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AL
Local N
Pert Twe
ews_and Features
Veeck Wants
Club to Stay
By CLEON WALFOORT
Of The Journal Staff ~
If the Braves leave Milwau-
kee, it will be “the worst thing
that has happened in the his-)
tory of base
ball” and will
be due only to
‘“sreed and stu-
pidity” of the
present owners,
Bill Veeck said
Saturday. The
former owner
of the Milwau-
kee Brewers, ”
who went on to Ee
record breaking STE
success. with Veeck
the Cleveland Indians and Chi-
cago White Sox, tried to move
the St. Louis Browns here in
1953. }
“The only reason I am--will-
ing to be quoted to this effect
is that I have told the present
Milwaukee owners the same
thing to their face,” Veeck said
Saturday in a telephone inter-
view from his home in Easton,
Md.
Asked for comment at his
home in Lake Forest, Ill., Wil-
liam C, Bartholomay, chairman |‘
of the Braves’ board of direc-
tors, Said;
“1 don’t think T could com-
ment on that, Bill Veeck is Bill’,
©
ry Drive —
Nard tau
eae to Sey whether new
avengers: neec
He also soeeeaed more trash
ontainers and antilitter post-
rs. The health education divi-
ion would handle the school
programs and prepare press
releases,
| Rheinfrank told the comiit-
tee that the . campaign would
not show result
with Rheinfrank that an effi-
A two part exhibit, “Politics|
1964,” will go on display in the
central public library Tuesday.
National newspaper and mag-
azine endorsements and a com-
parison of planks will be ex-
hibited in the science area of
the library. Biographical infor-
mation on eandidates will be),
exhibited. in the | circulation
paign. jee
| Barry ‘ssid ae the’ Teale
cient campaign would require|
Exhibit o on 6A 4 Politics,
imoneye’ 9 ol
Veeck. I saw him for about 30
seconds at the world series in
New York; he didn’t say that to
my face.”
Favors Expansion
sonally interested in the pro-
posed new ownership of the
Braves, “but I would do any-
thing, and I mean literally any-
thing, to help Milwaukee keep
its ball club, And for only one
reason: Because the fans de-
serve it.
e only conditions under
which Atlanta deserves a ma-
jor league ball club is expan-
‘sion, which I happen to be in
favor of.”
Veeck said the present own-
ers couldn’t very well talk
about the attendance potential
in Milwaukee “until they work
at the promotion there.”
“The people of Milwaukee
they will support major league
baseball,” Veeck said. “If the
Braves aren’t drawing, it is
because the operators: have for-
gotten that baseball is enter-
tainment, and that packaging
is as important as the product.
Others Have Managed
about the present owners is
whether | they don’t know how
to. sell baseball in Milwaukee
jo or whether they don't RRL to
sell ae
‘“T realize that revenue from
a million attendance is less in
Ree han in ther
major 1 city, because the
revenue per fan is the lowest
anywhere, but there still is no
reason why they can’t operate
profitably with an attendance
of a million—unless they ex-
pect something like a 25% re.
turn on thetr investment,
Every other club in the major
those conditions, :
Doubts Club ‘Will, Leave /
over’ a million.”
Veeck, who has been oe
arting shot:
*“T don't hink the Braves wil
leave Milwaukee, Not because
of the threats of lawsuits so
much as because it just doesn’t
make sense ta pave after
drawing more than 900,000 per-
bucks. Sportsmen? How
men ‘yt oe ‘Supposed ‘to have
and Wisconsin have proved
edy Gan you get, especially
Veeck said he was not per-
“The thing I can’t understand -
league has hanvalae under
sons, They can't pick up» and
leave every time they see &
chance to pick up a few quick
—
AL
Part Twe
Local News and Features
Veeck Wants
Club to Stay
By CLEON WALFOORT
Of The Journal Staff
If the Braves leave Milwau-
kee, it will be “the worst thing
that has happened in the ne
tory of base
ball” and will
be due only to
‘greed and stu-
pidity”’ of the
Bill Veeck said
Saturday. The
‘ormer owner
of the Milwau-
see Brewers, F
tho went on to _ i
‘ecord breaking Bi
success with Veeck
the Cleveland Indians and Chi-
sago White Sox, tried to move
‘the St. Louis Browns here in
1953.
“The only reason I am -will-
ng to be quoted to this effect
is that I have told the present
Milwaukee owners the same
thing to their face,” Veeck said|:
saturday in a telephone inter-
view from his home in Easton,
Mid. 4
Asked for comment at his
iome in Lake Forest, Ill., Wil-
iam C, Bartholomay, chairman |!
of the Braves’ board of direc-
sors, said:
“T don’t think IT could com-|
nent on that, Bill Veeck is Bill!,,
gotten that baseball
Veeck. I saw him for about 30
seconds at the world series in
New York; he didn’t say that to
my face.”
Favors Expansion
Veeck said he was not per-
sonally interested in the pro-
posed new ownership of the
Braves, “but I would do any-
githing, and I mean literally any-
thing, to help: Milwaukee keep
its ball club. And for only one
reason: Because, the fans de-
serve it.
“The only conditions under
which Atlanta deserves a ma-
jor league ball club is expan-
sion, which I happen to be in
favor of.”
Veeck said the present own-
ers couldn’t very well talk
about the attendance potential
in Milwaukee “until they work
at the promotion there.”
“The people of Milwaukee
and Wisconsin have proved
they will support major league
baseball,” Veeck said. “If the
Braves aren’t drawing, it is
because the ope operators have for-
is enter-
tainment, and that packaging
is as important as the product.
Others Have Managed
“The sing I ca understand -
Local N
Pert Twe
ews_and Features
Veeck Wants
Club to Stay
By CLEON WALFOORT
Of The Journal Staff ~
If the Braves leave Milwau-
kee, it will be “the worst thing
that has happened in the his-)
tory of base
ball” and will
be due only to
‘“sreed and stu-
pidity” of the
present owners,
Bill Veeck said
Saturday. The
former owner
of the Milwau-
kee Brewers, ”
who went on to Ee
record breaking STE
success. with Veeck
the Cleveland Indians and Chi-
cago White Sox, tried to move
the St. Louis Browns here in
1953. }
“The only reason I am--will-
ing to be quoted to this effect
is that I have told the present
Milwaukee owners the same
thing to their face,” Veeck said
Saturday in a telephone inter-
view from his home in Easton,
Md.
Asked for comment at his
home in Lake Forest, Ill., Wil-
liam C, Bartholomay, chairman |‘
of the Braves’ board of direc-
tors, Said;
“1 don’t think T could com-
ment on that, Bill Veeck is Bill’,
©
ry Drive —
Nard tau
eae to Sey whether new
avengers: neec
He also soeeeaed more trash
ontainers and antilitter post-
rs. The health education divi-
ion would handle the school
programs and prepare press
releases,
| Rheinfrank told the comiit-
tee that the . campaign would
not show result
with Rheinfrank that an effi-
A two part exhibit, “Politics|
1964,” will go on display in the
central public library Tuesday.
National newspaper and mag-
azine endorsements and a com-
parison of planks will be ex-
hibited in the science area of
the library. Biographical infor-
mation on eandidates will be),
exhibited. in the | circulation
paign. jee
| Barry ‘ssid ae the’ Teale
cient campaign would require|
Exhibit o on 6A 4 Politics,
imoneye’ 9 ol
Veeck. I saw him for about 30
seconds at the world series in
New York; he didn’t say that to
my face.”
Favors Expansion
sonally interested in the pro-
posed new ownership of the
Braves, “but I would do any-
thing, and I mean literally any-
thing, to help Milwaukee keep
its ball club, And for only one
reason: Because the fans de-
serve it.
e only conditions under
which Atlanta deserves a ma-
jor league ball club is expan-
‘sion, which I happen to be in
favor of.”
Veeck said the present own-
ers couldn’t very well talk
about the attendance potential
in Milwaukee “until they work
at the promotion there.”
“The people of Milwaukee
they will support major league
baseball,” Veeck said. “If the
Braves aren’t drawing, it is
because the operators: have for-
gotten that baseball is enter-
tainment, and that packaging
is as important as the product.
Others Have Managed
about the present owners is
whether | they don’t know how
to. sell baseball in Milwaukee
jo or whether they don't RRL to
sell ae
‘“T realize that revenue from
a million attendance is less in
Ree han in ther
major 1 city, because the
revenue per fan is the lowest
anywhere, but there still is no
reason why they can’t operate
profitably with an attendance
of a million—unless they ex-
pect something like a 25% re.
turn on thetr investment,
Every other club in the major
those conditions, :
Doubts Club ‘Will, Leave /
over’ a million.”
Veeck, who has been oe
arting shot:
*“T don't hink the Braves wil
leave Milwaukee, Not because
of the threats of lawsuits so
much as because it just doesn’t
make sense ta pave after
drawing more than 900,000 per-
bucks. Sportsmen? How
men ‘yt oe ‘Supposed ‘to have
and Wisconsin have proved
edy Gan you get, especially
Veeck said he was not per-
“The thing I can’t understand -
league has hanvalae under
sons, They can't pick up» and
leave every time they see &
chance to pick up a few quick
—
AL
Part Twe
Local News and Features
Veeck Wants
Club to Stay
By CLEON WALFOORT
Of The Journal Staff
If the Braves leave Milwau-
kee, it will be “the worst thing
that has happened in the ne
tory of base
ball” and will
be due only to
‘greed and stu-
pidity”’ of the
Bill Veeck said
Saturday. The
‘ormer owner
of the Milwau-
see Brewers, F
tho went on to _ i
‘ecord breaking Bi
success with Veeck
the Cleveland Indians and Chi-
sago White Sox, tried to move
‘the St. Louis Browns here in
1953.
“The only reason I am -will-
ng to be quoted to this effect
is that I have told the present
Milwaukee owners the same
thing to their face,” Veeck said|:
saturday in a telephone inter-
view from his home in Easton,
Mid. 4
Asked for comment at his
iome in Lake Forest, Ill., Wil-
iam C, Bartholomay, chairman |!
of the Braves’ board of direc-
sors, said:
“T don’t think IT could com-|
nent on that, Bill Veeck is Bill!,,
gotten that baseball
Veeck. I saw him for about 30
seconds at the world series in
New York; he didn’t say that to
my face.”
Favors Expansion
Veeck said he was not per-
sonally interested in the pro-
posed new ownership of the
Braves, “but I would do any-
githing, and I mean literally any-
thing, to help: Milwaukee keep
its ball club. And for only one
reason: Because, the fans de-
serve it.
“The only conditions under
which Atlanta deserves a ma-
jor league ball club is expan-
sion, which I happen to be in
favor of.”
Veeck said the present own-
ers couldn’t very well talk
about the attendance potential
in Milwaukee “until they work
at the promotion there.”
“The people of Milwaukee
and Wisconsin have proved
they will support major league
baseball,” Veeck said. “If the
Braves aren’t drawing, it is
because the ope operators have for-
is enter-
tainment, and that packaging
is as important as the product.
Others Have Managed
“The sing I ca understand -