Box 19, Folder 15, Document 38

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Box 19, Folder 15, Document 38

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SOUTHEASTERN COM M UNICATIONS SYSTEMS , I NC . • 1 S 26 HOWELL MILL RD ., NW• ATLANTA , GEORGIA 30318 • ( 4 04) 351 - 6453
Jun e 1, 1966
The Honorabl e Ivan Allen , Jr .
Mayor, City of Atl anta
r'ity Hall
Atlant a , Georoi a
Dear Mayor Allen :
I have s pent the l ast two e veni nqs out at our Stadium watchi ng our Rrave s ,
'T'h e ni qhts were not exactl y the Braves ' ni ohts , nor the fans ~ Thev were ,
however, eveni ngs of exci t i no b aseball for basebal l fans .
Almost every o l d-line ma jor l eague c i ty has had to experi ence seasons of
u p s and downs , and y et t hey hav e manaoed t o sustai n t h eir support for
their t e ams ; sunnort i n the f or m of adulati ng pai d attPndance a t aames .
The resul t s are evi dent where a t eam has not b een supported ; the t eam
moves out of town , as was the case of Mil wau kee .
I was ext reme lv di s turbed to see s o many people l eavinq so ear l y dur i nq
the qame and the drop off i n attendance 'Tuesday ni ah t over Monday eveni na .
Mo st disturbi nq were comments such as , "'T'hev ought to go back t o Mil waukee,
if Milwaukee will t ake them ba ck ." I a l so hear commPnts t o the effect that
At l ant a i s a foot ball t own and will nP.ver suppor t a l osing baseball team .
We a r e a ma j or l eague c i t y at t hi s noin t on l y to thP. point that we now have
a maj or l eague t eam. We will be a ma j or l eaque baseball c itv in fact and
deed when the Braves a ~e aiven real support . Everybody l oves a winner , but
even wi nners have to lose s ome times , and at t imes even for l ong stretches .
Pro and con opi ni ons abou t Br agan and i ndividual pl ay ers are h ealthy and
are a oart of spectator sports , bu t f i ckl eness can on l y go s o far. The
verv worst thinq that 6oul d happen i s havi nq t he Braves win a penant i n
their first year here . All that can happen after that i s for the team to
stay s tatus quo or go down .
I think that news medi a have donP. a fai r ly good job of promoti no the Braves ,
but more is needed . The civi c leaders who hel ped brina thP Rraves to u s
have to maintain and radiate thei r enthusiasm. Unfortunatel y, Atlanta
does not h ave New York ' s sense of humor that has more than sustained the
Mets through several dark years.
D I STR IB U TOR OF@
IICIID-l -11111
�Mavbe we ouqht to start openi ng up our somewhat starched collars and
introduce more showmanship into activities at the Stadium. Atlanta is
a potpourri of people from all over the country. Why not have "New
Yorkers ' Niqht" when the Mets are here, and Phili=idelphia niaht when the
Phillies are here, etc. We don't have to ao to quite the extremes of
Bill Veeck, (or do we?) but more color would add to the f un . Anyway,
vou have to agr ee that baseball is a lways good, but we n eed the fans
out there durinq good times and not s o good times.
Let's make each and every Brave feel as biq in Atlanta, as biq as Atlanta
now feels that it is in the world of sports.
Cor dia lly,
SECOM SYSTEMS, I NC.
Ceff:::i7!f'
I
President
J BH/ ms
CC: Mr . J ohn Mc Hal e
President
Atl anta Braves Baseb a ll Cl ub
Atlanta Stadium
521 Capitol Av e ., s.w.
Atlanta, Geor gi a

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  1. http://allenarchive.iac.gatech.edu/originals/ahc_CAR_015_019_015_038.pdf

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