Box 15, Folder 13, Document 36

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Box 15, Folder 13, Document 36

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'1.si11es§ to Sotve r ties~ 1·1s:, (~;,
200 11siness1111e11 Hea1~
k!.- ; 1

More tha n 200 top businessmen . most of them from the
Soulh casl, gath ered i11 Atl,mta
\\'edr.esday and generally agreed
that it's simply good business to
expand job oppor unities and
help soi·,e urban problems.
The rc·gional conference- busi·11 e:ss . rnU er th an "soci al wcJfore' ' or ienled- wns held at the
American Motor Hotel by the
Nation al lJrh:in Coali tion in coopc rali on with the At l anta
C 1amb~r of Commerce and city
A slide presentation, speeches
a:-od vorks 10µ di scussion cen;('red on the words of the keynote speaker , Gerald L. Phil;ippr. cha irman of the board of
General -E! ectric Co., who sa id:
' 'Wh :, t th i.s situation boi ls
down to is that at a tim e when
'.n :si ne~s sees a wide need for a

n.ore effective lnbor force , the

urbnn labor market will provide
us with less than ever in te1111s
of quality and quantity."
"The cities are going to be his
principal market plac e, and,
more importantly, the prime
source of his labor supply."
Rod ney Austin , personnel
man;:iger for Reynolds 'l'ob acco
Co., sa id. "'l'he point of the
Urban Coalition is that you can
ch ange thin gs." But, Austin,
warned . business should "clea n
up, el im ina te dtipl icat.ion, then
fill lhe gaps." in the fielcl of
Austi n, who headed one of
l~e works liop discussions. told
of Winston-Salem , N.C. Mayor
M. C. Benton's w:ging the bu siness -comm unity to be informed
real istically concerned. commi tted ::i nd massive ly involved.
Phi l! ippe said it this way :
The Urban Coalition
" is
tryi;1g to see if it can generate
more act ion at all levels of the
business· community - some-
thing tantamount to a national
head of steam - to try and turn
this ghetto situation around.
"If we businessmen are not
goi ng to take major role in
tackli ng, and eventually solving, -the problems in our cities,
then who will?
The freq uently hea rd problem of gelling the jobs and
t he people together got a full
airi ng. Also, the problem of the
Phillippe said th at effective
program must be geared lo the
ghetto, even the neighborhood
in the ghett.o. And, he said, re;il
work opportunities mus.t be provided. "What we should offer
is a ha nd-up, not a hand-out,"
he said.
New hiring techniques and
practices must be used-taking
into consideration the prior experiences and present a t.Litudes
of t.he urb an dweller of today,
Phillippe said.
Dr. Lawrence D. Reddick,
executive directo r of Opportunities Industria lization Center Institute in Philadelphia, sa id
earlier in the day that employers must be concerned w it h
.those unemployed who have
given up looki ng, those who
work full lime for part-time
pay ·and those who work parttime but want to work full time.
, Skills that are marketable
· must be provided, Reddick
In some cases, James J.
Forti1 of General Electric, said,
fL11ns can lessen skill requirements bec ause of recent technological advances. "Also, the
Some 2.50 business leaders are Gerald L. Phillippe, chairman
skill of the worker can be inexpected
at a regional National of the board of General E lectric
creased," he added.
job conference Co., at the luncheon.
The morning workshops feaon various ph asos
nt the Americ::,n Motor Hotel of Workshops
lurcr! a fil m prepared by I.he Atemployment opportunity will
lanta Chamber of Commerce,
be held at morning and afterAtlnnta city government, the
The major address will be by noon sessions.
Community Council of the Atlanta Area and Economic Opportunity Allanta.
The film poi nted lo the paradox of the existence here of
"jobs needing p e op I e" and
"people needing jobs."
And while while-collar jobs
will increase greatly in the
years to come, the ·great in- '
crease in the central city popula tion will be among lhe unqualified.
"Unemployment can s top
growth in its tr a c ks" and 1
"strengthen the market by de- I
creasing the tax drain" were ·
other poi nts made by th e film. !
Severa l expressed concern
that not enoug h businessmen involved th emse lves in the operation of the schools-who supply
the "most important raw material. accord ing to Eugene
Rowen, adm ini strative director
of Pla ns for Progress. "They
(businessmen) r emain aloof
and allow what they wouldn't
from other suppliers."
Association of JVfanufacturers, r "Alte_nding conferences is not
William Flynn, director of t.he warned those in attendance a substitute fo r action followmg
STEP program of the Natioilal earlier in the day:
. ·
the conference."
Urban Tall{s to
ra v
( 1
.- ·
r/ , /
-- /
The National Urban Coalition
was formed last fa ll to serve as
a sl1pcr lobby fot w·1, a11
and to inform 1.hc pub! ic ;ihou,1
w·ban problems.
Mayor Ivan Allen fo rmed a
local coalition a few weeks ago.

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