Box 1, Folder 22, Document 8

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June 25, 1969

Honerable Ivan Allen, Jr.
Mayor of Atlanta

City Hall

Atlanta, Georgia

Dear Mayor Allen:

One of the most satisfying developments in Los Angeles during
the past year has been the success and the steadily increasing public
support and recognition of DIRECTION SPORTS, Inc., a privately operated
non-profit program for disadvantaged youngsters.

DIRECTION SPORTS (see enclosed brochure) is the brainchild of
its president and project director, Tulley Brown, who initiated the
program last September in the Los Angeles area. As a result of the
wide coverage given it locally and nationally, the program's unique
method -- which uses a sports format as a means of improving learning
motivation and educational skills -- has been brought to the attention
of an estimated more than one hundred million Americans.

In response to this publicity DIRECTION SPORTS has received over
a thousand letters, written by individual citizens, by officials of
city, state, and federal government, and by faculty members of numerous
universities, asking how they might put the program to work in their
cities. Subsequently, a major foundation has expressed interest in
paying half the cost of travel and lodging for representatives of
the Mayors of one hundred American cities to attend a special five-day
DIRECTION SPORTS workshop. The workshop sessions are to be held
August 4th through 8th in Los Angeles.

At Mr. Brown's request, I am writing you personally, in advance
of formal and final structuring of the planned summer workshop, to
invite your consideration of his program and to request a written
response to my office in regard to your interest in having your city
participate. Your positive reply will be additional indication to the
foundation which is considering a financial commitment to the workshop
operation of the national interest in the DIRECTION SPORTS program.

Page 2 of 2

The City of Los Angeles intends to do everything possible to
ensure that the workshop sessions are successful in enabling every
participant to return to his city with the information and experience
necessary to conduct a pilot DIRECTION SPORTS program for the benefit
of its constituency.

It is our hope that this conference will move us further ahead,
as individual cities, toward a coalition of common interest in the
educational development of all disadvantaged American youngsters.

I will look forward to hearing from you.



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