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TURMO on the J:ollege Ga111pu[ Corporation ? A National Conference Dedicated to Understanding Student Unrest ... AND ITS IMPLICATIONS FOR BUSINESS �cut yourself in for a piece of the action your jirni ... he1p'< bridge the GAP between YOUTH and BUSINESS ENROLL NOW TO TAKE PART IN THE SEMINAR �A National Conference Ded·cated to Understanding T T and its IMPLICATIONS for Business Here is a conference to stimulate a candid discussion between business; college administrators, faculty and students. It will attempt to clarify the issues now confronting university officials -- soon to confront corporate officials -- as a result of changing attitudes . This will not be a seminar of adults meeting to discuss the problems and challenges of youth. Rather, an outstanding and diverse group of speakers representing all points of view, students included, will examine the uprisings now occurring on college campuses throughout the country. Following these discussions, panel is ts including students, college administrators, and corporate executives will discuss the implications for the business community . For business executives this conference will be invaluable in providing: discussion of how the corporation can attract and retain the top college graduates. communication with students, black and white, moderate and activist, on how and why they are changing the university -- how and why their impact will be felt in the corporation. an understanding of the issues at stake on the university scene, and their implications for business. suggestions as to ways the business community can use i ts organizational abilities and financial strength to effect social changes. "Ethically Sensitive" By the fact of sheer numbers alone, your firm will hire many of the college seniors. Their attitudes on their right to govern society are totally different from the graduates hired only 2 or 3 years ago. In most cases, job interviews will not reveal this, since students frequently guard their remarks in recruiting interviews. The current "ethically sensitive" students demand a right to a part in the management of all institutions in which they participate. Students want a "piece of the action" in college administration; graduates are already demanding a similar participation in corporate affairs. April 14-16, 1969 Sheraton-Jefferson Hotel, St. Louis, Mo. �Analysis of Campus Turmoil-·Commentary in Depth There are 22,800 ,000 America ns age s 18-24. An understanding of the campus situa tion is crucial in comprehending the changes which are a lready occurring in business . Monday morning commenta ry will be presented by : -- acknowle dge d a uthoritie s on the subject, includin g college administration and faculty . -- whi te s tu dent lea ders . -- black stude nt le ade rs . -- the Student " New Left. " Monday a ftern oon pa ne li s ts of students, colle ge adminis trators, a nd facult y will lo ok at busi ne ss in li ght of demands made upon the university. Why and ho w will the corporate communit y inherit th e turmoil ? Sep arate wo rkshops will be held with sp e ak ers t o allow closer communication between audie nce a nd p anel.

== Lun cheon Speakers =

SEN. CHARLESJ.GOODELL U. S. Senator (New York) recently appoi nted t o Robert Kennedy vaca ncy. 2nd younges t Rep ublic a n in Se na t e . JULIAN BOND Young Negro leader of Ge orgia Challenge at Democratic Na tional Convention. Georgia Legisla to r HERE 'S A PARTIAL LIST O F PROMINEN T LEADERS PARTICIPATING IN THE SEMINAR THOMA S A. MARTIN Presiden t NORMAN NICHOLSON Vic e Chann ing In vestmen t Mgt. G ro up New York Ka i ser Indu s tri e s Oakl and, C a lifo rnia FREDERIC M. PEIRCE Preside n t Gen e ral American Life Insu rance Comp any, St. Louis, Mo. Direc tor o f Civic Affairs Se ar s, R oebuck & C o mp a ny KENNETH M. WA SHINGl ON Forme rly co-ch airman of Black Students Stan fo rd University, Califo rnia now i n business C. VIRGIL MARTIN P reside nt Carson, Pirie, Scott & Co. Chicago, Illin ois PATRICK O' MALLEY President Pres ide nt DONALD A. DEUTSCH GARRY VALK Vice P residen t o f Tim e, In c. and P ubli s h e r of Sport s Illu s trate d New York , N. Y . GORDON SHERMAN Pres ide n t Midas Intern a tion a l Chicago, Illin oi s Canteen Corporation Chicago, Illinois EUGENE M. LANG Ch airman Nationa l Bu sinessmen' s Counci l & P r es., R esources & F acili ti es Co rp . (N. Y. ) THOMAS A. BOURELLY PHILIP TAUBMAN Chairman Black Caucus of M. B. A. students University of Chicago SAM BROWN , JR . National Organizer Students for McCarthy Harvard University, Cambridge, Mass . FRANK FERNANDEZ Chairman N. Y . Puerto Rican Student Alliance Brooklyn College, New York HAROLD WILLE NS President Factory Equipment Supply Corp . Los Angeles, Calif. Formerly National Co-Chainnan Bus. Exec. Move for Vietnam Peace WEDNESDAY, APRIL 16 TUESDAY, APRIL 15 M O NDAY, APRIL 14 Editor, St ud ent News p ape r Stanford University, California JOHN B. GAGE All-America n Swimmer, 1963-64 Leader in Ro b t. Ke n nedy campaign , Calif. M. B . A . Student, H arvard Business Schoo l BERNARD H. GUSTIN M. B . A . Student, University of Chicago THOMAS J. KLUTZNICK E xec. Vice-Pres. Urban Investment & Developmen t Co. Chicago. Exec. Com., Anti-Defamation League "Young coll e ge graduate s a re very much in demand , and they are pressing the ir adva ntage . In response , good corporations are finding ways to accommodate them, rather than re sisting. " FORTUNE magazine SESSION A, MORNING (Concurrent with session BJ Student Role in College /University Government Ne w s tudent fre e dom and student participation in institutional government indicate s th a t corpora tions will face similar challenges . Students hired today will s oon demand a ne w role in corporate polic ymaking. An unde rs ta nding of the ir de mands can be e nhanced by examining present cha nge s bein g ma de in unive rsity go vernment. A. Joint st a teme nt on student rights and freedoms presented by the American Associ a tion of University Professors . B. State ment of the American Civil Liberties Union . C. Stud ent c omments on the adequacy of the two preced ing statements . D. The role students des ire in institutional government. SESSION B, MORNING (Concurrent with session Al After Graduation, What? A. The "socia ll y consci ous" corporation's attraction to students . B. Less ening anta gonism be tween "ethically sensitive" students and and the business community . C. Allev iat ing, what white s tudents feel is the principal s ymptom of failure in bu s iness a nd unive rsity -- the underprivileged position of black s . D. New me thods of ma na ge ment development. L e ngthy training programs vs . immedi a te responsibility. SESSION C, AFTERNOON (Concurrent with session D) Minority Group Students and the Business Community SESSION E, MORNING (Concurrent with sess io n FJ Public Relations and the New Youth Attitudes A. B. C. D. Communication to a lumni . Role of s tud ent newspape r. Effect of radio a nd te levision on student revolts . Effe ct of student confrontations on a lumni contributions . Sh ould bus ine s s pro vide moral support t o the university in time of re be llion? SESSION F, MORNING (Concurrent wi th sess io n EJ Campus Clergymen on Stude nt Protests Reli gious _lea ders a re play in g a significan t role in the socia l cha nge s i n our -country. Clergy me n played a ma jor role in the developme nt of the la bor union move ment in the U. S. They have bee n key fi gures on the ca mpus . They will e xpre s s thei r attitud es on : A. Uni versity obli ga tion to the blac ks . B. Ri ghts a nd freedoms of s t ude nts . C. Stud e nt s it-ins and occupa tion of buildings . D. Protes ts over milita ry recruitin g, CIA, Dow Chemic al. E . Draft protests . Attend this National Conference in St. Louis you will pick up helpful understanding of the Youth Action of today. ALLAN SILVER Prominent Faculty Nego ti a to r Co l umbia Univers ity Author o f "The Univ e rsity R e b e lli on" s. JOHN R. SEELEY De an Center for the Study of Democra tic Institution s Santa B a rbara, C a lifornia There a re now 400,000 Black s tudents in college - as well as many Mexican-Ame rican , Pue rto Rican and othe r minority groups. As they ente r bu sine s s, wha t cha nge s w ill ta ke pl a c e ? ROBERT A. Employ me nt re cruiti ng of minority group stude nts . B. Reac tion of minority group students to pl a c e me nt in c ommunity re la tions jobs , regardless of their c ollege tra ining. C. Busine s s use of its economic power to a ssure a de qu ate housin g fo r gra duates it hires . D. " Bla ck Stude nt Ca ucus es " hav e wrought ma jor chan ges on the co llege c ampus . The Council of Conce rned Black Executives has been for me d in New York City. As bl a cks in bus ines s unite to help their own pe ople, wha t ch ange s will take place? JAMES TURNER TOM HAYDEN Bla c k Stude nt Leader N o rth w es t e rn Univers ity Pro mine nt l eader in Studen ts for De mocra ti c Society SESSION D. AFTERNOON (Concurr e nt with s e ssion POWELL , JR. President Na tional Student As so ciatio n Washington , D . C . C) Financing Higher Education- A Possible Solution to Student Unrest A. Use of fina ncial grants to stud ents rather than to schools . B. The fate of priva te co lleges under a new fi nancing s ys tem . C. Studen t freedom of choice in where and ho w to purchase education FR . RA WLIN B. ENETTE, SSJ RAB BI OSCAR GRON ER Chapl a in , South ern University Baton R ouge, La. Exec . Committee, Bl ac k C le rgy C au cus Hillel F ound ation B 'na i B' rith REV. JAMES SESSIONS REV. CH ARLES W. DO AK University Chaplain Massachusetts Inst itute of Technology Chaplain to SDS members Uni ve rsity Pastor, U . C .L.A . Member, Commission for study of Higher Education & Urban Society HERBERT L. PACKER Vice Pre s ide nt for Aca de mic Pla nnin g Stan fo rd University RI CHARD ROSSIE JACQUELINE COX Stude nt Body Pres id e n t No tre D a me Un i v e rsity C ornell Universit y, Ith aca , N. Y . HAROLD E. EMERS ON Vic e Pres ide nt De ve lo pm e nt and Alumni R e l a tions Co lumbia Uni ve rs ity New Yo rk JOE C. SUTTON WILLIAM E. PERRY , JR. D e pt. RICHARD R. SULLIVAN President Association of American Colleges Washin gton, D. C. Blac k stu dent leader Chi e f We ste rn El e ctric , N . Y . C ounc il of Concer.n e d Bl ack E xecutiv es Edito r, Alumni N e ws Un ivers i ty of Illinois U rba na, Ill ino i s PHILIP DES MARAIS ROSALIO MUNOZ Deputy Sec re tary Departmen t of Hea l th, Education & Welfare Washin gton , D . C . Studen t Bo dy President UCLA DR. BEATRIC E KON HE IM JAMES M. GRAHAM Member, ACLU Committee on St ude nt Rights Academic Dean at Hunter Co ll ege, New York Vice Presiden t National Student Association Washington , D. C . ROBERT VA N WA ES CHARLES PALMER Ame rican Association of Uni ve rsity Professors Was h ington, D . C . Student Body President University of California - Berkley REV. BEYERL Y A. ASBURY SIDNEY A. TRUND LE Chap lain Vanderbilt University Nashville, Tennessee Senior Vice-Pres. Manufacturers Hanover Trust Co. New York, N. Y . �Mail to: Executive Systems, Inc., 606 State St., Lawrenceville, Illinois 62439 Please make __ reservations for "Turmoil on the College Campus" April 14-16, at the Sheraton-} efferson Hotel, St. Louis , MissourL TO REGISTER Complete th e form and return to Executive Systems in advance of the seminar. Registration will be limited, and applications will be accepted in the order received . Because of enrollment limitations it is suggested that reservations be made as soon as possible. Names __________________________ Position ____ Position ____ Position _ __ ACCOMMODATIONS Executiv e Systems does not arrange hotel I accommodations . However, a block of rooms has been set aside at the Sheraton-Jefferson : Hotel. When you send in the attached reservation card we will return a registration card 1 from hotel. You simply indicate th e type of room you de sire , and mail it directly to the I I h o te l. I I I I Company _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ __ Address----------------------------Bill the Company 0 Check Enclosed FEE Th e full regi s trati o n fee i s paya bl e in a d van ce a nd includ es th e cos t o f a ll semin a r mate rial s a nd lunch eo n s . Turmoil on th e C o ll ege C a mpu s - - - -$1 9 0 0 GROUP REGISTRATION Se nd mo r e t h a n o n e o f you r execu ti ves. Th ey 'll b e nefit fro m th e exchan ge of vi ewp oint s a nd s o w ill your co mpa ny. Thr ee o r mo r e regi s trati o n s -- $150 per p e rso n �Biographies of a Few Student Participants S.AM BROWN, JR., age 25. Presently Fellow in the Institute of Politics, Harvard University. Student Body President, University of Redlands (Calif.) 1964-65. Chainnan of National Supervisory Board, National Student Associati on 1966-67. Master's degree in Political Science, Rutgers University 1966 (Eagleton Fellow). Chainnan of Alternative Candidate Task Force, 1967 (the effort to replace President Johnson). New York Times Man-in-the-News" March, 1968. National organizer of the Youth for Senator McCarthy. Presently member of the board and executive corrnnittee, Robert F. Kennedy Memorial Foundation. Member, Steering Corrnnittee of the New Democratic Coalition. THOvlAS A. BOURELLY, age 28. Negro. Presently ~andidate for degree of Master of Business Administration, University of Chicago. B.S. degree from Illinois Institute of Technology, in Chemistry and Biological Science. Research chemist for Sherwin-Williams Paint Company since 1962. Presently Chairman of the Black Student Caucus in the Graduate School of Business, University of Chicago. PHILIP TAUBMAN, age 20. History major at Stanford University. Editor (elected) of the STANFORD DAILY, the Stanford student newspaper. 1967-68, Chainnan of the Orientation Program for Entering Students (approximately 1700 students). Member of Joint Student-Faculty-Administration Study Corrnnittee to Re-evaluate the University. Last surrnner was employed as a student intern in business by Hewlett-Packard Company in a program designed to see what roles in business are attractive to the student activist . JOHN GAGE, age 26. Presently candidate for degree of Master of Business Administration, Harvard School of Business. All-American Swimmer 1963-64. Director of Corrnnunity Projects Office, University of California, Berkeley, 1966-68. Bachelors degree from Berkeley in economics. Co-chairman of Robert F. Kennedy Campaign, Alameda\ County, California (California's second largest county). Delegate to the Democratic National Convention. · GIARLES PALMER, age 24. Student Body President -- University of California, Berkeley. Honors student in Political Science. Member of Mexican-American Student Federation. Member, Steering Corrnnittee of Student West Oakland Project (a tutorial program in Oakland city schools). Deeply involved in development of student-owned and controlled economic projects, "In which, " he says, ".students learn about business by being in business." BERNARD H. GUSTIN, age 21, son of a French-Canadian industrialist. Gustin plans to spend his career in the U.S. Presently candidate for Master of Business Administration, University of Chicago, and for doctorate in Sociology. 1966-67 Chainnan, Student Committee on University Development, Wesleyan University (Connecticut). Was a non-partisan observer on the Columbia University rebellion, and at the Paris student revolution, May, 1968. Has just been designated Assistant Dean of Students (eff. Jlille, 1969), University of Chicago Graduate School of Business. seminar TURMOIL ON THE COLLEGE CAMPUS and Its Implications for Business Sheraton-Jefferson Hotel St. Louis, April 14- 16 sponsor EXECUTIVE SYSTEMS, INC . Management Consultants 606 State Street Lawrenceville , Ill. contact: Richard L. Merrill Phone 618/943-3311 �