Maj or League Baseball to Atlanta and the
whole southeast will be a great boon to our national pastime. I only hope that
you are as strong a baseball fan as I am, as the ownership and management of the
Pirat es are pevsonal friends of mine .
As you are perhaps aware, we are in the midst of building a ne·w
stadium in Pittsburgh for the Pirates and the Pittsburgh Steelers Football team.
With kind regards to you and Mrs. Allen, and looking forward to
seeing both of you on the 11th, I am
Sincerely yours,


)




--~- .... _.{__ j / )/



Joseph M. Barr

JMB:Ri.'1E :y

�,· '_....-:-\;_y~
-~~

JOSE

~.f . B MAYOR

CITY O · PITTSB"GRG

Ma:...ch 31 , 1966

Hon . Ivan Allen, Jr.
1ayo::Atlanta , Georgia .
Dear Ivan:
n line with our 'phone conversation of this morning, Mrs . Barr
and I will be taking United Flight 'umber 4 73 on Monday morning, April 11th, at
eight-thirty and will arrive in At lanta a t ten o ' clock.

I understand that you have arranged for a ccom.rnodations f or us
at the Ma:.riott Hotel. We are both self- suffici ent, so please do not put yourself out . I know how busy you are with the affairs of the City and the e_tra
curricular duties connected ·w ith the opening of the baseball season in A lanta.
We have acc epted the formal i nvitation for the dinner on Monday evening and Alice and I are looking forward to the opportunity of visiting
with you and Mrs. Allen at that time .
Our reason for arriving so early is that my wife is not a
good flier and the only jet flight we can take, in order to get there in time
for the dinner on Monday evening , is at 8:30 in the morning_
I have made arrange.:-nents to leave there on Wednesday, April 13th
at tuelve noon on United Flight Nu.•nber 38~-.
~

I think the advent of Major League Baseball to Atlanta and the
whole southeast will be a great boon to our national pastime. I only hope that
you are as strong a baseball fan as I am, as the ownership and management of the
Pirates are pe:ttsonal friends of mine .
As you are perhaps aware, we are in the midst of building a new
stadium in Pittsburgh for the Pirates and the Pittsburgh Steelers Football team.
With kind regards to you and Mrs. Allen, and looking forward to
seeing both of you on the 11th, I am
Sincerely yours,

..
Joseph M. Barr
/-2.-,
,,,,,
.D1B:RME:y
-
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/'
�JOS
I-I :'.If .
• R:'
GlTY O • PITTSB'G
MAYOR
GII
1".tarch 31, ~966
Ho ... Ivan Alen, Jr.
Mayor
Atla, a, Georgia .
Dear Ivan:
In line with our rphone conversation of this morning, Mrs':' Barr
and I will be taking United Flig t 1umber 4- 73 on Monday morning, April 11th, at
eigh -thirty and will arrive in Atlanta a ten o vcl ock .
_,
I understand that you have arranged for a ccommodations for us
at the Marriott =otel. We are both self-sufficien· , so please do not put yourself out . I know how busy you are wi'h the affairs of the City and the extra
curricular duties connec· ed wi.th the opening of the baseball season in A-'·lanta.
We have acc epted the formal invitation for the dinner on Monday evep.ing and Alice and I a;:e looking forward to the opportunity of visiting
wi' h you and Mrs . Allen at that time .
Our reason for arriving so early is that my wife is not a
good flier and the only jet flight we can take, in order to get there in time
for the dinner on Monday evening, is at 8:30 in the morning.
I have made arrangements to leave there on Wednesday, April 13th
at twelve noon on United Flight Jumber 384.
~
I thin..'k the advent of Major League Baseball to Atlanta and the
whole southeast will be a great boon to our national pastime. I only hope that
you are as strong a baseball fan as I am, as the ownership and management of the
Pirates are peJsonal friends of mine .
As you are perhaps aware, we are in the midst of building a new
stadium in Pittsburgh for the Pirates and the Pittsburgh Steelers Football team.
With kind regards to you and Mrs . Allen, and looking forward to
seeing both of you on the 11th, I am
Sincerely yours,
\
\1
.
~


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�MINUTES
COMMITTEE ON DEDICATION
OF STADIUM
March 1, 1966 - Press Lounge, Atlanta Stadium
Mr. Forio called the meeting to order at 3:30 P. M. with the following present:
Edgar J. Forio, Chairman
Curtis Driskell
Jerry Sachs
George Goodwin
Fra_n k Fling
Lynn Westergaard
William Rawson
Earl Mann
Ann Moses
Sidney Scarborough
Jim Hay
Dick Cecil
Mrs. Moses reported that Dr. Graham would not be available for the
Invocation on Dedication Night. That Mayor Allen and Governor
Sanders were still endeavoring to have President Johnson present
for the Dedication Exercises.
MOTION by Mrs. Moses, seconded by Mr, Goodwin:
That a parade be held on April 12, 1966, and that the parade
time be set by the Parade Committee.
ACTION:
Passed unanimously.
The chairman appointed Mr. Mann, Mr. Jim Golden and Mr. Forio to
a committee to obtain convertable automobiles for the Opening
Day Parade.
The chairman appointed Sidney Sc arborough to obtain bands for the
April 12 parade and that he report to Mr. Fling the names and
addresses of the schools and band directors ,
The chairman appointed Mr . Fling as Parade Chairman with Mr.
Goodwin as Co-Chairman. They may call on any member of the committee for expansion of this committee.
Mr. Goodwin explained in detail the plans for opening the National
Baseball League season in Atlanta. Many celebrities and some outstanding functions are scheduled for this great day in Atlanta's
history.
�Page 2
March 1, 1966 - Minutes
Committee on Dedication of Stadium
It was the consensus of the body that the President of the
Greater Atlanta Council of Churches, Dr. Bevel Jones, be invited
to deliver the Invocation. The chairman will extend the invitation.
The stadium manager was appointed to apprise the Braves o f ticket
needs for the opening game.
The stadium manager was instructed to contact the Third Army to
ascertain the possibilities of the 3rd Army Band participating in
Opening Day activities.
·
The Braves' announcer, Milo Hamilton, was selected to serve as
MC for Dedication Exercises.
The exercises will beg in at
7:15
P. M. and the game at 8:05 P. M.
The chairman appointed a committee composed o f the Chairman, Mrs.
Moses, Mr. Goodwin, Mr. Sachs, Mr. Westergaard and the Stadium
Manager for the purpose of finalizing the procedures and program
at the actual Dedication Exercises.
Ther e being n o further bus i n ess the me e ting adjourned .
Re s pectfull y s ubmitted,
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'- Sidney Scarborough for
Edgar J. Forio, Chairman
�April 1, 1966
Mr . L . W. Stitt
569 Loridans Drive, N . E .
Atlanta, Georgia 30305
Dear Mr . Stitt:
Thank you very much for your nice letter of
March 31st.
I am delighted you re going to be able to
rt· ci te
in our m jor le gue ba ball celebration nd I am
most grateful for your geuerous comments.
I can see an even greater conflict with th Mast rs
thi year siuc many people would wa t to be t home
oa Eas r week- nd and watch the golf match cm
televi ion.
Sincerely your ,
Ivan All
Mayor
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• Jr.
�L.W . Stitt
569 Loridans Drive, N. E.
Atlanta, Georgia 3030 5
March 31, 1966
The Hono r able I v an Allen
Mayo r of At l anta
Atlanta, Geo rgia
Dear Sir:
This letter is written to express to you my personal sympathy for your
seemingly insurmountable task as Mayor of this great city.
Recently, I received your fine letter expressing the desire that as a
part of the Opening Day celebration of Major League baseball in the
South, I invite top officials of my company to Atlanta for the weekend of April 9- 10 - 11- 12. The idea behind the invitation was great, in
that it would give industrial and commerc ial comp any representatives
the opportunity to show off Atlanta - the azaleas, the dogwood, the
redbud - all in bloom, a parade, a dinner honoring the Braves , an d the
magic o f Opening Day - what a way to entertain business l e aders who co ntrol or influence so much of the natio n 's prosperity. What a way to sell
these leaders on Atlanta, on Georgia, and the future of both - a really
major league effort and opportunity.
What a shame ..... what a pity, that the of ficialdom o f the Augusta
National and their management of the Masters are so minor league as to
black out te levi sion of their event.
My sympathies, Mr. Mayor .• ..• You will h ave a city full of guests in every
hotel, i n many liv ing rooms, and minor league Augusta National spoils
your beautiful party.
My congratulations for your determined efforts despite the rural legislation and low candle power thinking of some of your inert fellow citizens
over the state.
Sincerely,
LWS/bg
�M reh 29. 1966
Honorable Richard B . R
United States Se te
Wa.sllllll.&:ton. D . C .
ell
nator:
D a.r S
aOJ.'ry t t the Pre ident cann be
r-ec· t all you did to h lp us .
· th
on A ri1
c rtainly count.in cm your being her
·u be
to . tiriv ln time fort big dlllllUI
ning. April 12th h n w honor the Br v
·u
you to b e ~ head bl gu t
s- y
r
Th
at 1: 30 on T
bj,
will
p.m. that
y
ni
know l
tay in Atlanta.
Slncer ly y
lA.Jr
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CC: Mr. George Goodwin
a,
C
�M E M BER:
RICHARD B. RUSSELL
APPRO PR I ATION S COMM ITTEE ·
A ERONAUTICA L AN D SPA CE
SCIEN CES COMM ITTEE
JOI N T COMMITTEE O N ATO M IC E N ERGY
DEMOC RATIC POLICY COMMITTEE
DEM OCRATIC STEER I N G COMM ITTEE
GEORGIA
CHAIRMAN:
ARMED SERVICES COMMITTEE
SELECT COMMITTEE ON THE
CENTRAL INTELLIGENCE AGENCY
APPROPRIATIONS SUBCOM M ITTEE
ON THE DEPARTMENT
OF DEFENSE
APP R O P RI ATION S UBCOMMITTEES:
W ASHINGTON, D.C.
A G R ICULTUR E AND R ELATED A G E NCIES
DEFICIEN CIES AND SUPPL E M ENTALS
I N D E P E N DENT OFFICES
Marc h 21 , 1966
I NTERIO R AN O R E LATE D A GEN CIES
LABOR , HEALT H, EDUCATION AND
W ELFARE, AND RELATED AGENCIES
M ILITAR Y CONSTRUCTION
PUBLIC WORKS
Ho n o rable I van Al le n, Jr.
Mayo r, City o f At l anta
At l anta , Geo rg i a
Dear Ivan:
It i s wi th r e gret that I e nc l ose h e r ewi th the r e spons e
wh i ch I have received from Jack Va l enti to my endorsement of
y our invitation f or the Pres i dent to open the Atlanta Braves
baseba l l s eason on April 12th.
If you extend the inv itation to some other pub l ic figure
and wil l advise me, I shall be glad to endorse it f o r you.
With personal
�-


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March 18, 1966
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This is in further response to your recent
letter to the President joining in the invitation
extended to him by Mayor Ivan Allen of Atlanta
to attend the opening game of the Atlanta Braves
on April 12th.
The President appreciated the invitation
very much but has written Mayor Allen that he
is already committed to opening the baseball
season here on the 11th and will be unable to
go to Atlanta the following day.
He sends his thanks £or your expression
of interest in the matter, and warm good wishes •
. Special As
Honorable Richard B. Russell
United States Senate
Washington, D. C.



.-"""-:.;,. ....





�/
be: Mr • Ann Moses , Mayor' Offic
Georg Goodwin, Bell & St nton , Inc .
Edg r J. Forto , Chairman, St dium Dedication Committ
Lynn R. West ergaard , Public Information Officer
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BELL & STANTON INC., public relations
2116 PEACHTREE CENTER BLDG., ATLANTA, GA. 30303 .
404-688-3643
BY:
DAVID PEARSON
i:
EXCLUSIVE TO:
SUNDAY JOURNAL-CONSTITUTION
FOR USE MARCH 27
I
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"Atlanta's official entrance into the major leagues
April 12-13 should spark one of the biggest celebrations in
the city's history," Mayor Ivan Allen, Jr ; said Saturday .
.I
Outlining plans for a spectacular parade, a Braves
Recognition Dinner, an official - half-holiday and other events
leading up to the opening games of The Atlanta Braves' first
season in Atlanta Stadium, the Mayor declared:
"We are going to show Bobby Br a g a n and his playe rs the
kind of enthusiasm and support they have in their new home town .
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"Atlanta has won the fight with Milwaukee.
Now the
to
show the
whole country will be wat ching us.
We are going
country -- and The Braves -- that Atlanta is big league all
the way."
The Braves open the 1966 National League season in
a two-game series with the Pittsburgh Pirates, Tuesday and
Wednesday nights, April 12 · and 13.
Plans for The Braves welcome, spearheaded by Mayor
Allen and the Atlanta Chamber .of Commerce, are already well
under way.
This week the Atlanta Board of Aldermen adopted a
resolution proclaiming Opening Day -- Tuesday, April 12 -- an
official half holiday.
City Hall will close at noon. Atlanta
Public Schools will be dismissed at 1:00 P.M. so students can
get to the parade scheduled to start at 1:30 P.M.
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Fulton County school s wil l be on spring 'V'acation.
Mayor Allen is urging other public, private and p arochial
schools to declare either full or half holidays.
He said he hopes county and state offices, as well
as many business firms, will follow the holiday pattern •
. ...
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. The Braves will end their ·s pring training with three
exhibition games against the New York Yankees. Friday, Saturday
and Sunday, April 8, 9, and 10.
On Monday, April 11, The Braves
400 .. booster club
0
will honor the team and visiting sports writers at a luncheon
in the
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The city's official welcome will begin at 8:00 P.M.
Monday when Mayor Allen will host a dinner in the Marriott
Motor Hotel honoring Braves officials and the team.
Tickets for the Mayor's Dinner are $15.00 each.
They
may be obtained on a first come - first served basis from the
Mayor's Dinner Committee at the Atlanta Chamber of Commerce.
Political leaders from Georgia and surrounding states,
baseball and other sports c e lebrities, and Hollywood, radio and
TV personalities have been invited to the dinner and other
festivities surrounding the ope ning.
Officials of Atlanta' s 4,000 branch offices. have be.e n
urged to invite their top home office executives to be here for
the occasion.
Heads of Atlanta-based firms are inviting their
branch executives to come.
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'l'he city of Pittsburgh is expected to send a large
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delegation, including Mayor
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and
Pennsylvania
.
Governor William Scranton.
Travel and sports writers from all over the country
have been invited to Atlanta for fes_tivities.
Tours ·are being
arranged to show them the greater Atlanta area during dogwood
time.
The big parade will b e held on opening day, Tuesday
April 12, beginning at 1:30 P.M.
The route will be from
Peachtree and ~aker streets to tihitehall and Hunter.
'l'he parade will combine floats c e lebrating the Dogwood
Festival with Shrine marching units, military color guards, and
Braves ~ d Pirates players.
Local businesses are expected to
sponsor several high s chool bands .
The entire Atlanta area is being decorated by members
of the Atlant a Chamber Sports committee, headed by Bill Pritchard,
with support from the Braves "400" club.
Anyone wishing decals,
posters or streamers for use in the celebrations may obtain them
by contacting the Chamber Sports Committee at JA-10845.
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-sCivic and private clubs throughout the area are making
1 •
plans to hold special luncheons and dinners ort opening day, with
members and . their families going to the ·stadium in buses.
"Up till now," Mayor Allen said, "Atlanta•s biggest
celebration has been the world premiere of ~Gone with the Winp.'
,..... .'


I hope that the Braves opening festivities will


... . . .... -~
· but . surpass that 1939 enthusiasm. 11
not only m·atc,~
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The Braves kick off the opening days celebrations with
an Easter weekend exhibition series at the Stadium with the New
York Yankees.
Tickets are on sale now.
Opening Game ticket sales have reached 40,000, according
to Braves Board Chairman Bill Bartholomay.
Seats for the Wednesday
night g'ame with the Pirates are moving rapidly, although some tickets
to both games are still available at the Stadium and the Braves
downtown office.
·'
.
�ATLANTA BRAVES OPENING
ATLANTA STADIUM
April 12, 1966
An Operat{ons Manual
on the Job to be Done
Prepared for The Atlanta Chamber
of Commerce and The Atlanta
Br aves by Bell & Stanton, Inc.
February 20, 1966
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CONTENTS
OBJECTIVES •••••••••· •••
~
••••••.•••••••••••••••••••• 1
INTRODUCTION •••.•.••••.••.••••••••••••••••••••••.•• 2
SUMMARY. OF RECOMMENDATIONS •••.•••••••••••••••••••• 4
DETAILED PLANS •••..••••••••••••••••••••••••••••••. 9
SEAS ON TICKET SALES •...•.•.••••••.•.••••••••••••• 10
ADVERT IS ING SUPPORT ••.•.•••••.•••.•.••••••••••••• 13
DOWNTOWN OFFICES, HOTELS, RESTAURANTS, POLICE •••• 16
NATIONAL PRESS PREVIEW •.••••••••••••••••••••••••• 17
PERSON-TO-PERSON VISITS •• • ••••••••••••••••••••••• 19
POLITICAL GUESTS .••••.••••••• • ••.•• • .•••.•••••••• 21
CELEBRITIES AND BASEBALL LEADERS ..•••••••••••••.• 22
GAIN SUPPORT OF PRIVATE CLUBS ••.•••..•••••••••••• 23
THE MAYOR'S DINNER . • .••••••.•.•••• • •••• • •••••• • •• 24
THE OPENING DAY PARADE •••.••.•••••••••••••••••••• 2 6
NATIONAL AND LOCAL TELEVISION AND RADI0 •••• • ••••• 28
THE "AWAY" GAMES WITH METS AND CARDINALS ••••••••• 30
APPEND ICES .••.•• • .•.. • •• • . • •.• • ••• • •. • ••••• • •• • •• • I


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Atlanta Braves Opening
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OBJECTIVES
1. To fill Atlanta Stadium opening night, April 12.
2. To sell a maximum number of season tickets.
3. To obtain maximum interest in the Atlanta Braves -locally, statewide, regionally through the entire
market area, and nationally , It is this year's biggest
.baseball story.
4. Gaining momentum from all that is done, this operation
is a prime generator of maximum favorable attention
for Atlanta.
Our major objective, then, is to pivot
this e x citing baseball team and its home city on a
360 degree swing of visibility surpassing any atte ntion
any city has r e c e ived in the p a st.
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INTRODUCTION
Atlanta and the Braves are linked together; what
helps one on opening day supports the other.
We have a
brief period of time in which to build a strong local
sense of this joint destiny.
We have a brief period of
.time to help the entire Atlanta metropolitan area
re-capture and put on a continuing basis, the sense of
active pride in the Braves they had when the team signed
to come here, and which was so manifest as the Stadium
itself was completed and opened.
All of that was preparation.
It was passive,
as far as the entire popu lace was concerned.
them to beam with pride, and they did.
move into effec tive action :
We asked
Now we ask them to
to talk up ~he Braves, to
support the Braves, to realize in so doing that all of
'v
this effort demonstrate s to the nation at large that
Atlanta is the city of spirit and "can-do " in the entire
United States.
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As in every good thing that has transformed
this town, the lead has to come from the business
community.
The business community is in City Hall.
It
is in office with the largest plurality ever given a
Mayor of a major city .
Now that Mayor needs votes again
. -- in the form of an all-out effort in behalf of Atlanta's
reputation when the eyes of the nation are on this city
opening night, April 12.
Essential l y , that i s what the plan of action
on the following pages is all about.
Be ll
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SUMMARY OF RECOMMENDATIONS
To put across the biggest opening day baseball
ever has seen, we can think no little thoughts.
However,
big thoughts are a futile exercise in mental gymnastics
unless supported with practical follow-through . .. We need
the help of all concerned to make certain we have both,
for only the thorough execution of this big job in the
end will win the day for Atlanta and for the Braves.
1.
It is urgent that we get Atlanta into action
on season ticket sales.
This will take personal contact
from the highest levels of the Atlanta business community,
directed toward the highest levels of the Atlanta business
community, plus efforts at that same level aimed at
business lea d e rs in other market cities .
2.
We need to start the bal l rolling so that
every ad carried in the early part of Opening Week refers
to the Braves; every downtown office bui lding takes on
the challenge of creating banners; e v ery local theatre
enters the act; every school and colle ge hereabouts
be comes involve d, as does e v ery t axidriver , e v ery bus
driver, every member of the police force .
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(Summary of Recommendations
continued)
,·'.
In addition to the regularly assigned sports
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writers covering the 1'-edgers-Braves eJ!?ltilsitieT. series
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Bell
&
Stanton will invite travel
and general feature writers to Atlanta at that time.
Plans call for them to see a game, be given personalized
tours of the city, and be guests at a superb dinner hosted
by Atlanta Newspapers, Incorporated and Jack Tarver.
We have already begun working with the national
magazines; Look Magazine will be here on assignment right
after Washington's Birthday as a first step.
We need to
get national television, including network news shows. The
"Today" Show should broadcast from Atlanta opening day, on
the day after, or both.
We need more press association
series on Atlanta and its team; the hassle with Milwaukee
has made this the biggest sports yarn in years.
4.
We need to h~ve the cream of Atlanta's business
community take on the task of personally inviting the very
top leaders of the nation to be their house guests over Opening Day.
Every branch of a national firm should have its
national president here .
game .
This is far more than a baseball
It is Atlanta's day in the court of public opinion
when everything that makes this town great is on display .
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Atlanta Braves Opening
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(Summary of Recommendations
continued)
5.
We need help in pulling our loftiest
national political leaders here, and that need goes
right to the top.
We need all southern governors and
many mayors here.
6.
We need to get glittering celebrities
here, and we shall call on Bill Bartholomay personally
to guide and help us on that.
We will call on Georgia
advertisers who use personalities in their campaigns to
have those celebrities here.
And of course baseball's
o f f i cialdom is a vital part of the program.
7.
We need to mount a Mayor's Dinner on the
eve of the Big Game which will show the greatest outpouring of Atlanta's elit e --and the nation's well-known
figures--that Atlanta has seen since the 1939 premiere
of "Gone With The Wind".
8.
We n eed a p a r a d e Open i ng Da y aft e rnoon
which will be unforgettable in Atlanta 's annals.
We
s e e this as featuring ever y high school a nd college
b a nd in the a rea , e ach b and spons ored b y a n At l a nt a area business firm; Br aves and Pirat e s stars; the May o r;
The Gover nor; c e l ebrit ie s .
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(Summary of Recommendations
continued)
The bands later go to the game with tickets paid for
by their sponsors.
Who ever heard of such generosity
and spirit on the part of business leaders?
It takes
Atlanta to put this over.
9.
We need to coordina~e with Pittsburgh
leaders to get a representative Pittsburgh group here.
We need to get plans started as well for the Atlanta
leadership to be in New York Friday, April 15, when the
Braves open the Mets' home season, and in St. Louis,
Thursday, May 12, when the Braves open the new St. Louis
stadium.
This is the essence of the bold but simple
program which we ask Atlanta to support.
As we write
today, we cannot estimate costs precisely.
If all who
come to the Mayor's Dinner pay substantially more tha~
the $7. 50 cost per head of the affair, we .can obtain
part of the needed funds at that time.
Atlanta will spend
what is needed, regardless of where the funds come from,
we are confident of that .
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(Summary of Recommendations
continued)
At Bell & Stanton we will not spend any significant
amount without prior clearance from the Chamber.
thing must be clear:
One
this over all is Atlanta's challenge,
for in saluting the entry of the Braves, Atlanta salutes
itself and she shows the nation once and for all, the kind
of fibre that makes up this remarkable community.


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DETAILED PLANS
In the section that follows, we list specific
plans, with complete assignments.
The Bell
&
Stanton
public relations organization is charged with working
closely with the Chamber, with the Braves, and with all
other involved groups and individuals.
We must see to
the action of each committee.
Overall supervision will be the responsibility
of the firm's president, Alan Bell, from New York, and
of Senior Vice-President George Goodwin from the Atlanta
office.
The specific Bell & Stanton executive under them
will be David Pearson of Atlanta.
Already the Chamber has offered to lend the
firm extra manpower as evidence of strong support.
Extra
people as needed will be employed on a temporary basis
if the pace builds up too swiftly.
In any event,
additional staff from the New York Bell
&
Stanton office ,
headed by Ex ecutive Vice-President Edward Stanton and b y
the Ne w York account executive for "Forward Atlanta , "
Margaret Larson, will be closely inv olv ed at all times .
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SEASON TICKET SALES
The Assistant General Manager of the Braves,
Jim Fanning, has led a task force which already has sold
some 3,000 season tickets during the course of an intense
area campaign over months.
It is only now, after Fulton
Superior Court Judge McKenzie has spoken, that it is
possible for anyone to be able to go all-out on this.
Season tickets should be sold to every business organization
in this area, for use of its employees and customers.
This sales need comes at a time when the Braves organization
must turn its attention more and more to spring training.
The community can -- and we suggest, must -- help put
across this sales effort.
1.
We suggest that Mayor Allen assemble in his
office ~ group of lead i n g b u sin essmen to take o v er on this
project as they would on any e mergency, for we appro ach
crisis when we hav e sold so few season tickets this close
to Opening Day of our first Big Le ague season .
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(Season Ticket Sales
continued)
2.
3.
Let the group that meets with the Mayor include:
A.
The five major bank presidents
B.
The president of the Sales
Executives Association
&
Marketing
If the Mayor agrees, the banks should be
asked to use their contact officers, both from the main
office and from branches.
These officers should contact
all corporate customers, urging those customers to buy
season tickets to b e used by their e x ecutives, by their
employees, and by their customers.
The contact officers should take specific
ticket orders -- with no money cha nging hands.
A senior
\
officer in each bank should receive these orders and
should relay them to Mr . Fanning o f the Braves, who will
fill the orders a nd b ill t h e p u rch aser dire ct.
(more )
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(Season Ticket Sales
continued)
(NOTE:
Bell
&
Stanton will provide all banks with lists
broken down by categories of the firms and individuals
who already have purchased season tickets.)
Mr. Fanning, for his part, will supply daily
lists ·of new purchasers to all bank supervisory officers
involved.
Mr. Fanning will supply all contact officers
with adequate supplies of season ticket broch~res and
ticket order blanks.
He also will see that ticket sales
personnel is available at the Stadium to serve purchasers
who want to select seats in person.
As a final point:
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ADVERTISING $UPPORT
Tucker Wayne
&
Co., as advertising agency for
"Forward Atlanta" and for the Brav es, is requested to
assemble at the earliest moment a gathering of all
agencies, all advertising managers, all sales managers
of newspapers, radio and TV, all retail sales promotion
directors, newspaper representative s and the Georgia
Association of Broadcasters to consider the following
points:
A.
Insofar as is feasible, every advertising
message placed locally beginning with Easter Sunday, and
continuing through Opening Day
(the following Tuesday)
should salute the Braves, or otherwise speak of them.
B.
We would hope all concerned would e x plore
the possibility of a spec i a l section to be run in both
newspapers on openin g day.
be pulled out and s aved.
This would be something to
It would be filled with news
and advertising mat e ri a l suitabl e f or such a special
section , commemor a ting the d ay Atl a nta Goes Big Leagu e.
(mo re )
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(Advertising Support
continued)
c.
AT'-
NTf\
Every store in and around should--have special
windows and in-store displays to salute the opening of the
first season.
Tucker Wayne is requested to assign one staff
member to stay with this, working separately with the sales
. promotion department of each major store, and working with
managers of others.
The Braves will make some display
material available, but basically all of this should be put
together as the contribution of the stores involved.
1.
As a subpoint, stores are urged to
consider tying their sales which start on Monday after Easter
to the debut of the team.
Why not call the events:
"Braves
Day Sales?"
D.
We ask t hat Tucker Wayne work with the Georgia
Association of Broadcasters to prepare a special one-minute
promotional film for the Opening Day, and these would be
made available at no cost tc all TV stations in the entire
market area, as well as to as many motion picture theatres
as seems feasible (all those in greater Atlanta at least) .
We would hope these would be run as p ublic se r vice gestu r es .
(More)
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(Advertising Support
continued)
E.
We specially ask that the advertising
agencies of the four sponsors of the Braves -- CocaCola, Pure Oil, P. Lorillard, and Falstaff -- work
closely with the coordinating committee.
Their active
help in mounting promotional spot campaigns, advance
advertising, and banners, cards, and giveaways would
be of great worth to all concerned.

















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DOWNTOWN OFFICES, HOTELS, RESTAURANTS, POLICE
We ask the Chamber of Commerce to assign a staff
executive to work closely with all employers of office staffs
in the downtown to arrange for display material in the form
of banners or window painting. to evidence enthusiasm for the
start of baseball.
This would be appropriate activity for members of
the Junior Chamber to take on_, under direction of the "Forward
Atlanta" group at the Chamber.
Further, the Chamber should contact the Restaurant
Association,the Motel Association and individual major hotels
to arrange for lobby displays, special menus keyed to Opening
Day, special room notices to be in every guest room each day
of the Opening Week.
No group is more important to Big League baseball
on a continuing basis than the Police Department.
We suggest
an immediate meeting held with Chei f Jenkins b y the e x ecutive
vice-president of the Chamber , and b y representativ es of Be ll
&
Stanton , to discuss all matters planned , and to s o l i cit
cooper ation .


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NATIONAL PRESS PREVIEW
a.~+e""
Two weekends~ Easter is, under the
ci~cumstances, an appropriate time for having the nation's
top travel and general writers come to Atlanta, with their
wives, as guests of the city.
It would be inappropriate to
ask them to be away from their homes on Easter weekend, and
l"-.-teR.
the earlier date, while not ideal, would permit their schedule
in Atlanta to include attending the exhibition game Sunday,
m~i "-"',
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27 , between the Braves and the ~
me-rs
.
This tour would be low in key, and would give us .
an opportunity to show Atlanta during the dogwood time, and
at the same time l et the visitors soak up the bas ebal l flavor.
They would be supplie d with press kits
material on all the
lures of Atlanta, lat est material on the Braves and on the
stadium -- would be taken to our maj or attract ions here .
they would not be rushed.
But
They should have time for golf ,
Stone Mountain , the cyclorama o r for a trip to Lake Lanier's
Yacht Club for houseboating and for Saturday l unch.
We suggest they have · a Spring Weekend in Atlanta
beginning with Friday evening departure from New York,
returning to Ne w York Sunday evening, following the ball
game.
(more) ·
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(National Press Preview
continued)
We would show these people Atlanta and the
surrounding areas on Saturday, with the high point being
a fine dinner at which the Cox newspapers would be the
host.
Talks would be given by May or Allen and by Ralph
McGill, who of course is known and respected by all the
journalists attending.
The qualit y of Atlanta that will
appeal to the visitors will include their exposure to
Atlanta's springtime loveliness, and the Sunday highlight
of the stadium and the ball game.
We will have perhaps 80 people in all, 4 0 writers
and 40 wives.
We will need hotel rooms; we suggest they all
be at one hotel such as the Marriott.
We propose t h at we be given permission to establish
a committee to e xplore this proposal thoroughly.
On this
committee should b e officials from Delta, from the Marriott,
from the Chamber , from Cox n ewspaper s, from the Br aves a n d
of course Bell
&
Stanton .
This is d e signe d to h ave major travel stor ie s break
in key newsp aper s a r oun d opening wee k of the season, at a time
wh en, hopefully, so mu c h e ls e wil l b e appe a ring o n t he new
baseball t e am and its city. Thi s advanc e e xposur e i s needed to
g ain the fu ll p res s coverage.
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Atlanta Braves Opening
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PERSON-TO-PERSON VJSITS
We ask the president of the Chamber and the
head of "Forward Atlanta" to take on the task of
coordinating with the business and cultural elite of
Atlanta an unprecedented "Red Carpet" invitation to their
peers nationally, to come to Atlanta for the Opening Day
festivities.
These would be friends inviting friends,
and the guests for the most part would be houseguests.
Essentially, we seek to have a significant
number of the nation's decision makers in Atlanta, not
just for the ball game, but primarily to sample Atlanta's
atmosphere in springtime and its spirit in general.
To do this properly, we need. help from Lockheed
to fly in certain of the guests.
Others of course will
have their own corporate aircraft or will fly commercially.
But the availability of JetStar help from Lockheed would
be of the greatest help , and would be of worth to Lockheed
as well in its role as the greatest single industry in
Georgia.
(more)
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(Person-To-Person Visits
continued)
The guests would come on Monday after Easter, in
time for the Mayor's Dinner.
If they cannot come until
Tuesday, they will see the downtown parade, see the ball
game, see the first class facilities in the Stadium and
catch the way Atlanta is on the move.
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POLITICAL GUESTS
With the active help of Mayor Allen and the
Governor, it is hoped that political g~ests of the first
rank will conv erge on Atlanta, both for the Mayor's
Dinner . on Monday, and for the game and all that goes with
it on Tuesday.
How appropriate it would be if it is the
President who throws out the first ball.
We know thought
is being given to all of- this.
On o ther leve l s , thi s o c c asion i s . a n opportunity
for all the Governor s of the South , and th~ mayors of the
l a rgest cit i e s of the South , t o c ome to Atlanta offi c ial ly .
Bell & Sta n t on sug gests it work with the Mayor ,
and with t he Gove rnor, o n a ll aspec t s o f this obj e ctive.
I t f its Atla nta ' s role of leadership f o r t h e ent ire Sou th,
howeverJ for her to think in just s uch t erms as she puts
together the offi ci a l invi tatio'n list.
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I
CELEBRITIES AND BASEBALL LEADERS
Top Hollywood and public personalities who also
are baseball fans would add much to the excitement and
.\
impact of Opening Day.
helpful in this area.
Mr. Bartholomay will be very
He already has offered to help.
We'll call on him for an all-out effort to entice to
Atlanta the Danny Kayes, the Natalie Woods, and other
stars who are red-hot fans.
The Commissioner of baseball, the presidents of
both leagues, all team owners, and other such luminaries
comprise an obvious invitation list which will be worked
out with the Braves, both for the Mayor's Dinner and for
Opening Day.
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(
GAIN SUPPORT OF PRIVATE CLUBS
We suggest Mayor Allen appoint private club
co-chairmen, one white and the other Negro~ to gain the
support of all the social organizations serving Atlanta.
The men chosen for these roles should be impressed with
the need to get on with the task of rallying every social
club in Atlanta behind the Opening Day program.
This would include more than decorating the
clubs, although t hat and canvassing the membership in
behalf of the events is important.
We believe a need exists for an early buffet
the night of the game and that arrangements should be
made for buses to take members to the stadium.

















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Atlanta Braves Opening
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THE MAYOR'S DINNER
We see the Monday night, black-tie dinner for
1,200 at the Marriott as representing Atlanta's official
statement in behalf of the Braves.
finest of affairs.
It should be the very
The list of speakers should be not too
It ma y b e t h a t
one o f the c e l ebritie s under
discussion could entertain at the dinner.
In eve ry way, it s hould b e an affa ir at which
the most polished guest would feel comfortable.
Although the dinner , as we s e e it , should be . a t
the Marr iott, tha t
for the purpose .
is only because i t h as the largest r o om
We would hope all hotels in At l a nta, i n
their r eali zat i on o f how much t he presen ce o f baseb a ll will
mean t o t h e m, wo uld c o operate in all aspects of the event,
and have the menus so p ublicly state .
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(Mayor's Dinner continued)
Therefore, we suggest the MayOr appoint a
Dinner Committee which would cut across the hotel community
of Atlanta, and which also would include representatives of
the Braves, of the Chamber, both sports editors, and the
general managers of all radio and TV stations.
We suggest the possibility of charging $15 per
ticket, rather than the actual cost of $7.50, in order to
obtain promotional funds to go toward meeting the City's
and Chamber's special April expenses.


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THE OPENING DAY PAR.ADE
Think of a parade, wending its way down
Peachtree Street from the area of the Capital City Club
to Five Points and ending at Hunter Street; a parade
bursting with the music of every high school and college
band in the Atlanta area -- plus every ball player on the
Braves roster, all the Pirates, Mayor Allen, Bobby Bragan,
and celebrities.
We think such a parade would be fresh, would
symbolize better than anything else the way young Atlanta
is taking B·i g League baseball to heart, and would make great
~ictures for the national press.
We suggest this be held in the afternoon of the
Opening Day game.
We see it as being held from 4 to 6 P.M.,
presenting of course problems of traffic, but with the parade
carefully confined to the heart of the city, thus out of the
way of home-bound vehicles to a great extent.
All of downtown would be decorated -- if the
various committees have done their jobs.
It would be Atl anta ' s
great ticker - tape parade , filled with y outh and music and h eroes.
(more)
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(Opening Day Parade
continued)
We suggest that each marching band be the
respopsibility of an Atlanta business organization which
can make as much of the relationship as it wishes.
The
possibilities for generating good will are considerable.
At the least, all members of the marching bands should be
given free tickets to the opening game, courtesy of their
sponsoring business firm.
tickets.
In some schools this means 100
The students would sit in special sections, still
in their marching uniforms.
They would check their instru-
ments at the end of the parade of course, then would have
two hours to eat and get to the stadium.
We suggest Mayor Allen appoint a parade committee,
to consist of the people who know most in Atlanta about
parades.
That includes WSB staff, department stores, and of
course representatives of the Braves.
It would seem to us
that Arthur Montgomer y , as chairman of the Stadium Authority,
might assume responsibility for lining up the sponsoring
business organizations.
He could be helped in this by Chambe r
staff, and by committee members from the Board of Education
and other school groups including the colleges .


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NATIONAL AND LOCAL TELEVISION AND RADIO
We ask that Mayor Allen appoint a broadcasting
committee to meet as soon as possible, to lay plans and
thereafter to work with Bell
&
Stanton on all aspects of
network TV and radio coverage of .the festivities
surrounding opening day.
The objective would be to use
the event itself as the possible news peg which could
lead to significant national TV and radio attention to the
city of Atlanta.
We would like to call on the active help of all
local broadcasters to get this exposure.
Further, we would like the help of WSB in
particular in seeing about getting the "Today" show either
to originate the morning after the game from Atlanta, or
to have a part of the show with an Atlanta dateline.
If
it is necessary to pay for this, we should find out the
costs involved, and then see about obtaining the funds .
(more)
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(National and Loc a !~lev ision
and Radio continued)
Generally, the networks would cover the event
as news, but we should stay flexible in order to help in
every way possible.
What kind of town is this Atlanta
where Big League baseball is making its debut?
That is
the story underlying · the big event itself, and we feel
this will have interest to broadcasters.
On local TV and radio exposure, we ask that the
committee work with all stations, definitely including
those serving all ethnic audiences, to arrange for spring
training interviews with players, and then for interviews
as the season is about to open.
Much of this will flow
spontaneously from the Braves own public relations effort
but the Jspecial broadcast committee should try to be
helpful.


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THE "AWAY" GAMES WITH METS AND CARDINALS
The Atlanta Braves will open the season for the
Mets April 15 and the new St. Louis Stadium for the
Cardinals May 12.
We shall work with the Mayor, with the
Chamber, and with the Braves, on coordinating all aspects
of this.
Several officials should go to each opening.
How helpful it would be if Lockheed could supply a JetStar
which would be the official plane flying to both cities.
We shall stay in touch with the Mayor, the
Chamber, and the Braves on this, and will approach Lockheed
if given permission.
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�March 23. 1966
H orable J eph M . Bar~
Mayor of Pittsburgh
Pittsburgh, Pennsylvania
yor B _n :
Dear
1 called yOllr off'u: t extend a ver 1 invitation for- you and
Mr • Barr to c ome to Atlanta whe.n the B_rave
d Pintea open
on April 12th, I le rned of your vaeatioa in Haw.ail. I c rtainly
ho it
m t enjoy bl trip, and you
v - 't un c :ed too
well, a
ue loo ·
fo
rd to having you in Atlanta. for this
hi oric ve11t.
Many activit.ie•. have
d Pb· te
April 11th,
riott
Sincerel y
'JA.Jr/bw
CC: Mr. George Goodwin
Mr. Ed Forio
-
••
�.Jc~
~()Y
fh-~~
~ Q~,
~ffi QC<. - ~ ~
~-.
I
When I called your office toTnd a verbal invitation for
you and Mrs.c().}'1/V to come to Atlanta ~
e Braves and Pirates
open on April 12th, I learned of your vacattion in Hawaii.
I certainly
hope it was a most enjoyable trip, and you haven't unpacked too well,
as we are looking forward to having you in Atlanta for -thrs
~
historic event.
Many activities have been planned honoring the Braves and
and
Pirates timt your p a r t i c i p a t i o n ~ is greatly desired.
On Monday, April 11th, we are having a dinner for the Braves at the
Marriott Hotel, wh&P-e-~-~l,a,n-»P-,y-o:u-aRe.-M~~------te I would like
for you to be among the head table guests.
There will be a pig parade
at 1:30 on April 12, in which we plan for you to ride, and the pregame
w--lu...v-, ~ ~
cerer::onies1begin mi 7 :00 p. m. that evening.
~
Mrs. _ _ _ tt•o be our guests and have
rl:i/all
I would like for you and
arranged for accommocations
at the Marriott Hotel.
pittsburgh
/ Having been a major league city for many years , I am sure you
know the importance of the advent of major league baseball ~
Atlanta nnd the Southeast.
to
It just wouldn't be complete without you and
your wife, and I am awaiting to learn that you will be on hand to assist
me on this occasion.
�Mayor
City Hall
Pittsburgh, Pennsylvania
Dear
On behalf of the City Goverrunent of Atlanta officially and on behalf
of Mrs. Allen and myself personally, I extend to you and Mrs.
a most cordial invitation to join with us in celebrating
the opening of the Southeast's first major league baseball season
when your Pittsburgh Pirates meet our Atlanta Braves in our new
municipal stadium.
will
I am sure that you/join with me in the thought that the coming of
major league sports to this great region that has produced so many
outstanding athletes is an event of historical significance and of
tremendous future potential not only to our city and our region but
to all our sports minded nation. This occasion would be far from
complete without you and Mrs.
joining with us in the
festivities that will precede the game and then in witnessing the first
of many contests between the Braves and the Pirates.
Tuesday evening, April 12, is the date set for the game itself, but
the festivities will begin on Monday, 1pril 11. Accordingly, Mrs.
Allen and I would very much like for you and Mrs.
to be our special guests at the Mayor Is Dinner honoring the Atlanta
Braves on Monday evening, April. 11, at the new Marriott Motel.
Incidentally, since your city has been one of the great leaders in
urban renewal, I think you will be ~ interested to observe that this
splendid new hotel represents a $12, 000, 000 example of redevelopment
by private enterprise in one of our urban renewal projects.
�2
On Tuesday afternoon, at 1:30 o'clock, we would be honored to have
you join with us in the great baseball parade for which Atlanta is
host.
The climax of the festivities will be a program in the stadium at
7 o'clock Tuesday evening just before the game begins. We would
be honored to have you j o i n ~ us on this program.
Again, I emphasize that the celebration of the advent of major league
baseball to Atlanta and the Southeast would be very incomplete
without the presence of the Mayor of Pittsburgh and his wife.
So I want to repeat how honored we will be to have you and Mrs.
as our guests. Complimentary reservations have
been made at the Marriott.
I am keenly awaiting the word that you will be with us and am looking
forward to extending a personal welcome when you land at our
airport.
Sincerely,
Ivan Allen, Jr.
�Hon o xxxxxxxx
May or
City of Pitt s b urgh
City Hall
Pitts b ur gh , Penn""t/~
'4,1
Dear xxxxxxx :
The City of Atlant a extend s to you and your
wi fe a c ordia l inv itat ion to visi t o ur c ity and jo in
wi t h us in opening Atlanta ' s f i r s t ma jor league bas e ball
seas on) ~ -fM ~ ~ ~ ~~I do not need to expl ain the signi f i cance of
t his grand occa sion , not on l y t o Atlant ians, b ut t o
c i tizens t hro ughout Georgia and t he ent ire Southeast ,
and we would be h onored to have you share with all of us
these hours of greatnes s whic h fore c ast the wonderful
f utu r e of bas eba l l in t his are a .
On Monday, April 11 , Mrs . All en and I woul d
l ike ~ou to be our guests at the Mayor ' s Dinner honoring
t he
Atlanta Brave s, t his ev ent to take pl ace at the
new Marriott Hotelo On Tuesqay__q t ~~ :30 p . m. , Atlanta
will h ost t he EEgN0 N~ great ~ p a r a d e and again,
we wou ld like you to par t i c ipate in this event . In
c onc l usion, the pre-game festivities will begin in the
new Atl anta Stadium at ' 7 ~H'oh ga me tiffle a'o ........- ..... •
At t hat :moment, (£ wou l cFI
o~11 :he firotbr,i R a h t l l . t,t)f.-,
(?du
~ r~
new
-;;aw
L~ow
r-o~ _
Complimentary reservations will be arranged for
your stay at the Marriott Hotel, and you may be sure
that Atlanta will make every effort to insure your
enjoyment while our g uests.
I will look forward to hearing fro m youQ
Cord i ally,
�Hon. xxxxxxxx
Mayor
City of Pittsburgh
City Hall
Pittsburgh# Penna.
Dear
xxxxxxx:
The City of Atlanta ex.tends to you ana your
wife a cordial invitation to v1s1t our e1ty and join
1th us 1n opening Atlanta's first maJor l~ague baseball
season.
I do not need to explain the significance or
this grand occasion. not only to Atlantians. but to
citizens throughout Georgia nd the entir Southe st,
and we would be honored to have you snare 1th 11 of us
thee hours ot greatness which foree st the ondertul
future or baseball in this ar _ •
On Monday~ April 11., Mrs. Allen , nd I would
like you to be our guests at the Mayor 's Dinner honoring
the XJDI Atlant Braves. thi · event to take plao at the
n
Marriott H~tel . On Tu sday t 1:30 p.m., Atl nta
111 host the
u gr t Brav par d nd again,
, e would like you top rtic1p te 1n th1 e ent. In
eonclue1on. th pr -g
r ti 1t1 · - 11 begin in the
n · Atl nta St d1um at .
. . , 1th g · t1m
t ,......._•
At th t moment.,
ould 1!ke you to thro out th f'Irst
ba eb ll.
Complim ntary r
rv t1on will b
rt.a ng d tor
your et y t the
?T1ott Hot 1 • . nd you my b
ur
th t Atl nt
111 m k e- -ry effort tc in ur your
njoym nt wh1l our guest.
I will look to
rd to h
ring from you.
Cordi lJ.y,
�Hon. XJCXXXX
Governor
State of Pennaeylvania
State Capitol
Philadelphia, P nna.
Dear~=
The Mayor of Atlanta,
me in extending to you and
to visit our st te and our
in opening our first major
Ivan Allen, J'.C'., joins with
your wife a eordial invitation
capital city and join with us
le gue 'baseball se son~
iuesday, AP~il 12, ill ha e great signitio noe.
not only for Atlantians and Georgians. but for all
1t1zens throughout the Southeast.
The opening game festivities otually begin on
1th the
yor•s Dinner honoring th
Atl nt Braves. and Mrs. S md rs and I hop - you 111 be
ou gu at tor thi oc sion.
Mondy, Apr1l 11,
On Tues~ y, April 12, th gr t Br v a Pr
111 rid do
rm d P ohtr Str t, beg1nn1n t
1,30 p.m., n4 gin,
hop you 111 part1o1p t in
thi e nt.
---
tt _ _ _ •
momente. and
u •
Your
e:s>on
111 b
d
1
d.
�Marc h 21. 1966
Honorable Fredo. Easley, Jr.
Mayor of West Palm Beach
West Palm Beach, Florida
Dear Fred:
Again, may I thank you for our very pleasant
visit in your fine city. Inman, Beau and I are
most grateful for the many courtesies shown
us and for the pleasures of the ball game 1 hear that they won after we departed.•
Please express to Mrs. Easley our appreciation
for the privilege of meeting her. We are looking
forward to you being in Atlanta for the BIG DAY.
Sincerely,
Ivan Allen, Jr.
lAJl':am
�February 28, 1966
Honorable Fred 0. Easley, Jr.
Mayor of West Palm Beach
West Palm Beach, Florida
Dear Mayor Easley :
I certainly appreciate your invitation tovirisit your
lovely city and participate in the opening of the Atlanta
Braves spring training sesson.
I would like to be there Saturday morning, review
the parade with you and watch the game that afternoon.
I will probably bring my son, Beaumont, since Mrs .
Allen will not be able to come.
Looking forward to being with you on this mo t
important occasion to our two cities, and to the
Southeast.
As my plans are finalbed, I will let your office know
the time of appival.
Sine rely,
Ivan All n, Jr.
IAJr:am
�Qiifl! cf 11Jtst 'Jahn ~tacfy
~tst ~aim ,iac4, jfhmba
OFFICE OF THE
February 25, 1966
MAfOR
The Honorable Ivan Allen, Jr., Mayor
City of Atlanta
_C ity Hall
Atlanta, Georgia
Dear Mayor Allen :
The City of West Palm Beach extends a cordial invitation to
you and your wife to visit with us on March 11 and 12, 1966,
and help us open the Spring Training season of the Atlanta
Brav es .
We plan a small party for you all on the evening of the 11th;
then, on Saturday morning our Chamber of Commerc e is sponsoring
an Atlanta Braves Parade and I would appreciate it if you would
join me on the revi ewing s tand. At 1:30 that afternoon the big
moment arrives when we would like for you to honor us by thr owing
out the first ball to start the Atlanta Braves on their campaign
for the World Championship for 1966.
Our downtown Holiday Inn, home of the Braves while they are in
West Palm Beach, has indic at ed they will be most happy to have
you and Mrs. Allen as their guests while you are in our City.
I sincere l y hop e you and Mrs. All en wi l -1 join us for this
occasion.
Sincerely,
~tfJ-~
Fr ed O. Easley , Jr.
Mayor
FOE:ps
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�®ffir.e nf tq.e ®nlr.ernnr
J\tlc:tnht
Qittrl ~- ~ttn.hers
GOVERNOR
March 23 , 1966
Honor ble William W. Scranton
Governor of Pennsylvania
State Capitol
Harrisburg, Pennsylvania
Dear Governor :
The Mayor
me in extending to
visit our State and
first major league
Pirates .
of Atlanta , Ivan Allen, Jr., joins with
you and your wife a cordial invitation to
our capital city for the opening of our
baseball season as the Braves play the
Tuesday , April 12, will have great significance, not
only for Atlantians and Georgians, but for all citizens
throughout the Southeast.
The opening game festivities actually begin on Monday,
April 11, with the Mayor 's Dinner honoring the Atlanta Braves .
Mrs. Sander and I hope you will be our gueets for this oc caeion.
On Tuesday, April 12, the gre t Braves Parade will
ride down famed Peachtree Street, beginning at l: 30 p. m . ,
and, again, we hope you will participate in this event.
Pre-game activities will begin on Tuesday evening at
7:00 p. m . in the new Atlanta Stadium. All in all, these promise to be great moments, and we hope you will be here to
share them with us.
l under tand that complimentary reservations will be
arranged for you at the new Marriott Hotel, and every effort
�Honorable William W . Scranton
Page Two
March 23, 1966
will be made to see that your stay in Georgia will be an enjoyable one.
With kind personal regards, I am
Sincerely,
Governor
CES:bb
____-15c: Mrs. Ann M. Moses
�MINUTES
COMMITTEE ON DEDICATION
OF STADIUM
March 1, 1966 - Press Lounge, Atlanta Stadium
Mr, Forio called the meeting to order at 3:30 P, M, with the following present:
Edgar J, Forio, Chairman
Curtis Driskell
Jerry Sachs
George Goodwin
Frank Fling
Lynn Westergaard
William Rawson
Earl Mann
Ann Moses
Sidney Scarborough
Jim Hay
Dick Cecil
Mrs, Moses reported that Dr. Graham would not be available for the
Invocation on Dedication Night, That Mayor Allen and Governor
Sanders were still endeavoring to have President Johnson present
for the Dedication Exercises.
MOTION by Mrs, Moses, seconded by Mr. Goodwin:
That a parade be held on April 12, 1966, and that the parade
time be set by the Parade Committee,
ACTION:
Passed unanimously,
The chairman appointed Mr , Mann, Mr. Jim Golden and Mr, Forio to
a committee to obtain convertable automobiles for the Opening
Day Parade.
The chairman appointed Sidney Scarborough to obtain bands for the
April 12 parade and that he report to Mr. Fling the names and
addresses of the schools and band directors.
The chairman appointed Mr. Fling as Parade Chairman with Mr,
Goodwin as Co-Chairman. They may call on any member of the committee for expansion of this committee,
Mr, Goodwin explained in detail the plans for opening the National
Baseball League season in Atlanta. Many celebrities and some outstanding functions are scheduled for this great day in Atlanta's
history,
�Page 2
March 1, 1966 - Minutes
Committee on Dedication of Stadium
It was the consensus of the body that the President of the
Greater Atlanta Council of Churches, Dr. Bevel Jones, be invited
to deliver the Invocation. The chairman will extend the invitation.
The stadium manager was appointed to apprise the Braves of ticket
needs for the opening game.
The stadium manager was instructed to contact the Third Army to
ascertain the possibilities of the 3rd Army Band participating in
Opening Day activities.
The Braves' announcer, Milo Hamilton, was selected to serve as
MC for Dedication Exercises.
The exercises will beg in at
7:15
P. M. and the game at 8:05 P. M.
The chai r man appointed a committee composed o f the Chair man , Mrs.
Moses, Mr. Goodwin, Mr. Sachs, Mr. Westergaard and the Stadium
Manager for the purpose of finalizing the procedures and program
at the actual Dedication Exercises.
There being no f urther bus iness the me e ting adjourned.
Re spectfully submitted,
~IJL-, J- - ~ \
'-~'S idney Scarborough for
Edgar J. Forio, Chairman
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���CITY OF ATLANTA
OFFICE of the MAYOR
Atlanta, Georgia
IVAN ALLEN, JR
MAYOR
30303
March 18, 1966
R. EARL LANDERS
ADMINISTRATIVE ASSISTANT
MRS. ANN M. MOSES
EXECUTIVE SECRETARY
Mr. J. W. Web b
District Manager
Toilet Goo d s
Proctor & Gamble Distributing Comp an y
1327 Peach tree Street, N. W.
Atlanta, Georgia
Dear Mr . Webb :
The night of April 12, when our Atlanta Braves open their National
League season against the Pittsburgh Pirates, will begin one of the
most thrilling chapters ye t in the success story of this vibrant,
growing city.
I am asking y ou to take an important personal role
in a community effort to show the national business leadership, as
wel l as sports followers, t he k ind of city Atlanta has be come.
The eventful days leading up to our major league o pening p resent a
rare opp ortunit y for regional executives like y ourself to show off
our city a t its de lightful best to the head of y our company and
others fr om your h o me office.
It is an ideal time to meet our
local leaders and other pro minent businessmen a n d join in the
enthu si asm and excite men t of At lanta's entry into the p ig leagues.
There are many events yo u will want y our h ome office associates
and their wives to attend with y ou:
The Braves vs. Yankees exhibition games, Apr il 8- 10; the Mayor's d inner honoring our Braves
on Monday evening, Apri l 11; the parade on the afternoon of Opening
Day; and the opening game itself Tuesday night. Our " Dogwoo d City"
should then b e at the peak of its Springtime beauty.
I am counting on you to make a special effort to have the head of
your firm and others from your home office be with us for the
celebration of this historic event. Would you kindly return the
enclosed card to let me know whom you are inviting, and, at a
later d ate, tell me of their acceptance?
�M rch 21, 1966
Mt>. Charle
\V . Adams
The Coca - Cola Company
310 Nol'th A nu , N. W.
Atlan , Go .
D
l'
Cha le :

cer 1 y

Jr.
IA:Sr/ r
CC: Mr. Mills- B~ Lane
�Mayor Ivan Allen , Jr .
SEE ATTACHED LIST
March 15,
I AM HONORING THE ATLANTA BRAVES AT DINNER, MARRIOTT, APRIL 11th.
WOULD APPRECIATE YOUR CONSENT TO SERVE ON DINNER COMMITTEE.
REPLY TO MRS . LOWANCE, 688-3643.
MAYOR IVAN ALLEN , JR.
City Hall, Atlant a , Georgia
66
�MAYOR• S DINNER COMMITTEE.
1.
C/e5
Jack Adair
14.
Adair Realty & Loan Co.
56 Pe chtree Street
2.
'1' .M. Alexander, Jr . Ue S
Courts and Co .
l
11 M riett
3.
15 .
Scott Hudgens
Scott Hudgens Buildi ng
Hapevil l e , Georgia
16.
Gordon Jone
Fulton N t i onal Bank
Marietta Stre t
17.
Mi s Pat LaHatte qe5
Atlant Newspaper~, Inc.
10 For yth Str et, N.W.
18.
Mil l s B . Lane
S ~ vl)
c & s National Bank 143.215.248.55el-~ i-£..JMar iett~ Stre. t ~~ Vv-.~-5 'yl) ~
~ ~ W ~ 5~.,_.,__c~
19 .
Archi
Street, N.W .
J. Paul Austin
1.V)
The Coca- Colo Co .
310 North venue, N.W .
4.
Joseph E. Birnie
The N tional Bank of Georgia
34 Pe chtre Street
s.
Furman Bi her
The Atlanta Journal
10 Forsyth Str t , N. W.
6.
Mrs . Ch rle Bowen,
453 Chateau Drive, N.W .
7.
a.
9.
Burge
R tail credit
1600 Peachtr
Le
illi
10.
Willi
Atl nt
11.
12.
~
Lind
Road
Ro well. G orgia
qe5
20.
c~.
Dr . P. Earl McL ndon
1370 Sharon Str et , N••
Str et , N.W.
21.
L.n. ilton ~ 9--d
Citizen Tru t company
212 Auburn Av nue, N.E .
22.
D.
rphy, Jr.
Atlantic Ste l
rvic C nt r
575 ourte nth Str et~ N.w.
23.
J
inch
Street, N.w.
Fr nlt 1
P der l S ving
llre. Rich rd Garlington
362 ro dland oad,
.w.
q<&S
Jo H. Ger on
739 Weat P ac:htr e Str et,
a
Outl
'l'he Atlanta con titution
10 Forsyth str. t, .w.
Building
l
J m
24.
je.6
Ew ll op
Pop and carter
John Hancock
.w.
25.
13.
fo \
y
1140 Alpharett
Alvin B. C te, Jr.
d ms-C tes co.
Burt Building
70 F irli
George H ery
0es
1366 Peaehtr e ~oad, N.E.
Dr. Chenault Baily
Doctor
uilding
.4 0 P achtree Stre t,
.w.
26.
lding
y
• Pritchard, Jr.
tr t Buildin
nor
l
Carl
·d r ,
ov rnor of Geor i
t te C pitol
�Mayor ' s Dinner Committee
cont inued
27 .
Cecil Semple
Rich 's, Inc.
Broad Street
28.
O.K . Sheffield
Fulton National Bank
Marietta Street
29.
Edward D. Smith
Lj e S
First National Bank{
Marietta Street
,/
30 .
Augustus H. Sterne
Trust Company of Georgia
36 Edgewood Avenue , N. E .
31.
Miss Marjorie c. Thurman
Bank of Georgia Building
32.
Mrs . James }iilliams
l t.J
3581 Cloudland Drive , N.W .
�,
March 17, 1966
President Lyndon B. Johnson
The White House
Washington, D. C.
Dear Mr. President:
Mayor Ivan Allen has informed me that you will be unable to be with
us on April 12 to participate in the dedication of Atlanta Stadium
and to view the first Major League baseball game ever played in the
Southeast.
I just want you to know how honored the Braves would have been to
receive you in our new city and I hope that some time soon we will
have the pleasure of your company.
Sincerely,
I '
J
W:Jl }am C. Bartholomay
cyairman of the Board
WCB :~
cc :
Mayor Ivan Allen, Jr.
�rch 17. 1966
Mr . Alvin B . C
, Jr .
Adam - C tes Company
P . 0 . Box 861
Atlanta, Georgia
30301
De.ar Al-vin:
Evt,n t:bough y
can' t be her~ for th d
r
honoring the B,....a,IJ'A-"' on April lltb,. I hould Ull
for you to erv
the Dinn I' Committ
and use y r influence to ng nd r b>.t re 1 in
this p_roj ct prior to your de rtu.r .
Sincer ly your. ,
Ivan Allen. Jr .
yor
lAJr/br
CC : Mrs. Susan Lowance
/
�\
\
ADAMS-CATES COMPANY
P . O . BO X 861
ATLANTA,GE0RGIA 30301
ALVIN B . CATES, JR .
March 16, 1966
PRESIDENT
Dear Ivan:
As my plans call for my being in Japan on
April 11, it will, of course, be impossible
for me to be at the dinner for the Braves.
Sorry I won't be here for your first "pitch."
I hope that both you and the Braves pitch
nothing but strikes from here on out.
Sincerely,
ABC: fb
The Honorable Ivan Allen, Jr.
Mayor, City of Atlanta
City Hall
Atlanta, Georgia
�,-
THE WHITE HOUSE
WASHINGTON
Mar ch 1 0, 196 6
Dear Mr. Mayor:
I am very grateful to you for your warm
invitation to watch the Atlanta Braves open
the National League baseball season against
the Pittsburgh Pirates in the new Atlanta
stadium.
This is a visit I would truly love to make, but
unhappily I am already committed to the opening
of the baseball season here · in Washington on
April 11. As a result, I have had to carry
over many appointments on that day to April 12.
Many times what a President does is often
decided by what he must do. Thus, I send you
my warmest best wishes for a successful baseball season in Atlanta. Although I cannot be
with you in per son, my thoughts will be with
you.
Honorable Ivan Allen, Jr .
Mayor of the City of Atlanta
G e o r gia
�of ,ii w
tJYv,if
1 \_y
r
U
To
February 18, 1966
Mr. Matt McWhorter
and
Members Finance Committee
You are all familiar with the progress that has been made
towards finalizing plans for the 1966 Dogwood Festival.
If the Festival is to be perpetuated it must be a success this
year. We have received the enthusiastic support of the Women's
Chamber, the DeKalb Chamber, the Business and Professional Women's
Club, the Atlanta Chamber, the Stone Mountain Association etc. just
to mention a few. The representation that we have on our Board of
Directors is indicative of the support of the business people.
Our program of events for the Festival we feel is outstanding.
But to implement it we must have a budget of approximately
$10,000. With this amount of money we can make a creditable
showing and pave the way-~or greater things in the future.
We ask your assistance in r ealizing our budget.
Sincerely,
A. J. Crocy
�BUDGET
Printing
$4,000.00
(Calendar of evebts, logos, etc.)
Queen & Homecoming Queens.
Expense - travel, trophy , gowns, etc.
826.00
Parade
Queens Float
350.00
Postage & Miscellaneous
125.00


Possible Rental of Theatre


3,000.00
Expense in connection
with promotion of Premier
Deficit
(Year 1965)
(2,750 . 00)
1,675. 00
12,726.00
NOTE:
There is a possibility that Loes's Theatre could
be secured for the premier of Dr. Zhivargo. If
this were feasible it would make it possible for
us to start next years Fe stival with available
funds, The amount of $2,750 could come out of
sale of tickets.
�ATLANTA DOGWOOD FESTIVAL
1965-66 Directors
Lou CoJ;'rigan
The Atlanta Maga zine
Commerce Building
Atlanta, Ga. Ja 1-0845
Miss Madeline Fry, Tourist Dept.
Georgia Dept. of Ind. & Trade
100 state Capitol
Atlanta, Ga.
Ja 3-1706
Mrs. J.E. Buffington
Georgia Federation of Women's Clubs &
DeKalb Council of Churches
5559 Rock Springs Road
Lithonia, Ga. 482-6322
Frank Griffeth
Burke Dowling Adams
1750 Peachtree Street, N. E.
Atlanta, Ga.
Tr 5-0121
Gil Campbell, Projects Manager
DeKalb Chamber of Commerce
Decatur Federal Building
Decatur, Ga.
Dr. 8-3691
Ernest Camp
Burke Dowling Adams
1750 Peachtree Str eet
Atlanta, Ga. Tr 5-0121
Mrs. Mozelle Chr i stian, Mgr. Travel Council
Georgia state Chamber of Commerce
1200 Commerce Building
Atlanta, Ga.
J a 4-8481
Don Deaton, Travel Editor
The Atlanta J ournal
Atlanta, Ga .
J a 2-5050
Mis s El izabet h Devendorf
Davison' s, 180 Peacht ree street
Atlanta, Georgi a 522•1300
Ed Engl and, Exec . Sec.
Georgia Restaurant Assoc.
1230 Commer ce Building
Atl ant a, Ga .
524-0811
J im Fazholz, Dir. of Broadcasting
The Atlanta Braves
Bill Hardman, Mgr. Tourist Divn.
Georgia Dept. of Industry & Trade
100 State Capitol
Atlanta, Ga.
Ja 3-1706
B. A. Jorgensen
Sears Roebuck Foundation
675 Ponce de Leon Avenue
Atlanta, Ga.
875-8211
Mrs. Maymie Jones, Attorney
321 standard Federal Savings Bldg.
Atlanta, Ga.
525-2996
General Harold Maddux, Manager
Stone Mountain Memorial Park
Stone Mountain, Georgia 469-9831
Henry McConnell, Dist. Sal es Mgr .
Eastern Air Li nes
522 W. Peachtree st r eet N. W.
Atlanta, Ga .
875-8811
Matt McWhorter
Stone Mountain Plantation
stone Mountai n, Ga . 469-98~-8
Ed Noble
Lenox Square, I nc .
3393 Peachtree Road N. E.
Atlant a, Ga.
Ce 3-6767
P. O. B~ 1122
Atlanta, Ga.
522-7630
Joe D. Oliver, Travel Dept.
C & S National Bank
Broad & Marietta Street
Atlanta, Ga.
588-2201
�Ralph Perkin
Seaboard Airline Railroad
P'tree Center Building
Atlanta, Ga.
Ja, 1-2179
Charles D. McKinney, Jr.
Melton and McKinney, Inc.
432 E. Howard Avenue
Decatur, Georgia
Miss Ann Poland
Public Relations Dept.
Rich's, Inc. (Main Office)
Atlanta, Ga.
Ja 2-4636
Mrs. Frank Watkins
Georgia Federation of Women's Clubs,
5th District
2056 Clairmont Terrace
Atlanta, Ga.
634-4855
Harold Random
1758 Colt Drive
Chamblee, Ga.
457-0675
451-4854
Robert R. Richardson, Attorney
William Oliver Building
Atlanta, Ga.
524-7946
Mrs. Billie Tovell
Southeastern Fair Assoc.
P. O. Box 4988
Atlanta, Ga.
622-3511
(Pres . Atlanta Women's C of C)
W. C. Thornton
Thornton & Company
P. o. Box 46
Tucker, Ga.
938-3800
(Pres. DeKalb Chamber of Com.)
Mack Widencamp
Atlanta Convention Bureau
1100 Commerce Building
Atlanta, Ga.
525-2088
Reid Williamson, Exec. V. P.
DeKalb Chamber of Commerce
Decatur Federal Building
Decatur, Ga.
Dr. 8-3691
Mrs. D. P. Westcott
Georgia Federation of Women's Clubs,
5th District
2706 Winding Lane, N. E.
Atlanta, Ga.
636-2452
ADDITIONAL STEERING COMMITTEE
Steve Styron
Georgia Hotel-Motel Assoc.
Commerce Building
Atlanta, Ga.
524-0811
Louis Manning
W.R. Bean & Son, Inc.
4800 Fredrick Dr., N. W.
Atlanta, Ga.
344-2020
Stewart Swift
Pan American Airways
Fulton National Building
Atlanta, Ga.
J a 4-7788
Mrs. Ward Wight, Jr., Chm.
Annual Spring Egleston Tour of Homes
3496 Knollwood Dr., N. W.
Atlanta, Ga.
237-3256
Morris Ward, Commercial Artist
5668 Morosgo Drive, N. E.
Atlanta, Ga.
233-3633
Mrs. Grace Watkins
Greyhound Travel Bureau
81 Cain Street, N. W.
Atlanta, Ga.
525-8066
�ATLANTA DOGWOOD FESTIVAL
April 10-24, 1966
OFFICERS AND DIRECTORS
President
Joseph Crocy, President
The Regency at Peachtree Center
823 Atlanta Merchandise Mart
Atlanta, Georgia
522-1800
1st Vice President
Don Langland, District Sales Manager
Delta Air Lines
1020 Atlanta Merchandise Mart
Atlanta, Georgia
524-1548
2nd Vice President
Tom Powers, Innkeeper
Holiday Inn Downtown
175 Piedmont Avenue
Atlanta, Georgia
688-7420
(Chm. Tourist Comm, Ga.Rest Assoc.)
3rd Vice President
Dr. Robert Buckner, Dentist
542 Church Street
Decatur, Georgia
373-7474
(Chm. Tourist Comm, Dekalb C of C)
4th Vice President
Claude Grizzard, Sec. & Treas.
Grizzard Advertising
3L~2 W. Peachtree Street, N. W.
Atlanta, Georgia
523-8441
(V.P. Atlanta Jaycees)
Secretary
Miss El] inor Djre, Sec. to Div. Manager
Gulf .Oil Corporation
P.O. Box 7327 station C.
Atlanta, Georgia
876-2421
Treasurer
Charlie Hooper
Petroleum Council of Georgia
161 Peachtree Street, N. E.
Atlanta, Georgia
525-0452
�ATLANTA DOGWOOD FESTIVA~ COMMITTEES
PTT'RI,!CITY
(Advisory) (Joe Crocy, Don Langland, Claude Grizzard)
Don Deaton, Chairman
Lou Carrigan
Bill Hardman
Joe Oliver .1Ann ·Poland:;
Robert Richardson
Stewart Swift
Ed England
Henry McConnell
Grace Watkins
Activities
(Advisory )
(Don Langland)
Jim Faszholz, Chairman
Gil Campbell
Mozelle Christian
Harold Maddux
Henry McConnell
Billie Tovell
Grace Watkins
Mrs. Wight
Miss Davendorf
Ralph Perkin
PREMIERE
(Advisory )
Tom Powers, Chairman
Claude Grizzard, Co-Chairman
Frank Griffeth
Maymie Jones
Matt McWhorter
Ed Noble
Reid Williamson
B. A. ' Jorgensen
Steve Styron
Ellinor Dye
(Dr. Buckner, Tom Powers)
Morris Ward, Chairman
Ernest Camp
Mack Widencamp
Louie Manning
BEAUTIFICATION
(.Advisory)
Mrs. Frank Watkins
Mrs. D. P. Westcott
Mrs. J.E. Buffington
FINANCE (Advisory) (Tom Powers
Claude Grizzard)
THEME SONG
(Dr.Buckner)
�ATLANTA DOGWOOD FESTIVAL
NOTE:
"CALEl\TDAR OF EVENTS"
April 10-24, 1966
EVENTS MARKED WITH AN ASTERISK ARE FREE ADMISSION
Sunday, April 10, 1966 (Easter)
5:30 AM
Easter Sunrise Service - Top of Stone Mountain
6:00 AM


Easter Sunrise Service - Atlanta Stadium


12:30 PM - 2:30 PM


"Peachtree Fashion Parade" - Peachtree street


1:00 PM - 5:30 FM
Dogwood Sight-seeing Tour of Atlanta including stone Mountain
and the Cyclorama. Atlanta Transit Company Starting Point:
Peachtree and Broad.
1:00 PM - 5:00 PM
Antique Auto Dogwood Tour of stone Mountain Park.
l: 30 PM
Braves vs. Yankees, Atlanta Stadium
Official Crowning of the 1966 Dogwood Queen
2:30 FM
"Merchant of Venice" Academy Theatre - 3212 Roswell Road
3:00 PM


Lenox Square Easter Parade, 6th Annual, Atlanta Symphony


Orchestra (Sponsored by Colonial stores ), Televised WAII,
Lenox Square Shopping Center
3:00 PM - 4:00 PM
"An afternoon with Uncle Remus" - Outdoor Play presented by
the Workshop Theatre of Atlanta on the Grounds of Stone
Mountain Plantation
EASTER EGG HlJNT (All concessionaries) Stone Mountain Park
5:00 PM - 6:00 PM
7:30 PM
Easter Vespers - Hymn Sing on the porch at Memorial Hall Stone Mountain


Euripides' "Orestes"-Theat re Atlanta-Reader's Theatre


Fair, 1449 Ponce de Leon
&
Ar t
Monday, April 11, 1966
10:00 AM - 4 : 00 PM
Open Hearth Cooking Demonstration-Cook House in Stone
Mountain Plantation
11:00 AM- 2: 00 PM 4 :00 PM
Guided Tour of stone Mountain Park Wildlife Ranch with
Uncle Art. and his friends - stone Mountain
1:00 PM - 5:30 PM
Dogwood Sight-seeing Tour of Atlanta including Stene Mountain
and the Cyclorama. Atlanta Transit Company starting Point:
Peachtree and Broad street
1:00 PM - 5:30 PM


United Church Women Tour of Churches-starting at Peachtree


and Broad street
ALL DAY


Children's Art Show-Greenbriar Shopping Center-On the Mall


8:30 PM


Euripides 111 Orestes" Theatre Atlanta-Reader's Theatre


1449 Ponce de Leon
�Tuesday, April 12, 1966
10:00 AM - 4 PM
Open Hearth Cooking - Stone Mountain Plantation
11 AM-2PM-4PM
Guided Tour of Wildlife Ranch Stone Mountain Park,
With Uncle Art and his friends - Stone Mountain.
1:00 PM - 5:30
Dogwood Sight-seeing Tour of Atlanta including Stone
Mountain and the Cyclorama, Atlanta Transit Company
Starting Point: Peachtree and Broad Street
1:00 PM - 5:30 PM
8:05 PM


Georgia Federation of Women's Clubs Tour of HomesStarting at Peachtree and Broad Streets


Braves vs. Pittsburgh - Atlanta Stadium
8: 30 PM


Shakespeare's "Dark Lady of the Sonnets" -Theatre AtlantaReader's Theatre, 1449 Ponce de Leon


ALL DAY


Children's Art Show - Greenbriar Shopping Center - On


the Mall
Wednesday, April 13, 1966
10:00 AM - 4 PM
Open Hearth Cooking - Cook House at Stone Mountain
Plantation
11: 00 AM-2PM-4PM
Guided Tour of the Wildlife Ranch with Uncle Art and his
Friends - Stone Mountain
1:00 PM - 5: 30 PM
Dogwood Sight-seeing Tour of Atlanta including Stone
Mountain and the Cyclorama, Atlanta Transit Company
Starting Point: Peachtree and Broad
10: 00 AM 5: 30 PM


Dogwood Golf Tournament,


8: 05
Braves vs :
PM
Pittsburgh,
Druid Hills Country Club
Atlanta Stadium
"Merchant of Venice" - Academy Theat er , 3213 Roswell Road
8: 30 PM
8: 30 PM


"An Ameri can Dame" - Theatr e Atlanta - Reader 's Theat re


1449 Ponce de Leon
ALL DAY


Children's Art Show - Gr eenbriar Shopping Center - On


the Mall
Thursday, April 14, 1966
10: 00 AM to
4 PM
Open Hearth Cooking in the Cook House - Stone Mountain
Plantation
11: 00 AM-2PM-4PM
Guided Tour of the Wildlife Ranch With Uncle Art and his
Friends - Stone Mountain
1:00 PM - 5:30 PM
Dogwood Sight-seeing Tour of Atlanta including Stone
Mountain and the Cyclorama. 14.tlanta Transit Compa.n_y . ·
Starting Point: Peachtree a.na. Broad Streets
�10:00AM - 5:30 PM* Dogwood Golf Tournament, Druid Hills Country Club
1:00 PM - 5:45 PM


Tulip Show - Rich's Plaza Auditorium - Store for Homes


6:00 PM


Atlanta Dogwood Festival- Shrine Circus Parade-Dovm


Peachtree Street
8:30 PM


Euripides' "Orestes" - Theatre Atlanta -Reader's Theatre1449 Ponce de Leon


8: 30 PM
"Merchant of Venice," Academy Theatre,
8:30 PM
"Hedda Gabler," Pocket Theatre, 535 Courtland Street
ALL DAY


Children's Art Show - Greenbriar Shopping Center-On


The Mall
3213 Roswell Road
Fr i day , April 15, 1966
9:30 AM - 4:00 PM


Tulip Show - Rich's Plaza Auditorium -Store for Homes


10:00 AM - 5:30 PM


Dogwood Golf Tournament, Druid Hills Country Club


10:00 AM - 4:00 PM
Open Hearth Cooking of Plantation Foods Stone Mountain
Plantation
11 AM - 2PM-4PM
Guided Tour of the Wildlife Ranch with Uncle Art and his
friends-Stone Mountain
12 Noon- 2PM
Spring Hat Fashion Show
Dini ng Room
1: 00 PM- 5: 30 PM
Dogwood Sight - seeing Tour of Atlanta including Stone
Mountai n and the Cyclorama. Atlanta Transit Company
Starting Point: Peachtr ee and Br oad
3:30 PM
Shr i ne Circus ,
7: 00 PM - 9: 00 PM
STAR Banquet , Georgia State Chamber of Commer ce , Marriott
Hot el
8:15 PM
Shrine Ci r cus, Atlanta City Audit or i um
8 : 30 PM
"Merchant of Venice , " Academy Theatre , 3213 Roswell Road
8:30 PM
"Hedda Gabler," Pock.et Theatre, 535 Courtland Street
8: 30 PM


Shakespeare's "Dar k Lady of the Sonnets" - Theat r e At l antaReader 's Theatr e , 1449 Ponce de Leon


ALL DAY


Children ' s Art Show - Greenbri ar Shopping Center -On


t he Ma ll
&
Luncheon- Stone Mountain Inn=Main
At lanta Ci t y Audi torium
Saturday, April 16, 1966
9:00 AM
(ALL DAY)
10:00 AM-5:30 PM
Atlanta Kennel Club Dog Show - Exhibition Hall-Lakewood Park


Dogwood Golf Tournament,


Druid Hills Country Club
�10:00 AM - 5:00 PM
Antique Auto Dogwood Tour of Stone Mountain Park - Antique
Auto Museum
10:00 AM - 4:00 PM
Open Hearth Cooking in the Cook House - Stone Mountain
Plantation
11:30 AM - 5:00 PM
Egleston Tour of Homes and Gardens - Starting Point 2494 Peachtree Road, N. W.
11A'1-2PM-'-i-PM
Guided Tour Stone Mountain Wildlife Ranch with Uncle Art
and his friends
12 - 2:00 PM
"Uncle Remus" Luncheon for Children - Stone Mountain Inn
12 - 5:00 PM
Special Show and Treat for Children aboard the Robert E. Lee
Showboat stone Mountain Marina
1:00 PM - 5:30 PM
Dogwood Sight-seeing Tour of Atlanta including Stone Mountain
and the Cyclorama-Atlanta Transit Company-starting Point:
Peachtree and Broad
2:00 PM


"Planting of Dogwoods 11 Ceremony-Greenbriar Shopping Center


2:00 PM
Academy Theatre's Childrens Presentation 3213 Roswell Road
2:30 PM
"Hedda Gabler", Pocket Theatre, 535 Courtland Street
3:00 PM - 4:00 PM
"An Afternoon with Uncle Remus 11 outdoor play on the grourrls
of stone Mountain Plantation
3:30 PM
Shrine Circus, Atlanta City Auditorium
8:15 PM
Shrine Circus, Atlanta City Audit orium
8: 30 PM
"Hedda Gabler 11 , Pocket Theatre, 535 Courtland Street
8:30 PM
"Merchant of Venice", Academy Theatre, 3213 Roswell Road
8: 30 PM


"An American Dame 11 Theatre Atlanta-Reader's Theatre1449 Ponce de Leon


ALL DAY


Children's Art Show-Greenbriar Shopping Center-On the Mall


ALL DAY


Freethrow Basketball Contest - Lenox Square


Sunday, April 17, 1966
9:00 AM - (ALL DAY)
Specialty Club Dog Show - DeKalb County Auditorium
1:00 - 5:00 PM
Antique Auto Dogwood Tour of Stone Mountain Park
1:00 - 5:00 PM
Stained Glass Exhibit at Antique Auto Museum Gift Shop &'tone Mountain
1 :00 PM~ 5:00 PM
Egleston Tour of Homes and Gardens - Star ting Point - 2494
Peachtree Road, N. E.
�l:00 PM - 5:30 PM
Dogwood Sight-seeing Tour of Atlanta including Stone Mountain
and the Cyclorama. Atlanta Transit Company-Starting Point;
Peachtree and Broad
l:00 PM
Shrine Circus, Atlanta City Auditorium
12 Noon - 5:00 PM
Special Show and Treat for Children Aboard the Robert E. Lee
Showboat Stone Mountain Marina
5:00 PM
Shrine Circus - Atlanta City Auditorium
7:30 PM


Euripides' "Orestes" Theatre Atlanta - Reader's Theatre &


Art Fair, 1449 Ponce de Leon
ALL DAY


Children's Art Show-Greenbriar Shopping Center-On the Mall


Monday, April 18, 1966
10:00 AM - 4:00 PM
Open Hearth Cooking at the Cook House, Stone Mountain
Plantation
11AM-2PM-4PM
Guided Tour through Wildlife Ranch with Uncle Art and his
friends - stone Mountain
l:00 PM - 5:30 PM
Dogwood Sight-seeing Tour of Atl anta including Stone Mountain
and the Cyclorama. Atlanta Transit Compa ny; Starting Point:
Peachtree and Broad
l : 00 - 5:30 PM
United Church Women Tour of Churches - Starting at Peachtree
and Br oad street
3:30 PM
Shrine Circus, Atlanta City Auditorium
8: 15 PM
Shrine Cir cus, Atlanta City Auditorium
8:30 PM


Sp.akes:pear 's " Dar k Lady of t he Sonnets" Theatre Atlant aReader' s Theatr e & Art Fair - 1449 Ponce de Leon


ALL DAY


Chi ldren' s Art Show - Gr eenbriar Shopping Cent er-On t he Mall


Tuesday, April 19, 1966
10 : 00 AM - 5PM
St ained Gla ss Exhib i t at t he Antiq_ue Aut o Museum Gif t Shop Stone Mount ain
10:00 AM - 4PM
Open Hear t h Cooking of Plant ation Foods i n the Cook Ho~se of
t he Plant ation - St one Mount ain
llAM-2PM-4PM
Guided Tour Wi·l dlif e Ranch wi th Uncle Art
Mountain
1:00 PM - 5:30 PM
Dogwood Si ght - see ing Tour of Atlanta inc luding stone Mountain
and the Cyc l or ama. Atl ant a !11ransit Company star t ing Point:
Peachtr ee and Broad street
1:00 PM - 5:30 PM
United Church Women Tour of Churches - Starting at Peachtr ee
and Broad St r eet
&
Fr iends - St one
�3;30 PM
Shrine Circus, Atlanta City Audit orium
8:15 PM
Shrine Circus, Atlanta City Auditorium
8:30 PM
Shakespeare's "Dark Lady of the Sonnets 11 Theatre Atlanta Reader's Theatre & Art Fair - 1449 Ponce de Leon
ALL DAY


Georgia Vacation Unlimited Show - Lenox Square Mall


ALL DAY


Children's Art Show-Greenbriar Shopping Center- On the Mall


STONE MOUNTAIN DAY
Brince H. Manning,
Special Events and
Special Guest, the
9:00 PM-12:00 PM
- Official day proclaimed by Commissioner
Chairman of DeKalb County Commissioners.
rates throughout Park in honor of the Day.
Dogwood Queen.
THE DOGWOOD FESTIVAL QUEEN'S BALL - On top of Stone Mountain,
Public Invited - Call 378-3691 for Information
~ednesday, April 20, 1966
10:00 - 4PM
Open Hearth Cooking at the Cook House-stone Mountain
Plantation
10:00 AM - 5:00 PM
Stained Glass Exhibit at the Antique Auto Museum Gif't Shop stone Mountain
10:30 AM


Eudora Welty will speak on "Faulkner's use of Local Color"Agnes Scott College


11AM-2PM-4PM
Guided Tour of Wil dli fe Ranch with Uncle Art
Stone Mountain
3:30 PM
Shrine Circus, Atlanta City Auditorium
8:15PM
Shrine Circus, Atlanta City Auditorium
&
friends -
8:15 PM


Eudora Welty will read from her own works-Asnes Scott College


8:30 PM


Euripides ' "Orestes" Theatre Atlanta-Reader's Theatre & Art


Fair - 1449 Ponce de Leon
ALL DAY


Children's Art Show-Greenbriar Shopping Center- On the Mall


ALL DAY


Georgia Vacation Unlimited Show - Lenox Square Mall


Thursday, April 21, 1966
10:00 AM - 5:00 PM
Open Hearth Cooking at the Cook House-stone Mountain
Plantat i on
10:00 AM - 5:00 PM
Stained Glass Exhibit, Antique Auto Museum Gift Shop stone Mountain
11AM-2PM-4PM
Guided Tour through the Wildlife Ranch with Uncle Art and
his friends
�1:eo PM - 5:30 PM
Dogwood Sight-seeing Tour of Atlanta including stone Mountain
and the Cyclorama. Atlanta Transit Company-starting Point:
Peachtree & Broad Street
3:30 PM
Shrine Circus, Atlanta City Auditorium
8:15 PM
Shrine Circus, Atlanta City Auditorium
8:30 PM
"Merchant of Venice", Academy Theatre, 3213 Roswell Road
8:30 PM
"Hedda Gabler" Pocket Theatre, 535 Courtland street
8 :30 PM


Shakespeare's"Dark Lady of The Sonnet-Theatre Atlanta Reader's Theatr e & Art Fair - 1449 Ponce de Leon


t.J.·1 DAY


Georgia Vacation Unlimited Show - Lenox Square Mall


ALL DAY


Children's Art Show -Greenbriar Shopping Center-On the Mall


Friday, April 22, 1966
10:00 AM - 4:00 PM
Open Hearth Cooking at t he Cook House, stone Mountain
Plantation
10:00 AM - 5:00 PM
Stained Glas s Exhibit, Antique Auto Vruseum Gift Shop stone Mountain
11AM- 2PM-4PM
Guided Tour through the Wildlife Ranch wi t h Uncle Art and his
friends - Stone Mountain
1:00 PM - 5:30 PM
Dogwood Sight-seei ng Tour of Atlanta including stone Mountain
and the Cycl orama . At lanta Tr ansit Company start ing Point :
Peachtree & Broad street
6:00 PM - 10; 00 PM
Sports Motorama - Marri ott Motor Hotel
8: 05 PM
Br aves vs Mets, Atlanta Stadium
8:15 PM
Concer t , "Mus i c of t he 2oth Century", Emory Univ. Glenn
Memor i al
8:15 PM
"The Tragedy of Tragedies or The Life and Deat h of Tom Thumb"
Agnes Scott Bl ackfriars - Agnes Scott Coll ege
8:30 PM
"Merhcant of Venice", Academy Theatre, 3213 Roswell Road
8: 30 PM
"Hedda Gabler", Pocket Theatre, 535 Courtland street
8: 30 PM


An Amer ican Dame" -Theat r e Atlanta - Reader' s Theatre


Fair - 1449 Ponce de Leon
8:30 PM
&
Art
Annual Spring Performance, Atlanta Civic Ballet, Communit y
Pl ayhouse, Fi ve New Ballets
ALL DAY


Georgia Vacat i on Ulimited Show - Lenox Square Mall


ALL DAY


Children's Art Show- Greenbriar Shopping Center-On tre Mall


�Saturday, April 23, 1966
10:00 AM - 4 PM
Antique Auto Dogwood Tour of Stone Mountain Park Antique
Auto Museum
10:00 AM - 5PM
Stained Glass Exhibit and Workshop at the Antique Auto
Museum Gift Shop - stone Mountain
STONE MOUNTAJN HORSESHOW
10:00 AM -
4 PM
Open Hearth Cooking in the Cook House at Stone Mountain
Plantation
11 AM-2PM-4PM
Guided Tour of Wildlife Ranch with Uncle Art & Friends Stone Mountain
12Noon - 2 PM
"Uncle Remus" Luncheon for Children - Stone Mountain Inn.
12Noon - 5 PM
Special Show and Treat for Children aboard the Robert E. Lee
Showboat Stone Mountain Marina
1:00 PM - 5:30 PM
Dogwood Sight-seeing Tour of Atlanta including Stone Mountain
and the Cyclorama. Atlanta Transit Co. Starting Point:
Peachtree and Broad
1:00 PM - 10:00 PM
Sports Motorama - Marriott Motor Hotel
B~aves vs Mets , Atlanta Stadium
2:00 PM
Academy Theatre Children's Presentation-3213 Roswell Road
2:30 PM
"Peter and the Wolf"-Annual Spring Performance, Atlanta
Civic Ballet, Community Playhouse
3:00 PM - 4:00 PM
"An Afternoon with Uncle Remus"On the Grounds of Stone
Mountain Plantation.
8:15
"The Tragedy of Tragedies or The Life and Death of Tom Thumb"
Agnes Scott Blackfriars - Agnes Scott College
PM
8 : 30 PM
"Merhcant of Venice" Academy Theatre, 3213 Roswell Road
8 : 30 PM
11
8:30 PM
8 :30 PM
ALL
DAY
ALL DAY
Hedda Gabler, Pocket Theatre, 535 Courtland Street


Euripides "Or estes" - Theat r e Atlanta- Reader's Theat r e & Art


Fair - 1449 Ponc e de Leon
Five New Ballet s - Annual Spr i ng Performance, Atlanta Civic
Ballet - Communit y Playhouse


Georgia Vacat ion Unlimited Show - Lenox Square Mall

Childr en's Art Show=Greenbriar Shopping Center-On the Mall


Sunday, April 24, 1966
12 Noon - 5 PM
Antique Auto Dogwood Tour of Stone Mountain Park
�12Noon - 5 PM
stained Glass Exhibit and Horkshop, Antig_ue Auto Museum
Gift Shop - Stone Mountain
12Noon - 5 PM
Special Show and Treat for Children aboard the Robert E. Lee
Showboat - stone Mountain Marina
1:00 PM - 5:30 PM
Dogwood Sight-seeing Tour of Atlanta including Stone Mountain
and the Cyclorama. Atlanta Transit Co. Starting Point:
Peachtree and Broad
1:00 PM - 10:00 PM
Sports Motorama - Marriott Motor Hotel
1:30 PM
Braves vs Mets, Atlanta Stadium
2:30 PM
"Merchant of Venice", Academy Theatre, 3213 Roswell Road
3:00 PM
"Ferrante & Teicher", Atlanta City Auditorium
7:30 PM


Shakespeare's "Dark Lady of the Sonnets" - Theatre Atlanta Reader's Theatre and Art Fair - 1449 Ponce de Leon


ALL DAY


Children's Art Show~~eenbriar Shopping Center-On the Mall


All events held at stone Mountain will be subject to regular stone Mountain gate
requirements during Dogwood Festival period. There will be many free events within
the park.
From April 10 through April 24, Atlanta Transit Company will run a special bus tour
from downtown Atlanta through scenic dogwood areas to Stone Mountain Park. Busses
depart from terminal at Broad & Peachtree Streets at 10;00 AM - 12:00 PM - 2:00 PM 4:00 PM. Busses leave Stone Mountain to return at 11:00 AM - 1:00 PM - 3:00 FM 6:00 PM. For free brochure showing route call, 524-2492.
�April
7, 1966
Miss Joan Eave s
Atlanta Braves
P. O. Box 1122
Atlanta, Georgia
Dear Mi ss Eaves:
Conft ming our telephone conversation
of toda y , four compl imentary tickets for the
opening ni g ht ga~e, April 12, were to be mailed t o:
Ma yor Lee Carter
City Hall
Hartwell, Geo r g ia
Thanks for your he l p .
Sincerely,
Pegg y Baker
�Mayor Joseph M . Barr
of P ittsburgh
County Commission Chairman, Archie Linds y
P resident of the National League, War ren Giles
9.
Milo P resents Arthur Montgome:ry. who comes to microphone
10.
Montgomery to make presentation to Bill Bartholomay
11.
Bartholomay responds to Montgomery.
lZ.
Bartholomay introduc s John McHale, P resident and General Manager
and Rankin Smith, P :resident, Atlanta Falcons.
13. All participants remain on field.
1-4. Stadium i darken d, Milo introduces ~ach player beginnin with th
P irates and each i
potlighted a . he cometJ on the field.
15.
Third Army Band will a semble in formation on the gra
field behind second ba e.
16.
Color Guard appro cbe
for National Anth m.
1 7.
All pa.rt:ici pant 1
18.
Wann up be ina.
flag
ve field by
ta.ff, and Milo a ks
t p over Bra v
in center
veryone to
tand
du out. • •
19.
M yor Allen remain in stands, nd PA announc r t 11 that he
will throw fir t
l to
rtin Brave c tch r. (Jerry S cks will
cu time to throw)
ZO.
Ball g me begins.
21 .
u.eats •
t d in th
dium will be r co ni ed
�Mayor's Assignments
1.
Convene bankers.
2.
Issue some political invitations.
3.
Convene TV and Radio Committee.
4.
Phone Mayor of Pittsburgh.
5.
Line up New York trip (with C of C)
6. Meet with John Letson on parade, half-holiday.
7.
Convene parade committee.
8.
Approve budget - help raise funds needed.
9.
Line up private clubs.
10.
Set up Mayor 1 s dinner committee.
�CITY OF ATLANTA - FULTON COUNTY RECREATION AUTHORITY
ATLANTA STADIUM
522 - 1967
TO:
Members of Dedication Committee
RE:
Stadium Dedication )
yr-
There will be a meet ~
of the Stadium Dedication Committee
on Tuesday, March
at 3:30 P. M. in the Authority
Office, Atlanta Stadium.
Y,i966
This is a very important meeting since we hope to finalize
all plans for the Dedication Day. Therefore, you are urgently requested to make every effort to be present.
,£~
/£ ~ - \
Sidney Scarborough for
Edg ar J. Forio, Chairman
Committee on Dedication
�••
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�NEW YORK , N . Y .
ADDRESS REPLY TO
P . 0. DRAW ER 1734
EDGAR J . FORIO
November 24, 1965
SEN I OR VICE PRES ID E NT
ATLANTA I . GEORGIA
TE L E PH ONE 875-3 4 11
Honorable Ivan Allen
Mayor of the City of Atlanta
City Hall
Atlanta, Georgia
Dear Ivan:
Re:
Atlanta Sta dium Opening Game
As you know, I am chairman of the committee
which will handle the opening day ceremonies on April
12.
I will not burden this letter with the details
of the plans, but Mrs. Ann Moses is familiar with them.
However, the committee seeks your help and the help of
Governor Sanders in two respects.
First , I understand from Ann that the Governor
has handled Billy Graham to the ex tent that his appearance
on the night of April 12 is no major problem. Second ,
the committee would appreciate the ex tending of an in vitation by you and Governor Sanders to President Johnson
for the opening game. In the event the Pr esident would
accept, we would like to know as quic k ly as possible ,
for this would necessitate some additional planning .
We would be grat eful to you if you woul d t a l k
to Carl about both o f these contacts and let me hear
fr om you .
All good wishes ,
EJF / j
�:,
I
·,I
ATLANTA BRAVES OPENING
ATLANTA STADIUM
April 12, 1966
An Operations Manual
on the Job to be Done
Prepared for The Atlanta Chamber
of Commerce and The Atlanta
Braves by Bell & Stanton, Inc.
February 20, 1966
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CONTENTS
OBJECT IVES ••••••••••.••••••••••••••••••••••••••••• 1
INTRODUCTION ••••••.•••••.•••••••••.••••••• · •••••••• 2
SUMMARY OF RECOMMENDATIONS •••.•••••••••••••••••••• 4
DETAILED PLANS • • • . . • • • • • •••••••••••••.•••••••••••. 9
SEAS ON TICKET SALES •••••••••••••••••••••••••••••• 10
ADVERT IS ING SUP PORT • • • • • • • • • • . • • • • • • • • • •••••••••• 13
DOWNTOWN OFFICES, HOTELS, RESTAURANTS, POLICE •••• 16
NATIONAL PRESS PREVIEW ••••••••••••••••••••••••••• 17
PERSON-TO-PERSON VISITS •••••••••••••••••••••••••• 19
POLITICAL GUESTS ••••••••••••••••.•.•••••••••••••• 21
CELEBRITIES AND BASEBALL LEADERS .•••••••••••••••• 22
GAIN SUPPORT OF PRIVATE CLUBS ••••••••••••••••••• • 23
THE MAYOR 'S DINNER ••••••••••••••••••••••••••••••· • 24
THE OPENING DAY PARADE • .••••••••• • •••••• • •••••••• • 2 6
NATIONAL AND LOCAL TELEVI SION AND RADI0 •• • • • •••• • 2 8
THE "AWAY" GAMES WITH METS AND CARDINALS ••• • ••• •• 30
APPEND ICES • •• •••••••• • ••• •• ••••••.••• •• • ••••• •• •• • I



###




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Atlanta Braves Opening
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OBJECTIVES
1. To fill Atlanta Stadium opening night, April 12.
2. To sell a maximum number of season tickets.
3. To obtain maximum interest in the Atlanta Braves · -locally, statewide, regionally through the entire
market area, and nationally, It is this year's biggest
baseball story.
4. Gaining momentum from all that is ·done, this operation
is a prime generator of maximum favorable attention
for Atlanta.
Our major objective, then, is to pivot
this exciting baseball team and its home city on a
360 degree swing of visibility surpassing any attention
any city has received in the past.
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�Atlanta Braves Opening
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INTRODUCTION
Atlanta and the Braves are linked together; what
helps one on opening day supports the other.
We have a
brief period of time in which to build a strong local
sense of this joint destiny.
We have a brief period of
time to help the entire Atlanta metropolitan area
re-capture and put on a continuing basis, the sense of
active pride in the Braves they had when the team signed
to come here, and which was so manifest as the Stadium
itself was completed and opened.
All of that was preparation.
It was passive,
as far as the entire populace was concerned.
them to beam with pride, and they did .
move into effective action:
We asked
Now we ask them to
to talk up the Braves, to
support the Braves, to realize in so doing that all of
this effort demonstrates t o the nation at large that
Atlanta is · the city of spirit and "can-do" in the entire
United States.
(mo r e)
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Atlanta Braves Opening
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As in every good thing that has transformed
this town, the lead has to come from the business
community.
The business community is in City Hall.
It
is in office with the largest plurality ever given a
Mayor of a major city.
Now that Mayor needs vot~s again
-- in the form of an all-out effort in behalf of Atlanta's
reputation when the eyes of the nation are on this city
opening night, April 12.
Essentially, that is what the plan of action
on the following pages is all about.
Bell
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Atlanta Braves Opening
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SUMMARY OF RECOMMENDATIONS
To put across the biggest opening day baseball
ever has seen, we can think no little thoughts.
Howevert
big thoughts are a futile exercise in mental gymnastics
unless supported with practical follow-through . .. We need
the help of all concerned to make certain we have both,
for only the thorough execution of this big job in the
end will win the day for Atlanta and for the Braves.
1.
It is urgent that we get Atlanta into action
on season ticket sales.
This will take personal contact
from the highest l e v e ls o f the Atlanta business community,
directed toward the highest levels of the Atlanta business
community, plus efforts at that same level aimed at
busine s s leaders in o t h er market citie s .
2.
We nee d to s tart the ball rolling so that
.
ever y a d c a rrie d in t h e early part of Openi ng We ek refers
to t h e Bra v e s; e v e ry downtown office building t ake s o n
t h e cha llenge of creati ng banners; e very loca l theat re
ente rs the act; e v ery schoo l a nd colle ge hereabou ts
becomes involve d, as d oe-s every taxidr i ver, e v ery bus
d r iver, every me mber of the polic e force .
(mo re )
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(Summary of Recommendations
continued)
In addition to the regularly assigned sports
rt\rr':)
writers covering the Dee.~@l!'s Braves o;J2 ·3 · I • em series
MA-'-\ ~~, .;i.-:a., ~ :J...'{..
~az clt 36, 37 e.PHi ;lQ,
Bell & Stanton will invite travel .
and general feature writers to Atlanta at that time.
Plans call for them to see a game, be given personalized
tours of the city, and be guests at a superb dinner hosted
by Atlanta Newspapers, Incorporated and Jack Tarver.
We have already begun working with the national
magazines; Look Magazine will be here on assignment right
after Washington's Birthday as a first step.
We need to
get national television, including network news shows. The
"Today" Show should broadcast from Atlanta opening day, on
the day after, or both.
We need more pres~ association
series on Atlanta and its team; the hassle with Milwaukee
has made this the biggest sports yarn in years.
4.
We need to have the cream of Atlanta's business
community take on the task of personally inviting the very
top leaders of the nation to be their house guests over Opening Day.
Every branch of a national firm should have its
national president here .
game.
This is far more than a baseball
It is Atlanta's day in the court of public opinion
when everything that mak es this town great is on display .
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(Summary of Recommendations
continued)
5.
We need help in pulling our loftiest
national political leaders here, and that need goes
right to the top.
We need all southern governors and
many mayors here.
6.
We need to get glittering celebrities
here, and we shall call on Bill Bartholomay personally
to guide and help us on that.
We will call on Georgia
advertisers who use personalities in their campaigns to
have those celebrities here.
And of · course baseball's
officialdom is a vital part of the program.
7.
We need to mount a Mayor's Dinner on the
eve of the Big Game which will show the greatest outpouring of Atlanta's elite--and the nation's well-known
figures--that Atlanta has seen since the 1939 premiere
of "Gone With The Wind".
8.
We need a parade Opening Day afternoon
which will be unforget table in Atlanta's annals.
We
see this as featuring every high school and college
band in the area , each band sponsored by an Atlantaarea business firm: Braves and Pirates stars : the Mayor:
The Governor: celebrit~es.
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(Summary of Recommendations
continued)
The bands later go to the game with tickets paid for
by their sponsors.
Who eve r heard of such generosity
and spir it on the part of bus i ness l e aders?
It takes
Atlanta to put this over.
9.
We n e ed to coordinate with Pittsburgh
leade rs to get a representative Pittsburgh group h e r e .
We need to get plans started as well for the Atlanta
leadership to be in New York Friday , April 15, when the
Br av es ope n the Me t s ' h ome season, and in St . Louis,
Thursday, May 12, when th e Brav es ope n the new St. Louis
stadium.
This is the essenc e o f t h e bold but s imple
·,
p r o gram wh ich we ask Atlanta to sup p o rt.
As we write
today, we c a nnot e st i mat e c o s t s precisely .
I f all who
come to the Mayo r ' s Dinner pay subs t anti a l ly more t han
the $7.50 cost p er h ead o f the affai r , we c a n obt a in
part o f t he n eeded funds at that time.
Atlant a will spend
what is neede d, r e g ardl es s o f wh ere the funds come fr om,
we a r e c onfident o f that.
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(Summary of Recommendations
continued)
At Bell
&
Stanton we will not spend any significant
amount without prior clearance from the Chamber.
thing must be clear:
One
this over all is Atlanta's challenge,
for in saluting the entry of the Braves, Atlanta salutes
itself and she shows the nation once and for all, the kind
of fibre that makes up this remarkable community.


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DE TAILED PLANS
In the section that follows, we list specific
plans, with complete assignments.
The Bell
&
Stanton
public relations organization is charged with working
closely with the Chamber, with the Braves, and with all
other involved groups and individuals.
We must see to
the action of each committee.
Overall supervision will be the responsibility
of the firm's president, Alan Bell, from New York, and
of Senior Vice-President George Goodwin from the Atlanta
office.
The specific Bell
&
Stanton executive under them
will be David Pearson of Atlanta.
Already the Chamber has offered to lend the
firm e xtr a manpower as evidence of strong support.
Extra
people as needed will be employed on a temporary basis
if the pace builds up too swiftly.
In any event,
additional staff from the New York Bell
&
Stanton office ,
headed by Executive Vice-President Edward Stanton and by
the New York account e x ecutive for "Forward Atlanta , "
Margaret Larson, will be closely involved at all times .
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SEASON TICKET. SALES
The Assistant Gen~ral Manager of the Braves,
Jim Fanning, has led a task force which already has sold
some 3,000 season tick e t s during t h e course of an intense
area campaign over mont hs.
I t is only now, after Fulton
Superior Court Judge McKenzie has spoken, that it is
possible for anyone t o b e able to go all- out on this.
Se ason tickets should be sold to every business organiz ation
in this area, for use of its e mploy ees and customers.
This sales need comes a t a time when the Brav es organization
must turn its a t tention mor e and more to s p r i ng t raining .
The c ommuni t y c an - - and we suggest , mu s t -- he lp put
across this sales ef f ort.
1.
We suggest t h at Mayo r Alle n as s emb le in his
office a g r oup of leadi ng businessmen ·to t ake o v er on t h i s
proj e c t as they wou l d on a ny emerge n c y, for we appro ach
crisis when we have sold so f ew season tickets this close
to Op e ning Day of our first Bi g League s e ason .
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(Season Ticket Sales
continued)
2.
Let the group that meets with the Mayor include:
A.
The five major bank presidents
B.
The president of the Sales
Ex ecutives Association
-e .
3.
&
Marketing
?l re ' 6 ~
If the Mayor agrees, the banks should be
asked to use their contact officers, both from the main
office and from branches .
These officers should contact
all corporate customer s, urging those customers to buy
season tickets to be used by their executives, by the ir
employees, and by their customers.
The contact officers should take specific
ticket orders -- with no money changing hands.
A senior
officer in each bank should receive the se orders and
should relay them to Mr. Fanning of the Braves, who will
fill the orders a nd bill the purcha s e r dire ct.
(more )
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(Season Ticket Sales
continued)
(NOTE:
Bell
&
Stanton will provide all banks with lists
broken down by categories of the firms and individuals
who already have purchased season tickets.)
Mr. Fanning, for his part, will supply daily
lists of new purchasers to all bank supervisory officers
involved.
Mr. Fanning will supply all contact officers
with adequate supplies of season ticket brochures and
ticket order blanks.
He also will see that ticket sales
personnel is available at the Stadium to serve purchasers
who want to select seats in person.
As a final point:
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ADVERTISING SUPPORT
Tucker Wayne
&
Co., as advertising agency for
"Forward Atlanta" and for the Braves, is requested to
assemble at the earliest moment a gathering of all
agencies, all ~dvertising managers, all sales managers
of newspapers, radio and TV, all retail sales promotion
directors, newspaper representatives and the Georgia
Association of Broadcasters to consider the following
points:
A.
Insofar as is feasible,
every advertising
message placed locally beginning with Easter Sunday, and
continuing through Opening Day (the following Tuesday)
should salute the Braves, or otherwise speak of them.
B.
We would hope all concerned would explore
the possibility of a special section to be run in both
newspapers on opening day .
be pulled out and s av e d.
This would be something to
It would be filled with news
and advertising material suitable for such a special
section, commemorating the day Atlanta Goes Big League.
(more )
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(Advertising Support
continued)
A.T\... 1/,,, NTf\
C.
Every store in and around ~should have special
windows and in-store displays to salute the opening of the
first season.
Tucker Wayne is requested to assign one staff
member to stay with this, working separately with the sales
promotion department of each major store, and working with
managers of others.
The Braves will make some display
material available, but basically all of this should be put
together as the contribution of the stores involved.
1.
As a subpoint, stores are urged to
consider tying their sales which start on Monday after Easter
to the debut of the team.
Why not call the events:
"Braves
Day Sales?"
D.
We ask t hat Tucker Wayne work with the Georgia
Association of Broadcasters to prepare a special one-minute
promotional film for the Opening Day, and these would be
made available at no cost to ali TV stations in the entire
market area, as well as to as many motion picture theatres
as seems feasible (all those in greater Atlanta at least).
We would hope these would be run as p ublic service gestur es .
(More)
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(Advertising Support
continued)
E.
We specially ask that the advertising
agencies of the four sponsors of the Braves -- CocaCola, Pure Oil, P. Lorillard, and Falstaff -- work
closely with the coordinating committee.
Their active
help in mounting promotional spot campaigns, advance
advertising, and banners, cards, and giveaways would
be of great worth to all concerned.


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DOWNTOWN OFFICES, HOTELS, RESTAURANTS, POLICE
We ask. the Chamber of Commerce to assign a staff
executive to work closely with all employers of office staffs
in the downtown to arrange for display material in the form
of banners or window painting.to evidence enthusiasm for the
start of baseball.
This would be appropriate activity for members of
the Junior Chamber to take on, under direction of the "Forward
Atlanta" group at the Chamber.
Further, the Chamber should contact the Restaurant
Association,the Motel Association and individual major hotels
to arrange for lobby displays, special menus keyed to Opening
Day, special room notices to be in every guest room each day
of the Opening Week.
No group is more important to Big League baseball
on a continuing basis than the Police Department .
We suggest
an immediate meeting held with Cheif Jenkins by the e x ecutiv e
vice-president of the Chamber , and by representatives of Bel l
&
Stanton, to discuss all matters planned , and to solicit
cooperation .


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NATIONAL PRESS PREVIEW
a.~+e~
Two weekends tsefoye Easter is, under the
circumstances, an appropriate time for having the nation's
top travel and general writers come to Atlanta, with their
wives, as guests of the city.
It would be inappropriate to
ask them to be away from their homes on Easter weekend, and
la..-te ~
the earlier date, while not ideal, would permit their schedule
in Atlanta to include attending the exhibition game Sunday,
"' A-'i ;t
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--MareA
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-
This tour would be low in key, and would give us
an opportunity to show Atlanta during the dogwood time, and
at the same time let the visitors soak up the baseba ll f lavor.
They would be supplied with press kits
material on all the
lures o f Atlanta, latest material on the Braves and on the
stadium -- would be taken to our major attractions h ere .
they would not be rushed.
But
They should have time for gol f ,
Stone Mountain, the · Cy clor ama o r f or _a t rip to Lake Lanier ' s
Yacht Club for houseboating and for Saturday lunch.
We suggest they have a Spring Weekend in Atlanta
beginning with Friday evening departure from New York,
returning t o Ne w York Sunday e vening, following the ball
game.
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(National Press Preview
continued)
We would show these people Atlanta and the
surrounding areas on Saturday, with the high point being
a fine dinner at ·which the Cox newspapers would be the
host.
Talks would be given by Mayor Allen and by Ralph
McGill, who of course is known and respected by all the
journalists attending.
The quality of Atianta that will
appeal to the visitors will include their exposure to
Atlanta's springtime loveliness, and the Sunday highlight
of the stadium and the ball game.
We will have perhaps 80 people in all, 40 writers
and 40 wives.
We will need hotel rooms; we suggest they all
be at one hotel such as the Marriott.
We propose that we be given permission to establish
a committee to explore this proposal thoroughly.
On this
committee should be officials from Delta, from the Marriott,
from the Chamber, from Cox newspapers, from the Braves and
of course Bell
&
Stanton .
This is designe d to hav e major trav el stories b reak
in key newspapers around openin g week of the season, at a time
when, hopefully, so mu ch else wil l be appear ing o n th e n ew
baseball team and its city. Th i s a dv ance e xpo sur e i s needed to
gain the full p r ess coverage .
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PERSON-TO-PERSON VISITS
We ask the president of the Chamber and the
head of "Forward Atlanta" to take on the task of
coordinating with the business and cultural elite of
Atlanta an unprecedented "Red Carpet" invitation to their ·
peers nationally, to come to Atlanta for the Opening Day
festiv ities.
These would be friends inviting friends,
and the guests for the most part would be houseguests.
Essentially, we seek to have a significant
numbe r of the nation's deci sion makers in Atlanta, not
just for the ball game, but primarily to sample Atlanta's
atmosphere in springtime and its spirit in general.
To do this properly , we need help from Lockheed
to fly in certain of the guests.
Others of course will
have their own corporate aircraft or will fly commercially.
But the availability o f J f tStar help from Lockheed would
be of the greatest help, and would be of worth to Lockheed
as well in its role as the greatest single industry in
Georgia.
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(Person-To-Person Visits
continued)
The guests would come on Monday after Easter, in
time for the Mayor's Dinner.
If they cannot come until
Tuesday, they will see the downtown parade, see the ball
game, see the first class facilities in the Stadium and
catch the way Atlanta is on the move.
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POLITICAL GUESTS
With the active help of Mayor Allen and the
Governor, it is hoped that political guests of the first
rank will converge on Atlanta, both for the Mayor's
Dinner on Monday, and for the game and all that goes with
it on Tuesday.
How appropriate it would be if it is the
President who throws out the first ball.
We know thought
is being given to all of this.
On other levels, this occasion is an opportunity
for all the Governors of the South, and the mayors of the
largest cities of the South, to come to Atlanta officially .
Bell & Stanton suggests it work with the Mayor,
and with the Govern or, on all aspects of this objective.
It fits Atlanta's role of leadership for the entire South ,
however; for her to t hink in just such terms as she puts
together the officia l inv itation list .
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CELEBRITIES AND BASEBALL LEADERS
Top Hollywood and public personalities who also
are baseball fans would add much to the excitement and
impact of Opening Day.
helpful in this area.
Mr. Bartholomay will be very
He already has offered to help.
We'll call on him for an all-out effort to entice to
Atlanta the Danny Kayes, the Natalie Woods, and other
stars who are red-hot fans.
The Commissi oner of baseball, the presidents of
both leagues, all team owners, and other such luminaries
comprise an obvious invitation list which will be worked
out with the Braves, both for the Mayor's Dinner and for
Opening Day.
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GAIN SUPPORT OF PRIVATE CLUBS
We suggest Mayor Allen appoint private club
co-chairmen, one white and the other Negro, to gain the
support of all the social organizations serving Atlanta.
The men chosen for these rol es should be impressed with
the need to get on with the task of rallying every social
club in Atlanta behind the Opening Day program.
This would include more than decorating the
clubs, although that and canvassing the membership in
behalf of the events is important.
We believe a need exists for an early buffet
the night of the game and that arrangements should be
made for buses to take members to the stadium.


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THE MAYOR'S DINNER
We see the Monday night, black-tie dinner for
1,200 at the Marriott as representing Atlanta's official
statement in behalf of the Braves.
finest of affairs.
It should be the very
The list of speakers should be not too
It may be that one of the celebrities under
discussion could entertain at the dinner.
In every way, it should be an affair at which
the most polished guest would feel comfortable.
Although the dinner, as we see it, should be at
the Marriott, that is only because it has the largest room
for the purpose.
We would hope all hotels i n Atlanta, in
their realization o f how much the presence of baseba l l will
me an to them, would c ooperate in a ll a spe cts of the event,
and have the menus so publicly state .
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(Mayor's Dinner con tinued)
Therefore, we suggest the Mayor appoint a
Dinner Committee which would cut across the hotel community
of Atlanta, and which also would include representatives of ·
the Braves, of the Chamber, both sports editors, and the
general managers of all radio and TV stations.
We suggest the possibility of charging $15 per
ticket, rather than the actual cost of $7.50, in order to
obtain promotional funds to go toward meeting the City's
and Chamber's special April expenses.


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THE OPENING DAY PARADE
Think of a parade, wending its way down
Peachtree Street from the area of the Capital City Club
to Five Points and ending at Hunter Street; a parade
bursting with the music of every high school and c~llege
band in the Atlanta area -- plus every ball player on the
Braves roster, all the Pirates, Mayor Allen, Bobby Bragan,
and celebrities.
We think such a parade would be fresh, would
symbolize better than anything else the way young Atlanta
is taking Big League bas eball to heart, and would make great
pictures for the n a tiona l pr es s.
We suggest this be held in the afternoon of the
Ope ning Day game .
We see it a s b e ing h e ld from 4 to 6 P.M.,
presenting of course problems of traffic, but with the parade
carefully confined to the h E' art of the city, thus out o _f t he
way of home-bound veh i cles to a g r eat
ext e nt.
All of downtown would b e decorated -- if the
v a rious committ ee s h ave d one the i r jobs.
I t would be Atlanta's
gr eat t ic ker -t a p e p arad e , f ille d wi th youth a nd mu s ic and h e roes .
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(Opening Day Parade
continued)
We suggest that each marching band be the
respopsibility of an Atlanta business organization which
can make as much of the relationship as it wishes.
The
possibilities for generating good will are considerable.
At the least, all members of the marching bands should be
given free tickets to the opening game, courtesy of their
sponsoring business firm.
tickets.
In some schools this means 100
The students would sit in special sections, still
in their marching uniforms.
They would check their instru-
ments at the end of the parade of course, then would have
two hours to eat and get to the stadium.
We suggest Mayor All en appoint a p arade committee ,
to consist of the people who know most in Atlanta about
parades.
That includes WSB staff, department stores, and of
cours e repr esentatives of t he Brav es .
It would s eem t o us
that Arthur Montgomery, as chairman of the Stadium Authority,
might assume r esponsibility f or lining up the sponsoring
bus iness organi zations.
He could be helped in this by Chamber
staff, and by committee members from the Board o f Education
and other school groups including t h e colleges.


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NATIONAL AND LOCAL TELEVISION AND RADIO
We ask that Mayor Allen appoint a broadcasting
committee to meet as soon as possible, to lay plans and
thereafter to work with Bell
&
Stanton on all aspects of
network TV and radio coverage of the festivities
surrounding opening day.
The objective would be to use
the event itself as the poss'ible news peg which could
lead to significant national TV and radio attention to the
city of Atlanta.
We would like to call on the active help of all
local broadcasters to get this exposure.
Further, we would like the help of WSB in
particular in seeing about getting the "Today" show either
to originate the morning after the game from Atlanta, or
to have a part of the show with an Atlanta dateline.
If
it is necessary to p a y for this , we should find out the
costs involved, and then see about obtaining the funds .
(mor e)
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(National and Local Television
and Radio continued )
Generally, the networks would cover the event
as news, but we should stay flexible in order to help in
every way possible.
What kind of town is this Atlanta
where Big League baseball i s making its debut?
That i s
the story underlying the big event itself, and we feel
·this will have interest to broadcasters.
On loca l TV a nd radio expo s ure, we ask that the
committee work with all stations, def initely including
t hose serving all ethnic audienc es , t o arrange for spr i ng
trai ning inte rviews ~ith p l aye rs, a n d the n f or i nterviews
as the seasoA is ab ou t to op en.
Much of this will flow
sponta neously f r om the Braves own pub lic relati o ns effort
b ut the s peci a l broadcast committee should try t o be
h elpful.
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THE "AWAY" GAME·s WITH METS AND CARDINALS
The Atlanta Braves will open the season for the
Mets April 15 and the new St. Louis Stadium for the
Cardinals May 12.
We shall work with the Mayor~ with the
Chamber, and with the Braves, on coordinating all aspects
of this.
Several officials should go to each opening.
How helpful it would be if Lockheed could supply a JetStar
which would be the official plane flying to both cities.
We shall stay in touch with the Mayor, the
Chamber, and the Braves on this, and will approach Lockheed
if given permission.
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�MINUTES
DEDICATION co~~IITTEE
October 26, 1965 - Stadium Authority Office - Atlanta Stadium
Chairman Forio called the meeting to order at 3:30 P. M.
with the following present:
Chairman Edgar J. Forio
Curtis Driskell
Lynn Westergaard
Dick Cecil
Jim Fanning
Sidney Scarborough
Chairman Forio opened the meeting with a brief resume of
past activities and of those planned for the future.
Chairman Forio appointed the following to the Stadium Book
Committee:
Earl Mann
William Rawson
Dick Cecil
Sidney Scarborough
Chairman Forio appointed the following to the Invitation
Committee:
Opie L. Shelton
Jim Fanning
Plus others to be appointed
by Mr. Shelton
Chairman Foric appointed the following to the Parade Committee:
Frank Fling
Jim Fanning
Austin Brown
The following individuals were named to coordinate all activities with the Braves:
Jim Fanning
Dick Cecil
�Page 2
Octobe r 26, 1965 - Minutes
Dedication Committee
Chairman Forio appointed the following to the Program Committee:
Mrs. Ann Moses
Lynn Westergaard
Ernie Johnson
Sidney Scarborough
Chairman Forio appointed the following to the Plaque Committee:
Mr. Arthur L. Montgomery
Mayor Ivan Allen, Jr.
Commissioner J. H. Aldredge
The sketch of the plaque will be turned over to Mr. Montgomery
for approval by his committee.
Mr. Fanning was instructed to invite the National League
president and commissioner of baseball to the dedication
activities and ask that they be prepared for not more than
a two minute talk.
Mr. Fanning and Mr. Cecil were asked to consider an individual to serve as ma ster of ceremonies - possibly the
Braves main announcer.
It was the fee l ing of the body that Dedication exercises
wo uld begin at 7:15 P. M., April 12, 1966, with the g ame
s t a rt i ng at 8:00 P. M.
It wa s agree d tha t s o me of t h e Chambe r of Commerce Co mmittees , es pe c ially the Spor ts Committee, could we ll serve
the act i v i ties of this c o mmitte e and would be invited to
do so .
It was the concensus of t he b od y t h at Atlanta Falcon representatives woul d be introdu ced during the dedication
program but would not be called upon for comment, and that
the Program Committee be so notified.
Chairman Forio announced that there would be a meeting in
early January to coordinate the activities of the various
committees.
�Page J
October 26, 1965 - Minutes
Dedication Committee
Mr. Westergaard was asked to get in touch with Mr. Fling
and request that he begin preparations for a mammoth
Opening Day Parade.
There being no further business the meeting adjourned.
Respectfully submitted,
(~
) b
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.
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carborough\
for Edgar J. Forio
(Chairman)
�l>UNUTES
DEDICATION COMMITTEE
August 24, 1965 - Press Lounge, Atlanta Stadium
Chairman Forio called the meeting to order at 2:45 P. M.
with the following present:
Members
Chairman Edgar J. Forio
Mrs. Ann Moses
Ernie Johnson
Earl Mann
Lynn Westergaard
Sidney Scarborough
Others
Dick Cecil
Chairman Forio briefly explained that the 1966 Dedication
Ceremony would be somewhat different from the Inauguration
Ceremony held at the first game played in the stadium. The
ceremony should acknowledge the various governments and
many individuals who participated in making the st a dium a
reality and Atlanta a major league city.
It was the consensus of the group that if in the hayo r 1 s
opinion the President of the United States should be i n vited to participate that such an invitation should b e e xtended by Mayor Allen.
Participants in the dedi c a tion a ctivi ties should include
t h e follo wing :
1.
2.
J.
4.
5.
6.
7.
8.
Mayor Allen a n d Board of Al derme n
Fulton Count y Commi ssio n ers o f Roads and Revenue
Govern o r Carl Sanders
Members o f City of Atlanta and Fulton County
Recreati o n Aut h ority
Certain r e presentatives of the Atlanta Braves
Certain representatives o f major league baseball
The choir from Big Bethel Church of Atlanta
Dr. Billy Graham
Speakers would include the following but not necessarily
in the order named.
1.
2.
3.
Dr. Graham, Invocation
President of United States
Governor Carl Sanders
�•
Page 2
August 24, 1965 - Minutes
Dedication Committee
4.
5.
6.
7.
8.
9.
Mayor Ivan Allen
Chairman Fulton County Commissioners
Chairman Arthur Montgomery
Representatives of Atlanta Braves
Commissioner of Baseball
President of National League
Opening ceremonies would require approximately 30 minutes
with the following activities:
1.
2.
3.
4.
Invocation
National Anthem
Unveiling of Dedication Plaque
Speakers
Mr. Opie L. Shelton was appointed Chairman of the Invitation Committee.
The Braves announced that opening day would be April 12,
1966 with the decision as to whether the game will be played
in the afternoon or evening to be announced later.
Should there be a day game , the committee wo u ld endeavor
to have the businesses of the city participate by closing
at an early hour.
The question of an openi n g day parade was not ful ly r e solved at thi s meeting. However, shou ld t h e r e be a par a de,
Mr . Frank Fl i ng would be invited to be t h e Parad e Mar s hall.
Chai r man Fo r io wi ll consult wit h Autho rity Chai rman Mont gome r y on al l matte r s di s cuss ed by the c ommit t ee so that
complete c oo r d i n a t i on of all act ivi ti e s might be accomplished . Such matt e rs tc inclu d e co o peration with the
Brave s; certain aut h o rity of Chamb e r o f Commerce Committees ;
and c oordi nat i o n o f government al agenci e s and matters of
protocal.
Ther e being no fu r ther bus i ness the meet ing adj ourne d.
Res pectfu lly submitt e d,
f
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Sidney Scarborough
For Edgar Forio
(Chairman)
�MINUTES
DEDICATION COMMITTEE
August 24, 1965 - Press Lounge, Atlanta Stadium
Chairman Forio called the meeting to order at 2:45 P. M.
with the following present:
Members
Chairman Edgar J. Forio
Mrs. Ann Moses
Ernie Johnson
Earl Mann
Lynn Westergaard
Sidney Scarborough
Others
Dick Cecil
Chairman Forio briefly explained that the 1966 Dedication
Ceremony would be somewhat different from the Inauguration
Ceremony held at the first game played in the stadium, The
ceremony should acknowledge the various governments and
many individuals who participated in making the stadium a
reality and Atlanta a major league city.
It was the consensus of the group that if in the hayor 1 s
opinion the President of the United States should be invited to participate that such an invitation should be extended by Mayor Allen.
Participants in the dedication activities should include
the following:
1.
2.
3.
4.
5.
6.
7.
8.
Mayor Allen and Board of Aldermen
Fulton County Commissioners of Roads and Revenue
Governor Carl Sanders
Members of City of Atlanta and Fulton County
Recreation Authority
Certain representatives of the Atlanta Braves
Certain representatives of major league baseball
The choir from Big Bethel Church of Atlanta
Dr. Billy Graham
Speakers would include the following but not necessarily
in the order named.
1.
2.
3.
Dr. Graham, Invocation
President of United States
Governor Carl Sanders
�Page 2
August 24, 1965 - Minutes
Dedication Committee
4.
5.
6.
7.
8.
9.
Mayor Ivan Allen
Chairman Fulton County Commissioners
Chairman Arthur Montgomery
Representatives of Atlanta Braves
Commissioner of Baseball
President of National League
Opening ceremonies would require approximately 30 minutes
with the following activities:
1.
2.
3.
4.
Invocation
National Anthem
Unveiling of Dedication Plaque
Speakers
Mr. Opie L. Shelton was appointed Chairman of the Invitation Committee.
The Braves announced that opening day would be April 12,
1966 with the decision as to whether the game will be played
in the afternoon or evening to be announced later.
Should there be a day game, the committee would endeavor
to have the businesses of the city participate by closing
at an early hour.
The question of an opening day parade was not fully resolved at this meeting. However, should there be a parade,
Mr. Frank Fling would be invited to be the Parade Marshall.
Chairman Forio will consult with Authority Chairman Montgomery on all matters discussed by the committee so that
complete coordination of all activities might be accomplished. Such matters to include cooperation with the
Braves; certain authority of Chamber of Commerce Committees;
and coordination of governmental agencies and matters of
protocal.
There being no further business the meeting adjourned.
Respectfully submitted,

?) j-P,
~
~---~ \ \
Sidney Scarborough
For Edgar Forio
(Chairman)
�CITY OF ATLANTA-FULTON COUNTY RECREATION AUTHORITY
ATLANTA STADIUM
522 - 1967
TO:
Members of Dedication Committee
RE:
Stadium Dedication
There will be a meeting of the Stadium Dedication Committee
on Tuesday, August 24, 1965 at 3:00 P. M. in the Press
Lounge, Atlanta Stadium.
Mr. Forio urgently requests that all individuals receiving
this invitation try to be present.
xl~ k ~ ~ \
Si~i~borough fo~
Edgar J. Forio, Chairman
Committee on Dedication
�IV C,HJ
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�CITY OF ATLANTA-FULTON COUNTY RECREATION AUTHORITY
ATLANTA STADIUM
522 - 1967
TO:
Members of Dedication Committee
RE:
Stadium Dedication
There will be a meeting of the Stadium Dedication Committee
on Tuesday, August 24, 1965 at J:00 P. M. in the Press
Lounge, Atlanta Stadium.
Mr. Forio urgently requests that all individuals receiving
this invitation try to be present.
xi~ /4~
\
Si~;,.borough fo~
Edgar J. Forio, Chairman
Committee on Dedication
�"T.ANDA
.l~. xx MERCER
MONTHP'.AT, NOHTll CAHOLIXA
u e!..l. Y Govt> r n or Sa.rider s~
Your l<:-t t,e r to Mr . Billy Graha>r , n c ti fy ing him of
tr... 1..' anc llation of the dedi Cti.1 1. on cf t h e At l ar.ta
Mw1i c lpal Stadi um on Jt.ly 29, a rrl vi::-: --1 ir. h is a bf,P.rli ' e ,
Howe ver, I h ave told Mr . Graha"':1 of your
lettPr, and he a sk~d me t,o writ,e to you on h1 8 beha l f 1c t h ank y ou fo r l etting him J.c1ow c. o quickl y
0f thi :· ch ange in plans and to ass 1.1 r
you tha. t, h e
w il 1 b 0 happy t o b e with y ou f o r the ded i cation . in
1966 if i t can b e a rrang e d on a dat e when h e i s
fn-~e to c ome t o Atlanta.
Ma_; I :..::1ggest that you have s0:::1--on e in your office
g t-· 1- .i n t o uch wi th Mr. Walter ~,!'rly 1.h who i s in c h ar F""
c· f'
·v1 r Atlanta offic e to work wi1L L im in a rran gini
f or ,.J.. a r..1.te next y ear ? Mr. Sn11 -; L ( , J. ~ bf· P ·aC'he d ::1. "!.
7 r;(;, - 5~?21 in Atlanta _; his mail 1n c': a d,1r : ~ i s Post0 ,f f.i. ce Box 20 809 , Atlan a, Ge< r't-; ia 30 j 20.
0•
Si n c erely y o· r s ,
Secretary "to Bi1.ly Graham
TI,~ Honorable Carl E . Sande rs
Go vernor of Ge orgia
At lanta, Georgia
�\\: . ·u.\. .A.·.· . 1 EHCE H
• (O !'ITHP..\T, XOHTU ( •• UOl,IXA
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1 . 1.,
�@ffir.e nf lfr.e ®nu.ernnr
J\.tlcinht
Qhtrl 'lf-. ~nn.h.er.s
GOV ERNOR
April 28, 1965
Dr. Billy Graham
Montreat, North Carolina
Dear Billy :
It was indeed a pleas
recently advf sing that you ~ou be available or the
dedi a.tion of the Atlanta ~unicipal Stadiu on Thursday
eveni ng , July 29.
For many reasons , this activity has been pos t poned and the formal dedication of the Stadium will be
hel d in April of 1966, the n i ght of the first game of the
season at which time the Atlanta Braves , formerly
Milwaukee Braves , will play their initial game.
Therefore, I would like to advise you of the can cellation of the date of July 29, and on behalf of the City
of Atlanta and the entire State, extend you an invitation
to be with us on the occasion of the dedication in April,
1966. I regret that no actual date can be furnished you
at this time, but as soon as it is tied dow
we will be
back i n touch with you.
I regret that you will be unable to speak at the
Prayer Breakfast in ' 66, but sincerely understand your
busy schedule.
As you know , the entire State is honored to have
your offices located in Atlanta, and it would indeed be my
per onal pleasure when you are visiting in the Atlanta
offices, to have you drop by and visit with me, or if posBible,
�Page Two ,
April 28, 1965
Dr. Graham
to have lunch or dinner with Mrs . Sanders and me at
the Mansion.
With kind personal regards and best wishes, I am
Sincerely,
Governor
CES:yr
be:
Honorable Ivan Allen, Mayor
City of Atlanta
I
City Hall
Atlanta, G e orgia
/
�- i
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\
DRAFT - News Relea ke aifter 6:00 p. m. Saturday, April 3,
I
(by Stadium Authority) :
Georgia's Governor Carl E. Sanders, Atlanta's M yor Ivan Allen, Jr.
and Fulton County Commission Chairman James H . Aldredge will highlight the
opening game ceremonies at the Atlanta Stadium at 7:10 p.m. on Friday, April 9th.
wMW
Brief ceremonies w ill precede the first of three exhibition games between
the Milwaukee Braves and Detroit Tigers.
Stadium Authority Chairman, Arthur Montgomery and Mel Allen, Braves
radio-t. v. announcer will be masters of ceremonies.
Stadium opening pfans were announced by Edgar Forio , chairman of the
inauguration and dedication committee.
He said that formal dedication of the ·
stadium will come later this year.
All those employeed i n the construction of the stadium have been inv ited
to attend this opening game as guests of the Brav es .
are expected for the opening night.
More than 30 , 000 persons
Other participants in the opening game
c e remoni e s w ill be Dr. Pie r ce Harris, pastor First
1?/rkk/J.rAti Methodist Church
and former professional baseball player ; }/A/ William C . Ba rtholomay , Chair man
color gua r d .
'7 0
f
the
The Atlanta T ransit System will ope r ate shuttle busses at standard fares
throughout the downto wn area to the stadium.
Tran s fers from regular transit
lines will be acc epted on the Stadium Buttle busses.
- more -
/2
Y
(
�Atlanta taxi firms will operate to and from the stadium in the downtown
area at a flat rate of 50~ per person.
Sid Scarbrough, Stadium Manager, pointed out that there will be
25, 000 downtown commercial parking spaces available.
Parking facilities
in the vicinity of City Hall and the State Capitol will also be available. Parking on the
around the stadium will be prohibited in order to allow maximum traffic flow.
Busses, including busses from other cities, will be given the right of way.
Saturday's exhibition game will start at 7 :30 p. m. and the Sunday game
will be at 1 :30 p. m.
Approsimately 1,200 parking spaces in the immediate area of the
stadium will be available for the earlies t arrivals.
�MINUTES
DEDICATION COlf~lITTEE
March 24, 1965 - Trust Conference Room, C & S Bank
Chairman Forio ~alled the meeting to order at 3:30 P. M.
with the follo~ing present:
Members
Edgar Forio
Earl Mann
J. H. Aldredge (Alan Kiepper)
Others
Eddie Glennon
Ernie Johnsbn
Mrs. Ann Drummond
George Goodwin
Sidney Scarborough
Mr. Johnson explained that the date of the Houston Stadium
dedication had not been set since the President would participate and had not announced the exact date. It would
be either April 9, 1965 or April 12, 1965. Mr. Johnson
was instructed to keep in contact with Houston officials
and notify the Chairman or Stadium Manager once the date
was set.
Mr. Forio stated that should Houston's dedication date be
April 12 he would endeavor to obtain his company's plane
and transport the committee to Houston to observe their
dedication ceremonies.
It was the consensus of the body that a presentation to
Mr. Montgomery by the Sales Executive's Club should not
be a part of stadium inauguration activities on April 9,
1965. It was felt a presentation at this time would detract from the honor Mr. Montgomery was receiving.
Mr. Forio announced that he and t he Stadium Manager would
call on participants in the inauguration activities to
acquaint them with thei r respective duties.
The Stadium Manager announced that Boy Scout Color Guards
and the Murphy High School Band had been obtained for the
April 9 activities.
�Page 2
March 24, 1965 - Minutes
Dedication Committee
Mr. Forio instructed Mrs. Drummond, Mr. Goodwin and Mr.
Johnson to prepare publicity releases for the April 9, 1965
inauguration activities, and to include in such releases
the dedication date of July 29, 1965.
Inauguration activities were discussed and the following
was agreed upon:
1-
At 7:15 P. M. Mel Allen will open the activities
from the field and will introduce the players of
both teams.
2-
Mel Allen will introduce Dr. Harris for the Invocation.
3-
Mel Allen will introduce the National Anthem with
the band and color guard being in place on the
field.
4-
Mel Allen will introduce Chairman Montgomery.
5-
Mr. Montgomery will make remarks including introducing Stadium workers who will be guests of the
Braves.
6-
Mr. Moutg\:lmcry will introduce Mr. Bartho lomay and
Hr. McHale, one of whom will deliver brief remarks
concerning the occasion.
7-
Mr. Montgome ry will introduce participants in
" First Ball" activities.
Following this cere mony the game will commence,
It was the feeling of the body that the Braves should be
requested to issue invitations to members of the Board of
Aldermen and the Fulton County Commissioners of Roads and
Revenue to be their guests on April 9 and July 29, 1965.
The Stadium Manager was instructed to contact Tommy Reynolds
and ascertain the status of the Dedication Program. Should
the Authority have program r•ights, then the program committee will proceed to make the necessary plans for producing
such a program. Consideration will be given to having the
proper lay-out made by printing experts. The possibility
of having area Jaycees sell ad$ was discussed and authorized
if possible to work out a contract with them.
�•
Page 3
March 24, 1965 - Minutes
Dedication Committee
Mr. Montgomery will extend invitations to Dr. Graham and
Miss Dobbs for the July 29 dedication. Others who might
have connections with these persons shall be contacted to
help in making their presence a reality.
It was decided to delay further plans for the July 24 date
until after the Houston dedication and our own Inauguration.
Mr.· Forio expanded the publicity committee to include the
following:
Mrs. Drummond
Ernie Johnson
George Goodwin O \ C
Sidney Scarborough o
~L.....
There being no further business the meeting adjourned.
Respectfully submitted,
f
(/
.Y143.215.248.55e0 ~~r143.215.248.55u-;-- ~j
for Edgar Forio
(Chairman)
"'
�\
\
I
\
April 1, 1965
Mr. Edgar I~ Porio
Ct ty of Atll nta Fulton County Recr atlon Autherity
P. O. Box 1734
Atlante, Georgl.a 30301
Thla will confirm our telephone oonvernuon thia morning regardlno th
ad4ition Qf Lynn Westero ard, our Public InformoUon Officer, to th
Pub11o1ty Committe of the Dedication Subcommitt e of th Recr tion
A~tbority. I b :U ve tlult Lynn «:an
ke an important oontribution to the
work of the Committe • I have a.ek d him tog tin touch with the other
mb r of th Subcommltt
in order that he oan be brought up to date
on wh • matte.re 1tand and also offer bia s rvioes.
Thank you for 111$kln0 th1a
dition. We-,. looking forward to an outs nd-
tno 1nauour 1 ceremony n t Friday nt;ht.
inc rely,
Ja1. H. Aldl$dge, Chair
,
cc·
rd ol County Co
Mr.. Sldn•r carborou h
Mr. Geor9• Goodwin
•· Ann Drum nd
Mr. lmleJ · 011
Mr. lddi• Gl6nnon
Mr. £•rl Menn
Mr. Lynn
W
••..rt••ri
111
n
r•
�I
I
\
MINUTES
DEDICATION COMMITTEE
March 24, 1965 - Trust Conference Room, C & S Bank
Chairman Forio called the meeting to order at 3:30 P. M.
with the following present:
Members
Edgar Forio
Earl Mann
J. H. Aldredge (Alan Kiepper)
Others
Eddie Glennon
.Ernie Johnson
Mrs. Ann Drummond
George Goodwin
Sidney Scarborough
Mr. Johnson explained that the date of the Houston Stadium
dedication had not been set since the President would participate and had not announced the exact date. It would
be either April 9, 1965 or April 12, 1965. Mr . Johnson
was instructed to keep in contact with Houston officials
and notify the Chairman or Stadium Manager once the date
was set.
Mr. Forio stated that should Houston's dedication date be
April 12 he would endeavor to obtain his company's plane
and transport the committee to Houston to observe their
dedication ceremonies.
It was the consensus o f the body that a presentation to
Mr. Montgomery by the Sales Executive's Club should not
be a part of stadium inauguration activities on April 9,
1965. It was felt a presentation at this time would detract from the honor Mr. Montgomery was receiving.
Mr. Forio announced that he and the Stadium Manager would
call on participants in the inauguration activities to
acquaint them with their respective duties.
The Stadium Manager announced that Boy Scout Color Guards
and the Murphy High School Band had been obtained for the
April 9 activities.
�Page 2
March 24, 1965 - Minutes
Dedication Committee
Mr. Forio instructed Mrs. Drummond, Mr. Goodwin and Mr.
Johnson to prepare publicity releases for the April 9, 1965
inauguration activities, and to include in such releases
the dedication date of July 29, 1965.
Inauguration activities were discussed and the following
was agreed upon:
1-
At 7:15 P. M. Mel Allen will open the activities
from the field and will introduce the players of
both teams.
2-
Mel Allen will introduce Dr. Harris for the Invocation.
3-
Mel Allen will introduce the National Anthem with
the band and color guard being in place on the
field.
4-
Mel Allen will introduce Chairman Montgomery.
5-
Mr. Montgomery will make remarks including introducing Stadium workers who will be guests of the
Braves.
6-
Mr. Montg omery will introduce Mr. Ba r tholomay and
Hr. McHale, one of whom will deliver brief remark s
concerning the occasion.
7-
Mr. Montgome r y will int r oduce p arti c ipants i n
11 First Ball II
activities.
Following thi s c ere mony t h e game wi ll comme n ce .
It was t he feeli n g of the bo dy t h a t the Brave s s h ould b e
request e d to i s su e i nvitat i ons t o members of the Board of
Aldermen and the Fu lton County Commissi oners of Roads and
Revenue to be the ir guests on April 9 and July 29, 1965.
The Stadium Manager was instructed to contact Tommy Reynolds
and ascertain the status of the Dedication Program. Should
the Authority have program rights, then the program committee will proceed to make the necessary plans for producing
such a program . Consideration will be given to having the
proper lay-out made by printing experts . The possibility
of having area Jaycees sell ads was discussed and authorized
if possible to work out a contract with them.
�Page 3
March 24, 1965 - Minutes
Dedication Committee
Mr. Montgomery will extend invitations to Dr. Graham and
Miss Dobbs for the July 29 dedication. Others who might
have connections with these persons shall be contacted to
help in making (their presence a reality.
It was decided to delay further plans for the July 24 date
until after the Houston dedication and our own Inauguration.
Mr. Forio expanded the publicity committee to include the
following:
Mrs. Drummond
Ernie Johnson
George Goodwin
Sidney Scarborough
There being no further business the meeting adjourned.
Respectfully submitted,
J)
.~;-~ ;i~~r~~-~J \_
,f
for Edgar Forio
(Chairman)
�March 29, 1965
Mr • .Edgar Forio
Senior Vice President
The Coca Cola Company
310 North Avenue , N . W.
Atlanta, Georgia
My dear Mr. F .:
I have checked into th av ilability of Matewilda Dobb , and should like
to give you the following inforxna.tion.
She ha
ister living in Atlanta, Mr • Robert Jordon, who talk d with
her in Stockholm. She i free on July 29th, would like to com to Atl nta,
in f ct, he is mo t enthusiastic.
When the inviation i
xtend d it bould al o go to her g nt
th same
tim • In the 1 tter to the gent, it should be x pl ined that Mi
Dobbs
i fr e llad has expl" s ed a de ire to come. It would be n ce
ry that we
pay h r xpense (which might b con id r ble inc
he llve in Stockholm).
Her ag nt i :
Mi e Nancy Tuttle
Columbi Arti ts Bur au
165 W t 57th Street
New York, N w York,
nd Miss Dobb
Mr . • Dobb ):
ddr
ie (by the w y
h
i
married and u e
Mr • Mat wild& Dobb
Vastm nna ten .. 50
Stockholm (Vi • ) Swed n
Cordially,
A
Drummond
th
m
of
�M arch U , 1965
Mr. ArthlU' L . Montgomery
Coca-Cola Bottling Compauy
864 Spring Street, N . W.
Atlanta, Georgi
Dear Arthur:
This i in ~ gards to your letter from 1 ck Hay e


l" lativ to


commemorat1v plaque for the
Stadium.
bould think e would leave the de i p
eriptl to the d · ,c:r tio of th
rchit
sine they ha bad c
id rable expe.r · nee
th
11eh de igns-. l w
d think, howev r , that thi
pla
ould
in tall
Dd actually un il
part ol the d dication.
rcisea on July 29th.
l
Sine r ly y
s,
lva.n Allen, Ji-.
yor
lAJr/br
CC: Mr. Ed Forio
�,,---------
,.
HEERY AND HEERY · FINCH, ALEXANDER, BARNES, ROTHSCHILD AND PASCHAL
Associated Architects and Engineers
F:'ifth Floor
70 F airlie Street
Atlant a, Geo rgia 30303
404
524-1768
February 17, 1965
Mr. Arthur Montgomery, Chairman
The Atlanta and Fulton County Recreation Authority
c/o The Atlanta Coca-Cola Bottling Company
864 Spring Street, N. W.
Atlanta, Georgia 30308
Re:
Atlanta Stadium
Dear Arthur:
During our regular progress meeting this morning we discussed
the need for some sort of commemorative plaque which would
list the names of those responsible for the Stadium. This
could take the form of a bronze plaque mounted on a stone
base located between the two center flag poles at the Capitol
Street entrance.
We will be glad to work up an appropriate design if you
desire.
It will be necessary for the Stadium Authority
to decide upon the text of the plaque including the names
of individuals and organizations to be included.
Since considerable time is required to cast such a plaque
and since necessary foundations can best be provided before
the concourse slab is poured, we suggest that appropriate
action be taken as soon as possible.
Sincerely,
HEERY
& HEERY. FINCH ALEXANDER BARNES ROTHSCHILD & PASCHAL
t/D,
J ck D. Haynes
.I H/sg
Mr . Sidney Scarborough
FABRaP
Hee r y and Heery
JV
6 3495a
�February 15, 1965
TO:
Mr. Forio
RE:
Meeting of sub-committee on Stadium Dedication
Reccmmendations:
(1)
Dedication Date - June 14, 1965 - Braves vs.
White Sox
~
fo : April
a.
nvoca 1.on __
c- \
b.
2 65 - Braves vs, Tigers
f'f!f'l._....~


Jr_VVl,/4-;'


National Anthem (High School Band)
(Boy Scout Color. G
Mayor Allen and J. rl. Aldredge ~~o
participate in 11 First Ball" activities.
c.
Activities for
e 14 ,-.1,9,e2 7 en ~ (j
Master of Ceremonies L A. L. Montgomery
Invocation - Dr. Billy Graham
National Anthem - Miss Matewilda Dobbs
Third Army 3and
Marine Color Guard
Brief Talks
Senators Russell - Talmadge
e. Invite Congressmen - Local Officials and
such others as selected by committee to
attend and participate.
11 First Ball" f.
Mayor Allen
,I
(4)
Committees
a.
Program - C evi.. € d)\
b. PublicitY -A Nrv
c. Decoration
~
tt.-,, - , v
i:£.__;J
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1/vW ,' h ,{,_~ - ~ -
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Sidney Scarborough
)
e,,/~ "r
,-Ii C~n -ht e. l
y)u_ )
�L
1WCi TO
OF STADIUM
on, a or e
n Ann Drummo d .. Z/ /' 5)
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FULTON COUNTY RECREATION AUTHORITY
70 FAIRLIE STREET. N .W . -
FIFTH FLOOR. FAIRLIE BUILDING
-
ATLANTA. GEORGIA
A REA C ooe 404
A RTHUR L . MONTGOMERY
T ELE PH ONE
CHA I RMAN
MILLS B . LANE. J R .
V I CE CHAIRMAN
February 9, 1965
Mrs. Ann Drummond
Mayors Office
City Hall
68 Mitchell Street
Atlanta, Georgia
Dear Mrs. Drummond:
The committee designated by Vice-Chairman Lane to discuss details o f stadium dedication will meet Monday,
February 15, 1965 at 3:30 P. M., Guest House, 15th Floor ,
Commerce Building.
Mr. Forio is very anxious that you attend this meeting
. so that dedication plans may be firme d-up .
Sincerely,
A~~ ~ ~~,
Sidney Scarborough
Stadium Manager
SS:pt
C:
Edgar Forio /
Arthur Mon7go ry
Opie Shelto
(;
Earl Mann
~
Ivan Allen d. f.. (
J. H. Aldredge - )1
(: f
th
J
(
524-1768
�RESUME . OF INFORMAL MEETING TO
DISCUSS DEDICATION OF STADIUM
(Sid S carbrough, Ernie Johnson, George
Goodwin and A nn Drummond - 2 / 4 /65)
In discussing the appropriate date to hold dedication ceremonies, i t
agreed that the first game to be played on Aprim9th, would not be the a ppropriate
time .
The reasons brought out included the f ct that many areas of the stadium
would not be eompleted, the landscaping would not be in, the weather is apt to
be inclhnent, and the operation of the stadium itself would not have reached the
p oint of refinement desired for such an imp ortant occasion.
It was the g eneral
concensus, however , that at the April 9th game the following brief ceremony
would be appropriat •
Utilizing a m mber of the Brave
loc l high school band (Murphy High was
staff as master of ceremonies, a
ugge ted) could be used to play the
National anth m , a Boy Scout color guard to pre ent color , the high st ranking
clergy to giv a bri f invocation, and Mayor A llen to thro w out the fir t ball.
If two people could be utilized for "th first ball bit" , The Chairman of th
Fulton County Commie ioner
hould
h re th
Since th important xhibition gam
1
ch dul d for June 14, and ime thi
and approxim tely two
with th Mayor'
dedicat
th
nd a half months of op ratin
enthu i
tic concurrence~ th t thi
Br v a and White Sox
Day, th
th
middl
of the
umm r
tadium, it w e our f
would b
th
b st dat
Ung,
to
dium.
c r mony, the following
de. Fir t, that no mor than 45 minute
aerv
b tw en th
is al o Fla
In die cu sing the form t of th
m
honors with the Mayor.
...
cur
u
tiona wer
~
llow d • • •
th
Third Army Band, and th
t Arthur Montgom ry
rin
�.
Corps color guard, invite Matewilda Dobbs (a native Atlantian w ith the M etropolitan
Opera) to sing the National Anthem; invite Dr. Billy Graham to deliver the
invocation and i~vite Senators Russell and Talmadge, our Georgia Congressmen
State and local officials to attend.
It was felt that only persons asked to speak
{less than one minute each) wC)uld be the Governor, and the two Senator •
Mayor
Allen specifically requested the honor of throwing out the ball.
Adopting the June 14th date as the Dedication would p rmit time to
prepare an outstanding souvenier program, and explore the possibility of securring
several sponsoring Atlanta firms who would buy large blocks of tickets for special
guests and their company associates.
If this suggestion is pleasing to th Stadium Authority Dedication
Committee, it would be extrem ly important to get an early commitment from
Dr. Graham and M is
Do bbs.
�March U , 1965
Mr. Edgar J . Forio
The Coca-Cola Company
310 North Avenu.e, N . W.
Atlanta, Geoo:gia
Dear Mr. Forio:
Since the meeting on February 15th of the Stadium Dedication
Committee, I would like to bring you up to date on. several
thoughts we have had as well as the action we have taken.
1. On March 2nd Ivan extended an invitation to the President
of the United States and a copy of that letter is attached.
Attached also is copy of resp.onse just received.
z. l am also enclosing a copy of a letter frmn George Heery
offering his. idea about public relations planning .
3.
We re working very closely with the Sports Committee of
th . Atlanta Chamber in welcoming the Braves on April 9th and
I think tbi will pTove to be a
luable -experience in the planning
for July 29th. I am enclo ing a copy of the correspond nee with
Jack Williams..
4.
Regarding the publicity for the actual dedication, I would
ugge t that afte~ the opening game on April 9th we call a meeting
with George Goodwin of Bell and Stanton, Ernie John on of the
B.r· ve ·, the public relation representative ft:'om Heery and H ery
_d your Committee. The by-law of the Atlanta Advertising Club
pi-ev nt them from ssuming the over-all r, sponsibi.llty for a
proje.c:t Bu.di a this. How.ever, f.r m our experi e , "th the
B d
u , l b liev they would be delight d to
n
ad
city.
Sincerely,
Ann D rummond
E xecuti e Secre
ADI
�HEERY AND HEERY· FINCH, ALEXANDER, BARNES, ROTHSCHILD AND PASCHAL
Associated Architects and Engineers
Fifth Floor
70 Fairlie Street
Atlanta, Georgia 30303
524-1768
404
,
"
,

�HE ERY AND HEERY · F INCH, ALEXANDER, B ARNES, ROTHSCHIL D AN D PASCHAL
Fifth Floor
Associated Architects and Engineers
..
i
70 Fairlie Street
Atlanta, Georgia 30303 ·
404
524-1768
Ma.roll 1 , 1961
Mr. Ar thur Montgomery
. At lant a Coen-Colo. Bottling Co.
I.
i.
804 Spring street, N.W.
Atlant a , Georgia
.Dear Arthur:
We woul d like to suggest that some public relatlona planning
mi ght be desirable in connection with tbe openi01J of the at a· dium .
'.
'
• •
As you know, tho first e%hib1tion gruna on the 9th of April la
s choduled _about a week before the stadium is suppo!', ed to be
completed, Tboro are going to bo n lot of loose ends, en~
wo woultl bate to sea the public get the wrong i.nll)l~ession .
Therefore , it might be worth quite a bit for everyone concer ned to,. have tho public p1•epared as we·ll as possible .
• • ·1 ~ •
. ..
I
.
I.
Paring ot parking nreaB a.nd public concourm0a 111 probablJ'
be .·tha·:·main headaches .
Aleo, while the work on concession
s t ands, etc ., bas proceeded aa fast a s possible f ter final
deo1sions were rect!ived from tho Draves , there will be a.
number of suoh itoma that V/111 oot b completed by the 9tlh
Also, on a public facility like t b1s, Jou lwaya not to
have a small nttEJndanca "sbnk down... , but in tbia oaee, tbe
opening dn.y may be the big oat crowd ot the rear.
We wll1 bo ulacl to bO of whate,,;er aua . 1 tance w can •.
• I
Georae T ., Beery ·
•I~•\
GTJltpsm
ooa
Mr. Hilla D. Lnne
· ·,_ - llr. Robert a. R:lcba»dson
Mayor tvan Allen ~


. Ill' • .John llcHale


..,..., L~Jt
I .
�MINUTES
COMMITTEE ON DEDICATION
OF STADIUM
February 15 , 1965 - Guest House, 18th Floor C & S Bank
Mr. Forio called the meeting to order at 3:30 P. M., February 15,
1965 with the followin ~ oresent:
Committee Members
Mr. Feria
Mr. Shelton
Mr. Mann
Mr. McCart (Aldredge)
Mrs. Drummond (Mayor Allen)
Others
Sidney Scarborough
Ernie Johnson
Mr. Forio opened the meeting and explained that he had appointed
a sub-committee consisting of Mrs. Drummond, Goodwin, Johnson,
and Scarborough to study the dedication program. He then presented
copies of the sub-committee's report to the committee and called
for discussion.
-
In the discussion that followed, it was decided to inaugurate the
Stadium on April 9 and formally dedicate the Stadium on either
June 14 or July 29, 1965. Some discussion was had about delaying
it until 1966 but was discarded by the committee. There wa s some
discussion about the opening of the Cracker season on April 17,
The following appeared to be the consensus of the body:
1-
The Cracker's opening game ceremonies would be strictly
a Cracker operation and t he committee would make no
recommendations.
2-
April 9, 1965 (Braves vs. Tigers) would be observed with
the following cere monies.
a,
Invocation - Dr. Pierce Harris
b.
National Anthem - High School Band
c.
Color Guard - Boy Scouts
d . "First Ball 11 activities, Governor Sanders, Commissioner Aldredge and Mayor Allen.
�Page 2
February 15, 1965 - Minµtes
Committee on Dedication of St £.d i..1~
3-
It was the consensus of ~he body th2t President Johnson
should be invited to par ticipate in stadium dedi cation
ceremonies and that the dates o f June 14, 1965 and July
29, 1965 would be presented f or his con s i deration
Mr. Forio appointed the following corumi t t ees:
1-
Program
Chairma n Earl Mann
V. ChaiI"man Opie $bel t o nSi<lne-y Scavbo.t"'c ugh
2-
Publicity
Mrs , Ann Drumq,on d
Ot he~·s tq, b e added
Op ie L. Shelton
4-
Pl aque
Mayor Allen
Arthur L . Mo n t g o me ry
There being no furt her business the me eting a d journed.
Respectf u lly s u bmi t ted ,
�~---
March 2. 1965
The President
The White House
Washington. D. C.
Dear Mr. President:
Two of the most important events in the South's
distinguished athletic history will be tha dodication of
Atla.nta•s great new municipal stadium on July 29, 1965.
and the opening day of major league baseball in Atlanta
during April, 1966.

It will mean so much more if you could join the people
from all over our region to celebrate the South's ability
to handle major league sports.
While the stadium dedication will be an occasion of great
local p:ride. the actual beginning o.f the twenty- five year
baseball contract with the £ormer Milwaukee Braves will
command more attention a .s it assumes regiorud.., even
national scope. Therefore. you may prefer to give more
serious consideration to that event.
The City of Atlanta. would be honored to have you preaent
on either of these occasions, and I will hop.a for your
consideration of th.la posaibility.
II
I •
Respectfully,.
Ivan Allen,. Jr.
Mayor .
IAJr:ad
be: Arthur Montgomery
Edgar Forio
�.March 2 ., 1965
The P r esident
The Whi te House
Washington , D. C.
Dear Mr~ President:
Two of the most important events in the South' s
distinguished athletic history will be th~ dedication of
Atlanta•.si great new municipal stadium on July Z9, 1965.
and the opening day of major league baseball in Atlan ta
d ul"ing April, 1966.

It will mean so much more if you could join the people
from all over our region to celebrate the South's ability
to handle major league sports.
While the stadium. decllcation will be an occasion of great
local pride, the· actual beginning of the twenty-five year
baseball contract with th.e !ormer :M.ilwaukce Brave-s will
con,ma.nd more attention as it'assumes region;;a.. even
national scope. Therefore. you may prefer to give more
serious consideration to that event.
The City of Atfa.nta. would be honored to have you preGent
on either 0£ tbeee occasions, and I will hope for your
consideration of thle poseibility.
Rcspcc:tfully,
Ivan Allen,.
Mayor
· IAJr:a.d
be: Arthur Montgomery
Edgar Forio
Jr.
�Dear
lf~ .
Pr esident:
Two of the most important events i n the South's
distingui shed athletic history will be the dedication
of Atlanta's great new municipal stadium on J uly 29th,
1965, and the opening day of major leag ue baseball in
Atlanta during April, 1966.
you
ight find it
possible t o
stadium
While the/d edication wi ll be an
~::-:M.
~ Z. ;.._, ,-,,'-r5'
local pride, the actua l beginning of • ~ a g : g o bas eba ll
in Atlanta in April of next year wil l command more attention
as it ass umes regional, even national scope.
Therefore,
you may prefer t o give more serious consideration to that
event.
The City of Atlanta would be honored to have you
present on either of the s e occasi ons, and I will hope
for your consideration of this possibility.
�Dear Mr. President:
The most important event in the long record of athletics in the
south will be the dedication of Atlanta's new great municipal stadium
and~ the opening day when the former Milwaukee Braves arrive
here in April, 1966.
It . s
other of these
y u f' d it possible
present.
W S2--


g:i1ie present- plan;,,, to dedicate the stadium at a special


game between t!;.e present Braves and the I~ ternational League All-Stars
14(,:>
on July 29th.
The a.cttta.l ar:eircil of1°he Braves he
fie: opening day
in April 1966 has not yet been scheduled.~
I would appreciate it if you would
t/11. treat this purely as an
informal inquiry as to the possibility of your being here on either
of these two occasions .
I would take the further liberty of recommending that you
consider more seriously the ope ning o f major league baseball in the
Spring of 1966 when the Braves open their twenty - fi v e year contract
�Dear Mr. President:
As an active sportsman and enthusiastic sports spectator yourself,
I feel certain that you appreciate even much more than I how much the
coming of major league baseball will mean to the Southeast.
It will mean ever so much more if you could join with the people
from all over our region to celebrate this climai\~vent in the South's
long and exciting sports history - an event that was not possible until Atlanta's
magnificent new municipal stadium came into being a s the fir st facility in
the Southeast capable of handling major league sports.
Accordingly, on behalf of the people o f Atlant a and t he Southeast, I
would like to e x tend to you a most cordia l invitation to honor us with your
presence on one of the two occasions when the coming of major league baseball
to the ~outheast will be celebrated.
The first celebration will be o n July 29, 1965 when our Atlanta St adium
will be dedicated with an exhibition game between the Milwaukee Braves and
the International A ll Stars.
The s e cond - and much greater c e lebration - will b e when the baseball
season opens in the spring of 1966.
On t hat date, the Brave s will begin t heir .
2 5 y ear contrac t a s the Atla nta B raves - th e fi rst m a jor l eagu e b aseb a ll club
eve r
t o b e dom icile d i n the Sout h east a nd, as s uch, bring r egul a r major
l eague bas e b a ll to our r egion.
I most earnestly hope t h at you will b e a ble t o b e with us on one of
these occasions.
Sincere l y,
�MINUTES
COMMITTEE ON DEDICATION
OF STADIUM
February 15, 1965 - Guest House, 18th Floor C & S Bank
Mr. Forio called the meeting to order at 3:30 P. M., February 15,
1965 with the followin~ oresent:
Committee Members
Mr. For:-io
Mr. Shelton
Mr. Mann
Mr. Mccart (Aldredge)
Mrs, Drummond (Mayor Allen)
Others
Sidney Scarborough
Ernie Johnson
Mr. Forio opened the meeting and explained that he had appointed
a sub-committee consisting of Mrs. Drummond, Goodwin, Johnson,
and Scarborough to study the dedication program, He then presented
copies of the sub-committee's report to the committee and called
for discussion.
In the discussion that followed, it was decided to inaugurate the
Stadium on April 9 and formally dedicate the Stadium on either
June 14 or July 29, 1965, Some discussion was had about del aying
it until 1966 but was discarded by the committee. There was some
discussion about the opening of the Cracker season on April 17.
The following appeared to be the consensus of the body:
1t,
2-
The Crac ker 's opening game ceremonies would be strictly
. ,,. a Cracker operation and the committee would make no
recommendations.
April 9, 1965 (Braves vs. Tigers) would be observed with
the following ceremonies.
a,
Invocation - Dr. Pierce Harris
b.
National Anthem - High School Band
c.
Color Guard - Boy Scouts
d. "First Ball 11 activities, Governor Sanders, Commissioner Aldredge and Mayor Allen.
�Page 2
February 15, 1965 - Minutes
Committee on Dedication of Sta.diam
3-
It was the consensus of the body that President Johnson
should be invited to participate in stadium dedi cation
ceremonies and that the dates of June 14, 1965 and July
29, 1965 would be presented for his cons~deration.
Mr. Forio appointed the following
1-
COI.illlli ttees:
Program
Chairman Earl Mann
V. Chairman Opie She..l t q~
Sid ney Scarborough
2-
Publicity
Mrs. Ann Drummond
Others tQ be added
Opie L, Shelton
4-
Plaque
Mayor All en
Arthur L. Montgomery
There being no further business the meeting adjourned.
Resp ectfully submi t ted ,
.r. .
--t~';;:$~ ~:.-:~ \
Edgar Forio
�THE WHITE HOUSE
WASHINGTON
rch l , 1966
Dear Sena.tor:
Tba.nk you for your 1 tter of February U
to the Presidtnt regardi ng the invitation
that will be exten~d him to attend tb.e
opening game of the Atlanta B raves .
I ani ~ure th.at t_h e PT ident will appre ciate
your joining in thi invitation, and your l etter
is being r ferr d to b.is appointmen.ts ~c:reta.r y .
Sincer-ely,
M ik
anatos
Admini1ttr_ t ive Ass istan't
to th Pre ldent
Honor bl H r man E . Talm ad
United Sta.to S
te
ebingto~, D. C .
~
�®
February 22 , 1966
The Pres i dent
The White House
Washington, D . C .
Dea r M r . President:
I will be in Washington on Marc h 7 and 8 in connectinn
with my appointment to the National Advi sory Council
on Extension and Continuing Educ ation.
I should be most grateful to have an opportunity to
come by your office to deliver a personal message
of considerable importance at that time .
With highest personal r garde , I am
Sincerely,
Ivan Allen, Jr .
M yor
IAJr:am
be: Bill D. Moyers
�Februa1·y 22, 1966
M r . Bill D . Moyers
Special Ass i stant to the President
The White House
Washington,. D . C.
Dear M r . Moyers :
I will be in Washington on March 7 and 8 in connection with my
ap~intment to the National Advisory Council on Extens i on and
Continuing Education.
I would appreciate it very much if you could make arrangements
for me to see the P resident for, perhaps , five minutes.
On April lZ, the Atlanta Braves will play the P ittsburgh Pirates
in the new Atlanta Stadium, initiating major league baseball in
the southeast. I would like to deliver a personal invitation to
the President for him to be here at that time. This would probably be the m ost appropriate and most important time during
the coming several years for the P resident to visit this area.
I am certain that both Senators Russell and Talmadge and
several members of the Congressional delegation will come
down that afternoon or early evening, attend the game, and
return to Washington that night.
If you would like to hav additional information, I would appreciate
your c lling me .
S incer ly,
Ivan Allen, Jr.
IAJr: m
Enclo ure
�February 22, 1966
The Honorable R ichard B . Russell
United States Senate
Washington, D. C .
Dear Senator :
It was good tal king to you today. and I am most
grateful for any assistance you can render ahead
of time in arranging for The Presi dent to be in
Atlanta. on April 12th when the Braves open.
Attached is copy of my letter to the President as
well as the traasmittaa letter. I hope to deliver
the invitation personally on March 7th.
Gratefully,
Ivan Allen. Jr.
Mayor
IAJr:am
E nclo ure
�February 22, 1966
The Honorable Herman E . Talmadge
United States Senate
Washington, D . C.
Dear Senator :
It was good talking to you today, and I am most
grateful for any assistance you can render ahead
of time in arranging for the President to be in
Atlanta on April 12th when the Braves open.
Attacl).ed is copy of my letter to the President as
well as the transmittal letter. I hope to deliver
the invitation personally on March 7th.
Gratefully,
Ivan Allen. Jr.
Mayor
IAJr:am
Enclosures
�February 22, 1966
M r. Bill D. M oyers
Special Assistant to the President
The White House
Washington, D . C .
Dear M r. M oyers:
I will be in Washington on March 7 and 8 in c onnection with my
appointment to the National Advisory Council on Extension and
Continuing Education.
I would appreciate it very much if you could make arrangements
for me to see the P resident for, perhaps , five minutes .
On April 12, the Atlanta Brave will play the P ittsburgh P irates
in the ·new Atlanta Stadium, initiating major leagu baseball in
the outheast. I would like to deliver a personal invitation to
the Pre ident for him to be her at that time. Thi would probably be the most ppropriate nd most important time during
the coming several years for the Pre ident to visit this area.
I am certain that both Senator Rus ell and Talmadge and
everal member of the Congressional delegation will come
down that afternoon or early vening, ttend the game, and
return to Washington that night.
U you would like to have additional information, I would ppreciate
you.r calling m •
Sine rely.
Ivan Allen, Jr.
lAJr:am
Enclo ur
�I
/
ASSIGNMENTS
1.
Press kit - B
2.
Press invitations - B
3.
Press tours - Sports Committee, Georgia Press Association
4.
Press party - Atlanta Braves
5.
Today Show - WSB-TV (Mayor to Leonard Reinch)
6.
Press wire service storie s - B
7.
Regional press offices (Time, Newsweek, etc.) - B
8.
Industrial editors - B
9.
Negro market - Sports Committee (with help from B
S, Atlanta Braves
S, Atlanta Braves
&
&
&
S
&
S
&
S)
S, C of C
10.
College editors - B
11.
Traffic handling - Atlanta Tr ansit System
12.
Convention and Trade Shows - C of C
13.
Half holiday - Mayor (with help from B
14.
State Chamber - C o_ C (Atlanta)
15.
Celebrities - B
16.
Political inv i tations - Mayor, Governor (with help from C of C)
17.
Baseball invitations - Atlanta Braves
18.
Business inv itat ions - C of C
19.
TV personalities - TV stations (urged by Mayor)
20.
Pittsburgh delegati on - Spo r ts Committe, Mayor
XERO
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�I
Assignments
Page Two
c
21.
Mayor's dinner - C of
22.
Easter Parade - B
23.
Professional clubs - B
24.
Braves sponsors - Atlanta Braves (with help from B
25.
Parade -
26.
Radio and TV support - Sports Committee (with help f r om Mayo r )
27.
Georgia Press Association - B
28.
Advertising - Tucker Wayne and Sports Committee
29.
Reverse to New York - C of C, Mayor
30.
Season tickets - Mayor, B & S, Atlanta Braves
31.
Atmosphere - Sports Committee
32.
School participatio n - May o r , S i d Scarbor o
33.
Budget - B
34 .
Supporting adve r t ising - Tucker Wayne
35.
Brave s Days S a l es - Sp o rt s Commit tee
36 .
Radio and TV p r omo spots - Tucker Wayne
37.
Hotels, motels, restauran t supp ort - Sports Committee
38 .
P r i vate clubs - Spo rts Cammi ttee (pe rhaps mayor)
39.
Ticke t sa~ e s - Atl anta Braves
&
S
&
S, C of C
&
S)
(parade committee headed by Frank Fling)
&
S, Atlanta Braves
S, C o f C, Atlanta Braves, Mayor
&
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XERO
COPY
l xERO
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�RICHARD B . RUSSELL, GA., CHAIRMAN
JOHN STENNIS, MISS.
STUART SYMINGTON, MO.
HENRY M. JACKSON, WASH.
SAM J. ERVIN, JR., N.C.
HOWARD W. CANNON, NEV.
ROBERT C. BYRD, W. VA.
STEPHEN M . YOUNG, OHIO
DANIEL K. INOUYE, HAWAII
THOMAS J. MCINTYRE, N . H.
DANIEL B. BREWSTER, MO.
HARRY F. BYRD, JR., VA.
LEVERETT SALTONSTALL, MASS.
MARGARET CHASE SMITH, MAINE
STROM THURMOND, S.C.
JACK MILLER, IOWA
JOHN G. TOWER, TEX.
COMMITTEE ON ARMED SERVICES
WILLIAM H . DARDEN, CHIEF OF STAFF
CHARLES B . KIRBOW, CHI EF CLERK
March 2 , 1966
Hon. Iv an A llen, Jr .
May or , City of A tlant a
A tlanta, Georgia
Dear Iva n:
P e r m i t me t o acknowl e d ge and thank y ou f or y ou r lette r
e nclosin g t he copy of y our l e tter t o the President, e xten ding
the c ordi a l i n vit a t ion for h im t o be i n Atla n ta o n April 12
when the B raves op en.
I have been glad to endor se your invitati on to the P residen t
and , need less to say, I hop e that he will find it possible to
ac c e p t. I s hall also speak t o h im a b out this wh en the o cca s ion
p r es ents it s elf.
It was good to talk with you and I hope t o see you when y ou
are up this way.
With personal r ega rds , I a m
�..
February 28, 1966
Mr. George Goodwin
Bell & Stanton
Peac htree Center Building
Atlanta. Georgia
Dear George:
I will be glad to try to do thilse things, however,
I cannot take over the whole promotional program.
I will need more detailed information than just
this.
Sincerely,
Ivan Allen. Jr.
IAJr:am
Attachment
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IS AJl:c,rlJ PO fAX Alt N£W YOfiK NY 11 , ~ EST
MYOI IVAN ALLEN JR
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  1. http://allenarchive.iac.gatech.edu/originals/ahc_CAR_015_014_004.pdf

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