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PUBLIC SERVICE ANNOUNCEMENT advertising contributed for the public good. THE ADVERTISING COUN C I L, IN C. 2 5 WEST 45th S TREET, N EW YORK , N. Y. 10036 NEW YORK • WASHINGTON • CHICAGO • HOLLYWOOD THIS PUBLIC SERVI CE A DVERTISING MESSAGE MAY BE USED IN COM MERCIAL OR SUSTAINING TIME AND MAY BE SOLD FOR CO MM ERCIAL SPONSORSHIP. The Advertising Council Urban America - Crisis In Our Cities Campaign ONE-MINUTE RADIO SPOT #1 ANNOUNCER The most obvious symbols of today's affluent society are the outdoor barbecue and the sports car. is the rat. The most incongruous According to the 1960 census, more than 4 million urban dwellings were completely dilapidated, 3 million more were badly deteriorated, and another 2 million had serious code violations or were overcrowded. If building codes were enforced, most ghetto buildings would be boarded up. During the nineteen- thirties, we saved the farms from starvation. need help. Before they die of neglect. nothing you can do to help, think harder. Now the cities If you think there's For more information, write Urban America, Box 6087, Washington, D.C. 20005 . 7 .8 �THE ADVERTISING COUNCIL, INC. Urban America - Crisis In Our Cities Campaign ONE-MINUTE RADIO SPOT

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ANNOUNCER The year 2000 is little more than a gene~ation away. the question is precisely this: celebration or a wake? For our cities, Will the New Millenium mark a If you think you can sit snug in a suburban split-level while the cities slide downhill, you're only kidding yourself. do. Slums won't stop at the city line any more than commuters What happens to our cities happens to our suburbs. we can remake our cities. We will. We must. nothing you can do ·to help, think harder. Together If you think there's For more information write Urban America, Box 6087, Washington, D.C. 20005. �THE ADVERTISING COUNCIL, INC . Urban America - Crisis In Our Cities Campaign 30-SECOND RADIO SPOT #1 ANNOUNCER If you think you can sit snug in a suburban split-level while the cities slide downhill, you're only kidding yourself. stop at the city line any more than commuters do . remake our cities . We will. We must. you can do to help , think harder. America, Box 6087, Washington , D.C. Slums won't Together we can If you think there's nothing For more information write Urban 20005 . 7.8 �THE ADVERTISING COUNCIL, INC. Urban America - Crisis In Our Cities Campaign 30-SECOND RADIO SPOT #2 ANNOUNCER The most obvious symbols of today's affluent society are the outdoor barbecue and the sports car. kids live in cities. help. The most incongruous is the rat. So do most rats. Our cities need help. Most Your If you think there's nothing you can do to help, think harder. For information, write Urban America, Box 6087, Washington, D.C . 7.8 20005. �THE ADVERTISING COUNCIL, INC. Urban America - Crisis In Our Cities Campaign 20-SECOND RADIO SPOT #1 ANNOUNCER Most kids live in cities. Your help. harder. So do most rats. Our cities need help. If you think there's nothing you can do to help, think For more information, write Urban America, Box 6087, Washington, D. C. 20005. The Advertising Council Urban America - Crisis In Our Cities Campaign 20-SECOND RADIO SPOT #2 ANNOUNCER During the nineteen-thirties, we saved the farms from starvation. Now the cities need help. Before they die of neglect. think there's nothing you can do to help, think harder. If you For more information, write Urban America, Box 6087, Washington, D.C. 20005 . 7.8 �