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25 years of advertising contributed for the public good. THE ADVERTISING COUNCIL, INC. 25 WEST 45th STREET, NEW YORK, N. Y. 10036 NEW Y O RK WASH I NGTON '• C H IC AG O No. 91 CRISIS IN OUR CITIES (The material contained in this Fact Sheet has been obtained from Urban America, Inc. Volunteer Advertising Agency" Ketchum, MacLeod and Grove, Inc. Volunteer Coordinator: Mr. Gail Smith, General Motors Corporation) ATTENTION TO WHAT IS HAPPENING .•. With repeated explosions of violence and destruction spotlighting the deteriorating condition of our cities, each of us needs to be vividly aware of the depth of the crisis now facing America's Urban communities. Regardless of where we and our families live, the problem of the cities is ~problem. John W. Gardner, Chairman of the Urban Coalition, has pointed out that although many · believe that 11 their special worlds can flourish while the society decays •.. our Society is wholly interdependent today, and decay in part endangers all . 11 .•• AND TO THOSE AFFECTED America's spreading slums affect most drastically the non-white populations that each year come crowding into our cities. The rate of non-whiteJS to whites in American cities has been growing since the War -- and the trend is continuing. The over crowding has been accompanied by poor housing, inadequate education, high rates of unemployment among people segregated along racial lines . THE CHOICE -- DISASTER OR CONSTRUCTIVE CHANGE Statistical projections point to the danger that in the future America will become divided i nto non-white ci ty ghettos and white suburbs . Conditions of deprivation for one segment of a divided population can bring disaster to the nation as a whole. Or they can lead to constructive change. H O l.LYW O OD �-2EVERYONE HAS A PART A major aspect of life in the slums is its failure of communication with the rest of America. The slums become ghettos which breed misunderstanding and frustration. If disaster is to be averted and conditions changed for t he better this communications gap must be overcome. Whites and blacks must develop the means for acting together against poverty, discrimination, bad housing, poor education, powerlessness and estrangement. 11 THE TURNING POINT" Every citizen can participate in voluntary activities to eliminate slums and improve relations among Americans of all races and economic groups. A booklet entitled, The Turning Point lists things that individuals can do now to help alleviate the crisis in our citie s . The Turning Point is available free of charge by writing Urban America, Inc ., Box 6087, Washington , D.C. 20005 SUMMARY • •. WHAT TO TELL YOUR AUDIENCE 1) Point to the crisis in our cities -- over crowded neighb or hoods, poor housing, inadequate education , unemployment -- and emphasize that what happens to our cities happens t o our suburbs. Society today is a i nt erdependent whole, and decay in one part endanger s all. 2) Emphasi ze t hat unle ss we act to remake our cities , ghe tto condi t ions -- and the frustrat i on and unrest t hey br eed, will spread, dividing America and t hre atening i ts f u t ure . 3) Explain that lack of communi cation be t ween the slums and t he rest of t he nation mus t be overcome , s o t hat all can wor k to gether agains t poverty, di scrimination, po or physic al conditions, unemployment, powerl e ssnes s and e s t rangement . 4) Drive home that every American has a part to pl ay as a vol unteer i n i mpr omlng existi ng condi t i ons and human relations - - and urge everyone to write for the free booklet, The Turning Point whic h l ist s many things t hat individual s can do to all eviate the crisi s in our ci t i es. Addres s Ur ban America , I nc ., Box 6087, Washington, D.C. 20005 NOTE: If you woul d l ike further informat ion or addi tional service in connection with this campai gn, pl ease get in touch with any of the following Advertising Council offices: NEW YORK Mr . Henry C. Wehde, Mr . Gordon Kinney or Mrs. Mildred Vega, 25 West 45th St reet, New York, N. Y. 10036 ... JUdson 2-1520. CHICAGO Mrs. L. S. Schwartz, Room 2000, 203 North Wabash Avenue, Chicago, Illinois 60601 .•. RAndolph 6-1753 . �-3HOLLYWOOD Yirs. Celeste Meakin, 1717 North Highland Avenue, Los Angeles, California 90028 .. . HOllywood 2-0988. WASHINGTON Miss Eleanor Sullivan, 1200 18th Street, N.W., Washington, D.C. 20036 ... FEderal 8-9153. 7.8 �