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May 27, 1966
Mr. Herb Lyon
The Chicago Tribune
435 N. Michigan
Dear Mr. Lyon:
I have seen your column of May 8, 1966, in which you noted, "The Atlanta Braves'
owners have this new heap-big headache; Powerful Crackertown biz, civic,
and political leaders are suddenly pressuring ‘em to quit selling choice
box seats to Negro fans. The Braves Big Chief are totally ignoring this
Herb, I do not know where you got your information but, it is completely
falacious. I spoke to John McHale about this, before attempting an answer,
and he tells me that there is absolutely not one shred of truth in this
I think that Atlanta has taken a bum-rap. For a guy who has spent just about
all of his growing years in the north, I find Atlanta to be as progressive,
if not more so, in the area of racial integration, than in most northern
eities in which I have lived; including Chicago.
I really think you've thrown the city a curve ball.
Jerald §. Sachs
Public Relations Director