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R.A.PID TR.A.NSIT
PI<,OGI<,ESS
METRO POLITAN ATLANTA RAPID TRANSIT AUTH O RITY
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JUNE-JULY,
L.
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1 96 B
No .
MARTA-ATS BUSES ARRIVE
Ten of the most modern buses ever built, and the only
buses of their kind anywhere, were delivered to eager Atlantans July 1, 1968. The arrival of these new buses was especially
_s ignificant because it marked the first of many anticipated joint
efforts between the Atlanta Transit Sys tem , who is leasing and
operating the buses, and MARTA, which purchased the buses.
The buses were officially welcomed in a brief ceremony by
Richard H. Rich, MARTA Chairman; William P . Maynard ,
President of Atlanta Transit System ; and C. J. Jacobs, President
of Local # 732, which represents the drivers.
Mr. Maynard noted that " the buses would immediately be
put into service, to se rve riders on routes throughout the city,
and give everyone the opportunity to enjoy and inspect the
new ve hicles in air-conditioned comfort."
The buses, which were built by General Motors, were purchased by MART A under competitive bidding procedures, and
will be leased to the Transit Sys tem over a period of ten years.
Revenu e to MART A from the lease will pay both the principal
and the interest.
Mr. Rich outlined the reasons for the purchase. " It is esse nti al to the development of rapid transit for Metropolitan Atl anta that a balanced sys tem of transit be developed, including full y coordinated bus tra nsportation. "
He noted th at under the terms of the lease ag reemen t, the
Transit System will fu rnish MA RTA with inform ation as to
patronage, routes and other information helpful to MARTA
in its studi es of a bus feeder system .
"Through this rapid transit project," Mr. Rich concluded,
"MART A can contribute immediately to relieve some of the
transit pressure, and can meanwhile gather much valuable information in regard to the coordination of such facilities in the
future ."
A prototype of the new vehicles, the first of its kind tested
anywhere, has operated in Atl anta since las t fall and greatly
exceeded expectations in terms of perform ance and public acceptance. Each bus is powered by a big, new 338 H .P ., V-8
engine that repl aces the stand ard 238 H.P ., V-6 formerly
standard in city buses . The greater size of this new engine
makes it equal to the task of operating faster and more efficiently in all types of traffic conditions, while powering the
air-conditioning system to deliver thermostaticall y controlled
comfort.
These unique new 47-passenger buses also feature the latest
in appearance and comfort styling. New, super-soft foam seats
of speci al design, are two inches wider than stand ard with
higher seat backs to afford passe ngers greater comfort and leg
room . Interiors are tastefully color-h armonized in a fresh,
modern decor.
Riding comfort has been increased by a more adva nced
suspension system and new super V-8 transmission that allows
smooth shifts under full engine power and an overdrive feature
which cuts-in at speeds over 40 m .p .h. Coupled with the new
power pl ant, the vehicles are capable of highw ay speeds up to
65 m.p.h ., with an in crease in operating economy. ·
The buses which are now in service will be used on various
routes throughout the entire system.
MA RTA Chairman Richard H . Rich, in driver's seat, hands
keys to A TS President W illiam P. M aynard.
The ten MART A -owned, ATS-operated air-conditioned buses
were placed into service immediately throughout the transit
system.
s
�MARTAcTroN ___________________
At its May meeting, the MARTA Board of Directors
agreed to purchase ten air-conditioned buses and lease them
to the Atlanta Transit System. The money to buy the buses
would be borrowed from a local bank , and the revenue from
the lease would be sufficient to pay both principle and interest. ( See story on Page 1.)
The Board also agreed to perform additional studies on
a Model Cities line for approximately $30,000.00 and on
a Buckhead Alternate for approx imately $9,500.00.
\
The Board confirmed the appointment of Mr. Ed Gilcrease of Parsons Brinckerhoff-Tudor-Bechtel as MARTA
representative to work with the Alan Voorhees firm in the
Atlanta Area Transportation Study.
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At its June meeting, the Board was advised that the
General Motors Corporation was the low bidder on the
purchase of the ten air-conditioned buses, at $38,728.68 per
bus, with delivery charges specified se parately at $300 .54
each. The Board, by resolution , accepted the General Motors
Corporation bid .
General Manager Henry L. Stuart recommended a number of additional planning programs as a result of the recent
series of public hearings. Stuart reported that the ge neral sentiment expressed at the 12 public hearin gs conducted in late
April and in May was favorable toward th e routes and station locations which had been proposed by the engineering
consu ltan ts.
Stuart stated th at a number of recommendations had been
made for modifications, extensions, and additions to the proposed routes. He recommended th at MARTA "undertake a
planning program similar in refinement to what is required
under Section 701 of th e Housin g Act of 1954 to exa mine
the possibilities of the following:
I. A line to wa rds the Perry Homes area in Northwest
Atlanta.
2. An extension of the West line to Fulton Indust ri al
Boulevard.
3. An extension of the East Line past T-285.
4. A line towards South D eKalb County. This line needs
only to be studied sufficiently at this time to identify
potential corridors. There is no need as yet to perform patron age studi es."
Stuart's proposal was adopted by th e Boa rd.
Stuart also summari zed the public response at th e 12
public hearin gs. The followin g is a brief acco unt of Stuart's
report.
EAST POIN T , April 29. East Point and College Park
speakers we re outspoken in th eir support of th e projec t and
the way in which we a re developing our program. They
were delighted that the first hearing was held in their areas.
Onl y o ne person spoke in opposition , and he objected to the
cost and to taking people out of Eas t Point.
LENOX, April 30 . Leading ci ti zens s poke strongly for
the project. The Buckhead Alternate excited no interest at
the hearing, but since then we have lea rned of co nsiderable
feeling in opposition to this alternate. When work on this
subject progresses suffi ciently. we should go back for another
formal hea rin g.
DOWNTOWN, May 2. We received st ron g endorsement
from all the business gro ups such as the At lanta Cha mber of
Commerce, Cent ra l Atlanta Progress, Inc. , A tl ant a Jaycees,
a nd from the Mayor's office.
WEST END, May 6. West E nd business, civic and church
groups gave us a strong endorsement. They did not place into
the record their ea rli er req uest fo r a different station site.
We are continuing to wo rk with them on th is matte r.
CLAYTON COUNTY, May 9 (Forest Par/.:). We received
I 00 per cent support from the C lay ton County Comm issioners
and gratify ing suppo!1 from business a nd other leaders. One
man a ppeared to protes t cost es timates which were not at
issue at the hearin g, and to objec t to the continuance of the
C layton County vacancy on th e MARTA Board.
DECATUR, May 13. We received strong support from
business and political leaders, but they made it very clear
that more lines are needed to serve DeKalb County. Strong
support was given to th e D ecatur Alternate, which would
pl ace the station close r to the Courthouse Square. One
speaker expressed concern abou t costs.
DORAVILLE, May 15. This hearin g was also productive
in that local speakers gave us advice about the schedule of
development they expect. In one word, "quicker." They recognize th at Doravi lle/ Chamblee is a long way out, but a
prolonged development schedule is not acceptab le. A stated
reas on for the impatience of North D eKal b County residents
is the crowded condition of the Northeast E xpressway.
WEST SIDE, May 16. A very productive hearing in tha t
communications were established with a substantial pa rt of
the Negro community. We received a list of requ ests from
the Atlanta Summit Leadership Conference, and we we re
ab le to respond to them positively.
CANDLER PARK, May 20. We used a different communications pr0gram to generate atte ndance, and learned
th at the method used for the West Side he arin g was more
effective. Statements made most often by speakers related to
requests for assurances about no job discrimination.
AME ZION CHURCH, Ma y 22. Several speake rs took
exception to our arrangement for the West Lake Station .
They place more importance on our use of vacant land th an
we do, and th ey do not pl ace as mu ch importance on street
access as we do . Most speakers addressed themselves to objections to our organization ; specifically, the absence of
Negro employees o n th e staff a nd th e lim ited Negro represent ation on the Board. We explained this as best we cou ld .
SANDY SPRINGS, May 27. Speakers presented an understandin g th at Sandy Springs is not a first priority, and
they expressed quite clearly th at they expect to be pa rt of
our project so me day.
SOUTH DEKALB, May 29. There was so me expression
of interest and need for a rap id tra nsit line into South DeKa lb Count y where non e is now shown. However, the proponents of this South . DeKalb Line a lso stated th at th ey do
not travel into At la nt a very often .
METROPOLITAN ATLANTA
RAPID TRANSIT AUTHORITY
8 0 8 GLENN BLO G . 120 M A RIETT A ST . , N .W .
ATLAN T A. GA . 303 03 · PH ONE 524-5711
0
" DIRECTED BY THE GEORGIA STATE
LEGISLATURE TO DEVELOP A RAPID
TRANSIT SYSTEM FOR THE 5 -COUNTY
METROPOLITAN AT LANT A
Edited by
AREA."
KING 'ELLIOTT
BOARD OF DIRECTORS
OFFI CEH S ,
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H ElWEIIT J. IJICK SON. T r CflSUr er
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CITY OF ATLA NTA,
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�"MARTA CHART/\'. ROUSING SUCCESS!
The ··MART A C HA RTA"" inspection tour of M ontreal and Toronco rapid tran.sit systems was an eye -opening e.~perience. according
to those who made the trip June 12 and 13.
Henry L. Swart. General Manager of !he Metropolitan Atlanta
Rapid Transit Authority. said, "I talked to many of those who went,
and they invariably stated they were impresse d with the two systems,
and acrced that something similar ;5 needed :o l\l etropolitan At!:i.nta.
Eve ryone a g reed that the stat ions ill 1'fontrcal were beautifully designed and were well-coord inated with !he buildings on 1hc surface:·
he co n1inucd. "The bus tour of the surface development around the
rapid tnrnsit stations in Toronto was of gT<,at in terest to all of us," he
slated. ·'\Ve were able to sec for ourselves the tremendous growth
which has taken place within a fivc-minuto walk of the stations. and
I believecveryoneofuswasvisuali:dngwhat might take place around
s ta.tion_s i~ - Allan\~. Decatur. the Tri-Cities, Doraville and all other
"" One of the most interesting reactions, l think. was the cx!cmporaneous organization of the "Exc,,va tion "69 Club" hy .several of the
participants. Their mono ls .. Dig!" and they arc convinced that we
need1ogctstartedasso,;,naspossibteaemallybuild ingarapidtransi t
syslem. I agree with them one-hundred percent."" Stuart said
The inspection trip, dubbed ··MARTA C H AR.TA."" w:i.~ organized
by MARTA to allow local leaders the opportunity to ride modern
rapid transit and to observe the impact rapid tra nsit has h"d on real
cst:ue development and other phase£ of activity in the 1....-0 Canadian
cicies. Those accepting 1he invitat ion made the trip at their own
expense
The group included a number of mayors. coumy commissioners.
city aldermen and councilmen. members of the Georgia General Assembly. archi1ec1S, engineers. planners. real estat.: developers. and
01hers. Eight other persons who could not be accommod:itcd o n the
charter flight flew by commercial air lines and made !he tours with
the ""MARTA CHAR.TA" group.
The Eastern Air Lines chann jet left Atlanta at 8:53 :1 .m. Wednesday. June 12, and arrived in Montreal shortly before noon. T he group
toured the Montreal METRO during the afternoon. and new to Toron1o that evening by Air Canad;t commercial serv ic e. The visitors
toured the Toronto system Thursday morning. June 13. as pan of the
J nstitute for R;1pid Transit conference, which was in progress in Toronto. The group retu rned by charter jet that afternoon, arriving in
Atlanta at 6cl."i p .m
,,j
Mr. Rober/ Haimmlr, member
rhe ,\fomreal Transportaiion Comminio11. ;:reels ""A·fARTA C/f,IUTA"" 111t·m/!a,· <11 Crcnw~ie SratiOI!
Us1<•11i11g ar,· John C<1lf101111. EOA (11·i1!, hack /0 ,·«111era); Leland Ve<1/
Stmc ~ligl1way D,,part1111•11t of G.-or;:ia; am/ S1e/l 1/uie. A1ARTA
,\frGil! Sw1ion ;_,-
011e:
of 1//c most co/or/11/ um/ /1<•«.-ily us<'d ;1mion., 011 A1ETRO system
fo Toro/1/o, ""MARTA CIIAUTA"" members arri ~ed m 1hc
.,·.,bway stotio11 hy /ms. 1he w<1y hwulreds of rl1011sw1ds of
comnuu.-rs ,lo
d<1y, ""d wu/ked dowu cft>a11 , we/1-/igl,ted
A erial ,•icw sl,ows c/11stas of l,igh-rise dc,·e/opme111
l!rO""" titre,, Toro11/0 ,uhway s/<1tio11s S1<bway
para/Ids Yo11;:.,S1
corridors
,.,.cJ,
10 trnin p/wform<. ,Hrs. Lithangia Robiuson. V<1lCo,,,,.,,.,,;,y C/,.l,; Scuator Leroy Joh11so11, a11</ Atla111<1
Alder11um Q. V. IVilliamsou ure ill //,,: forcr;ro1<11d.
hacl,e~
Toronro mak,·s goml use of ""Bus ·,,• Ride'" ,en•ice. Buses circ11/are through
re.,idem ial areas. pick U/J llundr.-ds of //101<somls of people each day, """
de/i>'er them to a 11enrby suhw<1y s1mio11 for comp/e1io11 of their trip ,/own-
Gro1111 wailing /0 board train inc/,u/,:
Gwim,e11 R ep. Norris Nush (iu gr,,,,,,
""ii):
Commission Chair"'"" R<l)' Aforgau (second from righ1);
""" ,HAR1A Gwi1wn1 Directm·, l(c,o
Afr,\,fil/011(rig/,1).
a,..;,,,,a,
Fu//Or, Commissioner Walter Mi/Chell, MARTA Chairman Richard H
Rich. and Srate Highw<1y Dep<1rlme111 P/a,.,oer Ldaml V-,a/ are ill
cemer of group of members of ""MARTA CHARTA'" a,od 1/,e fnsritule
for Rapid Tra11sit.
""A·IARTA C HARTA "" ••isirors inspect exrnnlll dn•e/opme/11 w Victoria Sq,wr-.- Statio11 . METRO o:ir is part of
higi,-rise office building which comains1/ie /llonuea/Sux:k
Exd1a11ge amt 01/,er business offices.
Atw<Ucr Swtio11 ope11s 011/0 a 11111/1i-s1ory de,·dopm"m cot1tai,ring
,Hirac/e A/art.'" b11siHes.,·. ,'hoppin!,;. m"I ,,,11,•r1oi1m1<•m c,-nt,•r h11ilt
aro11nd " cncloud mall . Tl,e ma" who dc,·elop"'I this ce,uc,· ,,,,,. e.t preJ"H'd imcrest "ill ,he 1,0,·,·ib;Jiri,-s of" ,·imi/ar proiC<"t di /11AR"rA"s
propos,·d stmion iu V.-cm11r.
A special train cond11cud MARTA people 011</ members of
the /11s1itureforRt1p1d Transit on tourofemireeast-west line.
f"ive A1fmuo Aldermen talk things o,·e:r "' J'oromo subway statiou . Left to
righl ore Rober/ Denni.r, l/ug/1 Pierce, Charlie Le/twicl,. J<1ck S11mmers,
ondlVilliamKnigl,t
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