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1 . - Tw Lo cal News -and Features Veeck Wants Club to Stay Veeck. I saw him for about 30 seconds at the world series in If the Braves leave Milwau- New York; he didn't say that to kee, it will be "the worst thing my face ." Favors Expansion that has happened in the history of base--~Veeck said he was no t per- · b a 11" and will be due only to sonally interested in the pro"greed and stuposed new ownership of the pidity" of the Braves, "but I would do anypresent owners, thing, and I mean literally anyBill Veeck said thing, to help Milwaukee keep Saturday. The former O w n er its ball club. And fo r only one reason: Because the fans deof the Milwauserve it. kee B re w e r s, "!he only conditions . under who went on to record breaking '
Vh ich Atlant a deserv~s a maVeec k
Jor league ball club 1s expans ucc ess with
the Cleveland Indians and Chi- sion, which I happen to be in
cago Wh ite Sox, ti:ied to move favor of." .
the St. Louis Browns here in Veeck said the present own1953 .
ers couldn't very well ta ( k
"The only reason I am will- ~bout the attendar:ce potential
.
.
_
.
m Milwaukee "until t hey work
mg to be quoted to t h is effect at t he promotion there."
is t hat I have told the present "Th
f M 'J
k
1
1 wau ee
Milwa ukee owners the same
e . peop .e O
thing t o their face," Veeck said a nd W_isconsm ha v_e proved
i:;aturday in a telephone inter- th ey wil\, support m~Jor,.ieague
wiew fr om his ho me in Easton baseball, Veeck said. If the
Md
' Braves aren't drawing, it is
I Asked for comment at his because t he operators ~ave forhom e in Lake Forest, Ill., Wil- ro.tten iliat baseball IS en~erliam C. Bartho lomay, chairman . amm~nt, aJ1 d that packaging
pf the Braves' board of direc- is as important as t he product.
to rs, said:
Others Have Managed
"I don't thin~ I could . COf!1· "The thing I can't understand
~ent on that. Bill Veeck is Bill about the present owners is
whether they don't know how
By CLEON WALFOOB,T
or The J ournal St art
ry Dr1·ve
Nard LI•tter
to sell baseball in Milwaukee
or whether they don't want to
sell it.
"I realize that revenue from
a million attendance is 1ess in
I
Milwaukee than in any other
ecessary to study whether new major league city, because the
aws w ere needed .
revenue per fan is the lowest
He also suggested more trash anywhere, but there still is no
ontainers and antilitter post- reason why ~hey can't operate
rs. The health education divi- profitably with an attendance
ion would handle the school of a million- unless they e rograms and prepare press pcct something like a 25% reeleases.
t u r n on t h e i r investment.
Rheinfrank told the commit-\Every other club in t he major
ee that the campaign would league has . managed u n d e r
ot show results immediately! th ose conditions.
nd that the additional sweepDoubts Club Will Leave
rs. were needed for immediate "Moreover, all thev have to
e)1ef. Against that need , he do i~ promote hascball, includ•
aid . was the unknown degree mg the v·ist pot ntial of the ri·
f. effed1yeness of the cam- valD' with the ne r-h , Chicago
pa1gn.
. Cubs, as has ne, er hcc- 11 done
Barry said at the meeting in Milwaukee, a nd t hev'U
with Rheinfrank that an effi-\over a million."
l
I
cient campaign would require Veeck, who has been o,'Cic'xr...,..;:..._,,.;
.
. . - t ·
1·11.t: , ·o b
ii ealth in 196 1, had
Ll.lJrary Will Display c.one pe nrting
-hot:
Exhibit on '64 Politics I don'.t think the Braves will
1
. . leave Milwaukee. NQt because
. . ..
A two pa rt e h1b1t. P?ht1cs of the th eats of lawsuits so
1964" will go on display in the \much as because it just doesn't
central puhlic library Tuesda '. make sense to lea e a ft e r
National newspap r and mag- drawing more than 900,000 pera zine endorsements and a com- sons. They can't JHtk up nnd
parison of planks will be ex- leav E!\'C ' time they . cc a
hibited in the ,ciencc area of lchn ·c to picK up a few q uick
the library. Bio~rophical in for- hu ·s.
ports m c n·. How
1mat ion on andidatcs will h g ccd~ cen you get, e, pec1ail •
c.·hibilcri m the t;irc uh1tion m n ,'1-10 t
uppo~r.d to hav
ar, 11
mo r· ., ..
�'1 • • • • • -
, Psrt Two
Lo cal News and Features
Veeck Wants
Club to ·Stay
Veeck. I saw him fo r about 30
seconds at the world series in
If the Braves leave Milwau- New Yo~~; he didn't say that to
ee, it will be "the worst thing my face .
hat has happened in the hisFavors Expansion
ory of base- . .~'-""'•
Veeck said he was not per~ a 11" and will
sonally interested in the prope due only to
posed new ownership of the
"
l'greed and stu' idi ty" of the
Braves, but I wo~ld do any~resent owners,
thing, and I mean llterally anyBill Veeck said
thing, to help Milwaukee keep
~aturday. The
its ball club. And for only one
armer owner
reason: Because the fans deof the Milwauserve it .
. ee B re we rs,
"The only conditions under
..._
which Atlant a deserves a mawho went on_to
ecord break1_ng
V eeck
jor league baJJ club is expan; u cc es s with
. sion which I happen to be in
e Cleveland India_ns and Chi- favo'r of."
ago White ~ox, tried to mo~e Veeck said the present owne St. Louis Browns here m ers couldn't very well t a I k
. about the attendance potential
953.
"The only reason I am will- in Milwaukee "until they work
ng to be quoted t o this effect at the promotion there."
s t hat I have told t he present "The people of Milwaukee
ilwaukee owners the sa11;e and Wisconsin h av e proved
hing to their face, " Veec~ said they will support major league
aturday in a teleph_one mter- baseball," Veeck said. "If the
iew from his home m Ea ston, Braves aren't drawing, it is
d.
. because the operators have forAsked for co mment at h_is gotten that baseball is enterome in Lake Forest, Ill. ~ Wil- t ainment, and that packaging
iam C. Bartholomay, chair~an is as important as the product.
~f the Braves' board of directors, said:
Others Have Managed
"I don't think I cou ld com- "The thing I can't understand
ent on that. Bill Veeck is Bill ahc1u. th ru: enL_o._= ii
By CLEON WALFOORT
or The Journal stat!
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