Box 19, Folder 15, Complete Folder

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Box 19, Folder 15, Complete Folder

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"f?,J .?JGohn
.J . MCHale
President and General Manager
ATLANTA BRAVES, INC .
Atlanta Stadium / Atlanta. Ga . 30312 / AC 404-522-7630
�908 Cas c ade Avenu e , S . W.
At la nt a , Ge or gi a 30311
-- ------~ Ho n. Iv an Al le n, Ma yor
Ci ty Hal l
At _a nt a , Ge org i a
�NORTH AVENUE PRESBYTERIAN CHURCH
CORNER PEACHTREE ST , AND NORTH A VENUE
ATLANTA , GEORGIA
30308
WILSON L . NEARING
MINISTER T O THE COMMUNIT Y
June 21 , 1 96 6
Han o Ivan Allen
City Hall
Atlanta, Georgia
Dear Ma y or Allen:
Mrs. Moses has t a lked with you
conc erning ou r i nterest i n having t h e Braves
h ere for a service. This cop y
for y our
informationo
N/men
�From the Desk of
WILLIAM C. BARTHOLOMAY
<
��A TLANTA ,GEORGI A
f!l'twni
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Mr s . A nn M . Moses
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�ATLANTA,GEORGIA
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�ATLANTA, GEORGIA
From Betty Robinson
Ann,
Dave Pierson
{688 - 3643) dictated this to
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Pleas e g et Mr. Alle n to a pprove it and we are to
let Dave know if it is o. k .
Betty
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Section 3








·A, f. L. OWNERS
·SEEK NO NODS


SAYS WILSON


CHI CAGO TRIBUNE, 'l' UESiJAY, APRIL 1
ST. IGNATIUS
TOPPLED BY
H LY CROSS
·ieague President Tells
.I..· of Hot Potatoes

[Continued from first page]
"Note the family
�***
\.GO TRIBUNE, T UESDAY, AP RIL 12, 1966
I'VE ALWAYS SAID YOU HERE'S ~MEW~IZE A BQIGHT f30Y1 THING FORYOU
TO GRASP,
SANO'/ - \/Ef<Y QUICK
QLJOTl::5-I
TO GRASP A POINT.
DCN'T NEED
AN'{OlE TO
REMIND ME OF
M'{ RESPON51BILITIES !
Canee Ied
2
.Choice in International
outs to be canceled.
Of the six fights completed, 135 P o u N D s - Tommy Forllano,
Y. M. c. A., beat BIiiy Stricker, c. Y. o.
Yonkers, N. Y., April 11 (A')pokesman for the North- the highlight came in a light- 147 POUNDS-Jessie Davidson, Better

Boys
Foundation,
beat
Billy
Lerch,
Cardigan
Bay, 10-year-old geldAthletic club sponsor of heavyweight match when John
Skzyczynsky, a Notre Dame c. Y. o.; Harry McDonald, c. v. o., beat ing bred in New Z.ealand, was
0 ram s ·d' h h d
Kluck, Y. M. C. A.
d th e 3-5 favor1'te tod ay ..aftpr g
, 31
e a no university student, knocked out Johnny
175 POUNDS _ Tom Tbockhorst Al Ima e
1 what caused the outbrea~. Tony Ruick, Catholic Youth or- J~mes A. c., stopped Herb Hayes, c.
o. er drawing No. 5 post pos_ition
ut 400 spectators were Ill I ganization , in the second round. l •tEAVYWEIGHT _ Tony Marshall, for the $100,000 Internati_onal
hall.
Other results:
c. v. o ., beat Richard Pelkey, c. v. o. pace at Yonkers Thursday mght.
I
v.
.
.
n

Cl
.
'

. ·.
.
Section 3
- 3
N.U.STARTS
RILLS; YANTA
GOES· TO PIVOT
Northwestern began preparation for next falls football cam.,
paign yesterday when 80 can:
dictates reported to Coach Alex
Agc1,se and his aids for the start
of spring practice. The drills
will conclude May 14 with the
annual intrasquad game.
Agase said the principal ob.
jective in the spring workouts
would be to develop replace-;
ments for the interior offensive
and defensive lineB which will'
b_e hard hit by June graduation.
The first rebuilding step was
tak
t d
h
Se ·
en yes er ay w en
mor
Dennis Yanta, regular linebacker last fall, was shifted to
· cen ter, where no exoff ens1ve
perienced p_layer returns. -y~n~
ta saw action at the position
as a sophomore.
/'
.





, · .,

.
�/}.TLANTA FEDERAL SAVINGS AND LOAN ASSOCIATION
P . 0. B OX 1723
ATLANTA,GE0RGIA 30301
B
LC . WAINWR I GHT
P RESIDENT
April 8, 1966
Dear Mayor Allen:
Thanks sincerely for your kind invitation
to dinner on April 11. It is with deep regret
that I shall be unable to attend this affair because
the School Board has a regularly scheduled
meeting on the same evening.
The Honorable Ivan Allen, Jr.
68 Mitchell Street, S. W.
Atlanta, Georgia 30303
�JOE H. GERSON
789 WEST PEACHTREE ST., N.E.
ATLANTA, GA . 80808
TELEPHONE:
The EQUITABLE Life Assurance Society of the United States
Janua~y 7, 1966
875-7396
~
~
Vea.n Ma.yon Allen:
At a. nec.ent meeting 06 the Bna.vu "400"
Club, you, a.long with Govennon Sa.nden~,
Ea.nl Ma.nn a.nd Anthun Montgomeny, wene
elec.ted a.~ a.n Honona.ny Vinec.ton, wh,i,c.h
I hope you will ac.c.ept.
La~t yean we wene in the expenimental
~ta.ge~ a.nd th,i,~ yea.n we nea.lly hope to
have a gneat Boo~ten Club to pnove to
the wonld that Atlanta. ,i,~ a big league
c.ity.
I c.enta.inly would a.ppnec.ia.te it i6 you
would let me ~now i6 you will ac.c.ept
the po~,i,tion 06 Hononany Vinec.ton 06
oun Onganization.
Sinc.enely youn~,
/J
e,C-t
,
\j_c._ )__~,""?'L/
JHG : hh
~oe 1H. Gen~on,
P11:y ident
The Hon. Iva.n Allen, Jn.
Mayon 06 At lanta.
City Hall
Atlanta, Geong,i,a
LIFE AND QUALIFYING M E M BER MILLION DOLLAR ROUND T A BLE
�Play ball in Atlanta
with two major league newspapers
If you want to score big in the Southeast's first major league city,
lead off with T he A tl ant a Journal and The Atlanta Constitution .
Heaviest hitters on an adverti ser's tea m. Best double-play combin ati on in anybod y's lineup!
A nd the game is worth your wi nnin g. Now 1,200,000 consumers
in Metropolitan Atlanta . Annual reta il sales over $2 billion. Half
a milli on families read and respond to advertising in The Atlanta
Journ al and Co nstitution. You can have them in the palm of your
glove. Let's play ball!
mbt Allnnla Journal
Cn 1·cr.1· Dixie Lik e th e Dew
THE ATLANTA CONSTITUTION
Th e Sout h's Standard News paper
Half a MILLION
every Sunday!
Largest Sunday newspaper
in the South . Represented by
Story & Kelley-Smith, Inc.
James E. Stanford,
National Advertisin g Ma nager,
750 Third Ave., New York.
�Re 1d ntial Voe School
MILWAUKEE SENT NEL.
PAGE 1, PART 2
THURSDAY, APR. 14, 1966
/
George A. ParKinson, director of the Milwaukee vocational school, recommended Wednesday that Milwaukee apply fot a federal grant
to establish a residential vo.
cational school which would
be much like a college campus.
The school would- include
dormitories and classroom
space for approximately 1,500
students between 15 and 21
years of age. ·
The total cost of construction and equipment, estimated at approximately five mil-
lion dollars, w o u 1 d be continued in the , vocational
financed by the federal gov- school budget with costs for
ernment, under Parkinson's outside students covered by
proposal.
their communities.
Preliminary grant1, of $100 .
Parkinson said that "high
000 for planning and archite~tural services for the school ranking _officials" in the buare included in the 1967 fed- reau of vocational and adult
eral .fiscal bud.g et, he said.
education in the federal deParkinson said that under partment of health, educathe present_ law the govern- tion and welfare (HEW) sugment will finance all opera- . gested that Milwaukee would
tions of the school. However, be an "ideal place" for such
after a number of years, fed- a school.
The vocational education
eral participation in the project might dec~ease, he said. act of 1963 authorizes apThen the proJect would be propriations for construction,
I
City April Traffic
Hits New High
I
Milwaukee's downtown traf. lllonthl count of traffic on the
Y freeway taken ]a t
tions t his month and can only ast-West .
'
. s
be relieved 'through greater use Week, taJ11ed 9~,000 vehicles
of mass transit, Martin E. in a 24 hour period.
Bruening, city traffic engineer, Th·
rPassed the previous
said Wednesday.
high i~f
000, set last August.
· d owntown trafBruening said a reg u la r Brue ·ng' said
ni
fie is risirlg b Y "leaps and
fie load has hit record propor- £
s:o
Council Urged
lio
I' Buy 1
, 025
V0teMach•tnes
bounds" this year.
I> r
. 0 u 5 24 hour traffic
counte v 10 the East-West freeway s O 79,938 vehicles this
Janua~e_r:z,538 in February and
88,974 ~ n r,,tarch.
·
100
Many Cars"
"Just
.
A.Ith
h there 1s much const~UCti~~g dO~town, Br~ening
s~1d, th traffic overload 1s due
s1ni
e
••too many cars "
The city election commission
Ply to
·
Wednesday recommended that ."it's like ttYin~ tto pour three
low bids for the sale or lease Pints of milk in
a quar t
of 1,025 voting machines to bottle," he saidMilwaukee be accepted by the 13 r
. 11 g suggested three
central board of purchases.
soiu/ en 1
ions:
of "f
The commission's recommen- • Gr ter use
reeway
dation, however, was contin- flyers ,;a articularly by those
gent upon a city attorney's of- Who
kp downtown.
.
. .L
or
fice review
to mak e cert am
4,e •
at.ed s y s t e m of
machines satisfy all legal re- Parit~ gradtl to "weed out the
an.d 1ng fees . ,,
quirements.
ay parkel ·
Andrew L. Lehrbaumme_r, • l'
·f11ate cl o sin g of
city purchasing agent, and Wil- Wisc0he _ult~"'- from N. 8th st.
liam J . O'Malley, secretary of east t nsin btlt rnass transit and
this sign pos t e d b y some pran kster at
the. commission, said . that the deJive~ all
th8 turn-off road to the Stadium.
choice between outright pur- 13 Yaid in an inte
chase or lease of the machines vie,:Uening 5 rorists c o rn i n r-Sentinel Photo
- - - - - - - would be the task of the com- dow that 010 ilY cannot
g
°
w
Motorists traveling on the East-West expressway Wednesday were greeted with


C'.,y to A,·d State Dr,·ve
0 n 8 ars' 8 ack Sa Ie$ Tax
mon council. .
0
tpoinu;t~:ne :~ e Ct "J)Ortaf ;
rta.1 serv1.:.,,
.. v·
Lehrbaummer Tuesday acF
.,, flyers Help
cepted bids from the Shoup lie r~eW\ East-West freeVoting Machine Corp., Bala- way said th would have surCynwyd, Pa., and the Automat• passe~lreadYrated ca_pacity of
ic Voting Machine Corp., James- 5,00o its per hOUr m one di.
town, N. Y.
reqio c~rs sh hours except for
The city of Milwaukee hAS ' Local I i c ens in g boards 1in Mtlwaukee. sub1ect to coun- He rejected a bid from In- the fti. m r~/ flyers frorn the
M reewo. ·
enter, w
re ~d to rip ·i,
a . thrnt1ghout th~ state have been di appro ·al
Two Bids Accepted
Urged
equipment and operation of
these schools.
Sites for seven such institutions were 'selected two
years ago by the commissioner of vocational education.
These sites have now been
discarded and new sites will
~e selected this spring, Parkmson said.
Members of the Milwaukee
board of vocational and adult
education will vote on the
recommendation Apr. 22.
Parkinson said the school
would be exclusively for those
students whose home environ-
ment is not conducive to
study. He said that students
would probably have to be
recommended for admission
by the welfare department of
their county.
Parkinson stressed that the
students would not necessarily be "problem" children, but
persons from homes where
the parents were the problem
or other distractions are present.
The school would be seL up
on a regional basis with students from several states coming to Milwaukee for training.
�---,-
12,721 See Braves Bow Again, 6-0
Bucs Win
On Law's
4-Hitter
Sentinel
SPORTS
By RED THISTED
PAGE 2, PART 2
Sentinel Staff Writer
Atlanta, Ga.-It was an unproductive night !or the Braves
here Wednesday as they gave
a sad sack performance in bowing for the second straight time
to the Pittsburgh Pirates.
This time they were b lanked
on four hits, 6-0, and there was
positively nothing for the 12,·
721 fans to cheer about.
Bolin
Blanks
Cubs, 4-0
San Francisco, Calif. -
A' -
THURSDAY, APR. 14, 1966 Bob Bolin shut out Chicago on
Astros Rout
Koufax, 7-6
four hits Wednesday night as
the San Francisco Giants
carved out a 4-0 victory over
the Cubs.
The f I a m e throwing right
hander with the easy motion
struck out nine and walked
none. Only three times did the
Cubs get a man past first and
only once got more than one
man on base.
4
' -- i
�Complete Coverage of Braves Decision
MILWAUKEE SENTINEL EXTRA
IN FIFTIES
Partly cloud y west, fair east
Thuriday. Highs mostly in
the f ifties, lower near the
lake. Maps, tables, page 2.







FINAL












34 PAGES--3 PARTS
THURSDAY MORNING, APRil, 14, 1966
ROLLER: EXPAND IN '67
OR BRAVES HERE IN '66
By WlLIJAM JANZ
Circuit Judge Elmer W. Roll·
er Wednesday night ordered the
Braves back from Atlanta this
season unless the National
league expands and grants this
city a franchise for 1967.
He gave the league until
May 16 to sub m It a written
plan for expansion. He said ex·
pansion was feasible in the National league and that Milwau-
kee can support major league
ba1>ebaU.
The stay will expire on May
18 if no expansion plan is sul).
mitted. the court said. If the
plan is unsatisfactory, the stay
wi11 be lifted, the judge said,
and the court will take-- over
supervision of Braves games
here or appoint a board or commission to do so.
He also fined each of the defendants, the Braves, the league
and its other clubs, SS,000 for
violation of state antitrust laws.
The historic decision was announced after the judge and his
staff had worked 36 straight
hour~ to complete the 175 page
document.
At the decision, near pandemonium broke out in the courtroom, filled with 150 persons,
including many newsmen who
raced through the courtroom to
telephones.
111111111111111111 1111 11 1111111111111111111 11 111111 11 111 11111 111 111 111111111 111 11 1111
Ready
Lloyd Larson Group
To Run Club,
~h!u:!~ ~1
with an earlier decision by a
superior court in Fulton oount_v, Ga., which ordered the
Braves to play their games in
Atlanta.
Judge Roller, County Judge
Marvin, Holz and several court
reporters started their marathon session in chambers
around 9 a.m. Tuesdav. The
decision was passed out to
Turn lo Page 9, Col. I
By J OE PECOR
Someone yelled, "He's ordered the Bravei; back to MUwaukee!"
By GORDON GOTnJEB
"We •.re rea.dy, wi\lin~ and Then it was wild ..
1~;e: M~:;u: l;si:;..:~:::~n::ht
n::r;;,~
Jn fact, lea<ling baseba~uf:°JleD.inti!~ !;,°dmm~~\143.215.248.55 ::~:v;0
league president, Warren GIies,



~ ~~a~eh:sm=n t~;i~~ i~e t~!~:




many weeks in room 500of the courthouse was so much "batting" and
said the offers were not acceptable to the state.
"Alt I can say ls that there
was a discussion but no consummation," the 64 year old
judge said. 'Tve always been
in hopes of settlement."
(An informed source told The
Sentinel that the compromise
offered was an expansion franchise in 1968 or 1969.J
The decision was in conflict
Courtroom
Selig Says


,e; ~~!1j~:/:~:'.


J16:44, 29 December 2017 (EST)1;Yt~=t~;na~i143.215.248.55
Later a spokesman for the
commissioner withdrew the
statement. He issued a new
statement by lhe commissioner
which said. "I have no comment
now. I will take it under advisement and make a comment
tomorrow."
In discussing the decision
with reporters, Judge Roller disclosed that baseball had offered
to settle the suit before and
during the trial. However, he
It's Wild
Scene in
111111111111 111 111111111111 111 11111111111 11 111111111111111111111 11111111111111111 1111
Decision Ends 1st Skirmish
In Fight That's Not Finished
The decision was con,;1dered
a complete victory for the state
in iu antitrust suit against
baseball.
In New York city, Wilham D.
Eckert. baseball commissioner
said, "I have been infonned
that the Braves and the Nation·
al league and the other clubs
of the league intend to take an
immediate appeal from this
order to the Wisconsin supreme
court."
~:1;rt~
~~o~:
franchise," Allan H. (Bud) Se. 143.215.248.55t143.215.248.55
~~11 7~~
lig declare~ Wedn~sda_y night telephones, c~u_tching the judge's
after Jearnm;; of C1rcu1t Judge 175 page dec1s1on.
Elmer W. Roller's decision.
Courtroom spectators jumped
j!~
~-l~=]143.215.248.55;~r:;\i~\r~~e~h~Ol~:~ bal• ; S_Plig,1~ho viCe·president ofl143.215.248.55nu~/~~e~~Sii:a~eee:_s and
If ~O, it Un be s,(d
•1,out fear
1ii:au~~:·~ tr;i:e:!I fn;;~ WU the f~i;t ff'action
1:t~e
a16:44, 29 December 2017 (EST)r
l~e
~:;:~~ ;Baseball Club, lnc., 5aid:
couri:;::~w':i~n~~:nde:
~or~o143.215.248.55 16:44, 29 December 2017 (EST)d:!~n
workout in history. Millions followed
"The Milwaukee Brewers ch,ion.
its pro~ and eagerly awaited the have applications pending be. Judge Roller had indeed or~a~~e;!ri~~=l~,Jt~<!'::i~[~C: hcaa;l~e~
LLOYD LARSON
made and surely will be appealed
Now what about its specific provisions? What are the odda
that they will be carried out?
Frankly, there appears to be very little chance of bringing
the Braves back to Milwaukee. I have the feeling that base;,nr~~i?.!it~!t143.215.248.55e~i:ty~~i;~·e;143.215.248.55ed. th an bow
~:1~;;1~:::
fore both !~agues (the Ameri- ~:~~hi~ 143.215.248.55u:i!~~ t~e ~~:
can and National). We are m~st tional ]~ague submit~ a plan
happy and hopeful about bemg to. provide. an eJtpans1on franable to operate a team in Mil- chise here in 1967.
waukee.
That first cry about the
"Both applications (for fran- Braves return was yelled b)'. a



143.215.248.55!




chi~s) have been take n under ~rn ; :0 5~~:;51ro:e
Not that eJtpansion is much more acceptable. All baseball advisement.
who had received the decision.
leaders and owners have made themselves very clear on that
"We feel we've taken the The only more or Jess formal
~i!!,.~;143.215.248.55e~~d~~:i~.n 143.215.248.55 :143.215.248.55 16:44, 29 December 2017 (EST):i~~s\:er:;~b~~ei~eawn~e~~;
The best plan, to my way of thinking, would be for each
eJtisting team to name a reasonable number of untouchables
-say 15 or 16. From the other members of the regular roster
and the 15 minor league players under control, the expansion
necessary preliminary ateps so
th at we .are re~dy, willi~g a nd
able to immediately begm the
active running of a Milwaukee
franchise"
announcement was made a few



,~~':. !143.215.248.55 16:44, 29 December 2017 (EST)neo/ ro143.215.248.55:r:tat!:




He read from the decision and
discussed the case with newsmen and spectators.
/~n::143.215.248.55ta~~:143.215.248.55 16:44, 29 December 2017 (EST)gnt~~
le~~;tw::~1dd:u~~:~t:;a:~~n!.ew clubs some quality and pro- lhe~l.ig·s !~f~h/at~ ~r\spe:~· ,da:~
tect them against the "growing pains" ex~rienced by the t~ ;nt~
to Milwauk~ gsinc; ~ letters had separated the
rl16:44, 29 December 2017 (EST)
a~~"~~t!i~~;:
~;' c143.215.248.55;rn~ae~'ng~fsu~:~ off0 ~~ aa:uc~att1t~~t~~arf~:143.215.248.55 ~i::~~!Ela143.215.248.55.ounced ~he i



~~m~~e




to a combmauon of good management and good luck.
.
.
On one side of the sign perCarlton P. Wil~on, president sons waited, ate oranges and
A sound expansion plan should include a reduction in reguJar rosters from 25 to 21 or 22, thus making three or four or. the Greater M1lv.:a~kee com- drank coffee. On the other side
extra players available. Many such fringe players have the rn1ttec, a . local, CIV!C ,,roup, they worked.
~:~~i~~tf~~
~~n:~~r143.215.248.55!
fJ~~l;i~l~~aga~~


~~::t"1~et~: ~:~;u~_y,e Judges ruling won-1w~~k~;:~srsdeci:i:~e Roller


"I was ju~t getting in fro!!' "I've had two child~n," said
from.
Along with a workable expansio~ system, the situation calls ~ew York cny when ,,the ?ect- Atty. Gen. Bronson C. La Fol-


143.215.248.55


143.215.248.55 16:44, 29 December 2017 (EST)'t
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a~=143.215.248.55 16:44, 29 December 2017 (EST).ounced, Wilson
·:~ta:~i!i~~i/?r them
Robert A. Uihlein, Jr., pres\- Five National Broadcasting
and shinmg.
Thia ii a critical period in the grand old sl)Ort's history. dent of the Jos. Schiltz Brew- Co. newsmen hadsleptoncourtProblems seem to be mounting. But they can be solved. Let's
Turn to Page J4, Col. 2
room benches Tuesday night
_ _ _ _ _ _ _ waiting for the decision. A local
hope the necessary give and take spirit prevails.
Turn to Page JO, Col. l
COVERAGE OF DECISION
• Roller orders expansion. Ready to run club, says Selig.
Wild scene in courtrooom. Baseball offered a deal. Larson says
it's only a battle. Page I.
• League leaders comment on order. Page 7.
• "I did my best," says Rolle r. Page 5.
• Roller's conclusions and partial text on Page 6.
• Stadium holds memories. Many legal declslons in
Brave, shifts. Celler hails deicsion. Tavern patrons' reaction.
Page 7.
• Family unable to slow judge. Page 8.
• Pictures on Pages l , 6 and 7 and Page I, Part 2.
• Other stories in SPorts Section.
Today's Feature Index
Amusements Page IO, Part
Bridge.
Page 6, Part
Business newa
Pages 5-8, Part
Classified ads
Pages 9-13, Part
Comics
..... Page 6, Part
Editorials
Page 12, Part
Editorial features
Pages 12-13, Part
Personalities in the news
Page 3, Part
I.
3.
2.
2.
3.
I.
I.
I.
Social security
Page 5,
Sports
Pages 2--4,
Television-radio
Page 5,
Today in the news
Page 2,
World in brief

Page 5,
World of women
section
Part 1..
Part 2.
Part 3.
Part I.
Part 1.
Part 3.
THE COLUMNISTS:
BUCHWALD: "Throw No Curves"
..... Page
.. Page
RIESEL: How Ship Boycott Works
BISHOP: Sports Fan Browses
......... Page
WILSON: JFK Film ls Applauded..
Page
JAMIE: Resting and Reassessing .................. Page
5, Part
12, Part
13, Part
13, Part
13, Part
I
l
I
l
I
Wisconsin
.Traffic Deaths
1966
1965
218
223
TODAY'S CHUCKLE
Definition of that uneasy
feeling: Some of us don't
know what we want but we
fee l sure we don't have it,
Baseball Offered City
Club in '68 or '69
Baseball offered Mi lwaukee an eJtpansion club in
1968 or the following year if
Wisconsin would drop its antitrust suit aga i nst the
Braves and the National
I eague, an authoritative
source told The Milwaukee
Sentinel Wednesday night.
Circuit Judge Elmer W.
Roller, however, said the settlement offers were unacceptable to the state and
turned them down.
"Expan5ion in 1967 is impossible," the source said.
"However. expansion, including in Milwaukee, ha~ been
discussed for either 1968 or
1969 by important baseball
people.
"They spoke in terms of
expansion before 1970," the
source added, "probably · in
1968 but more likely the following year.
"In any event it wouldn't
happen earlier than 1968 and
by I970atthe latest."
B a s e b a I I Commissioner William D. Eckert is understood to have sat in on
the discussions.
Warren Giles, president of
the National league, and Nat\onal league owners disclaim
any knowledge or laat minute
efforts by baseball to avert


~~itru":tsguit_in Wisconsin's


"There was no offer by
baseball," Giles claimed.
However, Judge Roller revealed that baseball offered
A tired Judge Elmer W. Roller mariaged a faint smile
Wednesday night and his face showed a growth of bHrd
as he emerged from his chambers in the courthouse to
annolll'\CI his decision to
r•p:~::; Pbo!o bi· aoi.." L
1
M:llor
Dock Accord May Bring Vessel Back
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front labor agreement, the sea-;cargo at the Milwaukee port. whether the Milwaukee agree· tern for eight other Great Lakes
l'?n's first oce~n ship to ar- 1 Terminal operators agreed t 0 1ment will be approved as a pat- ports where ILA locals have
rive at Jones island was ex·iresumc cargo handling Thurs- tern for Great Lakes ports.


been negotiating


pected to r~turn here Thursday day instead of next Tuesday if ratified at a meeling Thurs-I John Brzek ·secretary·lreas-
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�Thursday, A~ril 14, 1966
ODAY
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iltl W. P"OlldduLac,,U.
'mohs as
INGING NUN"
lior,andl,l~r
GARSON MOOREHEAD
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'Throw No Curves,' LBJ Told Hubert
BUCHWALD
ilCALS
Washington, D. C-Vice-Presldent Humphrey threw out the
first ball of the baseball season at the District of Columbia
stadium Monday. How and why the vice-president was chosen
for this important task can now be
revealeC:. The vice-president was
home when he received a call from
the president.
"Hubert, I'm sorry to bother you."
"Oh, that's all right, Mr. President.
Muriel and I were just going over
the plans for our new $750,000
house."
"Fine. Hubert, 1 have a job that
I can only entrust to you."
"You want me to go back to Vietnam and talk to the Buddhists?"
"No, Hubert. H's trickier than that.
BUCHWA LD
I want you to go out to D. C. stadium and throw out the first ball of the baseball season. An
you up to it?"
Yes, sir, Mr. President. Does that mean you' re not going?"
That's right. If I go out there and throw out the first ball,
that means I'll commit myself to the Washington Senators
team, and after Hawaii I'm not about to commit myself to
anybody."
" I think you're wise, sir. If Washington loses, you can
always blame it on me."
"There are a couple of things, Hubert. Where were you
going to throw the ball?"
Where do you want me to throw It, sir?"
Social Security
"Throw it towards, first base."
That's exactly where I thought I'd throw it."
Specific questions of .rener- advise you to secure some
a l interest wm be answered proof of your age which was
by per&onnel in the Mtlwau·
kee •ocia! security office ev- established before your l lth
ery Monday and Thursday in birthday. Suggest you visit
The Milwaukee Se1ttinel. Send your nearest office for more
questions to Your Social Se- information on the new regucurity, The Sentinel, 918 N.
-4th st, Milwaukee, Wis. lations regarding proof of age.
53201. Questions which a r e ~ - - - - - - not ponible t ,o we in the co!um,t wilt be answered by mail
fromthesocialsecurityoffice.
You may also obtain informat ion by vi.titing the social H·
curity offices at 342 N. Water
&t. or 4331 W. Oklahoma av.
"And don't put a curve on lt. If I threw it, they'd expect a
curve, but I think you'd look better if you threw it straight."
"I've got you, sir. What's the White House policy as fa r
as the Was hington Senators are concerned?"
"You can say we support them, that we, of course, would
like them to win, but it isn't enough just to win. There muat
also be social and economic reforms fo r the players. We want
nothing for ourselves. We Just want them to be happy and to
decide their own destiny without outside interference."
NOW
"'That makes sense, Mr. President. I'll draft a speech to
that effect."
612
"You'd better not make it a speech, Hubert. They're su~
posed to play in the afternoon and ii you spoke they might be
forced to play a night game."
8
"I guess you're right, sir."
"One more thing, Hubert. Don't offer the Washington team
any financial aid. I know how you get carried away."
"I won't, sir. I learned my lesson in India."
"You can take my helicopter, Hubert, and 1'11 send Jack
Valenti along with you. He can help you throw out the ball."
"I'd appreciate that, sir. Jack can be very helpful at times
like this."'
"Well, that's about it, Hubert. I'll be watching you on TV
and I know you're going to make a throw that will long be
remembered."
"I'll put everything I've got behind it, Mr. President."
" I did the best I could," Circuit Judge Elmer W. Roller
to ld a reporter Wednesday
night after the re lease of his
Wildcat Strikes Close More Mines
decision in Wisconsin's antiBy Sentinel Stoff Writer
Pittsburgh, Pa. - Soft coal miners trickled back to work in trust suit against the Braves
Atlanta, Ga. - No anparts of the midwest and south, but rebellious roving pickels and the National league.
nouncement of Ju d g e Elspread through eastern Kentucky Wednesday, closing nonThe judge smiled His eyes mer W. Roller's decision
union mines in the third day of a mass coal strike. The latest were swollen and a stubble of was made at the Bravesmine closings came as union and management officials re- beard was on his face as he Pittsburgh game in Atlanta
sumed contract talks in Washington in an attempt to end the gave his thoughts on the case. Wednesday nighL
wildcat walkout which has cut off much of the nation's soft
The decision came to re"It Is my hope this decision
coal production.
will bring baseball to the con- porters in the press box by
ticker and telephone, but
ference table.
there was no announcement
Hope Envisioned in Married Priests
I've examined over 100 dif- to the crowd, no r was it
Chicago, Ill. _ An official of the Pan American Union said ferent plans to put before base- flashed on the Braves-0Wednesday he believes that the ordination of married men ball before making my deci• Gram electric sign.
would help solve an acute shortage of priests in Latin Amer- sion. I don't know what effect
The decision came durica. John McAdams, director of publications for the union in my decision will have on baseing the ninth inning.
Washington, D. C., told the 63rd annual convention of the ball.
National Catholic Educational association that the "grave
"Its success depends on
economic and social problems faced by the Latin American how seriously baseball
was announce<! shortly before
countries a lso are found in their spiritual life." McAdams takes it.
9 p.m. Wednesday.
sad the Vatican II council has assisted in the solution of those
"It
was a superhuman task.
problems by authorizing that married men may be ordained
After the announcement, he
as deacons.
"I wished to hell many
times I could have got out greeted spectators cordially.
1--------1
of this."
Hamilton Need Not fear Draft Board
The judge wo re an unPops Concert
Washlngton, D. C. - Selective service officials Wednesday wrinkled white shirt. His tie
rated as virtually nil the chance that movie star George Ham- was tight and pinned.
The Milwaukee Pops youth
ilton might be drafted, unless there is a feature of his case
He
had
been
preparing
the
band
and the Milwaukee Pops
not known at national headquarters. Hamilton, who has been
dating President Johnson's older daughter, Lynda, and gave decision since last Thursday. cadet band will perform at
He worked 21 hours Mon- 7:30 p.m. Saturday in the new
her a friendship ring. has been in draft status 3-A since 1962
because of a dependent mother. Tl,ere have been reports that day. He then returned to his Nathan Hale high school,
his deferred draft status might be withdrawn, but officials chaml>ers at 8:45 a.m. Tuesday 11601 W. Lincoln av., West
in Washington said they knew of no basis for such an action. and worked until the decision Allis.
ATANTA KEPT
IT QUIET
From Sentinel Wire Services
found out it was not on file.
I know I'll need some proor
of my age when I file for my
social security benefits. Any
suggestions?
A. B., Milwaukee.
A. :;~p~!~J1 ~~ \1~~i
OMEGA Watches
H HOUR WATCH IIEBVlCZ
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OPEN MON., THURS. and FRI. Iii 9
'I Did the Best I Could'
World in Brief
N. Water
Q, :~e:~1:t~ t=~o gne~
The judge thanked everyone
for bearing with him during
delays in announcing the decision.
Judge Roller said he wanted
to announce the decision
Tuesday before the Braves
opening game in Atlanta, but
it wasn't ready, he explained.
The 64 year old jurist said
he plans to "sleep a little later
tomorow.
"Then I might take a couple
of clays off to visit my
brother," he said.
He admitted that he had felt
some pressure from "mostly
baseball fans" d u ring and
after the trial.
"I got the nicest letters
from people in Atlanta. I
don't wish them any bad
luck," he said.
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�CONCLUSIONS OF LAW
What Judge Roller Said
The conclLtSions drawn by Circuit Judge Elmer W. Roller in
his decision in the Braves case:
SOME SNOOZED, OTHERS WAITED IN JUDGE ROLLER'S COURTROOM FOR THE VER~Y.,_.iP1>oto
.,
Excerpts From Decision
Excerpts from the decision
ha n de d down by Circuit
Judge Elmer w. Roller:
. . . Concededly the case
is novel, but that does no t
mean that it can possess no
legal merit. I presents unusual and perplexing questions which arise from a
business which in modus
operandi occupies an unusual
pos.itlon in the economy of
the nation. The question is
hardly whether an identical
factual situation has b e e n
adjudicated but ratt.er
whether the facts presented
here constitute a violation of
the S~te·s Antitrust I aw s
within applicable principles
of law.
The tenn, organized baseball refers to "the many professional clubs a n d leagues
which have subjected themselves to the jurisdiction of
the Commissioner c:,f Baseball
and have contracted with one
another to abide by certain
rules and regulations."
•.. The claim that organized baseball is a monopoly
is fully supported in the
record.
Its economic control is
achieved principally by
agreements, viz., (a) the Constitution and Rules of t h e
National League of Professional Baseball Clubs .
(b) the National Le a g u e
Agreement to which ea c h
Major League and all member clubs are parties, and
(c) the Major League Rules,
promulgated pursuant to the
agreement and binding upon
both Leagues, their member
clubs and players.
... The reserve clause Is
good for the whole life of the
ballplayer.
The effect of the Uniform
Player's Contract and the
Major League Rules by
which the player agrees in
his contract to be bound are:
(I) A player wishing to
p 1a y professional baseball
must sign a contract with a
professional baseball club:
(2) The terms of that contract commit the player to
being reserved for a period
during a term for which he
is not under contract and to
an indefinite number of renewals of his contract;
(3) A player who fails to
contract, who violates his
contract or reservation may
be placed on the restricted
or disqualified list and be ine 11 g i bl e to play for any
league in organized baseball.
. . . The interrelated
rules and agreements created a monopoly of the market (territorial franchises)
and over the raw material
of the business (the right to
the services of baseball players).
From the very outset of
the case the court has been
met with a continuing challenge to its jurisdiction. Defendants assert that because
of the unique nature of the
12,721 SEE
BRAVES LOSE
The Pittsburgh Pirates defeated the Braves before
only 12,721 persons in Atlanta Wednesday night, 6
to 0. The stadium in Atlanta
has 51,377 seats. Details in
sports section.
baseball business, because of
its national scope and character, it requires a uniform,
national system of regulation. . . . Their jurisdictional
objections rest on the fed·
era! decisions holding that
organized professional baseball is not within the scope of
the Sherman Antitrust Act,
and in progression t he y
maintain that the business
is not amenable to state
law.
. . For reasons previously considered. the court
was and is of the opinion
that the f e de r a 1 decisions
are not conclusive of this
In seeking to recover a forfeiture the State has a pecuniary interest in the lawsuit
and is the real party in interest and, in the court's
o p i n i o n, If the injunctive
remedy was the sole relief
sought the State would be the
real party in interest in
bringing the action to en·
force the antitrust laws in
its sovereign and governmental capacity as the statute directs. The possibility
that the County of Milwaukee or private citizens may
incidentally be benefited by
this action does not nullify
the State's real party in interest status or convert the
action to a private lawsuit
between individuals.
From a review of the record
the court concludes that the
financial success of a Major
League baseball operation in
a community and the determination of whether the economic situation in such com•
munity is such that It can and
will support the continued
operation of baseball can be
made only on the basis of and
in terms of a reasonable period of time.
Mr. Lou Perini moved the
Braves to Milwaukee in 1953.
He continued to own the
Braves until November 26,
1962, when the club was sold
to its present ownership.
Mr. Perini had acquired the
club in 1945. It was in very
bad financial straits. He paid
very little for it other than to
assume certain liabilities in
the amount of $305,000 and to
pay for the organizational
costs in the amount of $6,508.
Consequently the total purchase price was $311,508.
. . . Although the record
does not reveal the exact
measure of the financial success of the Perini operation
in Milwaukee, there is sufficient evidence to conclude that
it was exceedingly lucrative.
...
The court is satisfied that
the effect upon Braves' attendance by the introduction
of Major League baseball in
the Minneapolis-St. Paul area
was infinitesimal. Likewise
the contrast presented by the
argument that Milwaukee's
contribution to the League's
tow attendance d r opp e d
from 20 per cent for the
period of 1953 to 1960 to 8 per
cent in 1961 to 1964 is misleading. It Ignores the fact
that the team's standing had
never been below s e c o n d
place during the first period
and it was in fourth and fifth
and sixth place in the second
period. It ignores the fact
that the league was expanded
to ten teams and that two
competitive t e a m s were
transferTed to the populous
areas of Los Angeles and San
Francisco.
The Court has already
noted the reasonable explanation for the failure of local
residents to invest substantially in the Braves stock.
There is also some evidence
that stock offered by Perini
at $12.25 a share in 1961 had
dropped to $3.375 in 1962
which fact may well have
been reflected in the attitude
of local investors in 1963.
There is no doubt that
there were some differences
and problems concerning both
the lease and sale of television rights.
However, there is evidence
that in July of 1964, County
Executive John Doyne inquired of Mr. {William C.)
Bartholomay whether the r e
was anything that the Braves
wanted changed in the lease.
At that time the lease had one
year to run. Doyne testified
that Bartholomay stated that
the contract was satisfactory.
This is confirmed by Mr. McHale's testimony to the extent
that he stated that they were
satisfied with the percentage
rentals, but for them to at·
tempt to change several annoying problems would create
bad public relations.
... The record does not
justify giving serious consideration to the claim of problems with reference to the
lease.
Some concern was expressed relative to an un·
favorable political climate in
Milwaukee by several of the
members of the National
League. . . . All was directed towards Mr. (Eugene
H.) Grobschmidt except for
one other instance.
Some of the statements of
the Chairman of the County
Board were brash and offend·
ing and in one instance constituted a "low blow," as the
p r e s s aptly described it.
There is no proof in the record that the statements of
Mr. Grobschmldt evinced or
created a political situation...
Now In regard to an unfriendly press.
P e o p I e in baseball, like
people in any other public
business, cannot (and indeed
the record herein indicates
that they do not) expect to
be without the critical com·
m e n t of an independent
press.
There are two daily newspapers in Milwaukee, one is
a morning paper, the other
an evening paper.
The record in this case
demonstrates that Major
League baseball was covered favorably by the newspapers in Milwaukee.
. . . Neither can it be
said in the face of these circumstances that the c iv i c
leaders of Milwaukee and
Wisconsin did not lend their
full measure of support to
the team. The record will not
support a conclusion that the
public officials were unfriendly to the Braves.
During the decade between
1950 and 1960, Milwaukee has
grown faster than any of the
older, well-established Major
League areas of the northwest and midwest; only the
western cities and Washington, D. C. have exceeded its
rate ot growth. Projections
for the 1960-1980 period for
Milwaukee range from 0.8 to
2.1%.
. . . Wisconsin's growth
rate during 1960-1980 is ex-
pected to grow faster than
most states in which there
are Major League teams.
The several owners whose
depositions were read upon
this trial are substantially in
agreement that the Major
Leagues will expand. They
assert, however, that expansion is not feasible at the
present time. They say there
is a shortage of players. 1lle
Court is satisfied, however,
from the testimony of former
Commissioner Ford C. Frick,
Mr. William L. (Bill) Veeck,
Mr. (Bobby) Bragan, field
manager of the Braves, and
also from the testimony of
Mr. (Warren) Giles and Mr.
(Walter) O'Malley, that there
are sufficient baseball players to stock a team in Milwaukee.
I. The defendant corporations have violated Section 133.01
of the Wisconsin Statutes (1963) in the following respects:
a. Having agreed among themselves to control and allocate professional baseball players, to assign to the respective
corporate defendants exclusive territorial rights and privileges respecting the exhibition of professional Major League
baseball games, and to limit the number of members in the
National League of Professional Baseball Clubs of which
the defendants are all the constituent members, they have
now agreed to transfer the site of Major League baseball
exhibitions from Milwaukee, Wisconsin, to Atlanta, Georgia,
with the result that trade and commerce within the State
of Wisconsin have been substantially restrained.
b. They have combined and conspired among themselves
to monopolize the business of Major League professional
baseball within the State of Wisconsin.
2. The National League of Professional Baseball Clubs Is
and has been the means and instrumentality by which the
corporate defendants have engaged in the practices referred
to in Paragraph 1 hereof.
3. By means of the practices outlined In Paragraph l hereof the corporate defendants and their counterpart members
of the American League of Professional Baseball Clubs have
acquired monopolistic control of all available ball players of
Major League caliber with the result that the granting of per·
mission from one of the said leagues in the form of a franchise to operate a Major League baseball team is necessary
for any person to engage in the business of professional Major
League baseball.
4. The corporate defendants' monopolistic control of Major
League professional baseball requires the defendants to exercise reasonable control and to follow reasonable procedures
In the issuance ot memberships in the National League of
Professional Baseball Clubs and in the definition of sites for
baseball exhibitions and as respects the transfer of memberships.
5. The transfer by the corporate defendants of the franchise in the National League of Professional Baseball Clubs
from Milwaukee, Wisconsin, and the refusal to issue a replacement franchise allowing the exhibition of Major League
baseball in Milwaukee, Wisconsin, was an unreasonable exercise of the monopolistic control of the business of Major
League professional baseball and was in violation of Section
133.0J, Wisconsin Statutes.
6. The refusal of the National League and the failure of
the American League to issue a franchise to Milwaukee
county or the Milwaukee Brewers Baseball Club, Inc., was
a concerted refusal to deal in restraint of trade and commerce within the State ot Wisconsin in violation of Section
133.01, Wisconsin Statutes (1963).
7. This court hu jurisdiction over all of the parties and
of the subject matter hereof.
8. The State of Wisconsin is the real party in interest in
this action. The Attorney General and the Corporation Counsel
of Milwaukee County were authorized to bring this action
under the statutes of the State of Wisconsin, Teams, Inc., the
Greater Milwaukee Committee and other private citizens in
Wisconsin were entltled to inform the Attorney General
of alleged violations of Section 133.01, Wisconsin Statutes
(1963).
9. That by reason of said violation of Section 133.01 aald
defendants and each of them has incurred a forfeiture provided by Statute.
10. That the plaintiff is entitled to judgment against said
defendants and each of them in the sum of SS,000 with costs
and disbursements.
11. That the plaintiff Is entitled to the JnjuncUve relief
prayed for in its complaint.
12. That the defendant Milwaukee Braves, Inc., now known
as Atlanta Braves, Inc., and all other defendants herein,
shall be and they are hereby restrained and enjoined from
playing the home championship schedule of the defendant
Milwaukee Braves, Inc., now known as Atlanta Braves, Inc.,
in any city or place other than in the County of Milwaukee,
State of Wisconsin, at County Stadium; provided that:
I.) This order shall be stayed, under the continuing jurisdiction of the Court to the 18th day of May, 1966, and may
thereafter be extended in the event that the defendants
shall, prior to 12:00 o'clock noon, C.S.T., on the 16th day of
May, 1966, submit to this Court a written plan or plans for
expansion of the defendant National League of Professional
Baseball Clubs so as to permit Major League baseball to be
played at County Stadium with the City of Milwaukee a1 its
"home," effective with the playing season for the year 1967:
2.) Such expansion shall contemplate the granting of a
National League fra~1.hise to the County of Milwaukee or to
such qualified third parties as shall be interested In acquiring a National League franchise, and will advise the Court
of such fact.
3. ) The Court reserves jurisdiction in connection with any
such plan or plans untH the same may be consummated between the ultimate parties.
4.) So that there will be no misunderstanding, the stay
herein granted will expire at 12:00 o'clock noon, C.S.T., on
May 16th, 1966, if no such plan is submitted within said
time. Likewise, the stay, or any extension thereof granted on
the strength of any plan submitted, will be terminated by
the Court in the event the Court concludes that the plan is
unsatisfactory.
5.) The defendant. Milwaukee Braves, Inc., now known as
Atlanta Braves, Inc., will perform its home games In the
County of Milwaukee under the supervision ot the court and
such board or commission hereinafter appointed by the
court.
LET JUDGMENT BE ENTERED ACCORDINGLY.
BY THE COURT:
(Signed Elmer W. Roller)
Circuit Judge
Dated; April 13th, 1966.
No formal agrttment is
necessary to constitute the
unlawful conspiracy, nor is it
material to prove that the ultimate object of the combination Is to restrain trade, if it
in fact does unreasonably do
,~
. . . Even if the shutdown
of baseball in Milwaukee was
not intended to restrain trade,
the decisions to transfer, not
to expand, and to refuse to
deal with the Milwaukee market would nevertheless be illegal efforts to protect and
extend the power of an existing monopoly.
Even if Organized Baseball
is a self-regulating monopoly
enjoying some kind of privileged position under the antitrust laws, actions charged
are nevertheless actionable
restraints of trade and abuse
cl monopoly power. The violation here concerns the
abuse by the monopoly of its
power in a manner which
will have the effect to re-strain trade and commerce
within this State. The assumption of the reasonableness of the agreements by
w h I c h ocganlzed baseball
maintains its internal control,
as those agreements affect
people within the structure of
Organized Badeball, do not
sanction the monopoly to restrain trade and commerce
outside of baseball.
. . . The Sherman Act provides that the several district
courts of the United States
are invested with jurisdiction
to prevent and restrain violations of the Sherman Act.
. .• A recurring defense argument and, in fact. an affirmative jurisdictional defense is that the action by
the State of Wisconsin attempts to compel the defendant to continue to do business
in the State in violation of
the Federal Constitution. Defendants ask in what posi•
tion does the state find itself
in attacking the monopoly
and then asking for it to
come back to the state?
In the court's opinion the
plaintiff presents a legally
adequate answer to that defense. Plaintiff states that
there are two solutions to
the question. One is to dissolve the monopoly, void the
uniform player contract and
re-establish competition. The
other is to let baseball continue to enjoy the internal monopolistic prerogatives
which it deems necessary for
the continuance of top level
competition in Major League
baseball but to require them
by court decree to respond
in a responsible and reason-
Willard Stafford, ,peci.,I counsel for the
state of Wisconsin in the antitrust suit
against the Braves and the National
league, showed his feelings Wednesday
night after reading highlights of the
decision of Circuit Judge Elmer Roller.
-UPI
able manner in matters pertaining to the transfer and
allocation of franchises. The
state asserts that it has elected the latter course which
presents two primary factua l
issues: (a) whether the decision of the owners, the National League, made in October and November of 1964,
was a responsible and reasonable decision or was arbitrary or even capricious
and whether the refusal of
the league to deal, to grant
an expansion franchise was
arbitrary, (b) whether or not
the self-regulated monopoly
has accorded all interested
parties due process.
Findings of Foci
Milwaukee County is unable to secure as a tenant for
Milwaukee County Stadium a
Major Le a g u e professional
baseball team playing its
home games on the championship schedule in Milwaukee
County Stadium.
The termination of the exhibition of Major League
baseball games in Milwaukee
County Stadium prevents the
sale at Major League professional games in Milwaukee
County Stadium of substantial amounts of food, beverages and merchandise.
The termination or the exhibition of Major League
baseball games in the Milwaukee County Stadium restrains and prevents the sales
of commodities and services
by restaurants, hotels, motels,
taxis and other transportation facilities to spectators
who would attend Major
League professional games at
Milwaukee County Stadium.
The termination of t.he exhibition of Major League professional baseball games at
Milwaukee County Stadium
prevents the Milwaukee newspapers, radio stations and
television stations from print·
ing, broadcasting and telecasting Major League professional baseball games at
Milwaukee County Stadium.
The termination of the exhibition of Major League
baseball games at Milwaukee
County Stadium eliminates
the competition for spectators which heretofore existed
between the Milwaukee County Stadium and Wrigley Field
and Comiskey Park in Chicago, Illinois.
The termination of the exhibition of Major L e a g u e
baseball games at Milwaukee
County Stadium eliminates
the competition which heretofore existed between television and radio stations located in Milwaukee, Wisconsin,
and Chicago, Illinois, for the
Major League audience in
Southern Wisconsin and
Northern Illinois.
In the absence of a Majo r
League baseball club playing its home championship
schedule of games in Milwaukee County Stadium, the
State of Wisconsin, County of
Milwaukee, and City of Mllwaukee will be deprived or
substantial tax revenues previously levied upon the sales
of food. beverages and souvenirs at the exhibition of
Major League baseball
games at Milwaukee County
Stadium.
The termination of the exhibition of Major League
baseball games in Milwaukee
Pho!o
br Ra.Loh
Sehauer
County Stadium will deprive
the public, within commuting
range of said Stadium, of the
economic and recreational
benefits of the exhibition or
Major League professional
championship baseball games
at Milwaukee County Stadium.
The defendants and the
American League and its
member clubs, the National
Association of Professional
Baseball Leagues, the member leagues and member
clubs of the aforementioned
National Association, have an
economic monopoly over the
exh i bi tio n of professiona l baseball. The Constitution
of the National League
grants unlimited power and
discretion to determine the
location of a franchise; provides it no objective standards for determining whether
or not to grant a request for
a transfer of a franchise,
and contains no rules of procedure which would accord
the city, county or state
from which any such proposed transfer would be
made, an opportunity to be
heard.
During the period 1953-1962
the National League Baseball
Club of Milwaukee, Inc., the
corporate predecessor of d~
fendant Milwaukee Braves,
Inc., eamed more than $7,500,000 before taxes fro m
baseball operations. In 1962
the Braves' franchises, player
contracts and other assets
carried on the books at approximately $322,000 were
transferred from Nation a I
League Baseball Club of Mil·
waukee, Inc., ultimately to defendant Milwaukee Br aves,
Inc., for $6,218,480. As a result of said transfer, National
League Baseball Club of Milwaukee, Inc., realized gain of
approximately $5,583,000 give
or take $1,000,000. During
the above period salaries of
$-445,000 were paid to the
Perini family and dividends ot
$300,000 were paid to the Perini Corporation.
Over the five year period
1960-1964 on a cash basis the
Braves and their corporate
predecessors realized total
income of $836,900. The
Braves reported to their share-holders net losses of $43,378
in 1963 and $45,270 in 1964.
Net income from operations
was reported as $82,393 in
1953 and $104,730 in 1964 .
These net Income figures were
reduced by interest expense
on funds borrowed t.o purchase the Braves of $125,771
and $150,000 respectively tn
arriving at the net loss figures. In 1964 $48,800 of expense in connection with relocation of the franchise were
charged against income.
Had scouting expenses been
capitalized as were player acquisition a n d development
costs as sound accounting
methods would require, the
Braves would have shown a
net income of approximately
$170,000 in 1963 and $151,000
in 1964.
The Braves net receipts
from the sale of radio and
television broadcasting rights
compare favorably with the
net receipts of the defendant
clubs that submitted figures
to this court.
During the period from
1953 through 1965, the Mil·
waukee Braves, Inc. and its
corporate predecessors had
a total home paid attendance
of 19,551.163. This was greater than any club in either
Major League with the exception of the defendant, Los
Angeles (Brooklyn) Dodgers.
The average annual attend·
ance for this period in Mil·
waukee was over 1.5 million.
This average was the second
highest of any club in either
league. The attendance level
was 31 % more than the average of teams in the defend·
ant National League and 52%
higher than the average for
teams in the American
League. Milwaukee home attendance increased from 773,·
818 in 1962 to 910,911 in 1964,
despite the rumored relocation of the franchise to Atlanta, Georgia. The level of
Attendance in 1965 was not
representative, due to the
fact that the franchise was
to be relocated In Atlanta,
Georgia for the 1966 season.
The Braves were financially successful during the time
It operated a National league
baseball club in Milwaukee.
Milwaukee has the demographic economic and population characteristics necessary
to support a Major League
baseball club. Milwaukee has
the ability to reasonably support a Major League team.
. . . . Expansion ot the
National League is feasible.
�Thursday, April 14, 1966
iv•10Ia f e d Sfa f e l aws
the Braves for not promoting
interest in attendance during
I 1965. after announcing the team
would move.
Braves officials and some
Milwaukee, Wis., to Atlanta, other baseball e:,i;ecutive~
BRAVES
r:iid
Continued From Page I
~~i~nt~~ 143.215.248.55:16:44, 29 December 2017 (EST)~I
ha-:re


Orporation Counsel


> bring this acUon
in. Teams, Inc., the
private citizens In
Attorney General
WilJConsln Statutes
~:;i5amen about 8:45 p.m. Wed-~~ ;!i:n!~~e
zed the press m Mil· fo;;i;eau::~es leaving here, Sox.
y.
.
of Wisconsin have been sub- However, Judge Roller said, the state will be deprived of The Braves hav~ repo:ted subJudge Roller said the defend- tantially restrained ., the de- "The re c O rd in this case th
d
t' al stantlal losses m Milwaukee
th!st1~!g:r1=~~1y"}:'!


~
~a~t143.215.248.55te~;;: :ision _said. ,


'
de:~~SY!~: :~~r:jr:v~er:t~e ~nef~~:;143.215.248.55i~rea ion
championship schedule of the The Judge said the defendants' ha th 1
1 MJ "Although the record does the depreciation of the player
defendant Milwaukee Brave s, "monopol istic _control of major by ke n,,ewspapers n
· not reveal the exact measure contracts and the costs of play-
iection 133.01 said
d a forfeiture pro-
~e~i~: f~~f143.215.248.55 16:44, 29 December 2017 (EST)::~n~s~a~x:r:
kee, state of w J s con s In, at cise reasonable control."
County Stadium.... "
He added that the transfer of
If no expansion plan is. sub- the Milwaukee franchise and ~he
mitted by May 16, the JUdg~ ~fusal t~ re~lace that franchise
pnent against said
f ~.000 with costs
=~:i143.215.248.55
~o~~
143.215.248.55 16:44, 29 December 2017 (EST) ii143.215.248.55 16:44, 29 December 2017 (EST) 143.215.248.55n~; ~~a~if!143.215.248.55
~~r1~f 16:44, 29 December 2017 (EST)~ ~~c:143.215.248.55 16:44, 29 December 2017 (EST)ee ~en~_ev;~i~!~ ~~! ~:18:!;
w~ue C:dded, "P~ple In basebait., like people m any ot~er there is sufflcient evidence ~
pubhc busmess, cannot ,ca nd IR• conclude that it was exceeding~e:'s
~or: 0 hne~~tex~~ ly lucrative," the judge said.
to be without ythe critical com- When Lou Perini, who brought





t








e fnjuncilve relief
143.215.248.55dt~; ~~.;' c:uo~dH:esa%rr;:~ ~~t!h:xec;;Ise ;~h~~o~~:i~s~f~ ment of an Independent press. ~~5~1 ~1 l~
s, Inc., now known
~~:n Ci~
defendants herein,
tnd enjoined f rom
of the defendant


lanta Braves, Inc.,


mty of Milwaukee,
IVided that:


ontinuing jurisd!c1y, 1966, and may


It the defendants
m the 16th day of
plan or plans for
ue of Professional
11,le baseball to be
r Milwaukee as Its
for the year 1967;
he granting of a
f Milwaukee or to
lerested in acqui r•
advise the Court
,nnection with any
consummated t,e..
'-CCORDINGLY.
Y 1HE COURT:
Elmer W. Roller)
Circuit Judge


.. ultimately to delwaukee Br aves,


,218,480. As a re.
transfer. National
eball Club of Mil!., realized gain of


ly $5,583,000 give


1,000,000. During
period salaries of
rere paid to the
y and dividends of
ire paid to the Petion.
five year period
n a cash basis the
I their corporate
1 realized total
$836,900. The
rted to thei r sharelosses of $43,378
t S45,270 in 1964.
from operations
~d as $82,393 in
1104,730 In 1964.
icomefigureswere
interest expense
borrowed to purraves of $125,771
M) respectively In
the net loSll fig64 $48,800 of exmectlon with relo1e franchise were
linst income.
Jng expenses been
is were player acn d development
IOund accounting
)uld require, the
lld have shown a
of approximately
1963 and $15 1,000
res net receipts
ale or radio and
roadcasting rights
vorably with the
of the defendant
submitted figures
t.
he period rrom


h 1965, the MUlVes, Inc. and its


?redecessors had
e paid attendance
3. This was great·
y club in either


ue with the exhe defendant, Los


-ooklyn) Dodgers.
e annual attend(is period in Mil' over 1.5 million.
e was the second
my club in either
, attendance level
1ore than the avms in the defend·
1 League and 52%
the average for
the Ame r ican
waukee home at-:reased from 773,lo 910,911 in 1964,
rumored reloca•
franchise to At·
gla. The level of
in 1965 was not
ve, due to the
b.e franchise was


.ated in Atlanta,


the 1966 season.
~ were rinancialtl during the time
a National league
tb in Milwaukee.
has the demogramic and popula.eristics necessary
a Major League
b. Milwaukee has


o reasonably sup. League team.


!:xpansion of the
ague is feasible.
!:,'-! ~:~~;' ~:~ ~=~~
~~!a~r:~~i~. that the ~C:ju!ai:feir~f:~~n bir~:~:e r;ria~:a!~~a~~:.n~:t..143.215.248.55 rnro~1~:~~:s a:~ ~t:p~~:~ state.
t:
~~
11~a~:;::1~~d
sa~~: th at case. Judge R O 11 er s~:;:· Roller said the refusal ~~i!fd c:rJci~!inl~~e~S:ly c~: ~hi!~o~:ui!:~r~t:e~":;r; ..
d f1~a
"The defendant, Milwaukee of both the National and Am~ri- fects attenda_nce, but tha~ some degree and the a~tendance re- baseball 1s_ a monopoly.,1s fully
143.215.248.55::
~/~h~c143.215.248.55 ~i~~f143.215.248.55n; a~~Jeres::~s17~; :143.215.248.55 16:44, 29 December 2017 (EST)f~~.. 0 hra!°s" ~ : ~ s~::~nf::;:::~rt deci-
1


~!neil3iaef:~e~;:n~;

iveesg!:;~ ·i~




Milwaukee under the supervl- waukee Brewers Baseball Club, you.
143.215.248.55-i
143.215.248.55sa~n~
the deci&on.
~~n (~~ -143.215.248.55orMit ov~:t~Jh~~e~~a~oP143.215.248.55 16:44, 29 December 2017 (EST)f~n~
sions have upheld baseball in



,/ran~ec:r:::1~\0!nt~~:




·;;a:C:t143.215.248.55:~
u~~d
fi~g~ 143.215.248.55tsth~ .. ~: f:!:~1 ~:
after a ppointed by the court." co~men:e within the sta te of The Mtl"."aukee ~entmel) a nd there was a public offering of cisions are not conclusive of
t:~ W~:o::::
~=
143.215.248.55 ::;~;i:;:~;
to" i~~s;!e~h~avs~t:o;f a~aj~ :it~~a;t~~S:an~·:~%5f~Y1~: ci!~c al:d~:s"r:~t ~ 143.215.248.55 t~fJ =f.?UP who were not local
league baseball exhibitions from the judge said. He also blamed not supl?Ort the team, Judge He referred to William C.
- - -- - - - -- - - - -- - - R~_J~e sa:~rd will not support !;!~r:~in.head ot th e Braves
By SUE KAUFMAN
"Before J made this trip I had
decided that college had n~thlng to offer me ... I was going
to get married."
That's what Sandra Mc-
s::~
~~,:~·:i~e:~~
a conclusion that the public of- "None of the Bartholomay
ficials ~ere unfriendly to the grou~ had any e:,i;tensive experlBraves, he stated.
ence m baseball nor had demonJudge Roller said that if the strated any ability as baseball
league desired to go to Atlanta entrepreneurs," he said. "All
and offer baseball to the south- that was being offered to the

The pupils visited the Oshkosh
campus Tuesday morning and
143.215.248.55 16:44, 29 December 2017 (EST)e;os~~t.;u~d~y ~~nhti
in college dormitories after attending discussion and information sessions.
"The girls in the dorm were


1 s


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•nd a.t.. , •·•- to • p...._
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Mal] Ordffa Profflptly FIiied

SPECIAL P URCHASE ON DRESSMAKING SUPPLIES • • • These low priCNI
m ay never be offered again because we bought close-ou t lots at distress Meri•
!ice prices. S tock up now!
-·,'",m""",•.,..,.'!',~..--P---------p---~,O~&QuA~
ZIPPERS
f!r.:i~¾,fi_=!'J.a.ndi.
5~
TO Uc. uch . · · · · ······
t.arse spooi.
of
ara.nd
Na1na
THREAD
!;!:._to UH ,,.rd ... §Qc
BUTTONS
PERCALE
Pearl, lone, Plastic:,
1c
Metal, Leather
o.~zmillion
&uuon,.
V, lue, to S9c
and nnalQ,..lllr
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V,luu to 95c.
.... 35·
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Yar4
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misses' sizes. Shop early for best selection.


~~


• • t es
TOur Dlsslpa
f ear of Co ege
Part 1, Page 9
!~~f~:·n11 Ptn
SPECIAL PURCHASE-SPORTSWEAR
Skirts, stretch slacks, blouses, sweaters,
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shorts. All f irst quality. J unior and
t
sta-r:e!s ~~:i~:s~tsla:~l~,~~d
that the attendance ~e:1:~;~!~~rs:::ri~1; B;:\:::\oted, "It is said ru;a::;;· had objected to the
they combined and conspired at Braves home games from the cordial treatment he re- that there was a lack of enthusi- jurisdiction of the court,
among themse~ves to monopo-1953 through 1965 was 19·551 •· ceived when he tried to con-asm on the part of those per- However. the Judge said the
0


i~ g


p~~;~:tina~f ba:~1~
B~C:,~~d f~:~~eth!:e143.215.248.55a\ ~eare:P (aih: =~iei143.215.248.55e!h!:143.215.248.55n! ~s:~
j16:44, 29 December 2017 (EST)0 8
within the state of Wisconsin," Los Angeles durmg that period. Braves· franchise in Milwau- knowledge or the Individuals
he ruled.
Rumors of the Braves moving kee."
comprising the BartholoADVERTISEMENT
itanding, the stay
, noon, C.S.T., on
nitted within said
thereof granted on
be terminated by
!fl that the plan is
c., now known as
me games in the
1 of the court and
lppointed by the
Impair the continued development ot the quallty of the
team."
.
The state m the long trial
~'!;ri~S::n~~
1~:tic
Judge Roller also noted that ship in 196 2 to a Chicago based Ing this power against the
would do the same in the event control of the b~smess of maio.~
MILWAUKEE SENTINEL
eastern part of the country, It selected Milwa~ee. business- ui~e party In l~terest in thel Apr. 6._ He orginally ~nnounced lan early ruling was out of the
could have awarded a new men was a minonty interest In suit Baseball said the s t a t e that hu1 decision might come question.
franchise to Atlanta.
the operating companr--4 frac· was not a party In interest
last weekend, but as he waded Meanwhile, the Braves opened
He said there were enough tlonal ti:iteres\ I whtc~ ~ad Judge Roller worked on his through the mountain of trial thei r season against the Pittsplayers available for a newr143.215.248.55oen di stasteihe~the:we~ruling almost day and night test! many which ra n 7,000burge Pirates in Atlanta (Ga.)
team, including a new team mino:rti ~!:'.frs of the White since the 38 day trial ended pages, it became apparent that Tuesday night.
~:t
!as ! =143.215.248.55
FALSE TE ETH
UCH
Pu 7143.215.248.55A\~~&\!
61c


ond LESS!
FASHION FABRICS SHOP
beembilrruledb}'l
• Manhattan Bullding
• 617 N. 2nd
14
8th Floor
J::.._Sou,f'.,,or
shop all over town
~~2~e;143.215.248.55 16:44, 29 December 2017 (EST)·
.;}ifl~e
~fr~t; ,
sC.h:r:oar~~
Milwaukee public school sys- Division senior said.
tern guidance counselor, Wed- Each girl and boy on the tour
nesday,
was assigned a college "room"But now I've changed myl mat~" for the night at. the unimind ... I want to go to cql- vers1ty.
lege," Miss McCi:eary said.
to~J";es143.215.248.55 16:44, 29 December 2017 (EST)rit~!a~l~~;~t ';;~~
The tr(p to which the young essary to be a brain to stay in
Negro g1~l referred _was made college," said Spencer Coggs.
~y 40 Milwauke~ high school 2907 N. 2nd st., another North
JU~lors .and semo:-i (? three Division senior. "This guy said
Wisconsin State university cam- what it really takes is hard
pus~hkosh, Stevens Point work "
and Whitewater.
Co~gs is planning to major In
The pupils had been chosen English and is considering Oshf rom five Milwaukee_high koshStateat present.
sch~ls. The trip was designed The pupils from North and
fo r d1sad_vantaged stud~nts who. West Division, Lincoln, Rufus
were believed to be u~ii:tfonned · King and Riverside high schools
as to the opportumtles pre-, visited the Whitewater campus
5ef!ted .by the Wisconsin state Wednesday. Unlike Stevens
umvers1ty system.
!Point and Oshkosh, the campus
Most of the 40 students were there was deserted, beca~se
Negroes.
students are on Easter vacation.
The group left Milwaukee by The tired pupils returned to
bus Tuesday, accompanied by Milwaukee late Wednesday afJohn Bussone, guidance coun- ternoon to begin t<;i sift thr?ugh
selor and math Instructor at the bundles of ~nformat10nal
Lincoln hig h school, and Mrs. books and bulletms they re.
Scott.
ceived during their tour.
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I
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lm!1HlitPI lnli!IWNill
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WE MEASURE THE FOOT
.. .



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• 6621 W . Fond du L,c Av.
• 710 1 W,
• S. 7th ancl W. Greenfitld
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• S. 27th,nclW. N,tional
II • • • • • • • •
•=- • • • •~ -=a=a •

(In
FIRST WISCONSIN
NATIONAL BANK OF MILWAUKEE
Greenfield Av.
. I

-.,

LH'S ,in FAMILY
SHO E STORES
Shoppins
Center)
• •

�___________________________________
.,
June 3~ 1966
Mr . John Doran
550-7th Street~ N
St. Petersburg. Florida
Dear Mr. Doran:
I appreciate your letter and your generous comments
about the Atlanta Stadium.
I c ertainly hope the Atlanta Brave
have your suppo~t, win or lose.
will continue to
Sincerely,
Ivan Allen, Jr.
IAJr •• b a
�June 2, 1966
Mr . Joseph B . Hinerfield, President
Sec Oin Sys terns, Inc.
1526 Howell Mill Road, N . W.
Atlanta, Georgia
30318
Dear Mr . Hinerfield:
Thank y ou very muc h for your letter of J une
1st and your suggestions about the promotion
of the Atlanta Braves .
I shall be delighted to discuss thi with the
proper pal:'tie and certainly appreciate your
enthu iastic interest.
Sincerely your ,
Ivan Allen, Jr.
M ayor
lAJr/br
�STATIS TICS EXTRACTED FROM T!:lZ ATLANTA BRAVES ECONOHI C :,11.f'.!'~.CT STUDY
CONDUCTED BY THE GEORGL\ TE"' H. SCHOOL OF INDUST R'Li\.L MANAGEMENT.
1.
Att enda nce
Season (exc ludi ng chi l dren)
Out- o f - town fans
Local fans
2.
1 :) 53 9 ~ 80 1
634,3 98 (41 per cent of total)
905 , 403 ( 59 pe rcent of total)
Radio followi ng_
82 percent of loca l f ans f ol lowed the Braves 0 :1. t ' e ra dio regularly,
as did 59 percent of out -o f - t own fans for an average of 73 pe r cent
for all fa ns.
3.
Mode of t ranspo rta ti on
Mode
Drove car t o St adi um
Drove car t o t own and walked
Dr ove car to town and cook bus
Drove car t o ot her and took bus
Took bus only
Charter bus
Tax i
Walked
4.
Percen t of
Atte ndance
81
1
D
( 12 percent used bus)
2
2
2
Seat preference
Loca l f ans domi nated the General Admission (7 0 pe:rcenc a nd Pavilion
(68 perc.ent) wh ile ou -of - ::own f ans grav ita ted towa rd t:he more expen sive Loge (SO percent) and Fi eld Level (48 percent) s eats .
5.
Cha r acteris t ics of local . fan s
Typical f a n expected t o se e 16 to 25 games over the season .
Over 107 , 000 di ffere nt At lantans attended at l ease one game ,
40 percent o f the l ocal fa ns live in the Nor theas t sec t io n of Atlanta
wi t h t he r est being e qua lly distribu ted ov er other quad r an t s .
52 pe rcent of t he loca l fan s came with their Families ,
The ave rage dis tance trave lled by a fa n was 8 .4 miles .
6.
Characteristics of out-of-town f a ns
78 per c ent o f out- of-town fan s (32 percenr o f tot.al ) came t o Atlanta
pr imarily to se e a bal l game , 7 percent we r on business , 6 percent were on v aca t ion~ L perc ent we r e visi ~ing friends and t h e
remainder we r e just passi ng tr..rough 1 conve n.r.io::ie e r ing , et c .
The typical out -o f - t own fan expected to see 4 games over t he sea s on.
About 174 , 000 di fferent out of t owners came t o se e the Brave s play .
75 , 000 wer e fr om other towns and cities in Georgi a and 99 , 000
came fr om 23 di ffe r ent s t a t:e s , primar i ly Al abama ( 13 percent),
Tenne ssee ( 11 percent) , Soath Ca r ol ina ( 9 percent ), North Ca ro li nc;1.
( 9 percen t ) and Flori da 5 per c ent).
Groups came from as far away as Lo s Angeles , Ch icago ., and Ottawa .
�Page 2, BRAVES STATISTICS
55 p er c.ent of out -of-r own fans came wi th the i r fami _i .e s and 6 percent
came wi th orga ni zed groups,
T'ne av erage distance travelled primarily t o s e e a ball game was 146
mil es . 16 percep t t ~avel l ed l e&s than :30 .Le;s , 21 percent 50-99
miles ~ 18 p ercent 100 -14 9 miles , 12 percent 150-·199 miles 16 p 2:::c en~ 200-300 mi le s a nd 16 pe rce nt mo re than 300 miles .
7.
Expendi t ures
Expenditures by al l fa L.s i n th e local ec onomy a re e s r.ima. ted at
$9, 254 , 000 . This fig.i re i ::J.cludes expenditure s by o--:. t ·· o f- t own fans,
local fans , visiting t eams, v isi t i ng scout s , and ~he Braves , but
excludes fun ds leaving At l anta in s upport of t he farm system, for
sp r i ng tra ini ng, through visit ing teams ~ and f or suppcrt of t he
National Le ague . T'r..e se expend i tu.r es are divided as foll ows :
Amount
Percent
It E.m
Conces s ions
17
$L.539 , ooo
Gasoline
6
.529, 000
Food and entertainment
27
2 , 52'7 ~000
2
Parking
178 3000
Buses
1
106 , 000
30
2 , 771 , 000
Game ( ticket rev enue remairring in Atlanta)
16
Lodging
l 515 , 000
1
Ot he r ( includ i ng t axi servi ce )
89 2000
100
$9, 254, 000
Tot al
Th e relarive i mpo r tanc e of the se expenditures by l oca l and by out -oftown fa ns is indica t e d in the diagrams on page 3 .
8.
The multipli er e ffe ct
Es tima tes of the mul tiplie r for Atlant a indi ca t e that new money spent
in Atlanta resul t s in the up t o .3.3 times the or i ginal amount in income
for At lantans. Unle ss a n E-conomy is ent irely self ·- stl' ffi cient ~ a portion of circula t ing expenditures leaks out wi t h e ach r ..r ans ac t ion in
paymen t f or other goods i supplies acd services importe:d from other areas.
Calcula t ions in.d i e-a te that ch is leakage may be as small as 30 percent
fo r Atlanta. As ci r culat i on -:-. ont inuE'.s ~ lo cal incomes iri.c rease in a
c ont inuing but diminishi ng d :ain o This i ncrea s e ultimate ly reaches 3, 3
times the original expenc.iture ,
On t his basis , t:he di re c t ex penditures listed abov e c ou ld eventually
me a n _230 , 538 , 000 i n additional incomes for Atlan t a ns .
If on l y expenditures by out-of - t owners were included as new money ,
their expenditures of $6 ~311 , 000 would mean up to $20 ~826 , 000 in additio nal i nc omes f or Atlantan s .
9.
Non-economi c impact
Atlanta was mentioned over 280 , 000 t imes i.n daily newspapers , 4 local
games we re carr ied nationally by NBC -TV s 21 Sout heas t e r n TV stations
televised 20 games , and 39 re gional r ad i o s tat i ons regularly broadcasted gam.es o Brav es personne l made ove r 395 appearance s across the
sta te and mad e pre- s e ason vi.s i t s t o 24 major ci ties i n t he S.o utheast.
�Page 3, BRAVES STATISTICS
'
EXPENDITURE CATEGORIES FOR BRAVES FANS
EXPENDITURES OF
LOCAL FANS
Transport ation
$260 , 000
$2,943,000
9%
Concessions
and
Entertainmenf
$20 2, 000
7%
$905 , 000
31%
Game
$1,576,000
53%
EXPENDITURES BY
OUT-OF-TOWN FANS
$643,000
10%
Lodging
$1,515,000
24%
Game
$1 , 195,000
19%
Food and Entertainment
$2,3 25 , 000
36%
�October 18, 1966
Mr. P . Cotter
99 Rock Lane W t
Rock Ferry, Birkenhead
Cheshire, England
Dear Mr . Cotter:
This will acknowledge receipt of your lett r
regarding your interest in teaching Soccer in
Atl ta .
Sin<: the Soccer fr nchise is owned by the
Atl nta Braves , 1 am forw rding yOU:r letter to
Mr. R ichard Cecil for consider tio •
Sincerely yours,
Ivan Allen, Jr.
M yor
lAJr/br
CC: Mr. Richard Cecil
�G
\
October 17, 1966
Mr. Keith E . Carrington, Esq.
3 King ' s Ro
Waltbam Cros
Hert' , Engl
De
r Mr. Carringto :
I cer ·n1y ppr ciate yo:\U' nice l tter r gardin
the BBC T levi ion Program about Atl
and ou:r
d ah
new Soccer fr chise .
e are
the advent of tbi s
tin Atl
ample
ed
om
Sine r ly y
I
ll
All n, Jr.
yr
1A3r/
CC: Mr. Richard Cecil
'
�August Z3, 1966
Mr. John McHale
Th Atlanta B v
Atlanta Stadi
Atl
Dear John:
M y good fri
, Ke
thM 1 u. ad
he ia making appli tton to ell Brav
bia
c in F y tt ville ~ xt y ar.
Sincer ly your ,
lAJ'r/br
CC: Mr. Kenneth Mel ar
t
t
�August 15. 1966
Miss Phillis Kapp
c/o S. R . Freeman
Landmark Apartm nt 112.204
215 Piedmont Avenu
Atlanta, Georgia
Dear Mi
Kapp:
ill acknowledge receipt of your lettu
requ ting a refund from. the Barbara Str is nd
Conce.rt.
Thi
1 am forwar
your letter to Mr . Rod Kim
Dir ctor of Spec· 1 Events for the Bra
, I
re it will rec ive proper c
ider ti •
Sincerely your ,
Ivan All,n, Jr.
M yor
lAJr/bz
CC: Mr. Rod Kimball
�August 9, 1966
Professor George D . Houser
Professor Robert A. Weinberg
Georgia Institute of Technology
School of Industrial Management
Atlanta, Georgia 30332
Dear Professors Houser and Weinberg:
I am pleas d to lea:rn of the independent research project
chosen by one of your students regarding the economic
impact of the Braves' move to Atlanta.
I am sure that all of the available information has been
given to yoq and I look forward to reviewing the report
when it is published.
Sincerely,
Ivan All n. Jr.
Mayor
1A.1r:eo
�GEORGIA INSTITUTE OF TECHNOLOGY
ATLANTA. GEO RGIA 30332
SCH OO L O F
IN D USTRIA L MANAGEMENT
August 5, 1966
J
>- '
v
./1,, ' )
/ u.,,--( \,J l-·-._1L
t
The Honorable Ivan H. Allen
Mayor of Atlanta
Georgia
Dear Mayor Allen:
One of the degree requirements for a Master of Science in Industrial
Management at Georgia Tech is an independent research project to be
chosen by the student involved. In fulfilling this requirement, we
have undertaken an analysis of the economic impact of the Atlanta
Braves on the city of Atlanta.
During a conversation this morning with Dale Henson, of the Chamber
of Corrnnerce, it was pointed up that the results of this study might be
of interest to your office. The effort has been underwritten by the
Braves and includes some 1500 personal interviews during ball games, so
it should be as comprehensive as anything which is currently available .
The study will be completed during September and the Braves should be
able to distribute the findings shortly thereafter; however, we are
in no position to counnit the Braves management to any specific publication date.
If your office has any information which might serve t o make the
study more complete and/or valid, we would appreciate it if it could
be forwarded to us, or we would b e glad to make arrangements to visit
your office and obtain it personally. We will appreciate any help
which you might provide and hope that the published r esults will be
of use to your office.
Ge orge D. Hou ser
~c:?.c:J~-!7
Rober t A. Weinberg
�August 1, 1966
Mr . J olm J . McHale
President and General Manager
Atlanta Braves, Inc .
Atlanta Stadium
Atlanta, Georgia
Dear John:
We tho ou.ghly enjoyed the Virginia peanuts
which you sent us at the game.
This was a great week-end and I know August
8th will further enhance our attendance r cords.
Sincei- ly yours,
Ivan Allen, Jr.
Mayor
IAJ"J:/br
�August 3, 1966
Mrs . JoAnne Norton
Mr • Suzanne Dunn
908 C scade Avenue, S . W.
Atlanta, Geor ·
303ll
D
r Mr • No,rto and Mrs. Dunn:
This . ·n acknowledge r ceipt of your lett r of
July 28th regarding your recent trip to the Stadium
ith your Cub Sc t · ck.
t your trip did not provide
opportunity
to meet all of th Braves, but l m ur you -realiz
th many problem
th hlch major 1 agu. team
t confronted. I cert inly hope that in th future the
Bra
c · .n
ep the public fully in.for
d
to the
vailabiltty f the players to
n auto rap •
1
sorry
Sincerely you.re.
I
Allen, Jr.
M yor
lA.1r/ r
CC: Mr. John McHale
�July 28, 1966
Hon. Iv a n Allen, Ma yor
City Hall
Atl ant a , Georgia
Dear Sir:
On Jwly 27th we c ar ri e d twel ve Cub Sc outs to Atlanta Stadi um t o see
the ball game and to meet the Br a ve s - or s o we thought.
We had been up to th e Stad ium Office on a pr evious vi s i t an d th e
young l ad y told us we c ould bri ng th e boys to an ev ening game a t
6 p . m. and they c ould be t aken i nt o t he dugout to meet the pl a yer ~.
To con f irm this I c alled Mr . Jo e Gersho n, Presi de n t of th e Br a ves
400 Club. He r efe rr e d me to Mr . J erry Sachs, Public Rel at i ons
Dir e ctor of the Br a ves . His office told me t o bring th e bo ys down
t o ~e dugout level seats at 6 p . m. and, e ven thoug h th e y c oul d not
go into th e dugout, the pl ayers woul d c ome ov er and si gn their
aut ograph bo oks. This we did . We had t h e Cub s the r e at 5:45 and
the y wer e the only c h i ldr en in th e stands at th e time.
Felipe Alou an d Mack Jon es c ame over and were extremely nice t o
the boys, s i gn in g their books and letting th e boys make the ir
picture s and talk in g to them. Howe ver t he rest of the team were
ru de to the poi nt of being nas ty to t he childr en.
Twelve s mall boys wer e very di sapp ointe d; ho wever , they were s t ill
pulling for their Br a ves wh en t he y t ook the fi eld.
How does a pa r e nt or l eader of chil dr en, tell a boy th a t his idol
ma y be a great pl a yer on the field but tha t he is not muc h as a
man?
We ho pe that s ome thing c a n be do ne s o t hat oth er childr e n will not
be di sapp ointed as ours were. If ne c es sary, th e pers onn el s hould
i ns truct a nyon e who c alls th at it i s not poss ible to me e t th e
Bra ves. Althou gh I f e el th a t thi s would be c ould for the s pirit
of the pla yers as wel l as th e f a ns if there wa s a closer r el a t i onsh i p .
Your s vory tru l y,
cc: Mr • . John McHal e
I
i/J
J] A
�ATLANTA STADIUM
ATLANTA, GA . 30312
AC 404- 522 - 7630
July 22, 1966
Mayor Ivan Allen, Jr.
City of Atlanta
City I:Jall
Atlanta, Georgia
Dear Mayor Allen:
My contribution t o the parade was very small, but anything
that you would like the writer to do I'm at your valued
commands.
Thank you for the license plate, and we'll continue to
sing the praises of Atlanta on our visits into the hinterlands. Just a voice crying in the wilderness to have the
fans "rally" around the Braves.
Glennon
a Sales Director
EG:lc
�July 19, 1966
Mis Peggy Launius
200 Mont omery Ferry Drive, N . E .
A rtm nt H21
Atlan , Georg·
D arjMi
T
SU
L uni





nk you for your letter of July 18th and your
e tio 'If
rcilng the na
t the Atlanta
Stadium.
1 am f o aJ'd
your lett r to th
in ord ~ that y ur fine u g ti
pro r c • eration.
Sine r 1y y
Iv
A
M yor
IAJr/br
CC: Mr. Jerry Sachs
l" ,
, Jr.
�July 18. 1966
Mr . Har old Butl r
1439 L wrencevill R d
Dec tur. Georgi
30030
Dear Mr • Batl r :
I ha e read you.r letter with great int r _ t and
think that
s
ggy Learmiu uggeaU has
considerabl m rit.
I am for
them tt
Br ·'tr
imm d..ia.te co
in ord _r ·t hat
ider ti
Sincei-ely your ,
Ivan Allen, Jr.
yor
lAJ~/br
Mr. Jerry Sachs
�June 29 , 1966
Mr . A. H. Thorpe
President Local 148
Atlanta Federation of Musicians
62 2 Loew's Theatre Building
Atlanta, Georgia 30303
Dear Mr. Thorpe :
Some time ago Mayor Ivan Allen, Jr . referred to me a fine letter you
had written him.
I would like you to know that the Braves would be honored to work with
your organization at any time, but we have established a firm charity
program which will involve the improvement of our neighborhood. We
believe this is our primary obligation and one that can benefit all
of Atlanta.
I certainly would appreciate the pleasure of meeting you personally
and perhaps you would find a time in your schedule which would permit
you to be my guest at a ball game .
WCB:ls
cc:
Mayor Ivan Allen, Jr. /
�June 21, 1966
Mr. William c. Bartholomay
The Atlanta Br ves
At lanta, Georgia
oeai:
• Bartholo ay :
orth Avenue Presbyteri· n Church is vitally interested
ha ve
in all activiti s of th Atlant c munity . Your Br v
given
tre ndous li.ft to our area .
or tbi reason w
ould
like to become better acquainted with you nd the Brav s , nd
give th people of Atlanta an opportunity to oet t he .
W thought that p rh p s during one ot your bom
t nd
e ight dcsignat our v n'ng ervice a "Atl nta Brav
I igbt"
nd hav
r c ption £or you and the te
a~ter rd. Thi
uld
give th b 11 ply r
n opportunity to worship tog th r with
the Atlant co uni~y nd tb n
et th
in~or lly l t r . We
not d you will be bo
July 17 nd 31. P rhap it could b
rr g d eitb r on of thee night.
Sincer ly,
ilson L . N ring
Minist r tot
Co
N/
unity
�J une 27 , 1966
Mr. Wil son L. Nearing
North Avenue Presbyt er ian Church
Corner Peachtree St . and Nor th Avenue
At l anta, Georgia 30308
Dear Mr . Nearing:
Thank you very much for your fine let t er of June 21, 1966.
I am honored to accept your cordial invitation on behalf of the Braves
and I would suggest that July 17 would probably be the most convenient
date from our standpoint. The team leaves on a road trip immediately
after the game of July 31, whereas we will still be home on J uly 17.
Mr . John McHale, president and general manager of the Braves, will also
be with me on July 17 and he will arran~e to bring additional members
of our front office as well as a representative group of players. I have
asked him to get in touch with you later on with the list of our total
delegation . Once again I want to express my thanks for your thoughtfulness.
Looking forward to meetinr. you soon.
am C. Bartholomay
rman of the Board
WCB:ls
cc:
Mr. John Mcllale
be:
Mayor Ivan Allen, Jr.
�June 30, 1966
M r. Warren Giles
P resident
National Baseball League
680 Fifth Avenue
New York, New York
Dear Warren :
I wish you could bav been here la t weekend
when the Brave dr w over 160, 000 in thr e
day •
It was great confirmation of your faith in
bringing th National League to Atlanta, for
which we hall always be most rateful.
Sincer ly~
Ivan Allen, Jr.
yor
IA.Jr:am
�i1

NOR H AVENUE PRESBYTERIAN CHURCH
CORNER PEACHTREE ST, AND NORTH AVENUE


,


ATLANTA. GEORGIA 30308
I
·lM
I N Is TE Rs
V ERNON S . BROYLES. JR ,
COOK W. FREEMAN
WILSON L. NEARING
/JOSEPH G. HOLT
I
June 21, 1966





I'
Mro William C 0 Ba tholomay
The Atlanta BraveJ
Atlanta, Georgia
I
.
Dear Mr. Bartholomay:
.
I
.
.
.
.
d
North Avenue P resbyterian Church is vitally intereste
in all activities 1of the Atlanta commun i tyo Your Braves have
given a tremendous lift t o our area., For this reason we would
like to become better acquainted with you and the Braves, and
g ive the people of Atlanta an o ppor tunity - to meet them.
We thought that perhaps during one of your home stands
we might designate our evening service as "Atlanta Braves Night"
and have a ~reception f o r you and the team afterwards 0
This would
give the ball players an op p ortunity to wor ship together with
the Atlanta community and t hen meet them inf orma lly later
We ·
noted you will be 'home July 17 and 310 Perh ap s it could be
ar r anged either one of these ni ghts
0
0
- Min i ster to
N/ men

----
-143.215.248.55
,-
�June Z7, 1966
Mr. H . Charles Ftedericks
P. 0 . B
1094
Rome , G orgia 30161
D
r Mr . Fredi ric
Thi will cknowledge receipt of yo r le:tte~ of
J'l.llle Z3rd reque ting further infOJ!'ma
reg rding
y ur risit t the At nta Staclimn.
,..__ i _ your letter to the ALW,;MG
the pedal request that they a.dvi e y
t
lUl<IL]~-....,· ...g facilities
il bl clos to th Stadium,
hicb. g t yo
uld use, etc.
provisi
S dium for pat%
y
l certainly hope you will be
e aoo •
Si
rely yow: ,
1
AU
M yor
Jr/ r
CC: Mr. Jerry Sachs
Sr.
�r'c
)~
~ ,/
7 Jc+/")) ~
SECOM
SYSTEMS
/
SOUTHEASTERN COM M UNICATIONS SYSTEMS , I NC . • 1 S 26 HOWELL MILL RD ., NW• ATLANTA , GEORGIA 30318 • ( 4 04) 351 - 6453
Jun e 1, 1966
The Honorabl e Ivan Allen , Jr .
Mayor, City of Atl anta
r'ity Hall
Atlant a , Georoi a
Dear Mayor Allen :
I have s pent the l ast two e veni nqs out at our Stadium watchi ng our Rrave s ,
'T'h e ni qhts were not exactl y the Braves ' ni ohts , nor the fans ~ Thev were ,
however, eveni ngs of exci t i no b aseball for basebal l fans .
Almost every o l d-line ma jor l eague c i ty has had to experi ence seasons of
u p s and downs , and y et t hey hav e manaoed t o sustai n t h eir support for
their t e ams ; sunnort i n the f or m of adulati ng pai d attPndance a t aames .
The resul t s are evi dent where a t eam has not b een supported ; the t eam
moves out of town , as was the case of Mil wau kee .
I was ext reme lv di s turbed to see s o many people l eavinq so ear l y dur i nq
the qame and the drop off i n attendance 'Tuesday ni ah t over Monday eveni na .
Mo st disturbi nq were comments such as , "'T'hev ought to go back t o Mil waukee,
if Milwaukee will t ake them ba ck ." I a l so hear commPnts t o the effect that
At l ant a i s a foot ball t own and will nP.ver suppor t a l osing baseball team .
We a r e a ma j or l eague c i t y at t hi s noin t on l y to thP. point that we now have
a maj or l eague t eam. We will be a ma j or l eaque baseball c itv in fact and
deed when the Braves a ~e aiven real support . Everybody l oves a winner , but
even wi nners have to lose s ome times , and at t imes even for l ong stretches .
Pro and con opi ni ons abou t Br agan and i ndividual pl ay ers are h ealthy and
are a oart of spectator sports , bu t f i ckl eness can on l y go s o far. The
verv worst thinq that 6oul d happen i s havi nq t he Braves win a penant i n
their first year here . All that can happen after that i s for the team to
stay s tatus quo or go down .
I think that news medi a have donP. a fai r ly good job of promoti no the Braves ,
but more is needed . The civi c leaders who hel ped brina thP Rraves to u s
have to maintain and radiate thei r enthusiasm. Unfortunatel y, Atlanta
does not h ave New York ' s sense of humor that has more than sustained the
Mets through several dark years.
D I STR IB U TOR OF@
IICIID-l -11111
�Mavbe we ouqht to start openi ng up our somewhat starched collars and
introduce more showmanship into activities at the Stadium. Atlanta is
a potpourri of people from all over the country. Why not have "New
Yorkers ' Niqht" when the Mets are here, and Phili=idelphia niaht when the
Phillies are here, etc. We don't have to ao to quite the extremes of
Bill Veeck, (or do we?) but more color would add to the f un . Anyway,
vou have to agr ee that baseball is a lways good, but we n eed the fans
out there durinq good times and not s o good times.
Let's make each and every Brave feel as biq in Atlanta, as biq as Atlanta
now feels that it is in the world of sports.
Cor dia lly,
SECOM SYSTEMS, I NC.
Ceff:::i7!f'
I
President
J BH/ ms
CC: Mr . J ohn Mc Hal e
President
Atl anta Braves Baseb a ll Cl ub
Atlanta Stadium
521 Capitol Av e ., s.w.
Atlanta, Geor gi a
�May 31, 1966
Mr. Bill M c Neely
Lake Toxaway,
North Carolina
Dear Bill:
Louise and I are delighted to know that you are
bringing a group down from the Rosemond High
School. We should like very much to have them
as our guests at the baseball game on Saturday
evening.
I am having the Braves Ticket Office mail 18
tickets direct to you. I hope they enjoy the game,
and I sure hope we win!
Sincerely,
Ivan Allen, Jr.
IAJr:am
�..J_
11
!
May 30, 1966
Mr . Opi Shelton
Executive Vice Preeid nt
tlant Chamb r of Commerce
Co
rce Building
Atlanta, Georgia
Der Opie:
Her i the bill for th
op ning d y promotion .
joint l"orw rd Atlant /Brav s
hav pr viously ubmitted to Curti Dri k 11 ll
bill s rel t d dir ctly to th
yor' Dinner. He t 11
th t,
de pit the cockt 11 p rty, the incom fro th dinner c
within pproxi t ly 215 of equ lling the cot of the dinn r.
Although our budg t antieip t d so
$2,500 n t inc
fro th
dinn r, I think the Mayor• cockt il party nd th
rk d
xcell nt ddition to th origin l dinn
d
th n
the diff r nc b t
ultra fir t cl
fir t clas.
Thi
i.nvoic, including
t f f and xtra s rvice,
OWlt
to it will h v to be dd d 0
dinn r books bal nee. Thu, th
bet
r nd the r
ta a furth x pie of th
fee fo.r xtx
I pr
th t
ak Curtis Dri lt 11'
ount to
divid d
11 " Stanton '
13,555.29.
-
rh
a.yo1:, i f
nd
is 13;770.29.
�Mr . Opie Shelton
Page Two
May 30, 1966
During al l the ten-year history of Bell & Stanton, I
doubt th t any client -- or combination of clients -- ever got
so much for so little . Some of the results were reflected in
our most recent report to the Forward Atlanta Committ e .
Clippings are still coming in. Some of the intangibl results
can never be measured : but these things we know,
l. One of the objectives of this joint promotion was
to fill tlanta Stadium on opening night and to have a respectable
crowd there on the second night . This objective was accomplished.
It alone more than pays for the Br ves • share .
2.
s cond obj ctiv
of equ 1 int rest to both
Atlanta and the Br ves -- w s th t Atl nta welcome the Br vs
with enthusi sm. The turn- w y crowd at th Mayor ' s Dinn r r the
tr m ndous ttend nc
t the
rade and th full stadium on
opening night ay more than w can ver say bout the succ s of
this one .
th
ad
3.
th t all
h d gon
th ace
wa
chi V
ves had
rv r,
Sation
• over
t levi ion ne
Sho,
ajor
M troton
n apaper in
All conv yd th
Le gue and love it.
mot im ortant obj ctiv of ll w s
aw r th t Atlant, with th Brav ,
ur th full xtent of
Suffie it to s Yr it
am . Atlant and the
lmost
full pg in
snide, but nev rth M-•~ 04 ~1
11th n tion 1
l cut-in in th Tody


cov x g by


rt
tori
in
jor
a
id
tl nt
h • gon
ig
say in clo ing th t
ub tanti l
rt of th
pro oti n ia u to th ov rwh lllling coo r tion
you. fr
cuzti Dri k 11. fr
n G rl d,
vea• offici 1
d fro th
th
blic R l tiona
�Mr. Opie Shelton
Page Three
May 30, 1966
All in a ll it was a great success.
have shared it with you.
We are proud to
Sincerely,
George Goodwin
cc:
Mayor Ivan Allen /
Mr. Alan Bell
Mr. William c. Bartholomay
Mr . Edward Stanton
Mr. J e r ld Sachs
�April 15, 1966
Memo to:
~ ay or Al l e? )
Ann Mo ses
Sus a n Lowanc e
Curt is Dr i s ke ll
From:
Peggy Ba ker
Subjec t :
Apr i l 12 Dinner
Th e following a na l ysis i s bas ed on i nformat i on fu r nished ,
Paid tickets, cash re c eipts, a ccts . rec.
fr om Curtis
Compl imentary ticket s, a ll expens e s ( some e s t imated )
f rom Sus a n
Ticket sales inf ormation should be practically final ,
un less problems rl evelop i n acct s . rec . Sinc e portion
of expenses are ba s ed on e stimates , t h ere may b e some
s l ight change in t hese, bu t the big amounts ( Mar riott )
are final, subject t o re c eipt of actua l bill ( there is
a $50 error here ).
After e ach of you has had an opportunity to study the
above , please dis c uss any variances wi t h me as quic kly
as possible .
Thanks
. NOTE TO
IAJr . ONLY:
The attached is budget sheet which was given to you
by Goodwin four weeks ago -- figufes at far right are
mine, updating, ba sed on i nfo f rom Susan. Deficit is
about $1,000 over this budget, wh ich is still very indefinite.
�gNALYSIS OF TICKET DISTRIBUTION, APRIL 11 DINNER
Co mp limentary t i ckets:
49
Braves, players and wives
Braves, front offic e and wives
Braves, owners and wives
Reynolds part y
Bartholomay party
Pirates owner s and wives
35
20
40
45
20
Aldermen and wives
Fult on County Leg . Del . and wive s
Dinner c ommi ttee and wives and husbands
County c omm . and wi ves
Congressmen, Senat ors and wives
Governor, Mayors of Louisville, Columbia
May or ' s Staff
Bell & Stant on
Special guests
Press
26
38
42
6
6
3
8
8
28
72
Georgia Mayor s, est .
Total
93
533
Total
1,045
Paid t i ckets @ $15.00 ea.:
Firms, 900, a pprox .
I nd . , ·1~5, approx .
Total cas h sales fro m above
Cash receipts on hand
Accts. Re c .
$15 ,675
$10 ,155
5,520
$15,675
Total tickets in c ircu lat ion
Total tickets used
Difference not used
1,578
1, 442
136
�ESTI MATE OF EXPENS ES , APRI L 1 1 DI NNER
Marri ot t:
$ 9, 733. 50
1 , 4 60 . 0 0
29 2 . 00
$1 1 , 485 . 50
$ 11 , 48 5.5 0
$ 1, 200 . 00
150 bott l es wine @ $8 . 00 e a .
10 . 00
1 b o ttle c h a mpa gne @ $ 10 . 00 ea .
18 0 .5 0
Grat ui t y , 15%
36 . 3 0
Sale s t ax, 3%
$ 1 , 42 6 . 80
$ 1 ,4 26 . 80
1 , 442 dinners @ $6 . 7 5 ea .
Gra tuity, 15%
Sa l es ta x , 3%
$ 12 ,91 2 .3 0
To t al f o od a n d wine s erv i c e
or a ppr oximate ly $8 . 92 per p lace
Bar for 30 mi n ute Rece p t ion
Gr a tuit y , 15%
Sa le s t a x , 3%
Barte nders
Valet park ing
Ch ec k r oom
Sp ot l ights a n d opera t ors
$ 1,148 . 00
173. 2 0
34 . 44
6 6 . 00
$ 1,421.64
$
$
100 . 00
150 . 00
50 . 00
300 . 0 0*
To t a l of al l Marr i o tt e x pe n ses
$ 1 ,421 . 6 4
$
300. 00
$14, 633 . 94 *


Th ere i s $50 d ifferenc e b e t we en th is and y our


f igures .
Ot her e xp e nses :
Mus i c, es t imated
18 5 . 00
$
Decora tions, estimated
25 . 00
Pr ogr a ms / Men us and t i ckets, estima t ed
75 8 . 00
Invitat i ons and postag e
475. 0 0
Flowers f or lapels
25 . 0 0
Te leg ra ms and t i c ket de l i v eries
by We st ern Union, estimated
450. 0 0
$ 1 ,918.00
$1,918 . 00
TOTAL OF ALL DINNER EXPENSES
$ 1 6 , 551 . 94*
�BRAVES OPENING G.Z\.ME CELEBRATION
Estimated Budget
I.
Personnel: extra staff, Bell & Stanton
Alan Bell & Extra staff
s. Lowance
extra secretary
2,000
1,200
700
1 1 000
1,500
375
300
overprinting window str.
less than Shepard Decorating Co.
300
2,875
3,500
12,.670
$16,60~
1,200
IV. Mayor_• s Dinner
at Marriott
s
Food & s rvice
invit tion , postage
program/menu ·
ent rt·inment
decor tion
ale t x on. each ticket
old
Georgi
1,500
700
poster
V.
2,500
none
ok
III. Decorations and Specialty Items
25 M metal 1 pel buttons
5 M table tents
$3,900
ok
ok
ok
II. Press
Entertainment
Pres kits (500@ $3)
$ 3,900
10,800
500
350
500
?e
rs
1,000
xxxxxxxx
2.000
500
r d.io/'l'V production m teri l
1,000
W.
Ot
none
r
Tody Show cut~in
J;' d
ES'l'IMA
none
$500
I> TOTAL BUD . 'l'
2 , 945 $26,002
�BRAVES OPENING GAME CELEBRATION
Estimated Income
From paying gu
yor • Dinn r
ts to
$ 15,,000
Prom Atl nta Chamber of Commerce
5;000
Prom
S,,000
tlant
Brav
Tot 1
$ 25,000
�April 15, 1966
Memo to:
From:
Peggy Baker
Subj,eet:
April 12 Dinner
The following analysis 1a ba ed on information furn1shed 1

id tickets., cash receipts ,. accts . rec .
from Curtis
Complimentary tiokets, , 11 expenses (eoma
from Susan
stimated)
Tickets 1 s information should be praotic lly final,
unless problems develop in ccts. rec. Since portion
of expens s are b sea on estimates_. t here may b some
slight eh nge in these, but th big mounto (M rr1ott)
ere fin 1., ~ubj ct to receipt or actual bill (ther is
50 error h r ) •
Aft r
oh of you has
bov, ple e 41sou
s pos 1ble.
d n op,po;rturtity to tudy th
ny v r1 nc s 1th me a quickly
Th nk
NOI'E TO IAJr. ONLY:
tt ched is budg t h t wh1oh w s gi n to you
w ks go -- tigutes t t ~ight . P
m1n ~ updating, b sed on 1nro trom Susan.
t1c1t 1sd t·init.
bout 1,000 ov r th1 buds t, which 1
till
ry in
The
by Oood 1n tour
�JtNALYSIS OF TICKET DISTRIBUTION, APRIL ll DINNER
Compliment ry tickets:
Braves, players and wives
Braves, front office end wives
Braves, owners and wives
Reynolds party
Bartholomay party
Pirates owners and wives
49
35
20
40
45
Aldermen and wives
Fulton County Leg. Del . and wives
Dinner committee nd wives and husbands
County comm. and ives
Congres men, Senators .and wives
Governor, Mayors of Louisville, Columbia
Mayor 's Staff
Bell & Stanton
Spe<;ial guests
26
382
Press
72
Georgia Mayors, est.
Paid ttck ts
@
Fil"ms, 9QQ,
Ind., .l ·~ ,
15.00 e
C ah
Acot
r
ce1pt
Tot l ticket
83
8
28
.pprox •
pprox.
on hand
• R C.
Tot 1 tioket
6
6
...
lea from .bove
h
4
Total
Total
Total o
20
in ciroul tion
u o
Diff r nc not u d
1,045
15,675
10,155
~·~20
$1-,75
�ESTIMATE OF EXPENSES, APRIL 11 DINNER
Marriott:
1,442 Q1nners@ $6.75 ea.
Gratuity, 15%
Sales tax., 35'
9,733.50
1,460 .00
~2 .00
150 bottles wine@ $8 . 00 ea.
1 bottle champagn
$10.00 ea.
@
1,200.00
Gratuity, 15~
Salee tax ,
10.00
180i50
~6-~0
3%
or approximately 8.92 per place
Ber for 30 minute Reception
Gratuity, 15%
Sales t ~, 3%
.. ....
$12,912.30
$ 1.,148.oo
l 3 .20
34.44
Bartenders
66,oo
$ i.,421.64
Valet p_ rk1ng
Check room
Spotlight
nd operator
$
11 M rriott


Th r 1a


figur
$ .1,426.80
$ 1,426.·
Total food and wine service
Tot l of'
11,485.50
$11 ., ~5 . 50
50 diff
50.00
xp nse ..
~
100.00
150.00

1
'



$ _300.00
14,633.9 *
noe b teen this -nd your
185.00
t d
25.00
t1ek t ·, est:tm ted
Invit tione an<1 po -t g
Flo er& tor l pl
T legr -m.· nd ti·o k t
l1verie
by Wet r.n Onion., sttm t d
TO'!' L O A.tl, DINNER
PENSiS
758.00
75.00
25.00
4~0.00


• • • •
$1,918.00
16,551.





-· ~
�4/13/
Ann:
I am h eading home, mainly be caus e I have no maid and
the kids will be home fro m s c hool soon -- bu t also beca use
I feel awful -- suffering f rom the "after s " probably .
It wil l be impossible to tel l exa c tly where we s tand until
the pie c es of the puzz le are c omp letely put together, in
about this order:
'
1.
Curtis is putt ing toge ther a detailed list of:
Tic iets pur chased by firm s
Tickets purchased by individual s
and che cking th is against:
Cash receipts on hand or deposited t o CofC a cct .
Ac c ounts re c eivable, either billed by him
or those clea ring through here - 3 distribuoors,
Dobb s House and che c k f or 54 c it y de pt . hea d tickets.
It wil l be late th is aft ernoon before he has this in
shape, partially due to CofC board me eting today . He
can bring it over late today or early Thursday morning ,
and he wil l also have the followi ng from Susan (Susan
wil l be out of town Thursday so c annot get wi th us to
c hec k the final fi gu re s until Friday morning. )
Susan is giving to Curtis:
Ti ckets given comp limentary from original list
of political people, digni taries, mayors, etc.
Ti ckets given to Braves peop l e on original basis
Ticket s given t o Reynolds and Bartholomay late
Monday for other Braves people and friends
She will also give him:
Es timates on c osts of printing tickets, programs
Cost of band
Cost of actual meals served incl. wine
Cost of free bar
She said the wine was part of mea l and was on original
recommendation. Flowers were provided by Marriott.
Strictly off the record, and I shouldn 't even say it, but
it looks like we sold around 1,000 tickets and gave away 500.
On that basis, there is certain to be a deficit, perhaps
as much as $2,000 -- but we won't know until the following
information is complete.
I will be out of pocket m os t of tomorrow, but will be here F riday to
conclude the above, hopefully.
PB
�pril 15, 1966
to:
17or All
Ann o e
Su a 1D
curt1
e
Dr1slcell
PiggyBkF
l
ubJect:
pz-1112 Dinn P
Ttr followt
ts,
C
l
t1e ts.
Su n
,et · .
c,
11 e.xi:teruleo (
t
st
y
ui
1
)
�UTION,
tYSIS OP TICKET DIST
Compl1
t
.nt
PRIL ll I>
t :
9
15
1V.
0
i.o
5
·1
20
26
i:
6
6
lu bi
8
28

72
~,
t.
Tot
l
.:
t
"



1,0
~
15~675
�1,
2 dinner
antuit, 15~
S le
x~
6. 75
.
11, 85,.50
.80
r
riott
o ditt
'1'
.l.L
oe
• • • • • •

nc , b t



• •
n t 1•
. . . . . ,.
�ASS I GNl'l.tENTS
/
1.
Press kit - B
2.
Press invitations - B
3.
Press tours - Spo rt s Committee, . Geo rg ia Press Association
4.
Press party - At l a n ta Braves
5.
Today Show - _WSB-TV (May or to Le onard Reinch)
6.
Press wire service sto r i es - B
7.
Regional press of f ices (Time, News week, etc.) - B
8.
Industrial editors - B & S, C of C
9.
Negro market - Spo rts Cammi ttee (with help from B
S, Atlanta Brave s
&
S, Atl anta Braves
&
S
&
S
&
S)
10.
College edito r s - B
11.
Traffic handling - Atlanta Transit Sys tem
12.
Convention and Tr ade Shows - C of C
13~
Half holiday - Mayor (with help from B
14 .
State Chamber - C of C (Atlant a )
15.
Celebrities - B
16.
Political inv itations - Mayor, Governor (with help from C of C)
.17.
Baseball invitations - Atlanta Braves
18.
Business invi tations - C of
19 .
TV personalit i e s - TV stations (urged by Mayo r )
20 .
Pittsburgh delegation - Sports Committe, Mayo r
XERO
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&

·--
&
&
S, C of C
S)
&
S, Atlanta Braves, Forio
c
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�Assignments
Page Two
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21.
Mayor's dinner - C of C
22.
Easter Parade - B
23.
Professional clubs - B
24.
Brave s sponsors - Atlanta Braves (with help from B & S)
2 5.
Parade -
26.
Radio and TV support - Sports Committee (with help from Mayor)
27.
Georgia Press Association - B
28.
Advertising - Tucker Wayne and Sports Committee
29.
Reverse to New York - C of C, Mayor
30.
Season tickets - Mayor, B
31.
Atmosphere - Sports Committee
32.
School participation - Mayor, Sid Scarbo r o
33.
Budget - B
34.
Supporting advertising - Tucker Wayne
35 .
Braves Days Sales - Sports Committee
36.
Radio and TV promo spots - Tucker Wayne
37.
Hotels, motels, restau rant support - Sports Committee
38.
P rivate clubs - Sports Committee (perhaps mayor)
39.
Ticket sal es - Atlanta Brave s
&
S
&
S, C of C
(parade· commit tee headed by Frank F 1 ing)
&
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&
&
S, Atlanta Braves
S, Atlanta Braves
S, C o f C, Atlanta Braves, Mayor
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_,_
�.ASSIGNMENTS
MAYOR ALLEN
~
"Todayll Show - WSB-TV (M yor to Leonard Reinch)
~ alf holi day - with halp from Bell
&
Stanton
/- e):{"i? II/
rl....A'olitical invitations - with Governor and h lp
~. -
from C of C
~ P i t t burgh d legation - with Sport~ Committee
R dio
-/)c;Jn e.. ~
d W
upport - will help Sports Committee
Revere to N
York -
s a on tick t
- with
~ u d g e t - with
&
,
~-ate olube---i,,;..ea•
ith C of C
&
S, Atlant
C of C; At lant
Br vs
Br
V
C t!V\ f,
�f
!.-
.
. ' ·,•


1:,.


ATLANTA BRAVES OPENING
ATLANTA STADIUM
April 12, 1966
An Operations Manual
on the Job to be Done
Prepared for The Atlanta Chamber
of Commerce and The Atlanta
Braves by Bell & Stanton, Inc.
February 20, 1966
--
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,•
CONTENTS
OBJECT IVES ••••••••....•••••••.•••••••••• .•••••••••• 1
INTRODUCTION .••••...••.••.•••.•.•..••••••••••••••• 2
SUMMARY OF RECOMMENDATIONS •••••••••••••••••••••••• 4
DETAILED PLANS ••••.•.••.•.•••••••.•.•••.•••••••••. 9
_SEASON TICKET SALES ..•.•.•••.•••..•••.••••••••••• 10
ADVERTISING SUPPORT .•••.•••••.••••.••••.••••••••• 13
DOWNTOWN OFFICES, HOTEL S, RESTAURANTS,
POLICE .••• 16
NATIONAL PRESS PREVIEW ..••••••••••••••••.•••••••• 1 7
PERSON-TO-PERSON VISITS •••••••••••••••••••••••• : .19
POLITICAL GUESTS .•••..••..••..•••.••.•••••••••••• 21
CELEBRITIES AND BASEBALL LEADERS .•••••••••••••••• 22
GAIN SUPPORT OF PRIVATE CLUBS •..•.•.••..••••••••• 23
THE MAYOR 'S DINNER .• • .••••••••••••.•••••••••••••• 24
THE OPENING DAY PARADE •••
~
•••••.•••• • •••••••••••• 2 6
NATIONAL AND LOCAL TELEVISION AND RADI0 •••••••••• 28
THE "AWAY" GAMES WITH METS AND CARDINALS ••••••••• 30
APPENDICES • •.. • •...•.•. • •.•••••• • ••••.•••••••••• •• I


# # # #


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' •.
Atlanta Braves Opening
OM-1
OBJECTIVES
1. To fill Atlanta Stadium opening night, April 12.
2. To sell a maximum number of season tickets.
3. To obtain maximum interest in the Atlanta Braves -locally, statewide, regionally through the entire
market area, and nationally, It is this year's biggest
baseball story.
4. Gaining momentum from all that is done, this operation
is a prime generator of max imum favorable attention
for Atlanta.
Our major objective, then, is to pivot
this exciting baseball team and its home city on a
360 degree swing of visibility surpassing any attention
a ny city has received in the past .
---...
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Atlanta Braves Opening
OM-2
INTRODUCTION
Atlanta and the Braves are linked together~ what
helps one on opening day supports the other.
We have a
brief period of time in which to build a strong local
sense of this joint destiny.
We have a brief period of
time to help the entire Atlanta metropolitan area
re-capture and put on a continuing basis, the sense of
active pride in the Braves they had when the team signed
to come here, and which was so manifest as the Stadium
itself was completed and opened.
All of that was preparation.
It was passive,
as far as the entire populace .was concerned.
them to beam with pride, and they did.
move into effective action:
We asked
Now we ask them to
to talk up the Braves, to
support the Braves, to realize in so doing that all of
this effort demonstrates to the nation at large that
Atlanta is the city of spirit and "can-do" in th~ entire
United States .
, (mo r e)
-
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As in every good thing that has transformed
this town, the lead has to come from the business
community.
The business community is in City Hall.
It
is in office with the largest plurality ever given a
Mayor of a major city.
Now that Mayor needs votes again
-- in the form of an all-out effort in behalf of Atlanta's
reputation when the eyes of the nation are on this city
opening night, April 12.
Essentially, that is what the plan of action
on the following pages is all about.
Bell & Stanton, Inc.
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SUMMARY OF RECOMMENDATIONS
To put across the biggest opening day baseball
ever has seen, we can think no little thoughts.
However,
big thoughts are a futile exercise in mental gymnastics
unless supported with practical follow-through . .. We need
the help of all concerned to make certain we have both,
for only the thorough execution of this big job in the
end will win the day for Atlanta and for the Braves.
1.
It is urgent that we get Atlanta into action
on season ticket sales.
This will take personal contact
from the highest levels of the Atlanta business community,
directed toward the highest levels of the Atlanta business
community, plus efforts at that same level aimed at
business leaders in other market cities.
2.
We need to start the ball rolling so that
every ad carried in the early part of Opening Week refers
to the Braves; every downtown office building takes on
the challenge of creating banners; every local theatre
enters the act; every school and college hereabouts
becomes involved., as does every tax idriv er, every bus
d r i v e r, every membe r o f t he polic e f orc e .
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(Summary of Recommendations
continued)
In addition to the regularly assigned sports
writers covering the ~
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Bell
&
Stanton will invite travel
and general feature writers to Atlanta at that time.
Plans call for them to see a game, be given personalized
tours of the city, and be guests at a superb dinner hosted
by Atlanta Newspapers, Incorporated and Jack Tarver.
We have already begun working with the national
magazines; Look Magazine will be here on assignment right
after Washington's Birthday as a first step.
We need to
get national television, including network news shows. The
"Today" Show should broadcast from Atlanta opening day, on
the day after, or both.
We need more press association
series on Atlanta and its team; the hassle with Milwaukee
has made this the biggest sports yarn in years.
4.
We need to have the cream of Atlanta's business
community take on the task of personally inviting the very
top leaders of the nation to be their house guests over Opening Day .
Every branch of a national firm should have its
national president here.
game .
This is far more than a baseball
It is Atlanta's day in the court of public opinion
when everything that makes this town great is on display.


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(Summary of Recommendations
continued)
5.
We need help in pulling our loftiest
national political l e aders here, and that need goes
right to the top.
We need all southern governors and .
many mayors here.
6.
We need to get glittering celebrities
here, and we shall call on BiJl Bartholomay personally
to guide and help us on that.
We will call on Georgia
advertisers who use p ersonalities in their campaigns to
have those celebrities here.
And of course baseball's
offi cialdom is a vit a l part of the program.
7.
We need to mount
a
Mayor's Dinner on the
eve of the Big Game which will show the greatest outpouring of Atlant a ·• s e lite-- and the nation's well-known
figures--that Atlanta has seen since the 1939 premiere
of "Gone With The Wind " .
. 8.
We need a p arade Open i ng Da y aft ernoon
which will be unfor g e ttable in Atlanta's annals .
We
see this as f eaturin g e v e r y high school a nd c olleg~
band in the area, e ach band sponsored by an Atlantaarea business firm; Braves and P i rates s t ars; the Mayor;
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The Governor; celebrities.
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(Summary of Recommendations
continued)
The bands later go to the game with tickets paid for
by their sponsors.
Who ever heard of such generosity
and spirit on the part of business leaders?
It takes
Atlanta to put this over.
9.
We need to coordinate with Pittsburgh
leaders to get a representative Pittsburgh group here.
We need to get plans started as well for the Atlanta
leadership to be in New York Friday, April .15, when the
Braves open the Mets' home season, and in St. Louis,
Thursday, May 12, when the Braves open the new St. Louis
stadium.
This is the essence of the bold but simple
program which we ask Atlanta to support.
As we write
today, we cannot estimate costs precisely.
If all who
come to the Mayor's Dinner pay substantially more than
the $7.50 cost per head of the affair, we can obtain
part of the needed funds at that time.
Atlanta will spend
what is needed, regardless of where the funds come from,
we are confident of that.
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(Summary of Recommendations
continued)
At Bell
&
Stanton we will not spend any significant
amount without prior clearance from the Chamber.
thing must be clear:
One
this over all is Atlanta's challenge,
for in saluting the entry of the Braves, Atlanta salutes
itself and she shows the nation once and for all, the kind
of fibre that makes up this remarkable community.

















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DETAILED PLANS
In the s e ction that f ollows; we list specific
plans, with complete assignments.
The Bell & Stanton
public relations orga nization is c h arged with working
closely with the Chambe r, wi t h t he Braves, and with all
other involved groups and individuals.
We must see to
the action of each committee.
Overall supervision will be the responsibility
of the firm's presiden t, Alan Bel l , from New York, and
of Seni or Vice-President George Goodwin from the Atlanta
office.
The specific Be ll
&
Sta nton executive under them
will be David Pearson of Atlanta.
Already the Ch amber has o f fered t o l end the
firm extra manpower as evidence of strong support.
Extra
people as needed will be employed o n a temporary basis
if t h e pac e builds up t oo s wiftl y.
In any event ,
addi tional staff from the New York Bell & Stanton o ff ice,
headed by Exec u t ive Vice-President Edward S t a nton a nd by
the New York acc o u nt e x e c uti ve for "Forward Atlanta, "
Margaret Larson, will be c lo s e ly involved at all times.
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SEASON TICKET SALES
The Assistant General Manager of the Braves,
Jim Fanning, has led a task force which already has sold
some 3,000 season tickets during the course of an intense
area campaign over months.
It is only now, after Fulton
Superior Court Judge McKenzie has spoken, that it is
possible for anyone to be able to go all-out on this.
Season tickets should be sold to every business organization
in this area, for use of its employees and customers.
This sales need comes at a time when the Braves organization
must turn its attention more and more to spring training.
The community can -- and we $Uggest, must -- help put
across this sales effort.
1.
We suggest that Mayor Allen assemble in his
office a group of leading businessmen ·to take over on this
project as they would on any eme rgency, for we approach
crisis when we have s old so few se ason tickets this close
to Opening Day of our first Big League season.
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(Season Ticket Sales
continued)
2.
3.
Let the group that meets with the Mayor include:
A.
The five major bank presidents
B.
The president of the Sales
Executives Association
C.
'!'he Chamber prcsidcn-:t-
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ThQ Chamber exectttiue-vi ce- presi den:!:_
&
Marketing
If the Mayor agrees, the banks should be
asked to use their contact officers, both from the main
office and from branches.
These officers should contact
all corporate customers, urging those customers to buy
season tickets to be used by their executives, by their
employees, and by their customers.
The contact officers should take specific
ticket orders -- with no money _changing hands.
A s e nior
officer in each bank should receive these orders and
should relay them to Mr. Fanning of the Braves, who will
fill the orders a nd b ill the pur chase r direct.
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(Season Ticket Sales
continued)
(NOTE:
Bell & Stanton will provide all banks with lists
broken down by categories of the firms and individuals
who already have purchased season tickets.)
Mr. Fanning, for his part, will supply daily
lists of new purchasers to all bank supervisory officers
involved.
Mr. Fanning will supply all contact officers
with adequate supplies of season ticket brochures and
ticket order blanks.
He also will see that ticket sales
personnel is available at the Stadium to serve purchasers
who want to select seats in person.
As a final poI t:
e should be constant
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ADVERTISING SUPPORT
Tucker Wayne
&
Co.,
as advertising agency for
"Forward Atlanta" and for the Braves, is requested to
assemble at the earliest moment a gathering of all
agencies, all advertising managers, all sales managers
of newspapers, radio and TV, all retail sales promotion
directors, newspaper representatives and the Georgia
Association of Broadcasters to consider the following
points:
A.
Insofar as is feasible,
every advertising
message placed locally beginning with Easter Sunday, and
continuing through Opening Day (the following Tuesday)
should salute the Braves, or otherwise speak of them.
B.
We would hope all concerned would explore
the possibility of a special section to be run in both
newspapers on opening day.
be pulled out and saved.
This would be something to
It would be filled with news
and advertising material suitable for such a special
section, commemorating the day Atlanta Goes Big League.
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(Advertising Support
continued)
c.
Every store in and around should have special
windows and in-store displays to salute the opening of the
first season.
Tucker Wayne is requested to assign one staff
member to stay with this, working separately with the sales
promotion department of each major store, and working with
managers of others.
The Braves will make some display
material available, but basically all of this should be put
together as the contribution of the stores involved.
1.
As a subpoint, stores are urged to
consider tying their sales which start on Monday after Easter
to the debu t o f the team.
Why not call the events:
"Braves
Day Sales?"
D.
We ask that Tucker Wa yne work with the Georgia
.>'
Association of Broadcasters to prepare a special one-minute
promotional film for the Opening Day, and these would be
made available at no cost to all TV stations in the entire
market area, as well as to as many motion picture theatres
as seems feasible (all those in greater Atlanta at least).
We would hope these would be run as public service gestures .
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(Advertising Support
continued)
E.
We specially ask that the adve~tising
agencies of the four sponsors of the Braves -- CocaCola, Pure Oil, P. Lorillard, and Falstaff -- work
closely with the coordinating committee.
Their active
help in mounting promotional spot campaigns, advance
advertising, and banners, cards, and giveaways would
be of great worth to all concerned.


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DOWNTOWN OFFICES, HOTELS, RESTAURANTS, POLICE
We ask the Chamber of Commerce to assign a staff
executive to work closely with all employers of office staffs
in the downtown to arrange for display material in the f orm
of banners or window painting. to evidence enthusiasm f or the
start of baseball .
This would be appropriate activity for members of
the Junior Chamber to take on, under direction of the "Forward
Atlanta" group at the Chamber.
Further , t he Chamber s h ould contact the Rest aurant
Association,the Mot el Association and individual major hotels
to arrange for lob b y di s pl a ys, spe ci a l menus keyed to Ope n i ng
Day, s p e ci a l r oom not ices t o be in eve ry guest room eac h d ay
of the Opening We ek.
No group is mor e imp o rtant to Big League b a s eb a ll
o n a c o ntinuing b as i s than the Police De partment .
We s u ggest
an immediat e meet ing he ld with Che i f Jenkins by t h e executive
vice-pr e side nt o f t he Chambe r, and by r e presentative s o f Be ll
&
St a n t on, to discu ss a ll mat ters pl a nne d, a nd to solicit
coop eration .




##






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NATIONAL PRESS PREVIEW
Two weekends before Easter is, under the
circumstances, an appropriate time for having the nation's
top travel ar.d general writers come to Atlanta, with their
wives, as guests of the city.
It would be inappropriate to
ask them to be away from their homes on Easter weekend, and
the
J1'/i;;; date,
while not ideal, would permit their schedule
in Atlanta to include attending the exhibition game Sunday,
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This tour would be low in key, and would give us
an opportunity to show Atlanta during the dogwood time, and
at the same time let the visitors soak up the baseball flavor.
They would be supplied with press kits
material on all the
lures of Atlanta, latest material on the Braves and on the
stadium -- would be taken to our major attractions here .
they would not be rushed.
But
They should have time for golf,
Stone Mountain, the Cyclorama or for a trip to Lake Lanier's
Yacht Club for houseboating and for Saturday lunch .
We suggest they have a Spring Weekend in Atlanta
beginning with Friday evening departure from New Yor k,
return ing to New York Sunday evenin g , following the ball
game .
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(National Press Preview
continued)
We would show these people Atlanta and the
surrounding areas on Saturday, with the high point being
a fine dinner at which the Cox newspapers would be the
host.
Talks would be given by Mayor Allen and by Ralph
McGill, who of course is known and respected by all the
journalists attending.
The quality of Atlanta that will
appeal to the visitors will include their exposure to
Atlanta's springtime loveliness, and the Sunday highlight
of the stadium and the ball game.
We will have perhaps 80 people in all, 40 writers
and 40 wives .
We will need hotel rooms; we suggest they all
be at one hotel such as the Marriott.
We propose that we be given permission to establish
a committee to e xplore this proposal thoroughly.
On this
committ ee should be offi c ial s fr om De lta, f r om the Mar r i ott,
from the Chamber, from Cox newspapers, from the Braves and
of cours e Be ll
&
Stanton .
This is d e signed t o h a ve maj o r trav e l sto ries break
in key n ewspapers around ope n i ng week of the s e ason, at a t ime
when, h opefully , s o much els e wil l be appearing o n t h e new
b as eb a ll t e am a nd i t s city. This adva nce expo s ur e is need e d to
g a i n t h e f u l l p r ess cov e r ag e .
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PERSON-TO-PERSON VISITS
We ask the president of the Chamber and the
head of "Forward Atlanta" to take on the task of
coordinating with the business and cultural elite of
Atlanta an unprecede n t ed "Red carpet" invitation to their
peers nationally, to come to Atlanta for the Opening Day
festivities.
These would be friends inviting friends,
and the guests for the most part would be houseguests.
Essentially, we seek to have a significant
number of the nation's decision makers in Atlanta, not
just for the ball game, but primarily to sample Atlanta's
atmosphere in springtime and its spirit in general.
To do this properly , we need help from Lockheed
to fly in certain of the guests.
Others of course will
have their own corporate aircraft or will fly commercially.
But the availability o f J etStar help from Lockheed would
be of the greatest help, and would be of worth to Lockheed
as well in its role as the greatest single industry in
Georgia .
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(Person-To-Person Visits
continued)
The guests would come on Monday after Easter, in
time for the Mayor's Dinner.
If they cannot come until
Tuesday, they will see the downtown parade, see the ball
game, see the first class facilities in the Stadium and
catch the way Atlanta is on the move.
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POLITICAL GUESTS
With the active help of Mayor Allen and the
Governor, it is hoped that political guests of the first
rank will converge on Atlanta, both for the Mayor's
Dinner on Monday, and for the game and all that goes with
it on Tuesday.
How appropriate it would be if it is the
President who throws out the first ball.
We know thought
is being given to all of this.
On other lev e l s , thi s occ a sion is an opport uni t y
for all the Governors of the South, and the . mayors of the
largest citi es o f the South, to c ome to Atlanta o f ficially .
Bell & S tanton sug g e sts it work with the Ma yor,
and with the Gove rnor , on all aspects of this obj e ctive .
It f i ts Atl a nta ' s role o f lea dership f or the entire South ,
howe ver; f or h e r to t hink in just such t e rms as she puts
t o gether t he o f f icial i nvitation l i st.
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CELEBRITIES AND BASEBALL LEADERS
Top Hollywood and public personalities who also
are baseball fans would add much to the excitement and
Mr. Bartholomay will be very
impact of Opening Day.
helpful in this area.
He already has offered to help.
We'll call on him for an all-out effort to entice to
Atlanta the Danny Kayes, the Natalie Woods, and other
stars who are red-hot fans.
The Commissioner of baseball, the presidents of
both leagues, all team owners, and other such luminaries
comprise an obvious invitation list which will be worked
out with the Braves, both for the Mayor's Dinner and for
Opening Day.
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GAIN SUPPORT OF PRIVATE CLUBS
We suggest Mayor Allen appoint private club
co-chairmen, one white and the other Negro, to gain the
support of all the social organizations serving Atlanta.
The men chosen for these roles should be impressed with
the need to get on with the task of rallying every social
club in Atlanta behind the Opening Day program.
This would include more than decorating the
clubs, although that and canvassing the membership in
behalf of the events is important.
We believe a need exists for an early buffet
the night of the game and that arrangements should be
made for buses to take members to the stadium.

















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THE MAYOR'S DINNER
We see the Monday n_ight, black-tie dinner for
1,200 at the Marriott as representing Atlanta's official
statement in behalf of the Braves.
finest of affairs.
long,
.~a
It should be the very
The list of speakers should be not too
we &iggest >i t m:igt!I 3,e 11n approprj ate place for
t 175tr:We r-t-s--wd t er s of W; a, ii a Lv:.::,mark the i r deb l!ti:: as
eFJ-t--ert ainerc,
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t he tradition
othm- citjes.
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annual baseball.._
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It may be that one of the celebrities under
discussion could entertain at the dinner.
In every way, it should be an affair at which
the most polished guest would feel comfortable.
Although the dinner, as we see it, should be at
the Marriott, that is only because it has the largest room
for the purpose.
We would hope all hotels in Atlanta, in
their realization of how much the presence of baseball will
mean to them, would cooperate in all aspects of the event,
and have the menus so publicly state.
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(Mayor's Dinner continued)
Therefore, we suggest the Mayor appoint a
Dinner Committee which would cut across the hotel community
of Atlanta, and which also would include representatives of
the Braves, of the Chamber, both sports editors, and the
general managers of all radio and TV stations.
We suggest the possibility of charging $15 per
ticket, rather than the actual cost of $7.50, in order to
obtain promotional funds to go toward meeting the City's
and Chamber's special April expenses.

















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THE OPENING DAY PARADE
Think of a parade, ·wending its way down
Peachtree Street from the area of the Capital City Club
to Five Points and ending at Hunter Street; a parade
bursting with the music of every high school and college
band in the Atlanta area -- plus every ball player on the
Braves roster, all the Pirates, Mayor Allen, Bobby Bragan,
and celebrities.
We think such a parade would be fresh, would
symbolize better than anything else the way young Atlanta
is taking Big League baseball to heart, and would make great
pictures for the national press.
We suggest this be held in the afternoon of the
Opening Day game.
We see it as being held from 4 to 6 P.M.,
presenting of course problems of traffic, but with the parade
carefully confined to the h e art of the city, thus out of the
way of home- bound vehicles to a gr eat e x tent .
All of downtown would be decorated -- if the
v a rious committees h a ve done their jobs .
I t would be Atl anta ' s
gre a t tic k e r - tap e parade , fi l led with y ou th and mu s ic and h e roes .
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(Opening Day Parade
continued)
We suggest that each marching band be the
respopsibility of an Atl anta business organization which
can make as much of the relationship as it wishes.
The
possibilities for generating good will are considerable.
At the least, all members of the marching bands should be
given free tickets to the opening game, courtesy of their
sponsoring business firm.
tickets.
In some schools this means 100
The students would sit in special sections, still
.\
in their marching uniforms.
They would check their instru-
ments at the end of the parade of course, then would have
two hours to eat and get to the stadium.
We suggest Mayor Allen appoint a parade committee,
to consist of the people who know most in Atlanta about
parades.
That includes WSB staff, department stores, and of
r
course representatives of the Braves.
It would seem to us
that Arthur Montgomery, as chairman of the Stadium Authority,
might assume responsibility for lining up the sponsoring
business organizations.
He could be helped in this by Chamber
staff, and by committee members from the Board of Education
and other school groups including the colleges.

















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Atlanta Braves Opening
. OM-28
NATIONAL AND LOCAL TELEVISION AND RADIO
We ask that Mayor Allen appoint a broadcasting
committee to meet as soon as possible, to lay plans and
thereafter to work with Bell & Stanton on all aspects of
network TV and radio coverage of the festivities
surrounding opening day.
The objective would be to use
the event itself as the possible news peg which could
lead to significant national TV and radio attention to the
city of Atlanta.
We would like to call on the active help of all
local broadcasters to get this exposure.
Further, we would like the help of WSB in
particular in seeing about getting the "Today" show either
to originate the morning after the game from Atlanta, or
to have a part of the show with an Atlanta dateline.
If
it is necessary to pay for this, we should find out the
costs involved, and then see about obtaining the funds.
(more )
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Atlanta Braves Opening
OM-29
(National and Local Television
and Radio continued)
·
Generally, the networks would cover the event
as news, but we should stay flexible in order to help in
every way possible.
What kind of town is this Atlanta
where Big League baseball is making its debut?
That is
the story underlying the big event itself, and we feel
I
this will have interest to broadcasters.
On local TV and radio exposure, we ask that the
committee work with all stations, definitely including
those serving all ethnic audiences, to arrange for spring
training interviews with play ers, and then for interviews
as the season is about to open.
Much of this will flow
spontaneously from the Braves own public relations effort
but the special broadcast committee should try to be
helpful.
___,
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�/•
Atlanta Braves Op ening
OM-30
THE "AWAY" GA.MES WITH METS AND CARDINALS
The Atlanta Braves will open the season for the
Mets April 15 and the new St. Louis Stadium for the
cardinals May 12.
We shall work with the Mayor, with the
Chamber, and with the Braves, on coordinating all aspects
of this.
Several officials should go to each opening.
How helpful it would be if Lockheed could supply a JetStar
which would be the official plane flying to both cities.
We shall stay in touch with the Mayor, the
Chamber, and the Braves on this, and will approach Lockheed
if given permission.
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�May 27, 1966
Mr . Herb Lyon
The Chicago Tribune
435 N. Michigan
Chicago, Illinois
Dear Mr. Lyon:
I have sen your column of May 8, 1966, in which you noted, "The Atlanta Br vs•
OWI1ers have this new heep•big headache: Powerful Crackertown biz, civic,
and political leaders are suddenly pressuring 'em to quit selling choice
box seats to Negro fans. The Braves Big Chief are totally ignoring this
nonsensical pitch. "
Herb, I do not know here you got your information but, it is conq,l t ly
falacious . I spoke to John McBale about this, before attenq,tio.g an answer,
nd he tells
that th re is absolutely not one shred of truth in this
statement.
I think that Atl nta has taken a bum-rap. For a guy who ha sp nt just about
all of hi srowing ye rs in the north, I find Atlanta to be a progr ssiv,
if not mor o, in the ar of r cial integration, than in 1110st north m
cities in which 1 ~~ve lived; including Chicago.
I~ ally think you've thr
the city a curv ball.
Siru:er ly.
Jer ld s. Sach
Publ:lc R l at i oa.s Director
JSS;~
�mbt Atlanta :nournnl
BOX
ATLANTA,
4689
GEORGIA
30302
May 24, 1966
FURMAN BISHER
SPORTS EDITOR
Dear Ivan:
Hera are two ieproductions
of that
Herb Lyon c olumn I called about. John McHale has
been aproached on the same subject and he says
~
there has never been any formalA informal ~
effort of any nature to res t rict box s e at sales
to any kind of grpup, white, dark or green.
�---- --
- -·- - court v,;oul<l hav; ~j~-risdi~ti~~ h_is norma l ration before a t
over Casa Nostra because 1t fight.
has · families in many states.
Busy Schedule
Though the Braves' partners in Clay's ma nager, Angelo D.
other cities are discreet about dee, explained: "This fight v
wha t they say, the move to At· be his third title contest in 1
lanta, the moderate business months."
t he Braves a re doing there and Muha mmed Ali _ as Clay
the legal trouble the carpet· named on the fi ght posters
baggers have made for them told newsmen he expects to t
do no t encha nt the boys.
Ife nd his ,:1:e twice more · ti


yea r. He s;ii c; . ~ next op~
Atlanta T hmkmg nent cou .c be Ka ri Mildenbt
ger of Wesr Ge rma ny.
. ,,,.,,..._,.,...,.....,..._, - ......
TESSE OUTLAR, 111 t he Atla nta "I thi nk 1 ,., 'e six yea
,,..
.,.
J Const1tut1~n - Regar~less of a head of me to ho)d the tit
· ,
the outcome 111 W1scons111_sta te and you can a lway,, find ch;
courts, the Braves a re go111g to lenoers" Clay said
·
0
'
·
abide by the ruling of the Gear'·· ' \, ,


gia courts. They' re staying in


Plans Short Spl!cch
·
' · Atla nta, whe re they have a con- Clay also called a press co
·,
~.t , tract for 25 yea rs. As men- ference for Thursday. He sa.
\'1<
,,f tioned he~e m~ltip!e times, if1- - - - - - - - - - - · .,,i
. t baseba ll 1s v1olatmg federal
.
t\.'?•~_,._..., ·--.. -,1~ ) law, baseball should be forced


/ f' i.f;° ;, '.
:<,•;.;-'· '~:i, ~,, to comply w!th the law. The


TI


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,L; fac t tha t Milwa ukee has or
IUI.
JJ.
, % ~· "
'
· • · doesn't have a baseball team
,.
has no bearin g on the law. _Of- Indianapolis, Ind._ /P _ B~
17.·}. ,.U,'
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fermg to dr?p the case agamst Bill Cheesbourg of Tucsor
·\/- ·
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the Braves, 111 exchange for a n.
.
.
I .
/ ">·.. .,. ··;ff:,;.·
other franchise, must rank as An z., mam test dnver of ur.
t
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~·on~ of the most bizarre legal conventional ca rs at t he Indi
t
\ 1, • :~'\. · /:·


ulmgs of all . time. The Braves ana polis speedway this year·


,,·,,·.,,
by t he
.
F or d s w h'1c1
-~,'.%•.·.'.,
fmtend
d I to
I abide
d G
· law- t h'111 k s rea r eng111e
e era a w an
eorg1a 1aw.
&~·:'
not Wisconsin's interpreta tion have dom111ated the track th(
......... ....,.v. ,•.:.~
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las t two yea rs can be beaten
-UPI Teleohato-...,i.,:;~r......
we can get the turbim
If Ralph Neely w_ants to pl
,
ea ac e
qua lified," he sa id Wednesday :
pro fo o tba ll, he mus~ . do ._ i HERB LY01:'1, in Chicaf,o Trib- " we'll win the c.ce."
w ith the Houston OIiers of /
une gossip column Tower He meant the 500 mi ler May
the American F o .o t b a 11 Ticker" - The Atlanta Braves
league, the United $tatk·s cir- owners have t his new, heap big O.
.
cuit court of appeal~ ruled headache: Powerful C r a c ker- Cheesbourg has uee,i workmg
Wednesday. Neely. s I n e d town biz, civic a nd political with t wo cars, one owned by
with the Oilers in ·1964, but leaders a re suddenly pressur- orm Dernier of Niaga ra Falls,
subsequently si g n'-!;! d ·,,.iJ.nd ing 'em to quit selling choice ,i . Y ., with a 1,400 horsepower ,
Journal Wire Serv ices
played last year fo r ~e D~l- box seats to Negro fa ns. The General Elect ·ic t urbo shaft en-1
Detroit, Mich.·- Doctors at las Cowboys of. the Na tional _ Braves' big chiefs are totally g ine, and a n0v0tty dreamed up
Henry Ford hospital confirmed Football league.
igno rin g this nonsensical pitch. -~y Albert H. Ste. n of Orinda,
Wednesday that Manager Charlie Dressen of the Detroit Tigers
had suffered his second heart
attack in 14 months and said he
would be confined for at least
three weeks and might not be
able to return to his manageria l
Another in a series on a ably more t han $50,000 in a j river into rouble - somepost fo r several months.
imes bad trouble. The own·
driver's v iew of' the activities shiny new race car. It is the
Coach Bob Swift, who took at the Indianapolis speedway · pride of his life. But he has er wanes a brave driver. But
over .for Dressen when he suf- leading up t o the annual 500 · to sta nd by, acting uncon- he also wants a careful drivfered a heart a~tack in spring mile race May 30.
cerned, while a driver wheels er. He · wants to admir~ his .
training in 1965, has been
By i\IAIUO ANDTIETTI
it around the track, in and car after the race, too.
pl. ced in charge of the club.
The owner usually selects
NDIANAPOLIS, Ind. _ Tl}e out of traffic, at speeds of
Dressen w as not permitted
more than 160 miles an hour. the kind of car he wants. But
most nervous people a t the
visitors except for members of
in this _area, the driver. also is
Mistakes Costly
his immediate family or tele- Indianapolis speedway d uring
vitally concerned. It is no exphone calls until further notice the mont h of May must be
If the driver makes a mis- aggeration to say that a drivbut hospital officials said there the car owners. The drivers take-and is lucky-he can al- er is betting hb life on the
was "some evidence of general
(
usually are pretty relaxed, at ways walk back to the pits car he is racing.
improvement."
This year there has been a 1
and say, "Sorry about that,
" It has been determined tha t least until race day.
But racing has become a Chief." But t he only thing an · Jot of talk about the differe nt t
Mr. Dressen has a coronary artery ,hrombosis," the hospital very expensive business. The owner can do is figure he types of cars tha t will try to t
make the "500" field. I think )
statement said. "He has rested men who enter cars h e r e
comfortably and there are no sometimes must feel like t he has a head start on his own this is a good thing for rac- ],
·
i
new complications. His condi- man who is letting his son junkyard. Owners, therefore, ing.
A few years ago the Offen- r,
tion is stable, but remains seri- drive his new automobile for are very careful in their sethe first time. He tries to be lection of drivers and choice hauser roadsters dominated t
ous."
the race. They were great
Dressen, 67, in his 16th sea- calm and optimistic. But he · of equipment.
In the high speeds of auto race cars, duraole and sim- Sj
son as a major league manager, keeps his hands in his pockled the Milwaukee Braves to ets, to keep from putting racing, one mistake, a frac- ple for mechanics to work tl
second place in the National them in front of his eyes.
tion of a second of hesitation with. But because of their a:
league race of 1960.
He has invested consider- at the wrong time can get a domination, a lot of the sus- ti
for $ 2,500.,000. ..it wo,ild, b e a
90 day wonder made of precast concrete.
.
,
Rap ~t Pho~mx
.
John Lans111g, vice-presi~ent
of the Pacific Power and Light
Co. , appeared al?ne for Port)a nd, O_re. He said he got the
1mpress10n . that the. ow~er~
"were lookmg over their noses
at _his ~rese~t~tion.
- ns111g ridicule~ th e chanc~s
c,, ·orne other b ids and sa 1
?o.-~ a nd was w ill111g to w a it
10 ;:he time when an 18th and
19th fra nchise was awa r~ed.
Lansing rapped Phoenix, sayin" "Nobody in his right mind
w~~ild go ther e. You get on
t he f re e w a y a nd make the
wron"' turn at Tucson a nd you
could0 end u p in Mexico without
seeing a ny people."
In a surp rising development,
Bill Sulliva n, owner of the Boston Patriots of the AFL, welcomed a n NFL team to tha t
ci ty in a Jetter to Rozelle. ,
Rozelle· said tha~ three ma· or league teams m one sta~ium ·(Fenway park) "may be
undesirable." }Ie meant the
Patriots, the baseball Red Sox
a nd an NFL team ·
But Mayor John F. Collins of
Boston quoted Red Sox VicePresident Dick O'Connell as
saying t hat the Red Sox would
leave ~osto_n !f a_ stadium were
not built w1th111 five years.
Philadelphia Phillies, W ednes·
day was. sent to the minor
leagues by the Cardinals.
Johnson was optioned to Tul·
sa and outfielder-first baseman
Bob Tolan was, recalled from
Tulsa to replace him. Johns on
is batting .186 for t he Cardinals,
Tola n .319 fo r Tulsa.
Pi tcher Tug McGraw of t he
New York Mets was placed on
the disabled list because of a
sore elbow.
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�May 25, 1966
Mr. Austin Brown
Atlanta Braves
Atlanta Stadium
Atlanta, Georgia
,,
I
Dear Mr. Brown:
Please send Mayor Bates two tickets along .
a bill for same.
If fo:i:- so.me re son be does not pay for the tickets,
please let me know.
Sincerely yours,
Ivan Allen, Jr.
yor
lAJr/br
�M y 25, 19l>6
Hon r 1:>l e Le ter L . Bat s
yor of Colwnbi
Columbia, South Carolina
Dear L ster:
to band.I y our tick t
B v
e ind,.
SiAc r ly your•,
l• n All
ayor
lAJr/
~
CC: Mr. Au ti Brown
Atlanta Br ve
• ~r .
�CITY
OF
COLUMBIA
SOUTH CAROLINA
LESTER L . BATES
May 23, 1966
M A YOR
Dear Ivan:
Some very good friends 0£ mine plan to
be in Atlanta on June 2, and I would appreciate it i£ you could arrange to get me two
good tickets £or the baseball game on that
date.
Please advise me 0£ the cost 0£ these
tickets, and I will send my check £or same.
With kind personal regards and best
wishes, I am
Sincerely yours ,
Lester L . Bat e s
Mayor
Th e Honorabl e Ivan All e n , May o r
Ci t y 0£ Atlanta
At lanta , Geo r gia
LLB:bb
/
·,
-/
/
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�May 20., 1966
Mr. Joe H . Gerson
729 W . Peachtree Street, N . E .
Atlanta , Georgia 30308
Dear Joe:
The c ontract with the Braves is public information and
is on file with the City Clerk (Mr. J . J. Little, First
Floor. C i ty Hall).
lt is an extremely bulky contract and I doubt if you
would want to read all of it. It is essentially the best
contract in the National League .
I am attaching hereto a summ ry of the contract which
I aed during my a:ampaign.
My advice to you is don"t get sick listening to sick
people. They are simply not worth it.
Sinn rely your •
Iv: n Allen, Jr.
M yo:r
IAJr:lp
�POPULATION COMPARISONS BASED ON
1960 CENSUS
Metropolitan
Area
1,017
City
Atlanta
487
Baltimore
939
1,727
Cleveland
876
1,797
Houston
938
1,243
Kansas City
476
1,039
Los Angeles
2,479
~ 6,
743
Milwaukee
741
1, 194
Minneapolis - St. Paul
796
1, 482
7,782
10,695
New York
2,783
San Francisco
368 )
)
743 )
Washington
764
2,002
Oakland
II
I)
- ~-
I\ ... , .
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-
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�COMPARISON OF AGREEMENTS BETWEEN CITIES AND MAJOR LEAGUE TEAMS

CITY
Atlanta
STADIUM RENTAL
City gets 5% of first million paid
admissions, 7% on million to
1,500,000 and 10% on over 1,500,000.
(Contract s·ame as Milwaukee.)
CONCESSIONS
City gets from 10% to
16%, depen ding on volume.
OTHER
Parkin g remains wi th
Stadium Authority .
Author ity gets le%
of any pay TV {s ame
as New York).
Br aves will be
. credited up ii.o
$500,000 moving
e xpenses .
I
j,
Baltimore
City gets $75,000 or 7% of paid
admissions, whichever is greater.
City gets 10%.
Cleveland
City gets $60,000 basic rental
against 7% of paid admissions,
whichever is greater.
City gets 45%. (Equipment paid for by city.)
Houston
City gets $562,500 to $747,000,
depending on income.
City retains all
concessions.
Ka nsas City
Leas e signed at e nd of 1963 season
(lease non-c a nc e llable prior to e nd
of 1967 season) provides: for 1963
a nd 1964 $1 p e r y ear rental; for
1 9 65 through 1 9 6 7 $1 per y e ar plus
5% o f all p a i d admissio n s if
a t t e nda nce exc e eds 950,000 .
Ci ty gets 7'½."/4.
Ea r lie r lease p r o vided $1,000 r e nt
plus 5% of paid admi s sions b u t wa s
c a ncel l ab l e by Athl e tics i f paid
a dmiss~ons f e ll b e l ow 850,000 .
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COMPARISON OF AGREEMENTS BETWEEN CITIES AND MAJOR LEAGUE TEAMS
Page Two
CITY
STADIUM RENTAL
CONCESSIONS
Los Angeles
(Dodgers)
City gave Walter O'Malley 328 acres
of downtown property. City built
access roads. No rental charged .
Dodgers get all.
Milwaukee
Same as Atlanta.
Same as Atlanta.
Minnesota
City gets 7% of paid admissions.
City gets 10%.
New York
(Shea Stadium)
Rental is $450,000, decreasing
$20,000 annually during contract
Mets get all.
Oakland
In third year city would get
$125,000. (This was offer - no team
yet.)
To be negotiated.
City gets $125,000 or 5% of paid
admissions, whichever is greater.
Lease is for three years.
Giants get all.
City gets $65,000 or 7% of paid
admissions, whichever greater.
City gets 13%.
· san Francisco
Washington
OTHER
Dodgers get all.
of parking.
.
City gets 10% of
any pay TV.
City gets 85.1%
up to $300,000;
95.1% thereover .
of parking.
�POPULATION COMPARISONS BASED ON
1960 CENSUS
City
Metropolitan
Area
1,017
Atlanta
487 1.
Baltimore
939
1,727
Cleveland
876
1,797
Houston
938
1,243
Kansas City
476
1,039
Los Angeles
2,479
, 6, 743
.. , ....
~
Milwaukee
741
1,194
Minneapolis - St. Paul
796
1,482
7,782
10,695
New York
2,783
San Francisco
368 )
)
743 )
Washington
764
2,002
Oakland
�. ·-=-....
'
.
'-,.
i
COMPARISON OF AGREEMENTS BETWEEN CITIES AND MAJOR LEAGUE TEAMS
ICITY
Atlanta
STADIUM RENTAL
City gets 5% of first million paid
admissions, 7% on million to
1,500,000 and 10% on over 1,500,000 .
(Contract s·ame as Milwaukee.)
CONCESSIONS
City gets from 10% to
16%, depending on volume .
Parking remains with
Stadium Authority.
Authority gets le%
of any pay TV (same
as New York) •








Baltimore
City gets $75,000 or 7% of paid
admissions, whichever is greater.
City gets 10%. ,
Cleveland
City gets $60,000 basic rental
against 7% of paid admissions,
whichever is greater.
City gets 45%. (Equipment paid for by city.)
Houston
City gets $562,500 to $747,000,
depending
on income.
.,
City retains all
concessions .
Kansas City
Lease signed at end of 1963 season
(lease non-cancellable prior to end
of 1967 s eason) provides: f or 1963
a n d 1964 $1 per ye ar rental ; for
1 9 65 t h rough 1 9 67 $1 per y e ar plus
5% of all paid a dmissions i f
a ttendan ce exce eds 950,000.
City gets 7½°/o.
Ear l ier l ease prov i de d $1, 0 00 re nt
plus 5% of paid adm issions b u t was
cance ll able by At hl e ti cs if paid
a dmissions fell be low 85 0, 0 00 .
OTHER
j
Br aves will be
credited up t.o
$500,000 moving
expenses.

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