Text Item Type Metadata
STATISTICS EXTRACTED FROM THE ATLANTA BRAVES ECONOMIC IMPSCT STUDY
CONDUCTED BY THE GEORGIA TECH SCHOOL OF INDUSTRIAY MANAGEMENT
Season (excluding chiidren) 1,539,801
Out-of-town fans 634,298 (41 percent of total)
Local fans 905,403 (59 percent of total)
2. Radio following
82 percent of local fans followed the Braves on the radio regularly,
as did 59 percent of out-of-town fans for an average of 73 percent
for all fans.
3's Mode of transportation
Drove car to Stadium BL
Drove car to town and walked L
Drove car to town and took bus 7
Drove car to other and took bus i| (12 percent used bus)
Took bus only 4
Charter bus 2
4. Seat preference
Local fans dominated the General Admission (70 percent) and Pavilion uw
(68 percent) while out-of-town fans gravitated toward the more expen-
sive Loge (50 percent) and Field Level (48 percent) seats.
5; Characteristics of local. fans
Typical fan expected to see 16 to 25 games over the season.
Over 107,000 different Atlantans attended at least one game.
40 percent of the iocal fans live in the Northeast section of Atlanta
with the rest being equally distributed over other quadrants.
52 percent of the local fans came with their families.
The average distance travelled by a fan was 8.4 miles.
6. Characteristics of out-of-town fans
78 percent cf out-of-town fans (32 percent of total) came to Atlanta
primarily to see a ball game, 7 percent were om business, 6 per-
cent were on vacation, & percent were visiting friends and the
remainder were just passing through, conventioneering, etc.
The typical out-of-town fan
About 174,000 different out
75,000 were from other
came from 23 different
Tennessee (11 percent).
expected to see 4 games over the season.
of towners came to see the Braves play.
towns and cities in Georgia and 99,000
states, primarily Alabama (12 percent),
South Carolina (9 percent), North Carolina
(9 percent) and Florida (5 percent).
Groups came from as far away as Los Angeles, Chicago, and Ottawa.
Page 2, BRAVES STATISTICS
55 percent of out-of-rown fans came with their families and 6 percent
came with organized groups.
The average distance travelled primarily to see a bail game was 146
miies, 16 percent travelled less than 30 miles, 21 percent 50-99
miles. 18 percent 100-149 miles, 12 percent 150-199 miles 16 paz-
cent 200-300 miles and 16 percent more than 300 miles.
Expenditures by all fans in the local economy are estimated at
$9,254,000. This figure includes expenditures by out-of-town fans,
local fans, visiting teams, visiting scouts, and che Braves, but
excludes funds leaving Atlanta in support of the farm system, for
spring training, through visiting teams, and for support of the
National League. Tnese expenditures are divided as follows:
Item Amount Percent
Concessions $1,539,000 17
Gasoline 529,000 6
Food and entertainment 2,527,000 27
Parking 178,000 2
Buses 106,000 1
Game (ticket revenue remaining in Atlanta) 2,771,000 30
Lodging 1,515,000 16
Other (including taxi service) ____ 89,000 _k
Total 39,254,000 100
The relative importance of these expenditures by local and by out-of-
town fans is indicated in the diagrams on page 3.
3. The multiplier effect
Estimates of the multiplier for Atlanta indicate that new money spent
in Atlanta results in the up to 3.3 times the original amount in income
for Atlantans. Unless an economy is entirely self-sufficient, a por-
tion of circulating expenditures leaks out with each transaction in
payment for other goods, supplies ard services imported from other areas.
Calculations indicate that this leakage may be as small as 30 percent
for Atlanta. As circulation continues, local incomes increase in a
continuing but diminishing chain. This increase ultimately reaches 3.3
times the original expenditure,
On this basis, the direct expenditures listed above could eventually
mean $30,538,000 in additional incomes for Atlantans.
If only expenditures by out~-of~towners were included as new money,
their expenditures of $6,311,000 would mean up to $20,826,000 in addi-
tional incomes for Atlantans.
93. Non-economic impact
Atlanta was mentioned over 280,000 times in daily newspapers, 4 local
games were carried nationally by NBG-TV, 21 Southeastern TV stations
televised 20 games, and 39 regional radio stations regularly broad-
casted games. Braves personnel made over 395 appearances across the
state and made pre-season visits to 24 major cities in the Southeast.
Page 3, BRAVES STATISTICS
EXPENDITURE CATEGORIES FOR BRAVES FANS
LOCAL FANS Transportation
Concessions Food and
Food and Entertainment