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~Z~'/1,ii,,,143.215.248.55 , ~ 2 PEACHTREE STREET, N.W., SUITE 2740 ATLANTA, GEORGIA 30303 TELEPHONE 577-3976 \ \' INC. / November 2, 196 7 MEMORANDUM TO: OFFICERS ALCX W S MI TH, P:t111den 1 ROBERT M WOOD. hi Vice Prn:c!en! ALVl~l B CATf.S. 2nd Viee Pu11.den: RICH ARD A OCU:SBY Sec'y-Tro.ssu:er WILLIAM 8 IIART An I Secy Tre,nurer ROBERT W B!Vn:S. £11:ocuhYe D1:eC10r OOSALD C Jt,:CRAM . An0,:u1te Direel or CHARLES C t:'ARRINGTOU, An ocu1.re D IRECTORS JACK ADAIR. P:es1dent Ada1: Re"lty end loan Co::ipa ny CECIL ALEXAl<DER A-chuect fmd1. Aleu r:d e •. Barnes Rothsc:h1ld t1nd Puch1J.l I PAUL AUSTl 1l Pre11den1 The ::oca-Co!a Co::ip,i n y JOSEPH E Bl!um:. Pret:der.l The 1:41,c:w! B,uu, o! Geo:qia !IE~!F'f L B0\1/0EN. Cn11.m:1e;i Truslf'H E:::u;;,y Uruveni ly W Lt£ B~RGE. P:es1den1 Retail Cr,.du Co::ipany ALVl'.I 8 CATES Pre11de n1 Ac'-m,.c.,_1 .. Comp,llny R!C!-!ARD W COURTS Coe1r1, 6 ~o THO MAS G COUSIUS PrH1den1 Co,,n,n• Pr!!p,tott;H inc CEORGE S -.RAfT Ch.11:,n:.an Tn.,11 Co1:1r;4ny o! Geo:g14 L GLE~l': CEWBERRY IR Pres;den! Atlan'..c Steel ':o::ip,llny R HOWARD DOBBS. JR Pumdont Lile !n,uMr.ce Comp,llny ol GOQ r;iu, W O ouv,;u Ch,m::ian At\4n~a fed,.t41 S4v1nqa and Loo..'1 Auocuu:on M!LTON C fAkfllS Vic" Pre11don1 Cul! 011 Corpora110n HlX H CREW Hi• (:1eon B1w:k Company r:ow;11 I HATCH P~HLdf'nl

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Hli..LS B LAr.C JR President C,•,z,.n1 and So.1thl'II'! Nat.or.al &nit WALLAC. L !..CC Pr,n;dent Allan•a G<"L1 L17h1 Cc:::ipany rrt,;:;K !,1 MALO'.i!: Proa.dent Southe·n 9,., ·,,.!'~hone ar.d Te.e-qraph .:ornpeny ROU.A::O A f.!AX'J/LLL Ptnident ~a,·.1cn 1 Fil .:!AR!"' A OG!..LSBY f.:st (;-,1:on~11 Bar.it LU':11:H I'. OLiVER Vice Prt',,d,.nt Seors !!• ,,bur, an:i ..:ompdny 11/..rlOLD T PATTERSO!I P:o,:dc!ll f1dera· f.•s,.,ve 2.ink PORT!.lA/J JR Arch11,.c1 f:•h,•11,:b .,nd Pc:rtm11n I LEOrlARD Rt:U<S::H, Pre11dnnt '()~~l C ·ox B· 'ldcut.n? ':omP5n/ p:-HAFr' II RICH Chairman Honorable Ivan Allen, Jr., Mayor, City o f At l anta Alderman Ro dney Coo k , Chairman, Pl anning and Deve l opment Corrnnittee Alderman Milton Farris, Chairman, Aldermanic Finance Corrnnittee Alex W. Smith, President, Cen tral Atlanta Progress, Inc. Robert M. Wood, First Vice Pres ident, C.A.P., Inc. Jack Tarver, Chairman, Executive Corrnnittee, C.A . P., Inc. Fr ank M. Malone, Chai rman, Ways and Means Corrnnittee, C.A.P., Inc. Richard H. Rich, Director, C.A.P., Inc. Mills B. Lane , Director, C. A. P., Inc . Lucien E. Oliver, Chairman , Finance Committee, C. A.P., Inc. George S. Craf t, Chairman, Membership Connnit tee, C.A.P., Inc. John C. Portman, Jr., Director, C.A.P., Inc. SUBJECT: PRELIMINARY PROPOSAL FOR DEVELOPMENT OF A CENTRAL ATLANTA PLAN At t ached for yo ur preview i s a preliminary proposal for development of an action program for Centra l Atlanta ("Study Design for Cen tr a l Atlanta Pl anning Process ") developed jointly by the City Planning Depar tment and Central Atlanta Progress, Inc. , and incorporating the coun se l of national experts in the specialized fields of transportation and e conomi cs. May we stress that this is NOT A FINAL PROPOSAL, but represents enough research and advanced thinking to warrant a review by key representatives of the City and Centr al Atlanta Progress, Inc. R,ch I Inc H'J JH I RI"'."l!ARDSON P:c11dcnt R,~11ard1on Reo.!y Co:::p<"Lny AMES D ROB:tlSOH JR Ch11.1m11n f:i-.1 t,;.,11•,na/ B4nit JESSE SHELTON P·e11dt>nl H.-:be,, end ".:omp,1ny A110<:1alt'1 L•i:.5 'M'OL1:;1. t.l 51:L!G j,!.,,,, -!.,o IQ B~,lde:• Inc A,.fY. lJ !:iMiTH A1:orney Y..-hier

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ROBERT I.! WOOD ';t1ne11tl "our.sol See::. Roebuck and Company We hope tha t you will review the enti re proposal, but for your convenience, some key elements are summari zed on the attached pages. A MEETING OF THE ABOVE ADDRESSEES IS SET FOR TUESDAY, NOVEMBER 7th, at 3:00 PM, in the Conferenc e Room o f Central Atlanta Pro gress , Inc., Suite 2740, new Firs t National Bank Building, for the purpose of discus sing this proposal and mak ing vital decisions relative to approach and finan ce. Please notify Mrs. Roberson, 577 -3 976, that you will attend. Sincerely, 143.215.248.55 Collier B. Gladin Planning Director, City of Atlanta ~ //:~ Robert W. Bivens Executive Director, C.A.P., Inc . �11/2/67 H[GHLIGHTS OF PROPOSAL FOR DEVELOPMENT OF CENTRAL ATLANTA ACTION PROGRAM BACKGROUND: It has been agreed that a Central Atlanta Action Program is essential £or the following reasons:. 1. 2. 3. 4. CITY-C.A.P. TEAM: It has been agreed by the Mayor, Alderman Cook, .the Planning Department Director, and the Directors 0£ C.A.P., to pool manpower and financial resources in a team effort, with the following unique features: 1. 2. 3. CONSULTANTS: To determine practical goals £or CA For systematic approach to problem-solving A requirement £or getting further Federal Highway funds To determine systematic priority 0£ needs and program £or financing. Technical team 0£ City-C.A.P., under technical direction 0£ Don Ingram, of C.A.P. Continuous involvement 0£ CA Business Community Systematic review and involvement 0£ Mayor and Planning & Development Committee. It is proposed that top, nationally recognized experts be used to assist in three specialized fields: 1. 2. 3. Tran spor ta tio-n Economics Urban Design Specifically, we have had numerous work sessions with Alan M. Voorhees & Associates. Mr. Voorhees is an outstanding City Planner and Transportation expert --- highly regarded by the Bureau 0£ Public Roads, acceptable to the State Highway Department, and currently being considered to work with the Rapid Transit Authority. We £eel that it is most important that all elements 0£ transportation be tied together through a competent transportation expert. �--- - - -·· - - - • • · - - - - - - - - _ _ _ __ J _ _ _.. • · - · · - · · ·~ - - - - -~ · · · - · - - - - - - -- 2 CONSULTANTS: (Continued) Because his firm is working with MARTA, and because he has more information readily available, Phil Hammer, 0£ Hammer, Siler, Greene and Associates, looks like the most likely choice £or economic elements within our study. The Urban Design consultant is less : clear at this time, although we have inquired into ma ny di££erent possibilities. · TIMETABLE: SHORT RANGE PROGRAM: Development of this "Action Plan" would be done over an 18 - month period, hope f ully beginning on January 1, 19 68, and ending on June 30 , 1969 o A unique feature of this proposed approach is that it provides £or a quick determination 0£ · goals and objectives £or the Central Atlanta Area. Next, a short-range program will be developed £or the purpose of evaluating existing actions against the yardstick 0£ the above goals and objectives. This will synchronize Central Core planning with other programs already underway --i.eo, Rapid Transit planning. Out of this short-range program may come some specific interim projects on which we can be working while the more sophisticated, longrange planning proceeds. WHAT -THIS APPROACH WILL NOT DO: This is no instantaneous cure-all £or Central Atla nta illsq BUT IT REPRESENTS AN IMPORTANT BEGINNING OF A PROCESS. WHAT THIS APPROACH WILL DO : 1. It sets forth goals £or Central Atlanta. 2. It is a beginning toward problem-solving. 3o It p~ts City and Business Community together in a team effort. · - - - - - . . - �.. ,., _ ·- -- .. -_ . . .__~~-- - 3 WHAT TH[S APPROACH WILL DO: 4. It is a systematic approach toward tackling problems in a planned, logical sequence. s. It seeks to determine space requirements £or various £unctions needed in -Central Atlanta to serve a Metro Area of 2-Million in 1983 --- and 3-Million shortly after the turn 0£ the Century. 6. It sets up the necessary sop his tica ted planning system prerequisite to continued eligibility £or Federal funds. 7. It put goals, plans, and steps on paper so that public and private forces can work intelligently together toward building an exciting, efficient Central Atlanta to serve and build a GREAT CITY. (Continued) NOTE: THE ABOVE PROPOSAL IS NOT FINAL, BUT IS PRELIMINARY, AND FOR DISCUSSION PURPOSES ONLY. ---··· �STU DY DESIGN FOR THE CENTRAL A TLANTA PLANNING P ROCESS CITY OF ATLA.'iTA PLUIN!NO DEP.MITMENT Prepared for CENTRA L A TLANTA PROGRE SSs IN C. Final Dra ft By ALAN M. VOORHEES & ASSOCLA.TES, INC. 767 0 Old Springhouse Roa d Westgate Research Park McLean, Virginia 22101 Octob e r, 1967 �INTRODUCTION This prospectus has been prepared for Central Atlanta Progress, Inc. to describe a process for developing an action program. The prospectus covers a period of approximately 18 months . . During that period both a short range and long range action program will be developed together with a method for continuous planning and programming for the future. The ~:r-ospectus emphasizes planning and programming in accordance with specific goals and objectives. Provision is made for frequent review of the goals and objectives and proposed programs by public officials, the businessmen and citizens of the Central Area. The purpose of this continuing policy review is twofold . . First, the plan and program resulting from the process will reflect the desires and aspirations of the people who will live, work and do business in the area. Second, it will generate support for carrying out the program. The program will be carried out by a special team from the City of Atlanta and Central Atlanta Progress, · Inc. with the assistance of consultants in transportation, economics and urban design. The work program places primary emphasis on the analysis and interpretation of information, rather than the collection of data. Most of the information which will be needed is already available from studies (completed or in progress) by the City of Atlanta, the Atlanta Area Transportation Study, the Atlanta Regi~:m Metropolitan Planning Commission, and the Metropolitan Atlanta Rapid Transit Authority. �,~ - 2 - I I The prospectus includ es a description of the organization needed to carry out the study and a diagram (see Figure 1) showing the time available for individual elements of the program. management of the study program. This will assist in better Planning programs of this kind, if not carefully managed, can result in delays, inadequate policy review and a final report which introduces whole new concepts or goals not previously tested for policy approval. The program has been generalized for this prospectus and it is expected that major elements of it would be programmed in greater detail for project management purposes. STUDY AREA The proposed Study Area is shown in Figure 2. The boundaries were sel.e cted to permit analysis of various transportation alternatives and to reflect the impact of major redevelopment projects on the downtown core. The core area will be the subject of the most intensive analysis. It is the area bounded by North Avenu e , the E x press wa y and the Georgia Railroad tracks. Within the core area , data collection, analysis and forecasts will be related to small zones , usually blocks. Outside the core larger zones will be employed and greater reliance will be placed on using data and forecasts, from other sources. Organization and Manageme nt The management of the prog r am will b e carried out by the CAP - City team . The functions assigned to this t eam include the making of studies , coo r dination with ot h e r agencies , sch e duling and preparation fo r rev iew meeti ngs and s upervision of consultants . The team will con sis t of four full time prof es s i ona l s, on e part t i m e pr ofe ssion al a n d one full time subprofe s sional. The tea m will b e o rgani z ed t o p erfo rm tasks i n t hr e e b a s ic �! . - . · ·A c;uRE I i vzzza -,- vzzm VOTIA Vllllil VltOA. W74i . V/7M ~- r 1 . - -~ ..,-. t I ,J 1 I I II I I ·-- . .. .... - -·- · -,---- -+- ·- --- - -· - ·--- t--· r . -r-· . t- I I I I I , > -+ - l A-i ' ;-Miu I - "'* I -: -.Ian I - . A J i) A s 0 - --+~_--;:---~· -' N D J F I . /If

&-L-...-1'~, 7 �- 5 - specialities. These are, transportation, land use and design, and economics, finance and programming. (See Figure 3) The first actions required to get the program underway are: the selection of consultants for urban design, economics and finance and transportation and parking, and the assembly of basic information and identification of sources. The second step is the appointment of the policy and technical review committees or boards. Policy Review Process To achieve the widest possible agreement on Goals, Objectives, Concepts and Standards, to guide and coordinate the efforts of the study team and the consultants and to assure, to the maximum extent possible, that the plan and program developed by this study process is in agreement with the desires and aspirations of the people of Atlanta, it is necessary to have frequent policy review. This review should be the responsibility of an established review board or committ e e representing a broad spectrum of interests in central Atlanta and its surrounding area. Membership of the review board should include representa tives of: City of Atlanta Metropolitan Atlanta Regional Planning Commission Georgia Highway Department Metropolitan A tlanta Rapid Transit Authority Civic or ganizat ions in the Central Area Centr al Atla n t a Progres s Inc . Public Ut ilities s e r ving t he C entral A rea �_....._. __ -..: . _, . ··· - - --· · - - _ -.....:.,_ __ _ _ ~ =-....,;,. --1 I FIGURE 3 CENTRAL ATLANTA PROGRESS BOARD OF DIRECTORS (SPECIAL COMMITTEES) CITY OF ATLANTA MAYOR & BOARD OF ALDERMEN (PLANNING & DEVELOPMENT COMMITTEE) if POLICY REVIEW & TECHNICAL COORDINATOR ... _t-_.- - - - - - - --1 COMMITTEE PUBLIC RELATIONS .. TRANSPORTATION & PARKING FEEDBACK PROCESS ~-----"'"---"" ' ECONOMICS, FINANCE & PROGRAMMING ·- '--------' LAND USE & URBAN DESIGN �- 7 - The City - CAP study team and consultants employed on the study will be responsible for presentations to the Board at regular intervals. The presentations will include alternatives for policy issues with supporting factual information on the implications of each alternative. Figure 1 shows the schedule of reports and policy board meetings through the period covered by the study process. 1. Development of Goals, Concepts, Objectives and Standards The broad goals for development of Downtown Atlanta should be developed by obtaining the views of the widest possible crosssection of the citizens and public officials of the region , The goals must be consistent with those adopted by the Region and the City . It would be desirable to utilize those public hearings and interviews which are to be held in connection with the planning of the metropolitan region. Goals should be stated in broad terms, while ob- jectives should be more specific and should usually include definite target dates. For example, one of the e x pressed goals of Central Atlanta Progress is to "Attract a strong middle income segment. 11 An objective might be to attract 4 00 new middl e inccme families b y 1970. To realize this objective, it will be necessary to develop one or more programs which might include a housing construction program, a school construction program, or other community faciliti es. In other cases, a goal may b e in t erms of quality, c reation of a m o r e b eaut iful downtown envi r onm ent. For exampl e, In this case an objective might b e to have approved design standards, concepts and revie w boards for various sections of Central Area by 1969 . �- 8 - Because the future of Central Atlanta will depend on the actions of numerous individual businessmen, different City departments and regional agencies, it is important that the goals and objectives be stated in explicit terms and that they be published and widely distributed. The development of goals, objectives, standards and concepts will be performed in two phases . The first phase will be compressed into the first six months to achieve agreement on as many issues as feasible and provide the basis for a short range plan. The planning process will then seek a basis for securing agreement on the remaining is sues for longer range planning and programming. Phase I The purpose of the Phase I program is to reach agreement on goals , objectives, concepts and standards at an early date and to develop a short range program for the Central Area. This will include a reconnaissance of the Study Area, a review of existing and programs projects a nd policy review. The consultants will be responsible for developing proposals and alternatives and supporting materials. The CAP - City team will coordinate this phase of the program. 1-1 Review of Existing Goals and Objectives The purpose of this study is to identify and assemble the goals and objectives of various programs which affect the Central Area. These are not always explicitly stated, requiring an analysis of �- 9 - the program or interv iews with officials to elicit their goals and and objectives. This s tudy will be the responsibility of the CAP - City team. Elapsed time - two months 1-2 Adopt Short Range Goals and Objectives The purpose of this study is develop and secure the adoption .of goals and objectives to guide the development of a short range action program. This will requir e interviews with businessmen and civic leaders and meetings with the Policy Committee to secure agreement. It will be the responsibility of the CAP - City study team. It will be the responsibility of the consultants to p r opose atter native goals, objective s , concepts and standards for their particular areas of interest and to prepare a Phas e I report d escri bing the adva ntages and disadvantages of each a lt ernative . This re- port should also identify those major issues r equiring further study and the decisions which can be d eferred until a lat er date . 2. Devel opment of the Short Range Program The purpose of this study is to develop a short range action program fo r t h e C entral Area. This will require a review of proposed or programmed projects and brief evaluation of their contribution tc the short range goals and objectives. Development of the short range p r ogram will be coordinated by the CAP - City team with the consultants providing recommendations and an interim report. When �- 10 - approved by the Policy Committee, it will represent a set of 11 gives 11 for long range planning and will represent the action program of Central Atlantic Progress, defining the public programs and projects which it will support and the private programs it will undertake or stimulate. 2-1 Proposed and Programmed Projects Identify projects now programmed for the area such as street improvements, proposed buildings, urban renewal projects, etc. and relate these to existing conditions. Determine which of the projects are sufficiently firm to represent II givens II in the area and which should be regarded as alternatives. This will be the responsibility of C entra l Atlanta Progress. Elapsed time 2-2 Development of the Short Range Pla n A short range pla n b a s ed on a limited forec a s t of conditions (two to three y ears) will b e de v e lop e d. This pla n will include those projects currently programme d or proposed for the Central Area as w ell as othe r imme dia te action p r ojects or programs fo r which th e r e i s a n eed. In th e a b sence of time and information to make d etaile d evalua tions of th e s e proj e c ts , they will be evaluat e d in terms of th e ir contribution to the over all goals a nd th e spe cifi c obj e ctives which th ey will achieve. Ela psed time 2-3 Physical Model A scal e m odel s howing existing condit ions and the short range plan wi ll b e d ev el op e d for the study ar ea . This mode l will b e �- 11 - so constructed that alternatives can be demonstrated and evaluated visually during the evaluation phases of the study. Construction of the model will be the responsibility of the de- . . sign consultant. Elapsed time 2 -4 Develop Long Range Goals This will_produce a statement of the long range goals for Central Atlanta. It will require an analysis of explicit and im- plicit goals of the region and the City. Each consultant will participate in the development and review of the goals prior to review by the Policy Board. The City - CAP team will coordinate the development of these goals. The objectives, standards and concepts prepared for each element of total plan and alternatives for each element will be related to the achievement of these goals. Elapsed time 3. Inventories and Base Mapping · Most of th~ information needed to prepare preliminary alternatives is already available, or is being assembled by one or more agencies or study groups. The primary emphasis of this phase will be to identify sources of information, data collection schedules a nd publication schedules for the numerous agencies, public and private, who have an int erest in the Central Area, the City and the region. The phase will include the developme nt of base maps at appropriate scales for the display of information a nd alternatives. �- 12 - 3-1 Assembly of Basic Data and Data Collection Schedules This study will be concerned only with the assembly of existing data showing existing conditions and historical trends on population, employment, housing, building condition, travel patterns, traffic flows, transit routes and usages, pedestrian movements, parking supply and demand, and other financial, economic, and travel factors. Elapsed time - two months 3-2 Base Mapping This will produce base maps of Central Atlanta to several scales suitable for use in publications, by study staff and consultants for data collection and presentation. to the maximum extent . E xis ting maps will be used New maps will be prepared only if existing maps do not fulfill the requirements . Elapsed time - two months 3-3 Update Land Use Inventory This will require updating and verifying land use inventories made by other agencies for various studies in the C entral Area. It will be necess a ry to have l a nd us e data by block for most of the study area, with accurate employment and resident population figures to facilitiate estimates of trip generation (vehicular, transit and pedestrian) and parking. Ela ps e d time - fou r months 3-4 Special Study of Downtown Living This study will exami ne the trends of downt ov;,rn living with particular emph as is on th e trends or s hifts which h ave occurred in the character of the resident population of the central area and attempt to ide11:tify the factors which influenced those trends �- 13 - and shifts. The study will also identify the linkages between place of residence and place of work for central area residents and the transportation modes used. This study should be per- formed by a qualified consultant under the direction of the study team. - four months Elapsed time 4. Economic Trends and Forecasts The purpo~e of this study is to produce a forecast of the economic activity of Do wntown Atlanta. This forecast will include separate forecasts for: Housing Retail Trade Government General Office Whilesale and Warehousing Manufacturing The forecasts will be related to forecasts for the Atlanta Region, The State of Georgia, and Southeast and the Nation. They will describe at least three possibilities: 1. A continuation of existing trends 2. A dispersal of "Downtown" functions into other parts of the city. 3. A further strengthening and collection of functions in downto wn to develop the highest concentration of developm ent likely to occur. �- 14 - In addition to these alternative forecasts, this phase will also describe the social and economic forces which are likely to make each alternative a reality and the general kinds of policies and programs which are needed to achieve each forecast. It will also include a general analysis of the tax revenues which would be produced by different levels of development which could be expected in Downtov.rn Atlanta. 4-1 Functional Analysis Analysis of the major functions and activities performed in and by downtown Atlanta, the performance of these functions over time and in relation to metropolitan markets, and factors which act to restrain the optimum development of downtown functions. Elapsed time 4-2 Space Projections Projections of d e m a nd for private and public space and facilities of all appropriate types by five year intervals to 1990, based on projections of metropolitan and regional markets and alternative assumptions about public policies, competition, and other incentives and constraint s. Elapsed time 4-3 Development Factors Identific a tion and evaluation of publ ic and private policies and actions that will influence the development and re-development of Central Atlanta including, but not limite d to, urban renewal, public facilitie s investments, l and assembly, rapi d t r ansit, traffic , parking , plans for priva t e invest ment and fiscal policies . Elapsed time �- 15 - 4-4 Comprehensive Tax Evaluation Analysis of actual and potential effects of all existing taxes (local, State and federal) upon downtown development efforts, including past effects on development to the present, and recommendations for changes in the types, application and adminis tration of taxes that would provide maximum development incentives within the framework of the public interest. Elapsed time 5. Transportation and Parking Program The purpose of this series of studies is to develop a transportation program for the Central Area. It will be conducted by a qualified consultant under the supervision of the CAP - City team. The final result will be a coordinated transportation system including transit, freeways, streets, pedestrian facilities and parking and a program for the orderly development of these systems. The consultant will coordinate his activities with other transportation study groups for the metropolitan area, particularly AATS and MARTA. In the final plan, the street system will be classified according to function and the design and ope ra ting standards for each system will be appropriate to the function it performs. 5-1 Update Parking and Traffic Data This study will be concern e d with collecting data on traffic and parking to supplement that which is available from other studies and the data collection programs of the City and State Highway Department. Elapsed time - four months �- 16 - 5-2 Review Propos e d Tra nsport ation This study will involve a review of proposed transportation projects for the development of the short range program. Elapsed time - two months 5-3 Pedestrian Mov ement Studies This study will include counts of pedestrian movements and studies at selected locations to obtain trip generation characteristics for use in creating projections of future pedestrian flo ws. Elapsed time - two months 5-4 Trip G e neration Studies This study by the trans portation consultant will develop basic data on the trip generating characteristics of different kinds of land uses a nd parking facilities. Data collection will supple- ment the information available from AATS. The results will be used to forecast fut u r e trav el d e m a nds. Elapsed time - two months 5-5 Develop Tra n s porta tion Alternative s The study will inv olve a revie w of proposed trans p ortat ion pro jects for the deve lopm ent of the short r ange progra m. The transpo rtation an d parki ng c ons ultant, wo rking wi th CA P City team a n d t h e oth e r consulta nt s will d evelop a lt ernatives fo r the trans po rta tion a nd park ing sys te m s. These alt erna tives must cover the full r ange of l an d us e an d de velopment po s sibiliti es as well a s the rang e of s y stems - tran s it and highways - likel y t o emerge in the r egi on during th e plann i ng period . E lapsed time - th ree m onths �- 17 - 6. Urban Design The studies in this phase of the program are needed to produce a design rationale for the Central Area. They are inter-related with land use and transportation and a high degree of correlation between the urban design and other phases will be required. Al- though Policy Review of urban design concepts has been scheduled in advance of the final policy review for land use alternatives, it is recognized that the interplay between the two does not permit such a neat separation. What is expected is that decisions on design con- cepts will influence the final decisions on land use and that the urban design consultant will have a strong role in the evaluation of alternatives as well as the development of the plan and program . This consultant will also be responsible for developing land use and design controls which will assure not only the desired form for the central area but a design which is consistent in its quality for the structures and s ystems which will be built in the future. 6-1 Urban De sign Review This review will be for the purpose of identifying those design features and concep ts which provide a basis for a design policy. The review should identify those structures of significant historical and architectural interest. It will also provide re- commendat ions on methods for achieving high design standards throughout the C entral Area. This study should be conducted by a qualified urban design consultant under the supervision of the Study Team. Elapsed time - two months �- 18 - 6-2 Alternative Design Concepts This will involve the development of design concepts for the central area taking into account the spatial arrangement of land uses and structures and the functional arrangements, present and future. The design concepts will guide the land use, trans- portation and parking systems alternatives since these must conform to and support the concepts. Elapsed time 6-3 Develop Land Use and Design Controls Following adoption of general design concepts and land use arrangements, appropriate methods of encouraging development and requiring conformance to the policies mus t be developed . These include zoning and d e sign controls. This phase is con- current with evaluation of the alternatives. · Elaps e d time 6-4 Construct Physical Model A model of the central area should be developed showing ex isting conditions for use in visual evaluation of various proposals . This should b e the respons ibility of the Des i gn Consultant. Elapsed time 7. F inancial Planning The purpose of this phase of the program i s to d evelop a program for financing the development of the Central Area. It will include an inventory of financial resources, d evelopment of financing alternatives and th e es tablishment of a long range financial program by the Economics Consultant in close cooperation with the CAP - City team and the other consultants. �r - 19 - 7-1 Inventory of Fin ancial R eso urces This will include an inventor y of t he local, State and Federal resources which can be applie d to the development of Central Atlanta. It will examine trends in tax revenues and public e x - penditures and proposals for finan cing major public programs in metropolitan Atla nta which could affe ct the choices of financial programs for the Central Area. Elapsed time - three months 7-2 Develop Financial Alternatives This task will involve the development of p r actical alternat i v es for financing the progra ms p r oposed fo r th e Cent ral A rea. Elaps e d tim e - two months 7-3 Preparation of the Finan c ial Plan Followi ng policy r e vi e w of the fi na n cia l a lternati ves, a progra m fo r financing th e m a jor el eme nt s will be dev elop e d a nd tes ted. th e t ota l i m provement pr ogra m This step will be conc urrent with the developm ent of t h e p r ogra m. Althoug h t he development pr ogram will not b e l imit e d to .a cont inuation of p r esent fun ding l ev el s , it will b e tailore d to fit r easona b l e fina nc i ng exp ecta t ions. Elaps e d t ime 8. - t wo months Evalua tion of Alternatives This phase will ev aluate a lt e rnati ves for t h e d evelopment of th e c entra l ar ea. Alt ernati ves shou l d be deve l op e d by the City - CA P team and th e cons ultants fo r a wide range of poss ibil ities so that th ey c a n b e t est e d for pu b lic program requirements. It i s entirely possible, for exampl e, t h at a given t ransit o r highway system will be adequate for �- 20 - a number of alt e rnative development alternatives wher e another system would only be adequat e for a much more limited number of alternatives. Because forc e s b eyond the control of the City or Central Atlantic Progress , Inc. may bring about a different density or pattern of development, major public improvements should be flexible enough to accommoda te a range of alternatives. The specific areas for which alternativ es will have been developed are: 1. Employment and commercia l development 2. Housing and residential population 3. Transit systems 4. Freeway and major street s y stems 5. Local street systems classified according to function 6. Pedestrian s y st e ms 7. Goods h a ndling sys t e m s 8. Parking s y s t ems Alterna ti ve s for many of t h ese prog r ams have b een p rop osed or are under study b y oth e r a g enci e s. This study proc e s s will not duplicate the work of oth ers but will r elate their propos a ls a nd plans to the form and func t ion of downto wn . If clear confl i cts emer ge a s a result of this p r o cess , t h e Stu dy T eam a nd th e Consultants will be r e spons ible fo r wo rki ng wi th t he in t e rested agenc y towar d a g ree m ent on a n acc e ptable alt erna tive . T h e transpo r ati on a n d parking cons u ltant will e valua te the a lt ern at i ves by their c ont ribut ion t o the goal s a n d obj ectiv es a nd b y the u se of a specia l t r affic assignment network fo r t he Cent ra l Area , T hi s netwo r k will be p repa red by AA T S as a part of the n etwo rk coding progra m. �- 21 - The results of each analysis will be reviewed with the CAP - City team and other consultants for relationship to the land use, development, and design plans to assure that the transportation systems serve the area and the objectives of those plans. Elapsed time 9. - three months Development of the Plan and Program The final phase of the study will be concerned with the selection of best alternatives and a coordination of all elements into a single comprehensive plan and program, 1iv ith its' associated financial program. 9-1 Develop Preliminary Plan and Program Each program or proj ect will be examined for the contribution it makes to the obj ecti ves of the plan in proportion to its cost. Other factors which will determine priority o rder will be availability of ear-marked fund s , (for example, highway projects cannot be substituted for school funds), for orderly development (for example, portions of the pedestrian s y stem may best be implem e nt e d in conn e ction with other improvements to the street or subway system) . Th e final fina ncia l pla n will be such that appropriate substitutions can be made de p ending on the timi ng of related d e v el opments and proj ec t s. 9-2 Policy R eview of Plan and Program 9-3 Adopt Long Range P l an and Program �- 22 - 9-4 Develop Continuing Program The future development of the Central Area will depend on many individuals and on forces beyond the control of Central Atlanta Progress or of the City. For example, federal aid may be reduced or expanded due to national or international situations . Housing will respond to market demand, the availability of mortgage money or other factors. Retail sales forecasts may be influenced by regional shopping cent ers . Office development may be accelerated by the introduction of one or more new regional offices in down town. For these reasons, the planning and programming process must remain flexible a nd it will be desirable to re-examine the goals and objectives at regular intervals. The continuing program will include additional studies as well as recommendations for the organizational and administrative requirements for implementation of the program. �- 23 - Cost Estimates The Study costs were developed by estimating man-months of effort required to complete each phase of process. For purposes of arriving at a dollar cost estimate each man month was assumed to have an average net cost of $1200. To this net cost, $300 per month was added for each member of the City - CAP team. for City - CAP team members. No overhead cost was added However, an overhead estimate of 100 percent of salary was assumed for consultant staff and direct cost·s of $600 per man month were assumed for consultants to reflect travel and subsistence allowances. While these are very general estimates they represent a reasonable average for budgeting purposes. �ESTIMATED MAN MONTHS AND COST BY STUDY TEAM Project or Phase 1-1 1-2 City - CAP Team Man Months Cost 4.0 4.0 6,000 6, 000 4.0 4.0 6, 000 6,000 6.0 9,000 2.0 4.0 8. 0 8.0 3, 000 6,000 12,000 12,000 Transportation Consultant Man Months Cost 1.0 2.0 Economics & Finance Man Months Cost 3,000 6,000 0.5 2.0 1, 500 6,000 6,000 1.0 1. 5 3,000 4,500 Design Consultant Man Months Cost 2.0 1.0 6,000 3,000 Goals & Objectives 2-1 2-2 2-3 2-4 2.0 2.0 6,000 2.5 7,500 1. 5 2.0 1. 5 3. 5 4, 500 6,000 4,500 10, 500 2.5 10,000 7, 500 1. 5 4, 500 Inventories & Mapping 3-1 3-2 3-3 3-4 Economic Forecasts 4-1 4-2 4-3 4-4 Transportation 5-1 5-2 5-3 5-4 5-5 2. 0 3,00 0 4.0 2.5 3.5 3.0 5.0 12, 000 7, 500 10,500 9, 000 15, 000 �Project o·r Phase City - CAP Team Man Months Ccst Transportation Consultant Man Months Cost Economics & Finance Man Mmths Cost Design Consultant Man Months Cost Urban Design 6-1 6-2 6-3 6-4 2.0 8.0 2.0 6,000 24,000 ·6, 000 5,000 6,000 8.0 24,000 1.0 3, 000 2.0 6,000 1. 5 4, 500 1.0 3, 000 6,000 2.0 6,000 1.0 1, 500 1. 5 2.0 2.0 4,500 6,000 6,000 10.0 15 , 000 2.0 9-1 9-2 · 9- 3 9- 4 6.0 2.0 4. 0 4.0 9,000 3, 000 6,000 6,000 G e ne ral S up ervision 27 . 0 40,5 00 4.0 Financial 7-1 7-2 7-3 Evaluation of Alter native s 8. 0 18.0 . 54, 000 Plan & P r ogr a m D evelopment T OTAL 2. 0 1.0 0.5 2.5 6,000 3,000 1, 500 7, 500 $ $ $ $ 104. 0 15 6, 000 . 49. 0 14 7,000 . 28 . 0 84, 000. 30.0 105 , 000 . GRA N D TOTAL $492, 000. �.....143.215.248.55Ht~ ---. .... 143.215.248.55cEmrRAL ATLANTA PROGREss, ~f,,n,. . . ~ . ,,.,,,,,,,, INC. •.• I 2 PEACHTREE STREET, N.W., SUITE 2740 ATLANTA, GEORGIA 30303 TELEPHONE 577-3976 June 30, 1967 O F F I C E RS ALLX ·11 SMITH Pres1donl ROBERT M WOOD. ht V1co Pres:dont ALVl!I B CATES. 2."ld Vice P~es:dent RICHI-.RD A OGLESBY. Sec y-Troosu r11 r WILLIAM B. HART, An 1 Soc y Tro.uura : P.0B!:RT W BIVENS, U:eeu11vo 01111~0: . D0:-.lALD G !NGF.J,.M Auoeu,•o Dir~lor CHARLCS C CARR:NGTON. Anociot11 DIRECTORS' MEETING: This is to remind you of our Directors' Breakfast Meeting at 8:00 AM, Wednesday, July 12 t h, Bel Air Hotel, 2140 Peachtree Road NW. D IREC T ORS JACK ADAIR. P:es:dent Ada :r Fie41ty ond lod.'l Co::ipany CECIL ALEXA!lDER. /..rc h11oct fmch. AieHnder, BMr.n R•:>1h1ch1!d and Pasche l J PAUL AUSTJ~:. Prouden1 Tho Coca-Colo Co::::ipe ny JOSEPH E B!Rrm: Pres:dont Tho rl41,0Ml B4ni:: o! Ceo:9,11 Hi:t;RY L BOWDEN. Cho:s::::an Truuees £::::o:y Un1ve ::;ty W Lt£ BURGE Prosdont Pet4J! Cr~:t Co::ipany AL'llli B O:AT!:S ?re,.dan1 Ad ... ~s-Cates Cc:::ipo ny RICHARD W COURTS Co:.1:•1 6 Co THOMAS G COUSl!iS Preside nt Cousins ?roperlies Inc GEORGES ".:R,U-"T. Chd1:1:14n Tru1i Co::,pony ol Geor914 L GLE!HI DEWB£'P.?Y JR Pre11d,;,nt At:ani,e !;i•ee! Cc::i.po ny R !IOWAR::> DOBBS !R Prosid,.n: Ll!o !naurdnce Co r.ipony o! Georo1<'1 W O OUV ALL Ch ... ,:nan Atlantll fedNdl Sa-.,mos 4nd Loar. AHOClll.!lon M!LTON G f"ARR!S Viee P:eatdent Gull 0,1 Corporllnc n HIX II GREtll Hu: (;ro•n Buick Co::ipany Er. Wlrl I HATCH. P,ea,dent G•,:,:g:11. Power Co=pa ny

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POLLARD TUA.MAii Ch11icm"n J M j',.1l lnd u1t:1e, Inc >..i.T())/ ·,1/El!i~Tfltl Pre:,df'nt l«1uor.al S,·:·,.;-,. lr:du,11.111 Inc R'.:i8tRT U WOOD G1mN1!!l Counsel S"" :a, Ro<'!b1.:c.c: 4nd Co::ipony The main order of business is a progress report on proposals for development of a Central Atlanta Action Plan" as adopted at our Meeting on June 1st. Al though unconfirmed as of the t ime of t his lett er , hopeful that Mayor Allen can mee t wi t h us then. See you July 12th , 143.215.248.55 Robert W. Bivens EXECUTIVE DI RECTOR �i I MINUTES ,., . I , BOARD OF DIRECTORS, CENTRAL ATLANTA PROGRESS, INC. 8:00 AM, JUNE 1, 1967, BEL-AIR HOTEL PRESENT: Eugene Yates £or E. I. Hatch Cecil Alexander Henry Bowden Richard w. Courts L. Glenn Dewberry Harold T. Patterson Cliff Kirtland £or Leonard Reinsch Hugh I. Richardson, Sro W. Lee Burge Thomas G. Cousins George S. Craft F:rank M. Malone Joe LaBoon £or W. L. Lee Rolland A. Maxwell Richard Oglesby Richard H. Rich Mrs. Caroline M. Selig Alex w. Smith John C. Portman Jack Tarver Jack Burton £or Gordon Jones Robert W. Bivens Donald G. Ingram Charles c. Carrington ABSENT: Jack Adair Mil ton Farris Hix H. Green W. Oo DuVall Alfred D. Kennedy Pollard Turman J. Paul Austin Joseph E . Birnie Alvin B. Cates R. Howard Dobbs, Jr. Mills Bo Lane Lucien E. Oliver James D . Robinson, Jr. Robert M. Wood Jesse Shelton President Ale x W. Smith presided and called the meeting to o r der. 1. P r es i dent Smi th introduced Mr . Charles C. Carrington, who was joi ning t he sta f f as the third professional on the Central At lan ta Progress , I nc . , s t a f f . 2. Upon mo t ion made, seconded a n d carried , Minutes of t he Ma y 4 th Directo r s ' Mee t ing were accepted a s wri t te n a nd previou ~LY mailed to all Director s . 3o Next, Pres ident Smith r eported t h at t he Down t own Beaut ification Committee (Chairman Mill s B. La ne) had met o n Ma y 29th to consider downtown beautification and initi a t e appropriate actiono �2 "' ,\. 4. Next, Mr. George Craft, Chairman of the Membership Committee, reported the following highlights of membership to date: Executive Committee paid to date Other new Directors paid to date Central/Uptown Members paid to date (new dues schedule) TOTAL PAID TO DATE Other income potential, 1967: New Directors Other Central/Uptown Members $81,500 14,500 7,975 $103,975 $ 15 ,ooo 10,000 $25,000 He reported that the response has been outstanding, with minimum follow-up needed. 5. Next, Mro frank Malone, Chairman, reported that the Ways and Means Committee met on May 25th to consider a specific work program £or the organization and how it should be undertaken. Mr. Malone asked Executive Director Bivens to present the alternatives considered and the recommended course o f actiono Mr . Bivens explained the urgency o f initiating a formal "plan" or "action program" £or Central Atlanta. He explained that "-' other elements such as community renewal, rapid transit, public housing, and highways are being planned extensively without any planning £or the most impo rtant part o f the wheel - the hubo ~ He cited recent news articles in which the City is considering Federal funds £or a "downtown plano" He pointed out that planning £or the Central Core is going to be done, either by default or through initiative 0£ the business sector; by positive, cohesive acti on, or by rea ction. 'v f Mr. Bivens then described the various alternatives £or Central Atlanta planning as consi dered by the Ways a nd Means Committee: lo 2o 3o 4o 5. "\J By By By By By the City Planning Department the Atlanta Regional Metropolitan Planning Commission the Rapid Transit Authority outside consultants as coordinator Central Atlanta Progress, Inc., with public agency help. The first £our alternatives were considered unsatisfactory because 0£: (1) the lack of built-in involvement of the business community necessary to assure practical planning, ( 2 ) the urgency, and ( 3 ) the need £or follow-through and a positive implementation scheduleo �3 ,... \. ~ Alternate #5 was considered to be the only approach capable of fulfilling the needs £or action in Central . Atlanta within critical time limitso Cost of developing such a program is estimated in the $250, 000350, 000 range. Rather tha n the slow, cumbersome, approach of dependen ce on Federal proposed that the Central Atlanta lieu 0£ Federal funds and matched and historically ineffective planning funds, i t is Progress budget be used in by the City as follows: From Central Atlanta Progress budget $200,000 (staff time and £acili ties) 100,000 (cash & services) '-' From City of Atlanta > Possible Federal matching funds 50,000 (to be used on non-critical elements only) State f unds (to be i nvestiga ted a s a possibility) UNKNOWN TOTAL $350,000 over al½ year period It is contemplated that specifi c working arrangements be spelled out throu gh memora nda o f agreement with all invol ved p ublic agen cieso The proposed steps and timetable are as f o llows: STEPS AND TIMETABLE 1. 20 3. 4. So 60 70 Ways and Means Committee action Action by Board o f Directors Informal agreement o f Mayor, Aldermen Memoranda of Agreement: · . o o • o o o • o • • • o o • • o • o • o o • o o • . City ARMPC ( sub-area study ) State County Develop policy/technical structure Start f ormal program development Review with public agencies/business com1nuni ty • o • • o o . o o o o . o • • • o e . o o o o o. o o. o o. o Public relations and publi c support o o o • o o o • • • • o • o Official adoption of Plans & Program o • • • o • o • o o o o o Implementation, Review and Adjustments ••000• 000 000 000••0 0000••000••000•000000 •••0•••00000 0• ••0000•0000 0000 Q •••• 00000000000 5 /25/67 6/ 1/67 6/15/67 7/ 1/67 8/ 1/67 continuous continuous December, 1968 continuing**

Some urgent, clear-cu t elements would be initiated at the

outset, and implemented from s uch f un ds as operating budgets and bond issueso (A copy of the type of structure £or developing this program is a ttached o) �4 ,... \ . Mr. Malone made a motion, which was seconded and carried unanimously, tha t Alternate # 5 be adopted, as described above, and that a committee be appointed to present it to the Mayoro President Smith asked Mr. Malone and Mr. Robinson to serve on a committee to present this proposal to the Mayor as soon as possible. There being no further business, the meeting adjourned at 9:00 AM. Robert W. Bivens EXECUTIVE DIRECTOR Ri143.215.248.55 SECRETARY �i (FOR DISCUSSION PURPOS ES ONLY) (AS ADOPTED IN PRI N; : . CIPLE BY DI RECTORS ON 6/1/67) TYPE OF STRUCTURE FOR CENTRAL ATLANTA ACTION PROGRAM DEVE LOPMENT AND COORDINATION PUBLIC AGENCIES ARCHITECTS TECHNI CAL TEAMS Examples only DEVELOPERS CHAMBER OF COMMERCE COORDINATOR TRAFFIC AND SAFETY COUNCIL DIRECTORS of CAP, In c. POLICY ST UC URE Typ i cal Committees CENTRAL ATLANTA PROGRESS, INC. TRANSPORTATION- ---4 (Airport, transit, Traffic Engr., Rapid Transit, Hwy. Dept. GOALS AND OBJECT IVES HOUSING - - - -- ~ (Housing Auth., Builders, Finance, Code Enforcement,etc.) TRANSPORTATI ON BEAUTIFICATION- -- --l ( Pa r ks Dept. , Landscape Architects, rCivic Design Commiss. etc . ) PRIORITIES PUBLIC RELATI ONS HOUSING CENTRAL ATLANTA ACTION PROGRAM FI NANCIAL DEVELOPMENT FUNDS (S pin-off ) CONSULTANTS- - - -~raf fic, Economic, Desi gn , etc . ) TO GOVERNMENTAL BODIES FO R FORMAL ADOPTIO N AND IMPLEMENTAT ION �CITY OF .ATLANT.A CITY HALL June 22, 1997 ATLANTA, GA. 30303 Tel. 522-4463 Area Code 404 DEPARTMENT OF PLANNING COLLIER B. GLADIN, Dir ec tor MEMORANDUM TO: Mayor Ivan Allen, Jr. FROM: Collier B. Gladin SUB JECT: Plan for Central Business District With reference to the proposal presented by Mr. Bob Bivens, Executive Director of Central Atlanta Progress, Inc. (C.A.P.) to the C.A.P . Board of Directors at their meeting of June 1, 1967, concerning the development of a plan for the Central Business District, first of all I want to agree with Mr. Bivens and C . A.P. that a C.B.D. Plan is vitally needed for downtown Atlanta. The advent of rapid transit, the relocation of garment wholesalers from the C. B. D . , the extensive developments of John Portman at Peachtree Ce nter, the Nasher Air- Rights and the Cousins Air- Rights developments, the proposals for urban re newal in the C.B . D . area by the C . I.P . , and the Georg ia State College development plan, all will have a tremendous impact on the future development of downtown Atlanta . The City Planni ng Departme nt ha s long advocated the development of a C . B. D . Pl an. In 1962 this departme nt pub Iished a report entitled 11 Central Atl a nta, 11 which co nta ined an inve ntory of retai l and office uses in the C . B. D . , and re commended tha t a pl an be deve loped . In 1965 I wrote to Mr . Pollard Turman, then president of the At lanta Chamber of Comme rce , a dvocat ing such a plan in response to inq uiries by the Chamber. I have had rec e nt disc uss io ns with Mr. Ce c i I Alexande r , represe nta t ives of th e Chamber of Comm e rce , th e Me tropolitan Pl an ning Commission , and w ith Mr. Bivens, re garding th e de ve lopme nt of a C. B. D . Pl an. Conside rab le data ha s been gathered through th e update of ou r Land Use Plan. The C. B. D . has no t go ne unnoticed by the City's Planning Department. I strongly disagre e with Mr . Bivens ove r the method he is advocating for pre paring such a plan, however . Mr. Bivens, Mr . J e ff Wingfi eld of th e Metropolitan Planning Commission (M.P .C. ), and I have re cent ly discu ssed thi s matte r and agreed that each of our respective organizations has an interest in and a ro le to play in the developme nt of such a plan. �Memorandum to Mayor Ivan Allen, Jr. -2 - June 22, 1967 We agreed, however, that no one organization should play a dominant role. C.A. P., of course, is vitally interested in what happens to the immediate downtown area, but is not too concerned with the effect on the rest of the city or the Metropolitan region . M.P.C . is more concerned with the impact the C.B.D. has on the region as a whole and is not primarily concerned with the City of Atlanta. The City Planning Department, on the other hand, is most concerned wi th the C. B.D. and its relationship to the corporate limits of the city. All three agencies then are concerned with a different segment or interest of the population. In order to assure the enthusiastic support of these three agencies as well as others such as the Chamber of Commerce, the C.B.D. planning process must be set up to allow the conflicting interests of the various agencies to be resolved. Without the wholehearted support of e ach of these bodies, the plan cannot be successfully implemented. C. A. P. represents the leaders of the business community whose property and business interests are involved and whose political support will be necessary to carry out the plan . Most of the funds to carry out the plan wi 11 no doubt come from bond funds paid for by the City of Atlanta and will require the support and approval of the Mayor and Board of Alderme n . Any federal funds used in the planning phase must be channe led through M.P.C . or through M . A . R. T. A., the agency responsi b le for the greatest single impact on the future development of the C. B. D . It was generally agreed by Mr . Bivens, Mr . Wingfield, and mysel f that the a pproach designated a s Number 4 in the C . A. P. mi nutes of June 1, 1967, more c lose ly fi tted the b ill (i.e . , usi ng a n outside consul tant a s coordina tor). Through his recommenda tions to C . A . P. , Mr . Bivens ha s placed us in an awkwa rd positio n. He has chosen to attempt to have C . A . P. p lay the domi nant role and has a lmost c ompletely left the Ci ty a nd M . P. C . out of the plann ing phase . Although he me ntions the ne e d for public (i.e . , City) support ,. a nd the need for form al a dopt ion and implementation by the Ci ty , and e ve n proposes that the Ci ty supply a large part of the funds in cash , no w here does he specify the rol e of the Ci ty's p la nning staff in the process . By his action he has created an impasse betwe en the City , C. A . P. , and M .P.C. Un less the City wishes to turn the dominant ro le o f C . B. D . planning over to C.A . P., then it must reject C.A.P.'s proposa l . O n the other hand , if the City were to underta ke to prepare the plan itself, then we coul d expect litt le or no cooperation from Mr . Bivens and C. A . P., which cooperation is v ita l to its accomplishment . If we reject the C . A . P. proposal without explanation, then it puts us in the embarrassi ng position of not supporting planning for the C.B . D . as is implied by Mr . Bivens in his report to C.A.P. If either agency plays the predominant role , the other agencies will be constantly snipping at the results . �Memorandum to Mayor Ivan Allen, Jr. -3- June 22, 1967 It is my recommendation that C.A . P.'s proposal be rejected, and the reasons explained to the representatives of C.A.P.'s Board of Directors. Then I recommend that an alternate procedu re be proposed to C. A. P. uti Iizing the private consultant as coordinator concept, orginally discussed between Mr. Bivens, Mr. Wingfield and myself. Such an alternate proposal is discussed below. I propose that a 15 - 25 member Central Business District Planning Committee be established by the Mayor and Board of Aldermen to supervise the preparation of a C.B . D. plan. That this committee be composed of representatives from the various affected bodies or groups such as the City (e.g., chairmen of Planning and Development Committee and Finance Committee of the Board of Aldermen), C.A. P., M.P . C . , M.A.R . T.A . , Chamber of Comme rce, A.I.A., A.I.P., etc.; that the City of Atlanta, C.A.P. and the federal government through A.R.M.P.C. or M . A.R.T . A. appropriate funds to this committee for the purpose of preparing the plan; that the committee be authorized to employ a planning consultant (e.g., Eric Hill and Associates) to coordinate the activities of various technical specialists such as an economic consultant (e.g . , Hammer, Silas, Green and Associates), traffic engineering and parking consultant (e.g., Allan Voorhees), architects (e . g ., any one of a number of local architects), and the technical staffs of the City Planning Department, C . A.P., M.P . C., M.A.R . T.A., and to prepare a final plan based on the results of the work of the various technical specialists. Upon approval of the plan by the C. B.D. Planning Committee, it would be presented to various public and private bodies, including the Mayor and Board of Aldermen fo r the ir approval and adoption This proposal is similar in some respects to the way our C . I.P . was set up; except th at for the C . I. P. the wrong consu Itant was chosen fo r coordination, and the work programs a nd contrac ts d id not sufficiently spell out the exact responsibilities a nd requ irem e nts of the part icipating consultants : After our experience with the C . I. P. , we are a ble to profi t from these mistakes and are in a bette r position to assist in estab lishin g a more worka ble and successful arrangement. Under the above proposa l, th e staffs of C . A . P., M . P. C . , a nd the City Pl annin g Department can be be tte r uti lized to make a more rea listi c contri buti on, since no one staff is a ble to do the comp le te job adequ atel y a lone . The C . B. D . Pl anni ng Comm ittee w i ll pe rfo rm the ro le of reso lving confl icts betwee n C . A . P. , th e City and M. P. C . Eac h will ha ve an opportun ity to pa rtic ipate on an equa l foo t ing . Th e a bove proposa l seems emi ne ntly mo re fea sible than that proposed by Mr . Bive ns and C. A . P. Ce rtain ly a C. B. D . plan can not be developed overn igh t - at lea st one that is workab le and rea so nab ly ac cepta ble to a l I part ies involved . But what good is a plan - no matte r how quic kly it is produced - wh ich has v irtua lly no chance of eve r being impleme nted . C BG/l m �PROPOSED ORGANIZATION June 22, 1967 MAYOR'S CBD PLAN COMMITTEE (15-25 MEMBERS) REPRESENTATIVES of BD of ALD. , CENTRAL ATLANTA PROGRESS BD of DIR. , ATLANTA REG METRO PLANNING COMM AND OTHERS PLANNING COORDINATOR CONSULTANT FIRM CAP PLANNING STAFF CITY PLANNING DEPT. LOCAL ARCH. FIRMS ARMPC ECONOMIC CONSULTANTS TRANSPORTATION CONSULTANTS OTHER TECHNICAL RESOURCES �CONSTRUCTIVE YOUTH COUNCIL OF THE Northwest Perry Homes Arca 2339 Arno Court, N. H. Atlanta, Georgia Today there is an ever-increasing desire on -the part of the young people to be heard, probably morcso in low-income areas. It goes without saying tha t in the Northuest Perry Communities there arc hundreds of young people ,;~ho arc without any or have very few meaningful programs in which to participate. It has been said that "an idle mind is t he devil 1 ~ workshop:• The rising rate of Crime, Delinquency, Truancy and dcop-outs among the youth in our communities, indica te that city, public and priva te agencies arc f ailing to pr ovide young people with the inner controls of behavior which arc basis for a healthy w.1y of life and a clean community. Due t o t he many i nadequac i es i n the areas of super vis ed r ecreation in the Horthwest Perry Communit i es, we the r ecr eation commit tee , i n kee pi ng with your request , recommend t he following ser vices, pr ogr am and fa cilit ies f or your consideration and evaluation. Sugges ted Ar eas of Concer n and Responsib i l i ties: 1. Kee p the communi t i ca informed of ava i lable resour ces and opportunit ies in the fields of rec r eation and youth. 2. Allow the community the opportunity to assist in the pla nning , developing and running of recreat i onal programs f or youth and young adults i n the cormnunities. It generally folt that the conununit i cs i n the Northwest Perry area arc faced with the same types of problems that exi st in other communities t hroughout the city. In trying to offset some of these problems, we arc further re- commending the hiring of recreation personnel on a permanent basis from the northwest communities through the Neighbo~hood Youth Corps in•school and out-of-school programs. �-2- 3. Recommendation for the placement of necreational Leaders. (a) Pitts Elementary School Perry Boulevard, H. H. (b) Finch Elementary School Ajax Drive, N. TT. (c) Chattahoochee Elementary School Peyton Rond, N. H. 4. The hiring of recreation personnel on a perraanent bnsis by the Housinc authority to supcr,1ise recreation in the Perry Homes projects. 5. The completion of the Gun Club Park. 6. Additional Play Lots for the area. (a) Possible Location of Play Lots. (1) Intersection of Hollywood P.ond nnd Hain Street, N. H. (2) Intersection of Marco and Areyle Drive (3) 2000 HcCnllic Boulevard (4) Hestmorelnnd Circle (near 1333) (5) Clarissa Drive (Ilctucen Buildings 1602-2215) (6) Perry Iloule•,1ard (near 1395 Drew) 7. The Extension of the "Champ" Prograr.1 to include other communities. n. Swimming Pool for the area. The committee, along uith other members of the Council, will be willing t o meet you and/or ot her r esponsible repr esentatives of the City Parks Department , i n t ryi ng to ma ke our com.,n.mi ty a better place in which to live. CC: Mayor Ivan Allen Virginia Carmichael John Cox Bud Stone J. Ii. Robinson Dan Sweat �News! etter T RAL SUITE 27 4 0 • A TLANTA 2 PEACHTREE Number 7 I NT RODUCI NG NEW P ROGRESS , GA. 30 3 0 3 June TELEPHONE C.A.P, 19,1967 ASSOCIATE Meet Charles C. Carrington, who has just joined the staff of Central Atlanta Progress a:: Associate. Charles comes to us from Knoxville, Tennessee, where he served as Associate Planner with the Knoxvi lle Metropolitan Planning Commission and was in charge of an industrial site survey and a comprehensive four-county industrial base study. Prior to going to Kno xville to further hi s education, Charles worked for five years with the General Telephone Company in the Metro Tampa, Florida, Area, where he was responsible for analyzing growth patterns and forecasting communications needs as the basis for capital improvements programming. He worked closely with pub li c agencies and private enterprise _in comprehensive mar ket development studies. Other Points of Intere st: Graduate, East Tennessee State University in Bus iness and Economics ; Masters Degree, University of Tenne ssee in City Planning. Married: thre e children, 3, 6, and 9 yea rs of age. C.A.P., Inc. IS FORTUNATE IN HAVING CHARLES JOIN US, ADDING SOUND, PRACTICAL EXPERIENCE AND A SOLID EDUCATIONAL BAC KGRO UND TO HELP BU ILD A BETTER CENTRAL ATLANTA. N E \~ CHARLES C, CARRINGTON DI RECTORS In an unprecedented disp l ay of enlightened concern for the health of Ce ntral At lanta and an enthusiastic desire to do some thin g about it, the following civic and bus iness l eaders have bec ome active, participating DIRE CTO RS of Central Atlant a Pro gress: Jack Adair, President, Adair Rea lty & Loan Co . Cec il Alexander, Arch i tect, Fin ch, Al exander, Barnes , Roth schild and Pasc hal Henry L. Bowden, Cha i rman, Trustees, Emory Un iv . Richard W. Courts , Co urts and Company Hugh I. Richard son, Pres ident, Rich ardson Real ty Co . Jesse She lton, Pre s ident, Robert and Company Assoc . Pollard Turman, Chairman, J. M. Tull Industrie s ,Inc. Mi l to n Weinstein, Pres ident, Nat i onal Serv i ce Indu str i es , Inc. Thi s massive cooperat i ve effort of bus i ness l eaders to in volve themse l ves in pl an nin g and i mp l ement i ng an action program for improving th e Centra l Core of Metro Atlanta i s a great posit i ve step forward i n bu il ding a better Ci ty and State. Oby T. Brewer, Cha i rman, Muse ' s L. Gl enn Dewberry, President, Atlan ti c St ee l Co . W. 0. DuVa ll , Chairman, At l anta Federa l Sa vings & Loan Assoc. Mil ton G. Farri s , Vice President, Gu l f Oil Corp. Hix H. Green, Hix Green Buick Company Al fred D. Kennedy, Pre s i dent, North Pryor Street Corp. Harol d T. Patterson, Pre s ident , Federa l Reserve Bank J. Leonard Reinsch, President, Cox Broadcasti ng Co . C,A,P RO G RES S IN BRI EF Competent pro f ess i ona l sta ff here and in action . . . offices set up and serv in g Centra l At lan ta . . . peop l e com in g in to See k advice and l ea rn about CA. -:--.Mil l s Lane ' s Beaut i ficat i on Committee at work ... Fran k Ma l one's Ways and Means Corrrnittee has made some s~1eep in g, posit i ve proposa l s for Central Atlanta Action Plan (adopted by Board of Directo rs ) ... proposa l s be i ng presented to pub li c age nci es . .. George Craft's Membersh i p Committee ha ving great response from peop l e i ntere sted in their City ... .... . . ALL SYSTEMS GO. - - -------- - Bob Biven6 �C ENTRAL SUITE 2740 • A TLANTA 2 PEACHTREE P ROGRESS, STREET • TELEPHONE I NC. ATLANTA, GA. 30303 577-3976 April 21, 1967 OFF I CE RS Alex W. Smith, PRESIDENT Robert M. Wood , ! s t VI CE PRES IDENT Al vin B. Cates , 2nd VICE PRESIDENT Richard A. Og l esby, SEC' Y- TREASURER William B. Ha r t, ASS ' T SEC ' Y TREASURER Robert W. Bi vens , EXECUTI VE DI RECTOR Dona l d G. I ngr am , ASSOCI ATE DIRECTOR Honorable Ivan Allen, Jr, The Ivan All en Comp any 221 Ivy St., N.E. Atlanta, Georgia 30303 Dear Ivan: EXEC UTIVE COMM IT TE E \',~~Lc143.215.248.55 15:37, 29 December 2017 (EST)b~!/~~it J. JOSEPH E. BIRNIE , Pres ident The National Bank of Georgia. W. LEE BURGE, Pres i dent Retail CI'edit Company ALVIN B. CATES, Presi dent* ~ a(p) · ICl Jud~ You are invited and urged to attend the meeting of o u r . ( ! Board of Directors on Thursday, May 4th, 1:45 PM, in th Atlanta Room of the Citizens and Southern National Bank, . Main Office. Adams- Cates Company THOMAS G. COUSINS, Presi dent Cousins Propertiao, Inc. GEORGE S. CRAFT, Cha i rma n Trust Company of Georgia R. HOWARD DOBBS, JR . , Pre s i dent Life Insurance Company of Georgia EDWIN I. HATCH, Pres ide nt Georgia Power Company GORDON JONES, Pr es i dent Pulton National Bank MILLS B. LANE, JR . , President Citizens & Southern Nat ' l Bank WALLACE L. LEE, Presi dent Atlanta Gao Light Company FRANK M. MALONE , President Atlanta's Central Core faces some crucial decisions which justi fy , and n eed your personal attention and counsel, Will you please notify Mrs. Roberson, 577-3976, that you will attend this important meeting. Sou thern Bell Tel . & Tel . Company ROLLAND A. MAXWELL , Pres ident Davison ' o RICHARD A. OGLESBY* Pirot flational Bank LUCIEN E. OLIVER, Vi ce President Seal's, Roebuck and Company JOHN C. PORTMAN, JR . , Architect Edwtxrdo and Po1'tman RICHARD H. RI CH, Chairma n Rich 's, Inc . JAMES 0. ROBINSON, JR . , Chairma n First National Bank MRS. CAROLYN M. SELI G The Masse ii Companies ALEX W. SMITH, Attorney Smith, Cohen, Ringel, Kohl.er Martin & Lowe JACK TARVER, Pres ide nt The Atlanta N8"'opapero ROBERT M. WOOD, General Counsel Sears, Roebuck and Company Aex o fficio Enc lo sure . �PROPOSED AGENDA MEETING, BOARD OF DIRECTORS, CENTRAL ATLANTA PROGRESS, INC. Thursday, May 4, 1967, l :45 PM, Atlanta Room, Citizens and Southern National Bank President Alex W. Smith presiding. l. Welcome 2. EXPLANATI ON OF NEW ORGANIZATION TO NEW DIRECTORS AND VISITORS Alex W. Smith 3. REPORT OF BUDGET COMMITTEE L. E. 01 i ver 4. REPORT OF MEMBERSHIP COMMI TTEE George S. Craft 5. REPORT OF THE EXECUTIVE DIRECTOR Robert W. Bivens "PROPOSED APPROACHES TOWARD SOLUTIONS" (The $800,000 Community Imprpvement Program; Rapid Transit and surface transportation; beautification; plans for go vernment acti vi ty; "air ri ghts"; getting middleincome people back into town; coordinating the piecemeal and the uncoordinated; priorities for capital improvements in the Central Co re --- THE BEGINNING OF A MEANINGFUL ACTION PROGRAM.) 6. Adjournment �.CA.F s ule C ENTRAL SUITE 27 4 0 • A 30-SECOND PROGRESS REPORT AtLANTA 2 PEACHTREE P ROGRE SS, STREET • TELEPHONE INC . ATLANT A , GA . 30303 577-3976 April 28, 1967 NOTICE TO THE BOARD OF DIRECTORS: 1. DIRECTORS TO MEET THURSDAY, MAY 4.th, 1: 45 PM ATLANTA ROOM, C & S NATIONAL BANK (DOWNTOWN). OFF I CE RS A1ex W. Smi th, PRES IDE NT Rober t M. Wood , 1s t VI CE PRESIDENT Al vi n B. Cates , 2nd VICE PRESIDENT Richard A. 09 l esby , SEC' Y-TREASURER 2. C.A.P., Inc., were hosts last Wednesday to Downtown Dayton (Ohio) Association. Itinerar y included: William B. Hart , ASS' T SEC ' Y TREASURER Rober t W. Bivens, EXECUTIVE DIRECTOR Donald G. I ngr am; ASSOCIATE DI RECTOR EXEC UT I VE . COMM I TT EE J. ~~L C143.215.248.55 15:37, 29 December 2017 (EST)b~!./f143.215.248.55t JOSEPH E. BIRN IE , Pres i dent The National Bank of Georgia W. LEE BURGE, President visit with the Mayor ••••• briefing on Central Atlanta and C.A.P., Inc. skyview of Atlanta from 41st Floor, FNBB luncheon at White Columns as guests of Cox Broadcasting Co., per CAP Director J. Leonard Reinsch visit with Governor Maddox --- tour of Capitol bus tour of Central_Atlanta guided tour of Peachtree Center, per arrangements by CAP Director John Portman Re ta;,; Credit Company ALVIN B. CATES, Pres ident* Adams-Cates Company THOMAS G. COUSINS, Presiden t Cous ins Pl'opel'ties, Inc . GEORGE S. CRAFT, Chairman Tl'Us t Company of Georgia R. HOWARD DOBBS , JR . , Presi dent Life Insurance Company of Georgia. EDWIN I. HATCH, President 3. Many central core projects are moving along independently, and precariously piecemeal. CAP, Inc. is bringing principals together for coordination, cooperation, and unified a ction. Much more needed . Georgia Power Company GORDON JONES , Pres i dent Fulton Natiorial Bank MILLS B. LANE, JR . , Presiden t Citiz ens & Southel'71 Nat ' l Bank WALLACE L. LEE, Pres ident Atlanta Gas Light Company FRANK M. MALONE, President Southern Beil Te l . & Te Z. Company ROLLAND A. MAXWELL, Presiden t Da.vison ' s · RICHARD A. OGLESBY* 4. Rapid Transit planning moving along, largely in vacuum from business community, to date. This $500-Million project MUST CONSIDER WHAT IT CAN DO TO BUILD CENTRAL CORE --- as well as move people . First /lational Bank LUC1~~r~; ~~!~~k ~~e c~~ient JOHN C. PORTMAN, J R. , Architect Edi.!ards and Portman RI CHARD H. RICH, Chairman Central Atlanta must be involved now· as well as when bills to be pa id. Rich ' s ., Inc . JAMES D. ROB INSON, JR . , Chairman Fir st National Bank MRS. CAROLYN M. SELIG The Maosell Companies . ALEX W. SMITH, Attorney Snrith., Cohen, Ringel, Kohle r f,l,artin & Lowe JACK TARVER, Pres ident 5. Major outside investors are coming by CAP offices to s ee .. what is be ing done to protect and enhance their inve stment& now and into the future. The Atlanta Newspapers ROBERT M. WOOD, Genera 1 Counse 1 Sea:rs., Roebuck and Company ..ex officio THEY ARE I MPRESSED WITH CAP'S PROPOSED ACTION PROGRAM INVOLVING ENLIGHTENED BUSINESSMEN WORKING TOGETHER. IN CENTRAL ATLANTA PROGRESS. ~day, Robert W. Biven s EXECUTIVE DIRECTOR _.... �/ir~ /Newsletter C E N'f RAL A TLAN TA P ROGRE SS INc Temporary Address is: Suite 1211, 615 Peachtree Street NE, Atlanta, 30308, Tel. 873-6983 S U ITE 2740 • 2 PEACHTREE STREET • TELEPHONE NUMBER 4 ATLANTA , GA . 3030 3 577- 3976 JANUARY 26, 1967 NO ISLAND TO ITSELF: Often a City's problems go und~tected until a chronic accumulation creates an acute crisis. Atlanta's 'golden heart" is no island to itself. Atlanta's housing is related to its heart --and vice-versa. Neither will live without the other. THE CRISIS OF HOUSING: To solve what Mayor Allen describes as a pressing need for 17,000 low-moderate-income housing units, he has appointed a Committee on Housing Resources, headed by Cecil Alexander. WHERE? At best1 a tough problem in a City developing so rapidly and beseiged by simultaneous demands for vital commercial development---- and housing for those attracted by such commercial development. THE PARAOOX OF ROCKDALE: Three miles northwest of "Five Points" is Rockdale Urban Renewal Project --- 150 acres of prime residential land, cleared, publicly-owned, and currently out for bid --- fixed price of $896,000, including 9.14 acres for commercial development --- award to best proposal for 1500 units of 22l(d)(3) housing. ~ 3 MILES N I DDWNT~JI Agonizing timetable began in August, 1957 with designation as Urban Renewal Project --- Survey and Planning Application approved in April, 1958; Entered execution (acquisition, etc., June, 1960. Bids to be opened March 15th, 1967. A FLY IN THE OINTMENT: A major problem now threatens the whole project. Under provisions of Sect. 221(d)(3) of the National Housing Act, FHA "has indicated a willingness to issue commitments to an acceptable developer, insuring mortgages on special terms ••••• at a mortgage interest rate below the current rate on FHA-insured mortgages." BUT, it was reported in the Citizens Advisory Committee on Urban Renewal Meeting on 1/19/67 that FHA has agreed to tentative approval OF ONLY 150 UNITS FOR THE FIRST YEAR---- subsequent units to be approved based on success of the first units, etc. etc., etc • •••••••• in a City crying for more housing units •••••• in a Nation with the avowed policy of helping to house its people ••••••• in a Nation whose Number 1 domestic problem is the decay of jts cities. IT DOESN'T MAKE SENSE. Bidder interest must diminish --- if not totally disappear under such uncertainties of finance. A 10-year program of development removes all chances for planning and economies of construction. IT DOESN'T MAKE SENSE. TOP-LEVEL FHA POLICY MUST BE RE-EVALUATED AND ADJUSTED TO HANDLE SUCH SITUATIONS. SUCH FEDERAL PROGRAMS MUST BECOME A PART OF THE SOLUTION----- NOT THE PROBLEM. ••••• and 10 years from designation to bipding is a long time.

Bob Bivens

�i J C ENTR Note: Our tel!!Porary address is Suite 1211~ 615 Peachtree St ., NE, Atlanta 30308, Tel. 873-6983 SUITt 2740 • 2 PEACHTREt. STREET • · ATLANTA, GA . 30303 TELEPHONE NuMBE.R 577 - 3976 1 JANUARY 5, 1967 In Business This is the first newsletter of new Central Atlanta Progress, Inc., representing merger o f Uptown and Central Atlanta Associations. This new organization will devote its entire efforts to the planning and improvement of the heart of our great City to make it more pleasant, more productive, and stronger as the hub of economic , educational, cultural and religious activity of Metropolitan Atlanta. Officers and Di rectors Joint Merger Committees of the Uptown and Central Atlanta Associations elected the fo llo wing Officers and Directors to g';?t. the organization underway. Other Directors wi ll be elected by this Board. PRESIDENT • • o••••••o••o• Alex W. Smith Smith, Cohen, Ringel, Kohler, Martin and Lowe 1st VICE PRESIDENT ••••• Robert M. Wood General Counsel, Sears, Southern Territory 2nd VICE PRESIDENT •••• o Alvin B. Ca tes Adams-Cates Company SECR ETAR ¥-TREASURER... • Richard Oglesby First National Bank EXECUTIVE DIRECTOR ••••• Robert W. Bivens, AIP .DIRECTORS: J. PAUL AUSTIN Pre s ide nt , The Coca -Cola Company

JOSEPH E. BIRNIE

Pre s ident, The Na tiona l Ba nk of Georgia W. LEE BURGE Pr e sident , Rita il Cr e dit Company ALVI N B. CATES President, Adam s -Cates Company ffiORGE CRAFT Cha irma n of Boa rd , Trust Company of Georgia Ro HOWAR D DOBBS, JR. Presi de nt , Life Insura nce Company of Georgia EDWI N I ~ HATCH P res ide nt , Geo rgi a Powe r Compa ny GORDON J ONES Pr es iden t , Fult o n Na tional Bank MILLS B. LANE, J R . P r esident , Citize n s a n d So u t hern Nat'l Bank WALLACE L . LEE P res ident, Atl an ta Ga s Li ght Company FRANK MALONE Preside nt, Southern Be l l Telephone Company ROLLAND L. MAXWELL President, Davison's RICHARD OGLESB Y* First National Bank LUCIEN E, OLIVER Vice President , Sears, Southern Territory JOHN Co POR11',1AN , JR. ARCHITECT RICHARD H. RICH Chairman of Board, Rich's JAMES D. ROBINSON, JR Chairman of Board, First National Bank MRS o CAROLYN M. SELIG The Massel l Companies ALEX W. SMITH Attorney JACK TARVER President , Atlanta Newspapers ROBERT M. WOOD Sears, Roebuck and Company 0 At l a nta's progress i s large l y attributable to a business leadership t hat car e d enough about he r fu tur e to do some t h in g about it. Central Atlanta Progress , Inc. , represents a drama t i c a nd mea nin gful e x tensi o n of that f o resight and interest. The challenges are great ; t he oppo rtuniti es unlimited. I look forwa rd to wo r ki n g with you in planning and building a b et t e r Atl a nta . 000 0• 0 •• 0 0•• Bob Bive n s �Tempora r y Addres s i s : S uit e 1 211, 615 Pea ch t ree Stre e t NE, Atl a nt a , 30308, Tel. 873 - 6983 S U ITE 27 4 0 • 2 PEACHTREE NUMBER 3 STREE;T TELEPHONE AT L AN T A , G A . 30303 577-3976 What It Takes to M a k e Great CI·t·leS An attack on slums isn't enough. • /5 J ANUARY 1 9 , 19 67 ~,.- ef~,.i~ 1q6q &)(C~ Cities need middle-class residents - and downtowns tHat are "cathedrals." FORTUNE January 1967 by Edmund K. Faltermayer Two characteristics, however, are common to all gr eat .cities. T hey a ll have a n exciti ng downtown filled with a great variety of shqps, t heatres, museums, and other att ractions, and laid out as a place of great beauty- designed, in the wor ds of archi tect Louis Kahn , to be "the cathedral of the city." Eq ually important, they have a Jar e middle-class o ulation residing near downtown, possessing t he purchasing power an the tastes to he p sustai n its activities. The anti-city bias shows in the limited asp irations of most recent city building. Urban-renewal f unds available each year have been only a fraction of what t he country spends on farm subsidies or space exploration. And they have been employed mainly for only two purposes, to rev italize ~ ~ess ~ t s-mostly th ro ugh face'='lifting rather than true "cathedral" design ing- and to eradicate the worst slums. It takes mor e t han t hat to achieve greatness. Despite the high-so undin g rhetoric used to promote it, the demonstration-cities program passed last year by Congress is not going to create great cities, either. It promises a stepped-up attack on the slums, with physical reconstruction and social services closely coordinated. While this kind of effort is commendable and long overdue, the program will do nothing directly toward reb uilding downtowns or making cities attractive places for middleclass citizens to live. Robert C. Weaver, Secretary of Housing and Urban Development, argues that the new legislation will help middle-class neighborhoods by removing the blighting effects of slums that adjoin them. " There is nothing inconsistent in working on the cancerous part and improving the whole city," he says.'tut many authorities on urban affa irs are shar I critical of the e-sided emphasis on the slums. "For political reasons," as one oft em puts it, "we ave decided to throw most of our resources into the deficient areas of the cities, and k!;_the~s ~ !2,!" themselves." The middle-class citizen who prefers the city's sidewalks to sub urbia's lawns is the forgotten man in today's city-building efforts. Cities have devoted only the scantiest of resources to making urban li ving appealing to him, and ~ I ~ g J:Jrograms are tailored ~ to the ~ urbanite and the_m dweller. City planners, surprisingly, are not clear on what causes a neighborhood to start renewing itself. or how the process can be encouraged . Research is needed here. A selective form of urban renewal, in wh ich onl y the worst evesores and hopelessly run-down buildings are demolished, unquestionably has helped encourage the midd le-class people who are refurbishing houses on Philadelphia's Society Hill and on Balt imore's Bolton Hill. 6

T HE ATI..ANT A CONSTITUTION, 11,ur•doy, J an. 12, 1967 - - - - - - - - - - - - - - -1 - ---- - - - --··- -- - -· It's Just Carl And Betty Again By ACHSAH NESMITH The difference between a living city and a n urba n cadaver is its heart.

Bob Bivens

�<t: LJ.J a:: <t: LJ.J a:: 0 (.) I I ��TELEP H ONE MESS AGE To_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ __ Name------------------------Telephone No. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ __ 0 Wants you to call D D Left the following message: Returned your call 0 0 Is here to see you Came by to see you Date: _ _ _ __ __ __ _ ___ Time _ __ _ _ _ _ _ a. m. / p . m. By-- - -- - -- - - - - - -- - - -- - - - -- -- FO R M 25•5 �TELEPHONE To_ MESSAGE _,._143.215.248.55--'-------fl--L-------- Name------L-~--=----~'-"'---l-6-""-E,,;~t"""'LZ.-~"'6'M.'-""."""',,._/-=------ 5~?~1_-~J_&J~L~~-- Telephone No. _ _ _ D D D Wants you to call Returned your call D D Is here to see you Came by to see you Left the following message: .~ ~/ ~ ~ «AL143.215.248.55 Date: _ _,_{. /4 -¼+D--+----A--Time By-- -F ORM 25·5 / ):---- a . m. / -~ = = £ : - - - - -- p . m. - -- -- �-·. I HEMO OF 1\GREEHENT · . l~,.; -~·c :A·:·p.·) rnc . ·" \ / =" _ ] '~"-"_"_, ' •' ... ,.. . - .. - ~··;(_--=:-r._r~ ,..;_,!_~:_ .;..:- - ~ Ma yor and Pl anning and Dev e l opment Committ ee -=-=~'~\" '~r143.215.248.55¾~-~~:·~¥:143.215.248.55 15:37, 29 December 2017 (EST)f~~=:;;.:c·~-1/ ., , - ~1-.,,.i' Deve ~oper s HARTA / 1 Arcln tec t s Traff ic and Safety Council Co ll ege s \Others . ~ • .:,.,;~~- -~---==- ·-=--..r::~ ~~ __.~-;.,---~~== .:. -~-=·- =-··='·-=-" - Deve l op \ Go a. l s a nd St a ndards / _ ~ .--:::1,.-:i:=-~ ·- -- • • l-·=='-~- ~=--~ ................ ~~ .., \ : -== --- Technic a l st aff and Sp ec i a l Con su l tants Co o rdina t o:""'\ . . St a ff and Con s ult a nts

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\ \ . " ' ; _ ; ~- CoJlec tion of ) Info :i., , tio n and Da ta , J Ma p p :i ,g , etc. --~- - -= \ ~- ~"% - ~ - -~ -- . ' , -~---~-~~_ i ~~- - P l a n and Adopt io n · = By City ,. --C l . /'-·[ ] .11\[J .<.::1.1<.cllt,I .'.( __.. n g a nd Eva lu~: i~ n~~ Al ternat i ves J' r-,n-,.c:>· -==:,,,, -» ·-=-=-:···. . '\f .,,....LJ.011, b y City .. / -~~--=L== - -~===c~~ ~ ... ·- · c... • ...- - - Conti.nno , ~ Fun ct ion ) tos) _, J:1 :1 p l c ' ,1i-atio 11 b y ---,.: ( v c1r i ,,us mc~1ns --co mp cm~ n t City ' s _ . ..~'----~.,.. .... i .................. . ... : CENTRAL J\ TLJ\N'l'i\ /\CTTO N l'ROl:tV\M , 'I\ \,' J\Jl/1 ;I ,__.>-- ~ -~g r c:1n s ~- �--:::: CENTRAL ATLANTA PROGRESS, INC. 2 PEACHTREE STREET, N.W ., SUITE 2740 ATLANTA, G EORG IA 30303 TELEPHONE 577-3976 November 1, 196 7 TO: Mayor Ivan Allen , Jr. Al derman Rodney M. Cook Alderman Milton Farr i s Alex W. Smith Ro b er t M. Woo d Frank Mi Malone Ri c h ard H. Ri c h Mil l s B. Lane , Jr. Luc i en E. Oliver Geor ge S. Craf t John Co Portman , Jr . NOTICE OF IMPORTANT SPECIAL MEETING I am a sking a small group o f key repre s entat ive s o f the City and Central At lanta Progress , Inc ., to me et on Tuesd ay, November 7th, a t 3 : 00 PM in the Conf e rence Room o f C,A.P ., Inc ,, Suite 2740 , New First Na tiona l Bank Bu ilding . Th i s is a v e ry i mpor t ant mee t i ng f or the pur po se of rev iewing pr o pos a l s deve l oped joint l y by our staff and t he City Planning De par tment for a meaning ful planning progr am f or Centra l Atlant a , IT IS MOST IMPORTANT THAT YOU BE PRESENT. Please no t ify Mrs, Rober son , 577-3976 , tha t you wi l l attendo

i ncere ly, e.t<.. I~ u____.., J a ck Ta rver Cha i r man, Executiv e Commi ttee �